I want to be a giant of Hong Kong Island
Chapter 254 [Cathay Pacific Airways VS Hong Kong Island Airlines] (2 in 1 chapter) (Ask for a monthl
Chapter 254 [Cathay Pacific Airline VS Hong Kong Island Airways] (2 in 1 chapter) (Ask for a monthly ticket!)
The management style of Taikoo & Co., Ltd. has always been known as Shen Xiong's prudence. Although the development momentum is not as good as that of Hutchison Whampoa, it has a steady pace and strong stamina.
From the shipping industry at the beginning, then expanded to the aviation industry, and then entered the real estate industry in the future, becoming a diversified chaebol across land, sea and air.
It is precisely because of the steady style of work that from the late 70s to the early 80s, Chinese giants had no chance of defeating Swire Pacific.
Some people say that Bao Yugang and Li Chaoren defeated the three major foreign firms, which does not include Swire Pacific!
Even Bao Yugang was defeated by Swire Pacific. In the 80s, Bao Yugang wanted to enter the aviation industry and joined Dragonair. As one can imagine, he was acquired by Cathay Pacific.
With such a steady style of work, even Wu Guangyao was helpless in the 80s and [-]s, unable to deal with this steady chaebol.
If the enemy has no loopholes, you can't attack!
To put it bluntly, no matter how rich you are, but the shares of companies under Swire Pacific have a high proportion, you are not afraid of you launching an acquisition at all!
Unlike Jardine Matheson in the 80s, there were too many stalls, hundreds of subsidiaries around the world, and some listed companies on Hong Kong Island accounted for only 10% to 20% of the shares;
Who would miss such an opportunity?
Wu Guangyao is determined to clean up the four major foreign companies, how could he miss Taikoo foreign companies?
Seven 80s, I can't take care of you, can't I take care of you now!
There are enemies that need to be cleaned up in the bud!
As the most important asset of Swire Pacific, Cathay Pacific has made great contributions to Swire Pacific;
Swire & Co., relying on Cathay Pacific, has developed Pacific Aircraft Mechanics Company; in the future, it will also develop aviation catering company, air cargo terminal company, Hong Kong Island Airport Service Company, Hong Kong Island Airport Security, etc., penetrating into various fields of aviation services.
You should know that these companies do not serve Cathay Pacific, but all airlines that come to Hong Kong to conduct business.
For example, an aircraft repair company, because there is only one Pacific Aircraft Repair Company on Hong Kong Island; even foreign airlines can only find Pacific Aircraft Repair Company of Swire Pacific;
There are also companies such as airport food companies, air cargo terminals, and airport services. Swire Pacific monopolizes the business of the entire Kai Tak Airport on Hong Kong Island.
Doesn't this make people jealous?
If Wu Guangyao did not acquire Hong Kong Island Airlines, but Swire & Co. acquired Hong Kong Island Airlines, then everything would be hopeless!
However, at this time, Wu Guangyao already has the weapon of Hong Kong Island Airlines, which is equivalent to losing weight for Cathay Pacific.
Therefore, whoever hates Wu Guangyao the most among the four major foreign firms must be Swire Pacific;
The conflict between Wu Guangyao and Wheelock has long been resolved. Little Madden invited Wu Guangyao many times to discuss shipping matters, and the relationship between the two was acceptable; If there is a shipping partner, Wu Guangyao must be the first choice.
The conflict between Jardine Matheson and Wu Guangyao is mainly because Wu Guangyao quietly acquired Hong Kong Island Airlines, but after the two companies jointly operated Hong Kong Island Airlines and achieved results, they turned into partners instead. Of course, this is only a temporary peace !
As for Hutchison Whampoa, the two haven't met yet, so we won't announce it for now!
The first thing Wu Guangyao did when he returned to Hong Kong Island was to come to Hong Kong Island Airlines, hold a senior management meeting, and notify Jardine Matheson.
At this time, Wu Guangyao has taken over Hong Kong Island Airlines for more than a year, and great changes have taken place, not to mention the profit; at least the company can achieve a balance of payments and a small profit!
