To become the richest man from the beginning of the game

Chapter 962 Interview with Qiu Hong

Monday, October 4.

Meng Chang didn't pay too much attention to the various jokes and tricks of yesterday's April Fool's jokes, but on the first working day in April, he devoted all his enthusiasm to work.

"Brother Meng, the plan I was asked to do before has been prepared, please take a look."

said an employee.

Meng Chang responded, accepted the document he sent, and then checked it carefully.

This time, Meng Chang personally wrote a big framework for the publicity plan, and then asked his subordinates to perfect it. The content of the plan basically revolved around the theme of "how to promote the 'Collection of Domestic Classic Games'".

According to Meng Chang's plan, this promotion will be fully rolled out online and offline.

Online, the official platform will arrange a relatively rare recommendation slot for this collection. On various websites such as video sites, live broadcast platforms, and game media, the "Collection of Domestic Classic Games" will also obtain a large amount of advertising resources.

The recommended position is not the best, not because the relationship with Tenda Games is not strong enough, but mainly because the best recommended position needs some data support, and this collection does not comply with the relevant regulations of the official platform.

The official platform can only give the best recommendation within the scope allowed by the rules.

Offline, Meng Chang will spare no expense to place advertisements in bus stations, subway stations, billboards, shopping malls, squares and other densely populated places to promote the collection of domestic classic games.

Online and offline, you can definitely spend money like water!

In addition, in order to play a better role in confusing and let his routines be revealed later, Meng Chang also hid an extra trick.

He has already communicated with the official platform that the current "domestic game collection" is full of old games from more than ten years ago. He hopes that the official platform can continue to add some excellent domestic games to this collection.

As a result, the number of games in the "Domestic Game Collection" has been increasing, and some new games are also being updated. After "Mission and Choice" is secretly dropped, it is even more difficult for players to find out.

Because the game update content requires players to actively click on the game to download it, but if no one is playing "Mission and Choice", who will have nothing to do to see what is updated in this game?

Then add some new games, so that the number of games in the entire collection will increase, and the deeper the hiding, the better.

In short, the routine is probably such a routine, hide it deeper, advertise more, how long you can hide it, and get the promotion in April to complete the task.

As for the commission in May, Meng Chang thinks it can only be two words, "follow the fate", and it is unrealistic to hope that "Mission and Choice" will not be discovered until the end of May.

But what if the game doesn't sell well?

If you can't get the full commission, you can get [-] to [-], which is not bad!

The more Meng Chang thought about it, the more pleased he felt, and the corners of his mouth could not help but rise slightly.

After reviewing the whole plan, Meng Chang nodded with satisfaction: "Yes, let's follow this plan."

"By the way, only one-third of the publicity expenses will be spent first."

Meng Chang still hid his hand.

This time, Meng Chang took the initiative to apply, and asked Mr. Pei for 3000 million publicity funds.

Boss Pei gave it without saying a word, and even asked if it was enough, and if he wanted more.

Greed appeared in Meng Chang's heart for a moment, but in the end he restrained his demons and only asked for 3000 million.

In fact, according to the publicity funds of 3A masterpieces, 3000 million publicity funds are relatively small.

The publicity budget for most European and American 3A masterpieces is roughly the same as the development budget. It is not uncommon to spend 2000 million dollars. The 3000 million publicity budget for "Mission and Choice" is equivalent to only 500 million dollars, which is comparable to the foreign standard 3A. It's far from great.

The reason why Meng Chang didn't ask for more was mainly because he calculated the input-output ratio and felt that it was unnecessary.

Because the actual publicity effect of "Mission and Choice" will determine his commission, according to Meng Chang's routine, as long as he is not discovered, 3000 million is enough for him to get the full commission, and he will not get more commission if he spends more money; And if it is discovered, there is a high probability that the more money is burned, the lower the commission will be, which will only have the opposite effect.

As for whether the 3000 million is enough, whether it can play a publicity effect, and whether it will cause no one to care about the game "Mission and Choice"...

That had nothing to do with Meng Chang, he didn't bother to think about it, it was too late to be happy when that happened.

