I want to be a giant of Hong Kong Island

Chapter 359 [Shocking Price War] (Ask for a monthly ticket!)

On October 10, Xianshi Department Store took the lead in launching the "anniversary sale" in the media;
Products are sold at [-]% off the original price on the sale day, and some items are even reduced to [-]% off.

Many people are thinking, Xianshi Department Store is going on a big sale, isn't it afraid of losing money?

Only people in the industry know that the quantity of such 'genuinely priced' goods is sold at a low price (2% off), the quantity must be limited (very few), but the advertising effect produced is very sensational.

The first customers may grab a [-]% off product, but the vast majority of customers who come later will not be able to grab a [-]% off product;
However, since the customers come here and have not got the "big bargain", then the "small bargain" will not be let go, and they will always buy some [-]% off products;
Therefore, sellers can take the opportunity to deal with seasonal products or outdated products; reduce inventory products and speed up the return of funds.

Xianshi Department Store made the first move and set the discount date from November 11th to November 6th, a total of five days.

The preheating of Xian Shi Department Store has aroused a lot of discussion among the citizens of Hong Kong Island, and they are sharpening their swords.

"Oh my God, Xianshi Department Store dares to sell products at a [-]% discount. I'm afraid there are no underwear left at the loss!"

"If you want to worry about it, don't you see that it's an individual product! It means that there are not many discounted products. As for the specific quantity, I'm afraid only those who arrive first can see it. If you go late, it will be gone!"

"Then are you going?"

"Go, why don't you go, if you grab a [-]% off product, wouldn't you make a fortune!"

"Haha, that makes sense!"

Xian Shi took the lead in making the move, and Wing On was not willing to be lonely, and also posted in the media "Reward new and old customers, big sale during clearance season!" '

Wing On's discount is almost the same as that of Xian Shi, it seems that the two companies still have the intention of joining forces!
For whom, it is self-evident!

The persons in charge of Dah Sing Department Store and Zhonghua Department Store hurriedly found Mark to discuss countermeasures.

"President Mark, Xian Shi and Wing On are launching promotions at the same time, and the purpose is self-evident; they must be seeing the rapid changes in Dah Sing Department Store and Chunghwa Department Store. They are afraid, so they are caught off guard before we complete the adjustment. " said Wang Kefan, general manager of Dah Sing Department Store.

"Yes! If you give us two more time to prepare, we will not be afraid!" said Chen Shili, the general manager of Zhonghua Department Store.

Both of them believed that the new Daxin Department Store and Zhonghua Department Store were backed by the big group Baiyou, and they were not afraid of Xianshi and Yongan at all;
And who is the boss of the Baiyou Group, that is the Wu family, the head of the Chinese in Hong Kong Island, there is no reason to be afraid of Xianshi and Yong'an;
However, it has only been more than three months since the two department stores belonged to Baiyou Group, and the resources and channels of Baiyou Group have not been fully absorbed;
In addition, the two department stores themselves were the losers of Xianshi and Yong'an in the past, so the two were still a little worried.

After listening to the report of the two, Mark frowned slightly, and he relaxed quickly;
After all, Xianshi Department Store and Wing On Department Store are still afraid.

Since the enemy is afraid, why should I be nervous!
"Well, I see, don't worry, go to stabilize the company first, and countermeasures will be issued later!"

Wang Kefan and Chen Shili thought that Mark was going to report to the group company, so they left the office in peace.

Naturally, Mark would not report to the group company immediately, at least he had to come up with a countermeasure before reporting to the group company.

To do business on Hong Kong Island, you have to think hard, because there are too many people with capital;

Southeast Asia, Japan, America, Britain, France, Kazakhstan
When Mark's marketing plan reached Fu Hongru, the president of Baiyou Group, Fu Hongru immediately approved it—agreed!
Fu Hongru personally brought Mark to the headquarters of Oriental Media Group, and Yang Kang received them.

"Brother Kang, the tide has risen all boats in recent years! Tsk tsk, your media group is the boss's sharp edge, and you should take it seriously!" Fu Hongru sat on the sofa carelessly, as if he was in his own office, without seeing outside at all.

It turned out that Yang Kang came out of Uniqlo, and was Fu Hongru's direct subordinate before, so the two have naturally become close to each other over the years.

"Brother Fu, you are joking. Recently, your Baiyou Group has made great achievements in Hong Kong Island. It has acquired continuously and established an antique company. This is the treasure house of the boss. I think you are the most favored group company of the boss recently!"

"Haha, didn't you also acquire Hong Kong Island Commercial Radio this year, everyone is mutual!"

The two chatted familiarly for a while before switching to English and chatting with Mark.

It turned out that Mark's solution was:
With the hype on the radio and newspapers, Dah Sing Department Store and Chunghwa Department Store grandly launched the 'Free Shopping Day'; during the period from November 11th to November 5th, customers who enter the store with a purchase amount of 11 Hong Kong dollars can keep the receipt , to participate in the lucky draw on December 25st.

The prize of the lottery is very simple. The prize is free shopping for one day (the amount is limited to 300 Hong Kong dollars), and the chance of the prize is 35 to [-].

Free shopping coupons can be used in any company under the Baiyou Group, and there are many choices.