After all, in this era, the aviation industry is not yet popular; besides, the routes of Hong Kong Island Airlines are not good at present.
For example, when it comes to the route to Seoul, South Korea is still a pile of beggars and can't make much money.
The most profitable route is the route between Tokyo and Osaka, so two brand new Viscount airliners have been arranged;
Hong Kong Island Airlines also has a brand-new Viscount passenger plane that flies to Manila, while Seoul and Taiwan Island use old-fashioned planes.
Jardine Matheson seems to be very wary of Wu Guangyao, as long as Wu Guangyao invites them to a meeting, as long as Keswick, the senior class, is in Hong Kong Island, he will definitely come in person.
"I've thought that it will be difficult for the aviation industry to make breakthroughs for a while, but we can start from other places to increase the company's revenue." Wu Guangyao said first.
When everyone heard this, they all concentrated their minds and straightened their bodies.
It is conceivable that Wu Guangyao's prestige still exceeds Keswick, even if Keswick stayed longer than Wu Guangyao!
It's very simple, whoever owns Hong Kong Island Airlines, then these managements will obey whom (many managements are recruited later)!
Even if Wu Guangyao is Chinese and Keswick is British, this will not change the fact.
Whoever feeds them, they will be loyal to whom!
What's more, when Wu Guangyao came to power, the welfare of all employees is better than before.
"I want Hong Kong Island Airlines to acquire Jardine Aircraft Mechanics Company. After all, without the support of Hong Kong Island Airlines, Jardine Aircraft Mechanics Company is just a decoration; for external business, it cannot compete with Swire Pacific Aircraft Mechanics Company." Wu Guangyao continued Said.
Keswick did not expect Wu Guangyao to say directly at this kind of meeting, after all, this kind of matter should be communicated in private first!
Naturally, Wu Guangyao also has his own ideas. Although Jardine Aircraft Mechanics Co., Ltd. is technically developed by relying on Jardine's shipyard technology; but in terms of business, it basically relies on the business of Hong Kong Island Airlines. The blood of Island Aviation.
Wu Guangyao has long been disgusted with this trick, using power for personal gain!
"The business of Jardine Aircraft Mechanics is not limited to Hong Kong Island Airlines, and we don't want to sell it either!" Keswick said in a deep voice.
This is what Wu Guangyao wanted. If Keswick refuses this matter, the management of Hong Kong Island Airlines will definitely have an opinion; if he agrees, then Hong Kong Island Airlines will just expand its scale.
"Mr. Keswick, I believe there is still a turning point. We are willing to wait for Jardine's reply within three days. Hong Kong Island Airlines is willing to pay 80 US dollars for the acquisition; if Jardine does not agree, we Hong Kong Island Airlines can only build new aircraft. Mechanical repair company, this is the path that Hong Kong Island Airlines must take!" Wu Guangyao said firmly.
80 US dollars to buy Jardine aircraft mechanics, this price is absolutely appropriate, Wu Guangyao mainly fancy the hangar land and some mechanics engineers.
Hong Kong Island Airlines also had a net profit of US$170 million this year, and it has not been used. It is nothing to spend US$80!
Keswick did not expect Wu Guangyao to be so determined. If Jardine disagreed and Hong Kong Island Airlines established its own mechanical repair company, then Jardine Aircraft Mechanical Repair would definitely become a decoration.
"Since Mr. Wu is so determined, we at Jardine Matheson are willing to part with it!" Keswick quickly compromised.
Wu Guangyao nodded and continued: "Since Hong Kong Island Airlines has its own machine repair company, we must run this machine repair company well, not only to provide services for Hong Kong Island Air, but also for other airlines. Therefore, We'll discuss the details later."
"Next, Hong Kong Island Airlines will set up two more subsidiaries. One is Hong Kong Island Aviation Catering Co., Ltd., which mainly provides aviation meals for flights at Kai Tak Airport; the other subsidiary is Hong Kong Island Aviation Services Co., Ltd. Mainly responsible for acting as an agent for ticketing and other business of flights at Kai Tak Airport," Wu Guangyao said eloquently.