Therefore, Meng Chang's plan is to burn 1000 million to see the situation first, and then burn the remaining 2000 million if it goes well, and then think of other ways if something goes wrong.

The employee in charge of promoting the plan nodded: "Okay, Brother Meng, then I will arrange it right away."

"By the way, Brother Meng, the promotion of "Battle of Fantasy Remake" has also spread out. It is said that the release date is set on the 14th of this month."

Meng Chang nodded: "Understood."

He doesn't really care about "Fantasy Battle Remake", he only knows that the release of this game will definitely have a very serious negative impact on "Mission and Choice".

The only regret is that the time is staggered. If "Fantasy War Remastered Edition" is also changed to May 5st, it will be a lore, but it is a pity that it cannot be changed.

Meng Chang didn't take "Battle of Fantasy Remake" too seriously, and continued to stare at the employees of the advertising and marketing department to work on the promotion plan.

……

……

Tuesday, October 4th.

Meng Chang still came to work early in the morning, and couldn't wait to check the reactions of netizens on the Internet.

Today, various online promotions have been rolled out. Video websites, live broadcast platforms, game websites, etc. have all updated the advertisements of "Classic Domestic Game Collection".

The offline publicity work is also in full swing, and soon there will be promotional materials of "Classic Game Collection" on subway stations, bus stops and various billboards in major super-first-tier cities.

Advertisements for "Fantasy War Remake" have also been overwhelming, because the publicity funds have also exploded, so there are more advertisements online than "Classic Domestic Game Collection".

Open Fanshu.com and other video sites, and all the game-related advertisements are basically advertisements for "Fantasy Battle Remake" and "Classic Domestic Game Collection", and the two advertisements bombarded me in turn.

On major forums, players have also started discussions.

To Meng Chang's surprise, although he didn't think about using the "classic domestic game collection" to touch "Fantasy War Remake" when he was making the promotion plan, players still naturally brought them together for discussion.

"Fantasy Wars Remastered is already being advertised? So excited, can't wait!"

"It will be released on the 14th, and of course we have to start promoting it."

"Actually, I don't think there is any need to promote it at all. Does the popularity of "Fantasy War" need to be advertised again? Many old players didn't have the conditions at the time. Now that they have the conditions, why don't they collect tickets?"

"I can understand the advertising of "Battle of Fantasy Remake". This 'classic domestic game collection' is also advertising. What's the situation?"

"Yeah, these two advertisements almost cover the advertisements in the game area of ​​the video site."

"Is this publicity paid for by the official platform?"

"No reason, why would the official platform pay for the game itself?"

"But other companies have no reason to spend money on advertising. These are a bunch of games from more than ten years ago, and they have long since stopped making money."

"It is said that new domestic games will be added in the future, and it may be shared equally by many companies."

"Hey, I feel sad when I talk about this. The game company made by a foreign game company more than ten years ago was "Fantasy Wars", and a "Fantasy Wars Remastered Edition" was released more than ten years later, all of which are top-notch Good game; on the other hand, the game companies in China have produced rubbish such as "Mission and Choice" more than ten years ago. After more than ten years, there is no game that can be sold at all. I still can only miss ten years ago. Those old antiques, hey... feel sad."

"Yeah, many domestic games nowadays are money-making games that force the liver and krypton. In terms of gameplay, they are really not as good as the classic domestic games from more than ten years ago. The more they live, the more they come back!"

"The players abroad are so lucky, they taste delicious when they cook casually; we are so unlucky, we don't even have to cook cold rice if we want to!"

"Strange, why are there no Tenda games in this collection? As far as domestic games are concerned, I think there should be no problem adding games such as "Return to the Shore" and "Struggle", right?"

"Maybe it's because these are old game collections?"

"It may also be because Tenda has too much influence and has already formed its own school, so there is no need to mix it with other games for promotion."

"Having said that, Tengda hasn't released a new game for a long time recently. Wasn't there just one game a few months ago? This time I've waited so long, it's been so hard."

"Qiao Laoshi's b has been pigeonholed for a long time on the grounds of 'Tengda can't make a new game'..."

"Indeed, I haven't heard any rumors. Xiemen, the secrecy work is too good."

