Shenhao starts from system downtime

Chapter 636 Bidding

"Four……"

"[-] million?!"

Niu Ruixin, who was originally thinking about how much to bid for the first round of bidding for the naming rights of "Running Old Iron", when he heard that Lin Qian opened his mouth to say [-] million, his whole body trembled subconsciously, and he almost dropped the pen in his hand. on the ground.

Although the final naming rights fee of "Running, Old Iron" is definitely higher than that of "China New Song", when Franica was bidding, the first two rounds were also gradually and tentatively increased until the end. work hard.

However, facing Lin Qian's order, Fan Zexin did not hesitate. He wrote down the number 40000 million on the letter paper, and then stuffed the letter paper into the envelope without deliberately avoiding Niu Ruixin beside him.

"Ha ha……"

Seeing this, Niu Ruixin couldn't help showing a wry smile on his face, then he closed the pen in his hand again, and then crumpled the letter paper and envelope into a ball of paper, obviously choosing to give up directly.

In the first round of bidding, the asking price was [-] million. Although this price was a little bit lower than Niu Ruixin's bottom line price, it was almost the same.

Neither Lin Qian nor Fan Zexin paid much attention to Niu Ruixin's actions. After filling in the price, they directly handed the envelope to the staff not far away.

About 10 minutes later, the first round of bidding ended, and the staff of Jiangsu and Zhejiang Satellite TV began to count the results of the first round of bidding intensively.

In the process of counting, the staff on the stage suddenly had a little commotion.

After another 5 minutes, Liu Minghao, the deputy director in charge of hosting today's Ace Resource Sharing Meeting, stood in front of the stage with the calculated results.

"Now I announce the results of the first round of bidding for the naming rights of "Let's Run"..."

When Liu Minghao said this, he paused, his eyes swept across the audience.

"The brand that won the top spot in the first round of bidding is the Huaxia Branch of the Volkswagen Group, and the price of the first round of bidding is..."

"40000 million soft sister coins!"

Right after Liu Minghao announced the result, the whole multi-functional hall was silent, and after a few seconds, the scene instantly boiled up.

"Damn it, the first round of bidding for the Volkswagen Group's Huaxia branch is so high? It broke Franic's record!"

"The boss is the boss, he is really rich!"

"The Volkswagen Group has always attached great importance to marketing. Last year, the Volkswagen Group's annual marketing expenditure reached hundreds of billions. Even if it is only the Chinese branch of the Volkswagen Group today, its financial strength is still an unforgettable existence for us emerging brands!"

"With 4 million at the beginning, is there any meaning in the next two rounds of bidding?"

……

Everyone at the scene was discussing, and the buzzing sound filled the entire scene.

Deputy Director Liu Minghao was also a little excited. He paused for half a minute before announcing the results of the first round of bidding.

The brand behind Volkswagen Group was Yili, and the other party asked for 25000 million yuan, which was actually quite high. If Lin Qian hadn't been there today, Yili would have undoubtedly won the first round of bidding.

As for the brands behind Yili, their prices are very conservative. The remaining eight brands shortlisted for the second round of bidding all bid between 15000 million and 20000 million.

The first round of bidding ended, and then the second round of bidding started again, and the staff at the scene sent letter paper and envelopes to Fan Zexin again.

"Director Lin, how much should we offer this time?"

Fan Zexin asked Lin Qian again.

According to common sense, this kind of commercial bidding should not be so arbitrary. Although the publicity funds of the Volkswagen Group's Huaxia Branch are as much as 200 billion, there are also many brands under the Volkswagen Group, and each brand shares its profits. In fact, the publicity funds that each brand can obtain are not particularly large, and even a little nervous.

Although it is impossible to talk about tightening your waistbands to live, it is still necessary to be careful and careful. There is no way to ask for a price like a joke like today. Even Fan Zexin, as the president of the Volkswagen Group Huaxia Branch, does not have such a right. If he dared to do this, someone from the headquarters would come to him for coffee the next day.

But Fan Zexin didn't have this right, which didn't mean Lin Qian didn't.

With Lin Qian's status, in other words, he owns nearly half of the Volkswagen Group, and the Porsche family now in power is extremely eager to win over Lin Qian.

Not to mention that Lin Qian used the group's publicity funds to do business, even if Lin Qian squandered the money in any name, no one in the entire Volkswagen Group dared to say a word about Lin Qian.

But now Lin Qian was just spending a little more money, and it was nothing to the headquarters. After all, "Run, Old Iron" is indeed a very good publicity resource, it's nothing more than a little more money.

So with this kind of thinking, Fan Zexin was like a quotation machine. No matter what price Lin Qian quoted, he would not hesitate at all, and would execute it without hesitation.

"Um……"

"In the second round of bidding, we offer 45000 million yuan."

Lin Qian stroked his chin, then spoke again to Fan Zexin.

"it is good."

Hearing this, Fan Zexin wrote on the letter paper again according to the price Lin Qian offered, then put the letter paper in an envelope, and handed it back to the staff.

Niu Ruixin, who was sitting next to Fan Zexin, saw that Lin Qian's price in the second round of bidding was only 5000 million higher than that in the first round, and his eyes showed a little thoughtful look.

There were only ten brands left in the second round of bidding, but the speed was slower than that of the first round of bidding. It took 15 minutes for all bidding brands to fill in the prices.

On the stage, the staff of Jiangsu and Zhejiang Satellite TV once again summarized the prices of various brands, and then the deputy director Liu Minghao announced the results.

This time, the brand that won the first place in the second round of bidding was no longer Volkswagen Group, but Yili, which was just in second place. They directly doubled the price they offered in the first round, and bid [-] million in the second round.

When everyone at the scene heard the price offered by Yili, they started discussing again, and everyone at the scene felt a little excited and inexplicable.

Because up to now, Yili's offer has broken the record for the highest naming rights price in the history of Chinese variety shows. However, it is only the second round of bidding for the naming rights of "Running Old Iron". There will be another breakthrough.

"The Volkswagen Group is fierce, and Yili is even more fierce. There is a good show to watch, and the dragon is fighting!"

"Thanks for not leaving just now. If I left, I would not have seen this historic moment. Today's bidding has broken the record!"

"Wait for the final result, I want to see what the final price is today!"

……

Amidst the discussion among the crowd, Liu Minghao, the deputy director, then announced the bidding prices of the remaining nine brands. The Volkswagen Group, which was originally ranked first, fell to the third place, and the other six brands directly gave up bidding.

At this point, enter the final bidding stage!

(End of this chapter)