At this time, Kai Tak Airport does not have an official airline catering company, so it is just right to seize the opportunity;
As for the air ticket business, Swire Pacific began to sell tickets for several foreign airlines as early as after World War II;
Of course, it is not too late for Hong Kong Island Airlines to intervene, at least they can still compete.
After hearing this, the management in the conference room worshiped Wu Guangyao even more!
This is simply the best leader, who only grasps the overall situation and fully trusts everyone.
Moreover, even if Wu Guangyao finds that what he did there is not good enough, he will only call the management to the office, and first propose rectification to see the effect later; Repeat offenders may risk being reassigned or fired.
"Mr. Keswick, do you have anything to say?" Wu Guangyao had finished speaking, and politely invited Keswick to say a few words.
Keswick smiled wryly in his heart, thinking that what you have said is so good, if I say something worse, wouldn’t it make these managers look down on me!
"Hong Kong Island Airlines is on the right track. Everyone must not be proud. You must know that foreign airlines are not small shrimps and crabs." Keswick said some summaries. Generally speaking, there is no problem, but there is no big problem highlights.
Naturally, Wu Guangyao would not intrigue and waste time in this regard!
"Mr. Keswick is right. You must keep your service in mind. If you offend a customer once, others may never choose you again!"
Daban Shiyock of Swire & Co. has always wondered how, given the profitability of Wu Guangyao's company, he would be interested in Hong Kong Island Airlines;
You must know that the airlines of this era are not sweet and sour. Compared with shipping, they are simply in the sky and in the same place, and the positions of the two industries are completely transferred.
Take Hong Kong Island Airlines as an example with a net profit of US$160 million a year. If the cost of purchasing the aircraft is included, it will take 6 years to recover the cost. This rate of return is not valued by many foreign companies.
What Shiyock didn't know was that Wu Guangyao was a time traveler, and he knew clearly that aviation would explode in the 80s and [-]s.
If you don't grab the position now, do you want to imitate Bao Yugang from later generations to do useless work?
When he heard that Hong Kong Island Airlines had acquired Jardine Aircraft Mechanics, Schjock was finally in a hurry!
Originally, the routes between Cathay Pacific and Hong Kong Island Airlines were one south and one north, and there was not much competition; but once Hong Kong Island Airlines won the machine repair company in the hands of Jardine, with the character of Chinese businessman Wu Guangyao, he would definitely manage the machine repair company well. , In this way, Swire Pacific cannot monopolize the machine repair business on Hong Kong Island.
The machine repair business in Hong Kong and Macau is undoubtedly a big cake, and Taikoo Matheson naturally wants to monopolize it!
"Shet!" Shiyock couldn't help cursing.
If Hong Kong Island Airlines took over the Jardine Aircraft Mechanics Company, it was a blow to Swire Matheson, then it took over the establishment of Hong Kong Island Airlines’ subsidiary airline catering company and airport service company, that would be a blow to Swire Pacific.
Not only gave another stick, but also scolded by the way!
For a long time, Shi York had heard about Wu Guangyao's ability to do business, but this time he really saw it!
It is definitely a good idea for an airline catering company to provide catering for all flights at Kai Tak Airport, but why not Cathay Pacific first!
"No, Cathay Pacific can also set up an airline catering company!" Shiyock quickly decided to fight back in his own way.
In this way, the two airlines are on the bar!
After Hong Kong Island Airlines established an airline catering company, it was not in a hurry to sell, but was the first to provide free meals on its own airline.
Hong Kong Island Airlines has two types of meals, Chinese food and Western food, and will also provide a limited glass of red wine, which has received rave reviews for a while!
Local airlines originally had an advantage in routes, but now Hong Kong Island Airlines has suddenly made this move, which immediately attracted more customers to choose.
Even Pan American Airlines in the United States can't compete with Hong Kong Island Airways on one route.
