I want to be a giant of Hong Kong Island

Chapter 683 [A ten-year contract]

Portland, Nike headquarters.

Wu Guangyao and Chris met with Phil Knight again to discuss the signing of Michael Jordan.

Compared with the original history, the popularity of Nike in this life has been greatly improved, and its market share in the United States ranks first, surpassing Adidas and Reebok; the important reason is that Nike in this life has not missed women's sports shoes. market, the market for aerobics, and entered the NBA in the 70s and signed an endorsement contract with Dr. J;

Historically, during this period, Nike only paid attention to basketball shoes and running shoes and ignored the aerobic sports market, which led to a decline in the market; it was not until Michael Jordan was signed that Nike changed its decline.

Although the two attach the same importance to Michael Jordan, they also have some different views;

Wu Guangyao said: "Signing for 5 years is not safe. After all, after a player becomes famous within five years, it will cost a lot of money and energy to renew the contract! Therefore, I suggest signing for 10 years."

Knight thought for a while, but did not directly refute. He has always admired Wu Guangyao's ability;

"Michael may not be willing to sign such a long contract. Young people are full of confidence and arrogance. They will think about how successful they will be in five years!"

Wu Guangyao said with a smile: "So, we need to sign a contract at a high price. This price must make all Americans amazed and exclaimed! In this way, our brand can still be hyped and attract everyone's attention."

Knight's eyes lit up, this is a relatively novel idea;

The entire United States is amazed that Nike has opened a sky-high contract for rookie players, so Nike's reputation will also start;

This behavior is a bit like the 10-year contract signed by Nike and James in the previous life, which will play a big role in publicity.

"Mr. Wu thinks how much US dollars is appropriate, if it is a ten-year long contract!"

Wu Guangyao said: "I believe that young man will not refuse the 10-year contract of 1000 million US dollars! Moreover, we can also sign a reward contract with him. If he can win the 'Best Newcomer' and 'All-Star' regular Game MVP'. We can give him rewards; if he can win the championship, we can even reward the company's shares. At the same time, we set up a professional team to tailor exclusive sports shoes for him; we set up a production line, They specialize in sneakers with the Jordan name on them, and Michael gets a cut of every pair sold.”

After hearing this, Knight said without hesitation: "Good way! Mr. Wu's way is very good. If we create our own super sports star, then our famous brand will be more deeply rooted in the body and mind."

The two hit it off right away, and Chris was taken aback when he heard it. A college basketball player, who just entered the NBA, earned 1000 million US dollars. This price can almost buy the entire Bulls team.

In fact, Wu Guangyao didn't say that the reason why Michael Jordan's endorsement for Nike was so successful has something to do with Michael Jordan being a "beautiful man";

He didn't bring it up, that's because Michael's appearance still has a certain gap with him, so it's not worth mentioning.

The time has come to early April, and Wu Guangyao and Knight have a private appointment with Michael Jordan, planning to make contact first.

At this time, Michael Jordan didn't even have an agent, because the NCAA stipulated that during the NCAA competition, players were strictly prohibited from contacting NBA teams, so naturally there was no agent.

After introducing himself, Knight first said: "Michael, we are very optimistic about your future, so we hope to sign a business contract with you."

Michael Jordan was not stupid either, he said quickly, "I'm sorry, I don't have an agent yet, so I don't plan to sign a commercial contract right now."

A very smart young man with a certain business acumen, this is Wu Guangyao's evaluation.

Knight said: "It's okay, we are not asking to sign a commercial contract with you now, but just come to contact you first to express our sincerity."

Knight then lowered the pre-negotiated conditions slightly and told the young Michael Jordan.

Obviously, it is easy to see that let alone a student who has not yet left the campus, even a person who has been in society for many years cannot calm down.

Excitement, excitement, is the state of Michael Jordan now, after a while, he finally calmed down;

The first sentence is: "Why are you so optimistic about me, aren't you afraid that I will make you feel worthless?"

Wu Guangyao took the topic and said, "This is an investment! Besides, we are all your fans, so naturally we are very optimistic about your future."

Seeing that Michael Jordan was already moved, Knight didn't go any further. He said, "We can talk about the details after you have an agent. We are here this time because we hope you can see our sincerity."

Michael Jordan was just a 20-year-old young man, who could stand the rounds of flattery from Wu Guangyao and Knight, and wished he could sign a contract right away to settle the matter.

1000 million US dollars is already exciting enough, and there are so many rewards and honors, which makes this young man even more excited.

After some operations, Chris became the major shareholder of Starbucks, the second shareholder of Nike, and the second shareholder of the Chicago Bulls, and his background has been strengthened a lot.

In fact, MGM Hotel, MGM Real Estate (real estate), and AMC Cinemas, the three companies have extremely high fixed assets;
In addition, Chris also owns half of the shares in the Westin Hotel, and his net worth is also quite high.

But when Chris asked to breed again, Wu Guangyao seriously refused, on the grounds that having a child would seriously damage Chris's beauty;
The 40-year-old Chris immediately dismissed the idea when he heard the words;

A 40-year-old woman will eventually have 10 years of youth, how can she be less.

Before returning to Hong Kong, Wu Guangyao came to the Disney headquarters in Burbank.

"This Marvel company, you have to pay more attention to it. Although it can't bring us much benefit now, it can in the future; the reason why it doesn't have much benefit now is because the current level of technology can't shoot these things. The essence of comic IP; maybe in another 20 years, these comic IP will reach tens of billions of dollars." Sitting on the sofa, holding a Marvel comic magazine, Wu Guangyao said to his son.

Marvel was acquired by Disney last year, and it cost a total of 5500 million US dollars, which is quite cheap;

You know, in the 21st century, the box office of Marvel movies alone will reach more than 200 billion US dollars, not to mention Marvel's peripherals.

But for such a promising company, when Disney acquired it last year, the company's finances had already fallen into serious problems, and the loss of painters was serious.

Therefore, after hearing that Disney was interested in buying, the boss of Marvel chose to sell.

Wu Xianlei said: "Well, I'm not in a hurry at all, and I will invest in Marvel every year; besides, after Disney acquired Marvel, many of Marvel's peripherals have been sold in our Disneyland; at this time, Marvel, The finances have improved significantly, and I believe it will be another coffer for us in the near future.”

At this time, Wu Xianlei can be described as the real king of the media, and his strength is already comparable to that of Murdoch at the peak of his previous life;

Moreover, Wu Xianlei is still attacking cities and territories throughout Europe and America, and continues to expand his influence.

(End of this chapter)