I want to be a giant of Hong Kong Island

Chapter 605 [Just Do It! 】

Portland, Oregon, Nike headquarters.

Today's Nike has become the largest sports shoe brand in the United States and has begun to go international;
Among them, Wu Guangyao's credit has played an important role, so although Nike has raised funds several times over the years, the Wu family's shares are still guaranteed at 30%;

It's not that the Wu family's shares have not been diluted, but that the Wu family has the right to choose when financing;

Of course Wu Guangyao chose to invest additional funds to ensure that his shares would not be reduced!

As for obtaining more shares, Wu Guangyao did not insist, after all, this is not conducive to the growth of Nike!
In the office of Nike President Knight, Wu Guangyao had a friendly exchange with Knight and Bowerman;

"Mr. Wu, you should come to the company to give more advice! Over the years, you have provided Nike with a lot of good advice, and we are also happy that you often come to the company to participate in the management!" Knight said sincerely.

Although the Wu family has a director seat in Nike (a total of five seats), Wu Guangyao is not the director, but sent a member of the family office to serve as the director.

At this time, Knight and Bowerman have let go of Wu Guangyao's wariness, and no longer worry about Wu Guangyao's seizure of their management rights.

Wu Guangyao said with a smile: "I'm just an unprofessional sports brand manager, so if I participate too much in the management of Nike, I'm afraid it will hinder the growth of Nike!"

Bowerman immediately said: "How could this be, you are a wise business genius, and we have learned a lot from you!"

Wu Guangyao felt a little embarrassed to see the two of them admiring him so much!

Yuan Tianfan, who was acting as the secretary, was already numb. Seeing that the two heads of sports brands admired the boss so much, it seemed that the boss not only invested money, but also contributed a lot of strategies!
After chatting for a while, Wu Guangyao suddenly said seriously: "You two, although Nike's development is very good, there is a big hidden danger; if you don't solve this hidden danger, it is easy to be taken advantage of by latecomers. Nike is in trouble!"

Hearing Wu Guangyao's 'scaremongering', Knight and Bowerman became nervous;

Knight said modestly: "Mr. Wu is a senior in business. It is normal to find this hidden danger. We are not as experienced as you. So, can you tell us about this hidden danger?"

Wu Guangyao nodded. He visited the Nike headquarters by himself just to solve problems!
"Expanding the market size is our top priority, because we have been pursuing the concept of 'professional sports shoes', so our market size has been compressed to a certain range. Then, the market of teenagers and young adults who pursue fashion, Is it really impossible to take care of it?"

Everyone in the room fell silent. This is a huge market, but it is also difficult to break into!
Because what Nike advertises is the concept of "professional sports shoes", do they conflict with the market of this youth group?
Veteran Scherman said: "At the beginning, we could only be regarded as amateur athletes, but we also longed for a pair of professional sports shoes! Similarly, teenagers and adult young people must also desire a pair of fashionable and sporty shoes. "

Wu Guangyao added: "Everyone is a sports lover. For example, I like to run in the morning, play football and golf with my friends on weekends, and I like to wear sports shoes."

Knight also began to pay attention to this topic, so he asked, "Mr. Wu, can you tell us a little more specifically?"

Over the years, Wu Guangyao has proven himself in Nike and given a lot of ideas;
Now that there is a big blank market, how can Knight and Bowerman not seek knowledge!
Wu Guangyao began to talk about his own views: "Since we have grasped the opportunity, we must take the lead in entering this gold market, and completely occupy this field with superior products and aggressive public relations activities.

My thinking is this, currently we are missing two markets:
The first is the youth market just mentioned, and the second is the women’s sneaker market:

In the first market, what we need to know is that what young people buy is not only sports shoes, but also the sense of fashion represented by the shoes themselves, so we need to design civilian and fashionable professional sports shoes and launch them on the market;

The second market, our Nike has always been the main customers are men; think about it, should we give up the huge market of women in this way?Don't women need to exercise?