Of course, because Hong Kong Island Airlines provides free meals and red wine, the corresponding profits will also be reduced!
Wu Guangyao warned the executives: "Now is the start-up stage. We can make less profit and win customers first; maybe we can also destroy this route of European and American airlines and make them think they are losing money and cancel this route. At that time, If we seek high profits again, it will be very easy!"
When everyone heard the words, they couldn't help sighing, the boss is really tall!
In November 1955, Cheung Kong began to develop the land in Yau Ma Tei, named 'Phase II of Zijin City'.
As a result, Cheung Kong currently has too many projects under construction, two large residential projects and one super large commercial complex.
In this way, there are still five undeveloped plots of land, namely Mong Kok, Sham Shui Po, and Central District; among them, the three plots of land in Central District are relatively small, but the locations are good.
These lands must be fully developed before 1958, and all the houses must be sold to recover funds.
Because in 1958, the supply of real estate on Hong Kong Island would exceed demand, and then house prices and land prices would plummet.
Of course, this kind of plunge is an opportunity for a time traveler like Wu Guangyao!
Even people with foresight will buy land at a low price. For example, people like Li Chaoren and Zheng Yutong in later generations have seized every opportunity when real estate plummeted.
Wu Guangyao estimated that from 1955 to 1957, Cheung Kong would develop a total of 7 residential buildings, and the gross profit could reach more than 1 million (the land was saved at least 2000 million, otherwise there would not be such a high profit.);
Because the commercial complex "Yangtze River Center" is only leased and not sold, it needs about 7000 million Hong Kong dollars of construction funds raised by Cheung Kong.
Calculated in this way, by 1958, Cheung Kong had about 3000 million yuan in cash in its account.
The more than 3000 million cash can be used again to buy cheap land and prepare for the next real estate cycle!
Wu Guangyao counted the eight years from 1949 to 1957 as the first real estate cycle of Cheung Kong;
In the first cycle, Cheung Kong invested about 500 million Hong Kong dollars, harvested 3000 million Hong Kong dollars in cash and a commercial complex worth 2.5 million yuan, with a return rate of 56 times.
Praise!
(End of this chapter)
The management style of Taikoo & Co., Ltd. has always been known as Shen Xiong's prudence. Although the development momentum is not as good as that of Hutchison Whampoa, it has a steady pace and strong stamina.
From the shipping industry at the beginning, then expanded to the aviation industry, and then entered the real estate industry in the future, becoming a diversified chaebol across land, sea and air.
It is precisely because of the steady style of work that from the late 70s to the early 80s, Chinese giants had no chance of defeating Swire Pacific.
Some people say that Bao Yugang and Li Chaoren defeated the three major foreign firms, which does not include Swire Pacific!
Even Bao Yugang was defeated by Swire Pacific. In the 80s, Bao Yugang wanted to enter the aviation industry and joined Dragonair. As one can imagine, he was acquired by Cathay Pacific.
With such a steady style of work, even Wu Guangyao was helpless in the 80s and [-]s, unable to deal with this steady chaebol.
If the enemy has no loopholes, you can't attack!
To put it bluntly, no matter how rich you are, but the shares of companies under Swire Pacific have a high proportion, you are not afraid of you launching an acquisition at all!
Unlike Jardine Matheson in the 80s, there were too many stalls, hundreds of subsidiaries around the world, and some listed companies on Hong Kong Island accounted for only 10% to 20% of the shares;
Who would miss such an opportunity?
Wu Guangyao is determined to clean up the four major foreign companies, how could he miss Taikoo foreign companies?
Seven 80s, I can't take care of you, can't I take care of you now!
There are enemies that need to be cleaned up in the bud!
As the most important asset of Swire Pacific, Cathay Pacific has made great contributions to Swire Pacific;
Swire & Co., relying on Cathay Pacific, has developed Pacific Aircraft Mechanics Company; in the future, it will also develop aviation catering company, air cargo terminal company, Hong Kong Island Airport Service Company, Hong Kong Island Airport Security, etc., penetrating into various fields of aviation services.
