I want to be a giant of Hong Kong Island

Chapter 578 [One crane and two chickens]

February 1975, the eve of the Spring Festival.

A major event happened in the communication industry, that is, a Jiayi TV station emerged;

This Jiayi TV station is not simple, the promoters are all old acquaintances of Wu Guangyao;
He Zuozhi, Li Xiaohe, and Run Run Shaw, these three are the founders of Jiayi TV.

He Zuozhi, son of Ho Tung, former boss of Commercial Radio Hong Kong;

Speaking of which, Wu Guangyao was a bully at the beginning, and he took over the commercial radio station held by He Zuozhi with half-power and half-buy;
Of course, to put it another way, relying on the advantages of the Oriental Media Group, Hong Kong Commercial Radio has become popular and made countless profits in recent years;
As a shareholder, He Zuozhi should be lucky to be on the boat of Oriental Media Group.

Lee Hyo Wo, a descendant of the well-known Lee Hysan family in Hong Kong, the 'landlord' of Causeway Bay;
At the beginning, the Hong Kong government invited bids for TVB, and the consortium formed by Lijia was defeated by the Oriental Media Group;

Now, quite a comeback!
Run Run Shaw, the owner of Shaw Brothers Films, has dominated the Hong Kong film industry for several years;

After the establishment of Oriental Films, the film industry on Hong Kong Island is finally a situation where two heroes stand side by side.

Now these three people formed a consortium and established Jiayi TV Station, which can be said to be menacing!

clear water bay

Wireless TV Station, Oriental Film Industry, and Oriental Film City are connected together to form a commercial center;

The three companies were the first to set up companies in Clear Water Bay. At the beginning, it was just a barren area. Wu Guangyao spent hundreds of millions of Hong Kong dollars to build it into a small city-state;
Now this place is much more prosperous, residential quarters, hotels, restaurants, etc. have long been available, and the surrounding area has become land to be developed;

And Wu Guangyao also took a fancy to the entire Silverstrand Bay to the east of Clear Water Bay (not the bay), and intends to develop it into villas and high-end apartments.

Long before the three companies came, there was a road here——Qingshui Bend, which went directly to the urban area;

After the arrival of the three companies, another road was built to lead directly to Tseung Kwan O, and also to the urban area;

In addition, after Wu Guangyao acquired the China-Pakistan Company, he opened a special bus train;

Traffic is no problem here!

Leaving aside real estate, Wu Guangyao's motorcade arrived at TVB, accompanied by Yang Kang and Shen Baoxing from Oriental Media.

The three of them were obviously here to inspect the work. If they were a little nervous because of the establishment of Jiayi TV Station, that would not be enough;
Because TVB's ratings have always been as high as 98%, it has long been used to the dominant position;

Even Wu Guangyao often said a word, ratings, 75% is enough!
Of course, it is inevitable that TVB executives may gradually lose the challenge and live too comfortably!
Wu Guangyao's visit to TVB this time is a common practice every year. It is not only a condolence, but also some suggestions and requests for the new year!

When the convoy arrived at the TVB building, Li Dehong and Xue Mu from TVB were already waiting outside.

"Let's go! Go to the meeting room first!" Wu Guangyao took the lead and said.

When we came to the meeting room, everyone sat down, and the office clerk brought tea to everyone.

Wu Guangyao said with a smile: "Some people say that when Jiayi TV broadcasts, Hong Kong Island TV has become a three-legged stand; I see, it's almost the same as one crane and two chickens!"

Everyone laughed out loud, TVB is used to being the overlord, everyone has this confidence!

Li Dehong said with a smile: "Wireless TV stations introduce new ones every year, with a minimum of two TV programs a year; if we are nervous because of the appearance of Jiayi TV station, it is really unnecessary; the only thing we have to do is to adapt to the situation!"

Wu Guangyao nodded, indeed, there is really no need to be nervous!

Step by step, it is impossible for Jiayi TV to surpass TVB in the short term;

As for the future, Wu Guangyao has many classic programs to choose from!

Wu Guangyao said: "Although we don't have to overreact, we should show it more or less! All along, I have an idea, that is to create an award similar to the Taiwan Golden Horse Award, let's call it the Golden Image Award, to commend Hong Kong films. People; you should study it internally, and make the scene as big as possible, so as to have enough influence!"

Li Dehong nodded, and said seriously: "Well, we have come to research and formulate a plan recently! But boss, since there are awards for film actors, shouldn't we also have an award for musicians?"