If a new company takes these two fields as breakthrough points, wouldn't it easily exceed our sales! "

Hearing Wu Guangyao's analysis, the expressions of the two became more solemn, and a cold sweat broke out from their backs!
The two may have considered these issues, but they just didn't pay attention to them, because they didn't know the consequences;

Just like Dong Yunhao in his previous life, he already knew that the shipping winter was coming, but he still chose to believe that he could overcome this winter.

After a long time, Knight said seriously: "I will come up with a plan for these two areas as soon as possible. At that time, I will come up with a plan on the board of directors!"

Wu Guangyao said with a smile: "It's enough for you to pay attention to it, and I'm relieved too! By the way, I have two more suggestions, you should take them!"

Knight said happily: "Mr. Wu, please speak!"

Wu Guangyao said: "A slogan called 'Just Do It' is a kind of free and easy spirit! This kind of spirit can encourage young people to join in exercise, women groups to join in sports, everyone can be an athlete! "

Everyone in the room fell silent, it wasn't that Wu Guangyao had a bad idea, but because of taste, he just ignored the slogan 'Just Do It';
Free and easy spirit is the spirit of sports!
"Great! It's so classic! Mr. Wu, thank you for your dedication to Knight Company!"

Knight had already stood up and bowed to Wu Guangyao to salute!

Wu Guangyao said modestly: "I am an important shareholder of the company, so I naturally want the company to make contributions! By the way, there is another place for this slogan to be extended, that is, we let women join in aerobic exercise, and we create a kind of Women can keep fit and healthy by doing aerobic exercise, and it will make men look sideways! Of course, women are also welcome to join in other sports, and exercise has never been a thing for men!"

Knight hurriedly wrote it down again, for fear of being forgotten any golden words!

Los Angeles, Korn Ferry Headquarters
President Lester personally handed over a piece of information to the partner, and said: "Mr. Wu, you are the information about the talent you need!"

Wu Guangyao nodded, and opened the file, which read 'Howard Schultz's profile'.

Xerox Salesperson, Vice President of Swedish Kitchenware
Very good, it's exactly the person I'm looking for!
"Well, the information is correct! Please ask Mr. Lester to help me make an appointment with him!"

"No problem, I will contact you as soon as possible!"

Howard Schultz is the founder of Starbucks, strictly speaking, the legendary creator of Starbucks coffee!
Historically, in the early 70s, Starbucks, which was founded by three college students who love coffee, only opened four stores in the past ten years. After Schultz joined in 3, he served as director of operations and marketing. Because of his insistence on radical expansion, he was forced to leave Starbucks because he was contrary to the opinions of Starbucks veterans.

But how could this make him happy?
In 1987, this ambitious young man actually summoned a group of investors to take the opportunity to buy Starbucks, which was in financial difficulties, fired the original boss, and drove Starbucks into the fast lane.

In the 70s, in Seattle, the birthplace of Starbucks, it was a depression: Boeing Airlines, the largest employer in the area, laid off employees from [-] employees to less than [-] in three years, which emptied out the beautiful communities around Capitol Hill. Many people had to leave their hometowns because of unemployment, and the billboards near the Seattle airport joked about its unlucky residents: "The last person to leave Seattle, please turn off the lights!"——Everyone said this is not a business A good time to start a new business is more like madness.

But at the time, Schultz was indeed "crazy."

While it's thought that a kid growing up in the Cascina slums of Brooklyn is not "entitled" to be crazy, Schultz sees these economic downturns as a huge opportunity: "Only when the economy is down does people have Just sit down and have a cup of coffee and develop some neighborhood camaraderie," he said.

At this time, Howard Schultz was only the vice president of a Swedish kitchenware company!

Wu Guangyao intends to be an investor in Starbucks Coffee, but he also knows that Starbucks Coffee may not be able to develop under the current management team;
Then only Howard Schultz, the legendary founder of Starbucks!
And the Wu family doesn’t need to participate in the business at all, they only need to control the shares at about 35%, and they can learn from Nike in the future, with an additional asset of nearly [-] billion US dollars (long-term dividends plus stocks!)
(End of this chapter)