You should know that these companies do not serve Cathay Pacific, but all airlines that come to Hong Kong to conduct business.
For example, an aircraft repair company, because there is only one Pacific Aircraft Repair Company on Hong Kong Island; even foreign airlines can only find Pacific Aircraft Repair Company of Swire Pacific;
There are also companies such as airport food companies, air cargo terminals, and airport services. Swire Pacific monopolizes the business of the entire Kai Tak Airport on Hong Kong Island.
Doesn't this make people jealous?
If Wu Guangyao did not acquire Hong Kong Island Airlines, but Swire & Co. acquired Hong Kong Island Airlines, then everything would be hopeless!
However, at this time, Wu Guangyao already has the weapon of Hong Kong Island Airlines, which is equivalent to losing weight for Cathay Pacific.
Therefore, whoever hates Wu Guangyao the most among the four major foreign firms must be Swire Pacific;
The conflict between Wu Guangyao and Wheelock has long been resolved. Little Madden invited Wu Guangyao many times to discuss shipping matters, and the relationship between the two was acceptable; If there is a shipping partner, Wu Guangyao must be the first choice.
The conflict between Jardine Matheson and Wu Guangyao is mainly because Wu Guangyao quietly acquired Hong Kong Island Airlines, but after the two companies jointly operated Hong Kong Island Airlines and achieved results, they turned into partners instead. Of course, this is only a temporary peace !
As for Hutchison Whampoa, the two haven't met yet, so we won't announce it for now!
The first thing Wu Guangyao did when he returned to Hong Kong Island was to come to Hong Kong Island Airlines, hold a senior management meeting, and notify Jardine Matheson.
At this time, Wu Guangyao has taken over Hong Kong Island Airlines for more than a year, and great changes have taken place, not to mention the profit; at least the company can achieve a balance of payments and a small profit!
After all, in this era, the aviation industry is not yet popular; besides, the routes of Hong Kong Island Airlines are not good at present.
For example, when it comes to the route to Seoul, South Korea is still a pile of beggars and can't make much money.
The most profitable route is the route between Tokyo and Osaka, so two brand new Viscount airliners have been arranged;
Hong Kong Island Airlines also has a brand-new Viscount passenger plane that flies to Manila, while Seoul and Taiwan Island use old-fashioned planes.
Jardine Matheson seems to be very wary of Wu Guangyao, as long as Wu Guangyao invites them to a meeting, as long as Keswick, the senior class, is in Hong Kong Island, he will definitely come in person.
"I've thought that it will be difficult for the aviation industry to make breakthroughs for a while, but we can start from other places to increase the company's revenue." Wu Guangyao said first.
When everyone heard this, they all concentrated their minds and straightened their bodies.
It is conceivable that Wu Guangyao's prestige still exceeds Keswick, even if Keswick stayed longer than Wu Guangyao!
It's very simple, whoever owns Hong Kong Island Airlines, then these managements will obey whom (many managements are recruited later)!
Even if Wu Guangyao is Chinese and Keswick is British, this will not change the fact.
Whoever feeds them, they will be loyal to whom!
What's more, when Wu Guangyao came to power, the welfare of all employees is better than before.
"I want Hong Kong Island Airlines to acquire Jardine Aircraft Mechanics Company. After all, without the support of Hong Kong Island Airlines, Jardine Aircraft Mechanics Company is just a decoration; for external business, it cannot compete with Swire Pacific Aircraft Mechanics Company." Wu Guangyao continued Said.
Keswick did not expect Wu Guangyao to say directly at this kind of meeting, after all, this kind of matter should be communicated in private first!
Naturally, Wu Guangyao also has his own ideas. Although Jardine Aircraft Mechanics Co., Ltd. is technically developed by relying on Jardine's shipyard technology; but in terms of business, it basically relies on the business of Hong Kong Island Airlines. The blood of Island Aviation.
Wu Guangyao has long been disgusted with this trick, using power for personal gain!
