To become the richest man from the beginning of the game

Chapter 970 A photo of Meng Chang

The current promotional activities of "Battleship of the Raging Sea" have also started, and the offline promotional materials have been fully rolled out, and large promotional posters of "Battleship of the Raging Sea" can be seen in many movie theaters.

But Lu Xiaoping was still not satisfied, he felt that this was not enough.

Since judging from the current situation, there is no strong competitor in the schedule of "Warship of the Raging Sea", and the success of the box office is almost a certainty, so the more money spent on publicity and the higher the popularity, it means that the box office will also fail. the higher.

Who wouldn't do a business that is sure to make a profit without losing money?

Now "Warship of the Raging Sea" is not popular enough, and the reason may be that the name is a little bit disadvantaged.

Although it is a serious popcorn blockbuster with a sci-fi theme, the name is a bit like a war movie, so it naturally lacks some topicality.

But there is no way, the translation has already been decided, and it is impossible to change it.

But Lu Xiaoping has other ways, just one word, rub!

At present, there is actually only one most critical problem in the promotion of "Warship of the Raging Sea": the name is not good, which makes the audience not clear about the specific content of this film, and their psychological expectations are not very high.

Therefore, if you want to further increase the popularity of "Warship of the Raging Sea", you have to work hard on this aspect.

Lu Xiaoping said to the person in charge: "This is a god-sent opportunity, we must not let it go!"

"Go and share some news, please spread the word: "Warship of the Raging Sea" is scheduled for the May [-]st Golden Week, and the sci-fi giant is coming. show."

"Also, I want to emphasize that "Battleship of the Raging Sea" is not a war film but a science fiction film. There are many special effects for big scenes. The investment is huge, so it is not to be missed!"

"Remember, we officials must never mention the name of "Mission and Choice". Just let the sailors lead the rhythm in the dark, keep your hands and feet clean, and don't get into trouble."

Lu Xiaoping's idea is very clear. To increase the popularity and popularity of the film, it is the most direct and efficient way to attract attention and criticize one another.

"Overseas sci-fi blockbusters are coming, and domestic sci-fi movies are unable to resist and can only be released later." This topic will definitely spark heated discussions on the Internet!

Buying some sailors at low cost can create such a big popularity, why not do it?

Of course, there are certain risks in doing so. If all the awesomeness is blown out before the release, but the box office is not as good as the other party in the end, it will be very embarrassing.

But Lu Xiaoping felt that such an accident was basically impossible.

If the movie "Mission and Choice" is really awesome, why not go to the May [-]st and go to a less popular one?This is obviously because the producers themselves have no confidence in the film.

That being the case, what is there to be afraid of?

What's more, "Warship of the Raging Sea" was released on May [-]st, and it has its own traffic. Even if the box office performance is average, it must be much better than "Mission and Choice", which was released in an unpopular schedule.

On May [-]st, "Warship of the Raging Sea" was the first day of release, and "Mission and Choice" had been released for two weeks, and it was already at the end of its strength.

No matter how you think about it, it is stable!

The person in charge nodded immediately: "No problem, Mr. Lu, I'll arrange it right away!"

……

……

Tuesday, October 4th.

Tenda Group, Advertising and Marketing Department.

After Xia Jiang arrived with the interview team from the official platform, a young man named Yu Yao from the advertising and marketing department was in charge of reception.

Meng Chang deliberately found an excuse not to come today, just to avoid this interview.

"Editor Xia, hello, hello, please come in." Yu Yao welcomed everyone in the interview team and arranged them to the reception room.

The office environment of the advertising and marketing department is similar to that of other departments of Tenda, and it looks more empty because there are fewer people.

Xia Jiang glanced at the environment of the advertising and marketing department, and became more and more sure of his previous speculation.

The incubation base was definitely set up by Mr. Pei, so he didn't run away!

The overall style of this office area is completely carved out of the same mold. Although there are big differences in some details, the feeling is the same!

This strengthened Xia Jiang's determination to do a good job in this interview.

"Editor Xia, Brother Meng is busy today, so I'm really sorry. If you have any questions, just ask me, I'll tell you everything." Yu Yao said.

Xia Jiang nodded: "Okay, then let's hurry up and get to the point."

The two of them didn't exchange much pleasantries. After all, everyone's time is precious. Xia Jiang just released the interview with the incubation base and Qiu Hong, and the response was good. Now it's time to strike while the iron is hot and send out the interview with Meng Chang as soon as possible.

Although Meng Chang himself was not here this time, Xia Jiang was fully prepared.

Xia Jiang first asked a few simple questions, including the daily work of the advertising and marketing department, the feeling of working in Tenda Group, etc.

Yu Yao also answered normally.

Immediately afterwards, Xia Jiang changed the subject and started to get to the point.

"As for Meng Chang, the current person in charge of the advertising and marketing department, do you know anything about his work with the cold noodle girl? What do you think of him now that you are a colleague?"

Yu Yao thought for a while and said: "The understanding of him before was limited to some discussions on the Internet. At that time, my first impression of him was not very good."