After Li Dehong finished speaking, the program "Golden Songs" appeared in Wu Guangyao's mind.

Therefore, Wu Guangyao said casually: "Alright! But the music program can be a weekly program called "Golden Songs"; the weekly program can broadcast new songs, and invite singers and composers to conduct some interviews; at the end of the year, Another "Top Ten Golden Songs" awards, isn't this a show?"

Everyone admired the boss's brain. In just a short moment, he could think of a program outline!
Afterwards, everyone sighed in their hearts again!
It's okay to say that Jiayi TV Station is not nervous, but in this short period of time, TVB TV has released two new TV programs!

If you are not nervous, you are indeed. In less than half an hour, two programs were confirmed. You really did not regard Jiayi TV as your opponent;
If you want to be nervous, you can produce two TV programs at once. In the eyes of outsiders, wouldn't it be TVB's response!

In fact, Wu Guangyao has too many programs for TVB to follow up;

For example, "Millionaire", a question-and-answer series, was a TV program worth hundreds of millions of dollars in the 90s in the previous life;

For example, the "Avenue of Stars", a music talent show, will attract music lovers from the entire Chinese circle to Hong Kong to participate in the competition;
There are countless programs like this in Wu Guangyao's mind, which is enough for wireless TV stations!

In terms of serial dramas, Dongfang Media Group owns the film and television adaptation rights of novels by Liang Yusheng, Gu Long, Jin Yong, etc., as well as classic TV dramas such as "Bao Qingtian" and "Legend of the New White Lady".

At about the time the meeting was held, Wu Guangyao suddenly said, "Do you think we should go to the United States to buy a communication satellite for fun?"

Everyone was taken aback for a moment, and soon they spoke out to dissuade Wu Guangyao from "spending money indiscriminately"!
A communication satellite costs at least 25 billion Hong Kong dollars!
Although, in 1974, Oriental Media Group made a profit of 8 million Hong Kong dollars, surpassing HSBC and becoming the third most profitable company on Hong Kong Island;

But the key is not available, or not available now!
The reason why Oriental Media Group makes an annual profit of 8 million Hong Kong dollars is because Oriental Comics has contributed a full 5 million Hong Kong dollars in profits. Comics and their peripherals are really profitable!

Seeing everyone's opposition, Wu Guangyao didn't insist on going his own way. After all, it's still a bit early!
"Well, let's think about this issue in the 80s!"

One advantage of satellite TV stations is that they can operate in the entire Chinese area according to the channel fee model;
At that time, the spread of wireless TV stations will become more extensive (wireless TV stations do not have more than one channel);

This time, Yang Kang was the first to say: "In the 80s, we can definitely consider launching communication satellites! The main reason is that our group's profits are gradually increasing. By then, we may be able to earn back the money for one satellite in a year."

The Oriental Media Group has a lot of money-making tools. Even if the Oriental Comics Club is eliminated, the annual profit is still higher than that of Swire Matheson, and it may only be slightly lower than HSBC.

Wu Guangyao said again: "What is Liang Shuyi's position recently?"

The management of TVB knew that Wu Guangyao appreciated Liang Shuyi very much;
Everyone guessed, probably in the Miss Hong Kong beauty pageant back then, Leung Shuk-yi performed well and won the trust of the boss;
Li Dehong said: "It's my assistant, assisting me in managing the company's administration!"

Wu Guangyao nodded and said, "Well, it seems that the ability is good, isn't it!"

Li Dehong said pertinently: "Willing to learn, willing to study is her characteristic; she also has shortcomings, that is, she is young and likes to take risks in doing things!"

Li Dehong did not praise Liang Shuyi to heaven because of Wu Guangyao's appreciation, but just expressed a pertinent statement;

Obviously, these executives all know Wu Guangyao's character, he is a boss who can listen to the truth!

Wu Guangyao said: "Are you on the TV station? Call me in, I have something to let her do!"

Twenty minutes later, Liang Shuyi came to the meeting room, and Wu Guangyao asked her to sit down.

"You should have drunk Red Bull, right?" Wu Guangyao asked.

Everyone nodded, even if Liang Shuyi was a girl, they also nodded.

Leung Shuk Yi said: "I occasionally drink when I work overtime!"

Wu Guangyao said: "It's like this. I'm not very satisfied with Red Bull's sales in Europe and America, so I want to plan a program to make the sales of this drink skyrocket!"

Everyone looked puzzled, does the boss still want to produce European and American TV programs?
Seeing everyone's doubts, Wu Guangyao said with a smile: "It's not for you to produce European and American programs, but to form a team to act as a management team to plan a TV program for European and American TV stations."