"It may also be that Mr. Pei is holding back a big move, but he encountered some difficulties? Just wait patiently. Mr. Pei must know it well, and it's useless to be anxious."

"Hey, forget it, let's not talk, it's not interesting, let's wait for the release of "Battle of Fantasy Remake"."

The players discussed everything, but overall they were still immersed in a rather melancholy mood.

Although the release of "Fantasy Battle Remastered Edition" is a good thing for domestic players, but looking back at these crooked domestic games, there will still be an inexplicable sadness.

In particular, many players who know the development history of domestic games began to talk clichés, talking about the catastrophe encountered by domestic games, and the current situation of "congenital defects and acquired deformities".

After reading the discussion of netizens, Meng Chang felt relieved for the time being.

Although these promotional materials of "Collection of Domestic Classic Games" aroused a little confusion and suspicion from players, overall the problem is not big.

"Battle of Fantasy Remake" perfectly distracts the players' attention, so that everyone will not pay attention to the suspicious aspects of this "domestic classic game collection", which is a great benefit for Meng Chang's plan!

Meng Chang felt relieved for the time being, and was very nervously looking forward to this month passing quickly, getting the commission as soon as possible, and pocketing peace of mind.

……

……

October 4, Wednesday.

Modu, an indie game incubation base, is also known as "Eastern Studio of Poor Project".

Qiu Hong was on a video call with Xi Hao who was far away in the imperial capital.

"President Qiu, everything is fine in the incubation base here in the imperial capital, and the development of various game projects is progressing smoothly."

"The daily fitness training and game activities of independent game designers are also arranged normally. Now the designers are getting healthier and healthier, and some of them have even developed some small muscles."

"The current content of "Ink and Cloud" has been fully developed, and the official platform has been contacted. It will be officially released in two days."

Qiu Hong nodded: "Well, the authorities seem to attach great importance to "Ink and Wash". Not only have they arranged a recommendation seat, but they also have an exclusive interview."

"However... just give the developer Wu Zhicheng an exclusive interview, why do you want to give me an exclusive interview?"

Qiu Hong only found out about the interview the day before yesterday, and he still feels very surprised now.

Xi Hao said: "Mr. Qiu, after all, you are the investor and initiator of the Qiertu Project. Isn't it normal for the official to interview you?"

Qiu Hong thought for a while: "That's right. Well, let's do this first. You continue to prepare the promotional materials for "Ink and Clouds", and I also have to prepare for the interview in the afternoon."

After finishing the video call, Qiu Hong reviewed his work in recent months while preparing for the interview in the afternoon.

After the incubation base in the imperial capital had stabilized, Qiu Hong rushed to Shanghai without stopping, and continued to gather independent game producers to set up an independent game incubation base in Shanghai.

Now, the hatching base of Modu is finally on the right track.

At the same time, the development of several games in the Imperial Capital has also been completed, especially the development of "Ink Cloud and Mist", which has already released a demo and pre-sold, has greatly increased the confidence of the entire Imperial Capital Incubation Base. .

Now there are two hatching bases, and the hatching bases in the imperial capital are also feeling the pressure, and all of them are full of energy.

Because the pre-sale performance is very good, the official also prepared a good recommendation for "Ink and Cloud", and also arranged an exclusive interview with the developer Wu Zhicheng and the nominal initiator of "Qiantu Project" Qiu Hong.

For this interview, Qiu Hong was originally quite entangled.

Because he knew that he was just a tool man. In fact, the entire "Poor Path Project" from the conception to the provision of funds was the responsibility of Mr. Pei, and Qiu Hong was just an executor.

Qiu Hong felt very sorry for pretending to take the credit of Mr. Pei.

But the official interview is a very good opportunity after all. This interview draft can add a lot of exposure to the incubation base and "Ink and Smoke". Very bad.

So Qiu Hong finally agreed to this interview.

On the one hand, it is necessary to keep secrets for Mr. Pei, and on the other hand, it is not possible to be greedy for credit and take all the credit for himself. This interview can be said to be a very serious challenge for Qiu Hong.

However, Qiu Hong felt that he could complete this challenge, anyway, as long as the "poor project" was supported by a mysterious person.

(End of this chapter)