"But after working together, I found that he is actually very different from the rumors on the Internet. I think this change should have happened subtly after coming to Tenda."

Xia Jiang's eyes brightened: "Huh? Can you explain in detail?"

Yu Yao explained: "There are mainly two aspects, namely the changes in behavior style and publicity methods."

"As far as I know, Brother Meng was very ostentatious before he came to Tenda. He used to drive a sports car to deliver cold noodles. But after he came to Tenda, he became very frugal, and he can even be said to be the most frugal in the company poor people."

"For example, most people in our department commute by car. Only Brother Meng commutes by bus every day, rain or shine. Some colleagues even offered to pick him up by car, but he refused."

"I think in terms of his acting style, he seems to have become more low-key, no longer as flamboyant as before, but a bit ascetic."

"As for the publicity plan, Brother Meng's plan is quite different from the previous plan."

"Before, in order to create more popularity for the cold noodle girl, I did a lot of controversial marketing activities."

"But after coming to Tenda, the marketing plans given by Brother Meng are all low-key and restrained. For example, the promotion for Tenda's real industry and Tuwei live broadcast, the previous exaggerated style is all swept away, replaced by a pragmatic one. a feeling of."

"This change is so obvious that it's hard for me to believe that Brother Meng is the same person who was in charge of the cold noodle girl."

Xia Jiang recorded quickly.

Obviously, this is the ironclad proof that Mr. Pei changed Meng Chang!

If it was the original Meng Chang, he would definitely continue the flamboyant and eye-catching publicity method of the cold noodle girl when making a publicity plan.

But now, Meng Chang seems to have completely washed away the pretense, and all the publicity plans seem to have become very stable, giving people a low-key and restrained feeling.

It is impossible for a person to make such a 180-degree change suddenly and without reason.

Besides Mr. Pei, who else has the magical ability to completely change Meng Chang, who is already keen on marketing and good at marketing?

Xia Jiang continued to ask: "Can you tell me about the 'Collection of Domestic Classic Games'? How did you come up with the idea to promote this?"

Yu Yao replied: "Why do you want to promote this... Actually, I don't know very well."

"All I know is that although this plan was approved by Mr. Pei, it was originally proposed by Brother Meng."

"Moreover, in order to do a good job of this plan, Brother Meng has paid a lot. Not only did he check the details of the entire promotional activity one by one, and strictly checked, he also specially ordered the game's DEMO from Tenda Games to experience it repeatedly. "

"Brother Meng is the first to come to work every day and the last to leave. When we pass by his station, we can see him playing the game DEMO seriously, obviously in order to keep improving and make the promotion plan more perfect. Perfect."

"This spirit has deeply moved everyone in our department, and they all decided to learn from Brother Meng!"

"I think, if it wasn't for true love, it would be impossible for Brother Meng to do this."

Xia Jiang interjected: "Was Meng Chang a senior player before?"

Yu Yao shook his head: "As far as I know, no. Not only is he not a veteran player, he hasn't even played a few games, so he doesn't feel anything about it."

Xia Jiang nodded immediately, understanding: "I understand."

She started jotting down in a small notebook.

"If he hadn't met Boss Pei, how could Meng Chang know his way back?"

"When the Leng Nian Girl was founded, Meng Chang's marketing was all-consuming. In order to attract people's attention and earn popularity, it caused a lot of controversy. And the Leng Nian Girl eventually went bankrupt because of Meng Chang's focus on marketing and not on business. .”

"However, when he was working in Tenda, Meng Chang's marketing style became very different. He changed from his previous exaggerated and eye-catching style to a low-key and restrained style."

"Obviously, it was Tenda's working environment that infected him, and Mr. Pei's behavior style influenced him!"

"Under this kind of inspiration, a person who has no interest in games also began to care about the development of domestic stand-alone games, and offered to promote domestic classic games."

"Even in order to achieve the effect of the publicity, he tried to play the game demo over and over again, just to achieve the state of excellence..."

"Under Mr. Pei's command, it's still unknown whether Meng Chang can change his ways. But this change is already happening subtly..."

After writing this, Xia Jiang suddenly thought of a question: "You said that Meng Chang has been trying to play the game demo in order to make a good publicity plan. Are there any photos of this?"

"If you add photos, the effect will definitely be better."

Yu Yao thought for a while: "It seems that I took a picture once, let me find it later."

He took out his phone and looked through the photo album, and quickly found a picture: it was the back view of Meng Chang, who was playing with his computer screen engrossed.As for the game screen on the computer screen, although I can't see it clearly, I can vaguely see it.

Although it was taken with a mobile phone, Yu Yao's mobile phone is a flagship phone with a high-resolution lens, so the shooting effect is relatively clear.

He added: "Because I have never seen Brother Meng play a game before, I thought it was very novel, so I took a photo."

Xia Jiang was very happy: "Great! This is what I want!"

"Add this accompanying picture, and this interview will be complete!"

(End of this chapter)