"The business of Jardine Aircraft Mechanics is not limited to Hong Kong Island Airlines, and we don't want to sell it either!" Keswick said in a deep voice.
This is what Wu Guangyao wanted. If Keswick refuses this matter, the management of Hong Kong Island Airlines will definitely have an opinion; if he agrees, then Hong Kong Island Airlines will just expand its scale.
"Mr. Keswick, I believe there is still a turning point. We are willing to wait for Jardine's reply within three days. Hong Kong Island Airlines is willing to pay 80 US dollars for the acquisition; if Jardine does not agree, we Hong Kong Island Airlines can only build new aircraft. Mechanical repair company, this is the path that Hong Kong Island Airlines must take!" Wu Guangyao said firmly.
80 US dollars to buy Jardine aircraft mechanics, this price is absolutely appropriate, Wu Guangyao mainly fancy the hangar land and some mechanics engineers.
Hong Kong Island Airlines also had a net profit of US$170 million this year, and it has not been used. It is nothing to spend US$80!
Keswick did not expect Wu Guangyao to be so determined. If Jardine disagreed and Hong Kong Island Airlines established its own mechanical repair company, then Jardine Aircraft Mechanical Repair would definitely become a decoration.
"Since Mr. Wu is so determined, we at Jardine Matheson are willing to part with it!" Keswick quickly compromised.
Wu Guangyao nodded and continued: "Since Hong Kong Island Airlines has its own machine repair company, we must run this machine repair company well, not only to provide services for Hong Kong Island Air, but also for other airlines. Therefore, We'll discuss the details later."
"Next, Hong Kong Island Airlines will set up two more subsidiaries. One is Hong Kong Island Aviation Catering Co., Ltd., which mainly provides aviation meals for flights at Kai Tak Airport; the other subsidiary is Hong Kong Island Aviation Services Co., Ltd. Mainly responsible for acting as an agent for ticketing and other business of flights at Kai Tak Airport," Wu Guangyao said eloquently.
At this time, Kai Tak Airport does not have an official airline catering company, so it is just right to seize the opportunity;
As for the air ticket business, Swire Pacific began to sell tickets for several foreign airlines as early as after World War II;
Of course, it is not too late for Hong Kong Island Airlines to intervene, at least they can still compete.
After hearing this, the management in the conference room worshiped Wu Guangyao even more!
This is simply the best leader, who only grasps the overall situation and fully trusts everyone.
Moreover, even if Wu Guangyao finds that what he did there is not good enough, he will only call the management to the office, and first propose rectification to see the effect later; Repeat offenders may risk being reassigned or fired.
"Mr. Keswick, do you have anything to say?" Wu Guangyao had finished speaking, and politely invited Keswick to say a few words.
Keswick smiled wryly in his heart, thinking that what you have said is so good, if I say something worse, wouldn’t it make these managers look down on me!
"Hong Kong Island Airlines is on the right track. Everyone must not be proud. You must know that foreign airlines are not small shrimps and crabs." Keswick said some summaries. Generally speaking, there is no problem, but there is no big problem highlights.
Naturally, Wu Guangyao would not intrigue and waste time in this regard!
"Mr. Keswick is right. You must keep your service in mind. If you offend a customer once, others may never choose you again!"
Daban Shiyock of Swire & Co. has always wondered how, given the profitability of Wu Guangyao's company, he would be interested in Hong Kong Island Airlines;
You must know that the airlines of this era are not sweet and sour. Compared with shipping, they are simply in the sky and in the same place, and the positions of the two industries are completely transferred.
Take Hong Kong Island Airlines as an example with a net profit of US$160 million a year. If the cost of purchasing the aircraft is included, it will take 6 years to recover the cost. This rate of return is not valued by many foreign companies.
What Shiyock didn't know was that Wu Guangyao was a time traveler, and he knew clearly that aviation would explode in the 80s and [-]s.
If you don't grab the position now, do you want to imitate Bao Yugang from later generations to do useless work?