So that's it, so what is this show about?

Come to think of it, the boss must have a complete plan, this is everyone's thoughts!

All the executives of the Oriental Media Group know that the boss is omnipotent!

Wu Guangyao said: "My wife in the UK told me that the 'hippie movement' is rapidly ebbing, but there is another kind that is equally "exciting" and "alternative", but not so deviant. On the contrary, it has quite high threshold, Young people's outdoor sports that can reflect the "identity value" of the participants to a certain extent——extreme sports have become popular on campus."

Everyone was confused, what is extreme sports?
Seeing this, Wu Guangyao explained: "There are many kinds of so-called extreme sports. Generally speaking, they are sports that exceed the limits of human beings. Jumping from a height of several hundred meters, you can enjoy the thrill of free fall."

Liang Shuyi interjected, "Wouldn't that be asking for death?"

Wu Guangyao laughed and said: "Naturally, a special thread is tied. When the thread is vertical, the elasticity of the thread will pull the person up again, and then fall again. In the end, the strength is released, and the person will naturally calm down!"

Liang Shuyi pretended to be a little girl and said, "It's too scary! Isn't this just looking for trouble?"

Wu Guangyao shook his head helplessly, and said, "I won't discuss this for now. Everyone has different ideas. Many people are looking for excitement!"

Wu Guangyao continued: "In addition to bungee jumping, there are also scooters, parkour, etc., I will not explain them one by one! According to my wife's investigation for me, there is such a 'dangerous sports club' in Oxford University. So, I think Through packaging, make this dangerous competition into a TV program; we are the TV agent, and Red Bull is the sponsor; first sign a sponsorship contract and a brokerage contract with the 'Dangerous Sports Club', and then send out cooperation to American TV stations; TV programs, TV Magazines are all in green dollars, and the Yankees will not give up this opportunity to make a lot of money, and will definitely support them! And we can get a brokerage fee, and let my Red Bull resound throughout Europe and the United States! "

Liang Shuyi asked again: "Will the audience like it?"

Wu Guangyao asked, "Will you stop and watch someone jump off the building in front of you?"

Liang Shuyi answered honestly: "Yes!"

Wu Guangyao smiled and said, "Isn't that right? If you don't dare to do something yourself, you must like to watch others do it! This kind of stimulating program is enough to become popular in Europe and the United States!"

Everyone couldn't help but be impressed by the boss's genius idea!
Although everyone knows that the main purpose of the boss is to promote 'Red Bull', but as a broker, TVB TV station definitely makes a lot of money!

After all, with the signing of these performers, coupled with the planning book, American TV stations can only cooperate!

Li Dehong said: "The boss means to let Assistant Liang lead the team?"

Wu Guangyao said: "Well, this matter is more important, Shuyi, you can go to exercise, and you can also learn from the experience of your American counterparts."

Liang Shuyi is Wu Guangyao's junior, and Wu Guangyao and her father Liang Jihao knew each other, so calling Shuyi naturally has no other meaning!
Although Liang Shuyi has become an assistant to the director at this time, she also feels that TVB is a bit 'not challenging', after all, the ratings are too high;

Therefore, Liang Shuyi, who loves challenges, immediately agreed: "I will successfully complete this task!"

Wu Guangyao nodded, and then took out a stack of documents from his briefcase;
"Here are some extreme sports items and program outlines. I hope you can take a look! Then, as much as possible, these items will be packaged into programs. As a manager, we will send an olive branch to American TV stations. After that, I will let Master Kong Food and Beverage Co., Ltd. will connect with you, and both parties will plan this project together! In the worst case, the Yankees don’t know the goods, and we can make them ourselves! Of course, this kind of situation will basically never happen, and I have something to do there!”

Wu Guangyao wants to make Liang Shuyi a promoter of extreme sports. Anyway, this woman is rebellious and likes challenges (in her previous life, she switched from wireless to Jiayi, the reason is that there is no challenge in wireless);
It's better to give her a new challenge so that she won't feel bored in TVB!

The reason why Wu Guangyao is keen on the development and packaging of extreme sports is not because of the profits from TV programs;
Rather, to promote Red Bull!
In his previous life, Red Bull was an advertiser of extreme sports!

Didn't netizens still make fun of it one after another!

Then, in this life, Red Bull will not only be a sponsor of extreme sports, but also a promoter of extreme sports!
In another year or two, you can also buy a racing team to play with!
(End of this chapter)