"Okay! This is a good idea! Hong Kong people like to gamble. They go to Macau to gamble, and go to the Jockey Club to gamble. Everyone is very interested. Manager Mark's trick is to take advantage of Hong Kong people's gambling psychology. When the time comes, a large number of citizens will come here." Come on." Yang Kang couldn't help admiring, thinking that this foreign devil has become a Hong Kong Islander, and he can think of such a way.

The citizens of Hong Kong Island were suddenly overwhelmed by a series of business activities. Not long after they made a shopping plan, they changed their minds!

The three parties involved in this incident are all powerful department stores on Hong Kong Island. They advertised vigorously in the media and ignited a price war on Hong Kong Island.

With the promotion of advertisements, small and medium-sized department stores are in dire straits;

It turned out that some customers who planned to buy a certain product began to stop their purchase plans and planned to purchase during the activities of the three major department stores.

The war among the three for a while affected the entire retail industry, and small and medium owners complained endlessly.

"When a chicken dies, a chicken crows" is a normal phenomenon of business competition, but if the situation continues, there will be more "dead chickens" than "crowding chickens"!
In order not to be a 'dead chicken', some small and medium department stores also joined the battle.

"Clearance Sale, Immigrate to Canada!"

"The lease expires, clear the warehouse and return to the countryside!"

"Bunk demolition, [-]% off clearance sale!"

Some businesses even used sensational slogans:
"Hemorrhage! Jump off the price!"

"Reduce it to half and give it to you, reduce it to you and laugh out! Reduce it to the king and come again"

For a while, the streets of Hong Kong Island were full of price reduction slogans, and the citizens and tourists of Hong Kong Island clapped their hands in amazement!

On November 11th, Daxin Department Store and Zhonghua Department Store came from behind and took the lead in launching the event!

Many people have already sharpened their knives and flocked to the two department stores to purchase;

Thirty Hong Kong dollars is enough to participate in the subsequent lucky draw, but since it is here, how can it be possible to make up exactly thirty Hong Kong dollars!
Therefore, many people really shop until the end, forgetting the original intention of coming, and the value of the things they bought is more than [-] Hong Kong dollars;

But it’s okay, you can draw twice when you reach sixty, and so on.

The business is booming, and these five words are the most appropriate to describe the two department stores, Daxin and Zhonghua;
Some of the goods on the counters were sold out quickly. Fortunately, I prepared in advance and replenished them in time, otherwise I don’t know how much money I lost!
From the second day onwards, Xianshi Department Store was also full of people, and many people naturally wanted to snap up products with [-]% discount;

However, Xian Shi's activities were obviously inferior. Some people who did not grab the [-]% off goods later cursed and seemed extremely unhappy, thinking that Xian Shi was just trying to sell dog meat.

Since the activities of Dah Sing Department Store and Zhonghua Department Store are from November 11th to November 5th, Xian Shi and Wing On had to extend the event time to withstand the storm.

With such a long activity time, some small and medium department stores also had to grit their teeth to accompany;

However, because these small and medium-sized department stores do not have strong strength, the activities they engage in are all false and deceptive;

Citizens are not idiots, they immediately recognized them when they entered the store, and finally walked out of the store empty-handed, cursing.

The event lasted until November 11, and the social atmosphere changed suddenly;

Various newspapers began to publish the speeches of business and political authorities. They pointed out that this is a vicious circle of competition, which destroys the structure of Hong Kong Island's retail industry, and it is easy to form a monopoly of large groups, which is not conducive to the development of Hong Kong Island's retail industry. develop.

This kind of public opinion quickly fermented, and some educated citizens also responded.

"If a group of small and medium-sized department stores fall, then the large department stores will monopolize the department store industry on Hong Kong Island in the future; the profits they gave us today will be multiplied and returned in the future."

"Yes! The horror of a monopoly is that there are no competitors, and you can earn as much as you want, which is of no benefit to customers at all!"

Under the strong public opinion, Xianshi Department Store, which provoked the trouble this time, took the lead in stopping its discount activities on November 11;

Followed by Wing On Department Store, which also ceased activities on the 20th;
However, Dah Sing Department Store and Chunghwa Department Store intentionally stopped their activities on the 21st.

It can be said that the three department stores are the winners this time. Although they paid a lot of money, they achieved some monopoly goals;

At least for a long time, the three semi-monopolized department stores on Hong Kong Island;

It may not be until the 70s when Japanese-funded department stores came to Hong Kong, which was another challenge.

If you insist on picking a winner among the three department stores, it must be Baiyou Group;

The reason is simple, it turns out that 'free shopping' is more attractive and attractive than 'discounted' sales;

During the event, the total turnover of Dah Sing Department Store and Chunghwa Department Store was several times that of Wing On;
It can be said that the two families are making wedding clothes for others this time!

Also, for the lottery receipts issued by Baiyou Group this time, some owners are tourists and have already returned to China, so naturally they cannot participate in the lottery draw; some people are naturally unable to participate in the lottery draw because they are lost.

Therefore, it saved a lot for Baiyou Group this time!

For citizens who have won the lottery, the 'free shopping' is not really free, there is only a quota of [-] Hong Kong dollars!
However, three hundred Hong Kong dollars is already equivalent to one and a half months' wages for men, and it is also a very lucky award.

(End of this chapter)