When he heard that Hong Kong Island Airlines had acquired Jardine Aircraft Mechanics, Schjock was finally in a hurry!
Originally, the routes between Cathay Pacific and Hong Kong Island Airlines were one south and one north, and there was not much competition; but once Hong Kong Island Airlines won the machine repair company in the hands of Jardine, with the character of Chinese businessman Wu Guangyao, he would definitely manage the machine repair company well. , In this way, Swire Pacific cannot monopolize the machine repair business on Hong Kong Island.
The machine repair business in Hong Kong and Macau is undoubtedly a big cake, and Taikoo Matheson naturally wants to monopolize it!
"Shet!" Shiyock couldn't help cursing.
If Hong Kong Island Airlines took over the Jardine Aircraft Mechanics Company, it was a blow to Swire Matheson, then it took over the establishment of Hong Kong Island Airlines’ subsidiary airline catering company and airport service company, that would be a blow to Swire Pacific.
Not only gave another stick, but also scolded by the way!
For a long time, Shi York had heard about Wu Guangyao's ability to do business, but this time he really saw it!
It is definitely a good idea for an airline catering company to provide catering for all flights at Kai Tak Airport, but why not Cathay Pacific first!
"No, Cathay Pacific can also set up an airline catering company!" Shiyock quickly decided to fight back in his own way.
In this way, the two airlines are on the bar!
After Hong Kong Island Airlines established an airline catering company, it was not in a hurry to sell, but was the first to provide free meals on its own airline.
Hong Kong Island Airlines has two types of meals, Chinese food and Western food, and will also provide a limited glass of red wine, which has received rave reviews for a while!
Local airlines originally had an advantage in routes, but now Hong Kong Island Airlines has suddenly made this move, which immediately attracted more customers to choose.
Even Pan American Airlines in the United States can't compete with Hong Kong Island Airways on one route.
Of course, because Hong Kong Island Airlines provides free meals and red wine, the corresponding profits will also be reduced!
Wu Guangyao warned the executives: "Now is the start-up stage. We can make less profit and win customers first; maybe we can also destroy this route of European and American airlines and make them think they are losing money and cancel this route. At that time, If we seek high profits again, it will be very easy!"
When everyone heard the words, they couldn't help sighing, the boss is really tall!
In November 1955, Cheung Kong began to develop the land in Yau Ma Tei, named 'Phase II of Zijin City'.
As a result, Cheung Kong currently has too many projects under construction, two large residential projects and one super large commercial complex.
In this way, there are still five undeveloped plots of land, namely Mong Kok, Sham Shui Po, and Central District; among them, the three plots of land in Central District are relatively small, but the locations are good.
These lands must be fully developed before 1958, and all the houses must be sold to recover funds.
Because in 1958, the supply of real estate on Hong Kong Island would exceed demand, and then house prices and land prices would plummet.
Of course, this kind of plunge is an opportunity for a time traveler like Wu Guangyao!
Even people with foresight will buy land at a low price. For example, people like Li Chaoren and Zheng Yutong in later generations have seized every opportunity when real estate plummeted.
Wu Guangyao estimated that from 1955 to 1957, Cheung Kong would develop a total of 7 residential buildings, and the gross profit could reach more than 1 million (the land was saved at least 2000 million, otherwise there would not be such a high profit.);
Because the commercial complex "Yangtze River Center" is only leased and not sold, it needs about 7000 million Hong Kong dollars of construction funds raised by Cheung Kong.
Calculated in this way, by 1958, Cheung Kong had about 3000 million yuan in cash in its account.
The more than 3000 million cash can be used again to buy cheap land and prepare for the next real estate cycle!
Wu Guangyao counted the eight years from 1949 to 1957 as the first real estate cycle of Cheung Kong;
In the first cycle, Cheung Kong invested about 500 million Hong Kong dollars, harvested 3000 million Hong Kong dollars in cash and a commercial complex worth 2.5 million yuan, with a return rate of 56 times.
Praise!
(End of this chapter)
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