NBA: Art is trash talk

Chapter 37
Is it hard to turn over Nike?

For ordinary people, this is true.

However, there is nothing ordinary about He Xinghui's whole body, and his identity as a time traveler is unique in the world.

If you put all your energy into doing business, it is really not difficult to overthrow Nike.

Although playing is the main focus now, it doesn't mean that He Xinghui can't add to Nike's obstacles.

Just borrowing the classic advertising and marketing plans of later generations can cause a lot of blows to Nike.

For example, the marketing case of Owen and Uncle Drew of Pepsi can be borrowed completely.

On rest days, He Xinghui wrote and drew in his room, recording some important events.

Among them, he formulated the advertising plan for next summer.

At that time, he will pretend to be a grandfather and go to the court to provoke. After being abused for two goals, He Xinghui will ask his "nephew" to bring Reebok sneakers to change into, and then kill the Quartet.

Doing so can give people the illusion that wearing Reebok is awesome.

Don't underestimate this subconscious illusion. Many human behaviors are controlled by these subconscious minds.

Just like the fact that Farmer’s Three Punches is a bit sweet, once consumers subconsciously believe this sentence, they will buy Mineral Water next time without thinking and can’t help but buy Nongfu’s Three Punches.

Similar to Uncle Drew's successful and classic advertising marketing, He Xinghui still remembers a lot.

No way, he came from the 20s who were bombarded by advertising madness.

"Boss, you have an appointment with Miss Melissa at 2 o'clock."

Mark reminded.

Melissa is a person in charge of Pepsi's advertising department. Some time ago, Pepsi and Coca-Cola both made quotations for He Xinghui.

The former quotes 200 million per year, and the latter 150 million.

Beverage endorsement is not as good as sneaker endorsement, and the price is much smaller.

Therefore, Pepsi's 200 million per year is already a very sincere offer, but He Xinghui wants a little more.So he proposed to Pepsi that he wanted to create an advertisement, but he needed to add money.

Pepsi is somewhat disdainful of this. They don't believe that a muscular bang playing ball can come up with any good advertising ideas.

However, they did not give up on He Xinghui because of this, but were going to talk to He Xinghui again, so that He Xinghui could give up this naive and willful idea.

When Pepsi sent a negotiator, Mark Collins implicitly reminded Pepsi to send a woman to negotiate.

Mark has been dazzled, often worried about He Xinghui's gay issue.From time to time, I still dream that He Xinghui's gay status is exposed, and then his popularity plummets, and he loses his job accordingly.

He was afraid that Pepsi would send a handsome guy over and He Xinghui would take a fancy to him, and He Xinghui's scandalous privacy would be exposed.

Therefore, he tried his best to avoid He Xinghui's private contact with men.

As everyone knows, when Pepsi heard Mark's request, it almost thought that Mark was engaging in unspoken rules and pimping, and once wanted to give up recruiting He Xinghui.

It's unreasonable to want to engage in unspoken rules after every endorsement.

Fortunately, Melissa from Pepsi volunteered to take over the task.

Melissa's idea is very simple, if it is hidden, it will not be a loss, at least He Xinghui is not a bad old man.

Young and energetic, not bad looking, and more importantly, famous and rich.

At 2 o'clock, He Xinghui and Melissa were sitting opposite each other in the Hilson restaurant.

He Xinghui was a little puzzled, he felt that the other party looked at him strangely, and even had a hint of defensiveness.

This made He Xinghui complain wildly in his heart.

Now women who want to sleep with him can go around the Staples Arena twice, but it's unreasonable that the girl in front of him actually dislikes him.

"He, advertising looks simple on the surface, but it actually contains a lot of knowledge. Generally speaking, this kind of work needs to be done by professionals."

Melissa said.

"I understand, but this kind of common sense only applies to ordinary people, and I am a genius."

When He Xinghui said this, his face didn't blush and his heart didn't beat, and he rose to another realm.

Melissa smiled wryly when she heard the words. She didn't believe that there were geniuses among the players.

NBA players give people the impression that they have strong limbs and simple minds, and they will go bankrupt after retiring.

"You look at it first."

He Xinghui was too lazy to talk nonsense, and took out the copy written by himself.

Although Melissa was disdainful in her heart, she would not refuse to read.

However, she was dumbfounded when she saw it.

What He Xinghui wrote was an ad for Pepsi Black Coca-Cola, but he modified it slightly.

The specific scene is that he plays on the court, and then asks a caddy to help buy drinks during the break.

The caddy came to the vending machine, because he was too short to press the Pepsi button, so he stuffed coins and bought two cans of Coca-Cola on tiptoe.

The caddy who was stepping on Coca-Cola finally pressed the Pepsi button, and then he bought a can of Pepsi and sent it to He Xinghui.

As for the two cans of Coca-Cola, they were ignored.

This advertisement can give people a psychological hint, that is, Coca-Cola is not good to drink, and it is only suitable for tiptoes, and consumers simply don't like it.

"pretty."

Melissa praised.

While promoting itself, it also discredits competitors, and it can also make competitors have nothing to say, and the advertisement does not directly say that Coca-Cola is not good.

Even if it is a lawsuit, it is destined to be a fruitless wrangling.

Compared with the advertising effect that can be achieved, it is completely negligible.

"So-so, this is the worst ad I've ever written in my life."

He Xinghui said.

"."

Melissa.

She had heard that He Xinghui was very arrogant, but she never expected that He Xinghui would be so crazy.

Moreover, in her heart, Melissa didn't really believe that this ad was made by He Xinghui. She suspected that it was the result of the team around He Xinghui.

Maybe it's just that He Xinghui likes to show off, so he keeps it for himself.

This kind of thing is too common in the entertainment industry. Many so-called original singers have a team behind them.

However, Melissa is not a so-and-so hero with a strong sense of justice, she only cares about interests.

He Xinghui's creativity, this can add another topic to the advertisement, there is nothing wrong with it.

"My bottom line for the endorsement fee is still 200 million, but we will spend a huge amount of money to buy this advertising idea. I will try my best to help Mr. He get a beautiful price, which will not be less than 50."

Melissa said.

"I'm here to talk about endorsements. If I want to sell ideas, I'll go directly to an advertising agency. What you need to know is that I have more than one advertisement like this in my mind."

He Xinghui complained.

"and also?"

Melissa was really surprised now.

Even if it is a professional team, it is not easy to come up with so many classic advertisements.

"After a long time, you still don't believe that I'm a genius, right? The endorsement fee is 400 million a year. If it's less than this amount, I'm not interested. If you can't make the decision, you can report it to your boss."

He Xinghui has proved his worth. If Pepsi dare not bet, then he deserves to be under the pressure of Coca-Cola and be the second child forever.

　Some readers urged me to update, hey, actually I have saved manuscripts, but I won’t post them, hit me.

　　Well, it's mainly because it's the first time I'm writing a book at the starting point. I heard that before it goes on the shelves, don't be too fast, and go through the recommendations first.

　　In short, it is no problem to update [-]D every day after it is put on the shelves.

　　


(End of this chapter)