Treasure hunt begins in England

Chapter 417 Solve the doubts
Considering that Liang En himself was not very clear about the wine industry, Steward Lubzon naturally prepared a series of materials about this Hebao estate.

This wine estate is located in the Fronsac region of Bordeaux, close to the city of Libourne, with a total area of ​​85 hectares, of which 58 hectares are planted with grapes, making it the largest winery in the Fronsac region .

The Château was built on the site of a fortification from the time of Charlemagne and was rebuilt in 1577 by the mayor of Bordeaux, Gaston Ayre.

Later, due to the marriage, the winery came under the name of the once prominent Sauron family, and at this stage it developed rapidly, and the area of ​​the vineyard expanded rapidly.

Until 1794, Marie Charlotte of the Sauron family sold the winery, ending its era as a noble wine.

Unfortunately, the phylloxera epidemic in the 19th century dealt a devastating blow to the winery.As a result, it was not until 1962 that the winery was revived under the management of several generations, and the quality of the winery reached its peak.

The vineyards of the whole winery are located beside the Dordogne River, mainly with clay-limey soil. The hills on which they are located face due south, so there is plenty of sunlight, which is a very suitable place for grape planting.

More importantly, those grape plantations are only tens of meters away from the Dordogne River, so the local temperature can be regulated by the river, so that the winter is not too cold and the summer is not too hot.

Just like most regions on the right bank of Bordeaux, Grand River Winery also uses Merlot as the main wine grape, with a planting ratio of up to 75%. Other red grape varieties include Cabernet Sauvignon, Cabernet Franc and Malbec.White grape varieties include Sauvignon Blanc and Sauvignon Gris.

This method of hybridization is also a characteristic of the entire Bordeaux region. After all, the Bordeaux region has a strong commercial atmosphere, similar to modern stainless steel barrel fermentation, and even harvesting grapes by machine is considered a routine operation.

Planting a variety of grapes at the same time is also a requirement for mass production of wine. After all, Bordeaux is right next to the ocean, and the rainfall varies every year.In the same season, some years have a lot of precipitation, while others have almost no precipitation, resulting in unstable harvests every year.

Therefore, in order to ensure the consistency of wine quality in mass commercial production in this region, wine producers need to blend and neutralize a variety of grapes to ensure the consistency of the taste of the wine.

Every year, the estate can produce 12000 to 15000 cases of wine. Here, a case refers to a standard wine case with 750ml bottles and 12 bottles per case, so the overall output is not small.

Among these wines, the wine with the largest output and the cheapest price can sell for about 40 euros a bottle locally, which can be regarded as the mid-to-high-end type of mass-produced wine.

Therefore, in Liang En's eyes, such a manor looked like a hen laying golden eggs, so he couldn't understand why the Earl would choose this place as his reward.

Fortunately, Butler Lubzon also knew that Liang En might need to discuss some secret matters with his lawyer at this time, so after giving Liang En these materials, he took the initiative to leave the room with the legal staff he brought, and let Liang En En can talk to his lawyer about the deal.

"Why is the earl willing to sell such a property with good operating conditions and the overall land price is rising every year." Liang En asked his lawyer.

Although Liang En was very happy that the other party was willing to use such a good property as a reward, he still wanted to find out what was going on behind it.

To be honest, Liang En knew that the earl didn't have enough liquid funds to choose things to offset. After all, they had discussed this matter in the cave where the Orient Express was discovered.

Liang En made it clear at the time that anything of value was fine, so there was a high probability that the other party would choose to use something to offset the debt instead of drawing working capital or bank loans to make up the money.

It's just that what Liang En thought at the time was that the other party would probably use some precious antiques to cover the price. He really didn't expect that the other party would plan to transfer a wine estate like now.

"I understand what you mean." Liang En's lawyer immediately understood what Liang En was thinking, and quickly explained to him the things behind the transaction.

Such a winery is indeed very good, but it is not as precious as imagined. Because of the devastating pests and diseases in the 19th century and the location of the winery, this winery was not listed in the 1855 Bordeaux estate classification system. .

And in the following rankings of Bordeaux wineries, because the location of this winery is too small, several wines in the whole area are not included in this category, and That said, this is not a Classified Growth.

Considering that the wine production in the Bordeaux area is very commercialized, this ranking almost determines a series of issues such as the final output of the estate wine in this area, and such wineries that have not entered the classification will naturally be restricted.

Although it is now recognized that the level of wine produced by this manor is almost the same as those of those middle-level manors, but it is only about the same, and there are still some shortcomings in terms of reputation and selling price.

"Well, this is indeed a congenital defect." Liang En nodded. It seems that the River Castle Manor has these congenital defects, so it is reasonable to be traded out, so he asked Next question.

"Then why doesn't the earl family hold this estate as an investment? You know that the prices of wine estates in Bordeaux have been rising. Even if you don't pursue the level of wine, it can be regarded as a very good investment just as an investment."

"You are right, but the problem is that Earl is running a top-notch luxury business." Naturally, the lawyer had done some research in this regard, so he replied quickly.

"You know, luxury goods and ordinary commodities are a kind of consumer goods that are beyond the scope of people's survival and development needs, and have characteristics such as uniqueness, scarcity, and rarity. In layman's terms, this industry needs to provide consumers. A class-leading experience."

"So in terms of luxury business, they need to create a high-ranking temperament as a whole, and this relatively civilian wine naturally does not meet their needs."

"In this case, although this wine estate can bring good profits, it can't actually be integrated into their luxury industry, and may even have some negative effects."

"Understood." Liang En nodded. He could understand the theory behind it. It was like a Michelin three-star hotel suddenly opening cheap fast food. People would feel that the entire hotel had dropped by more than one level.

While ordinary consumers tend not to care what kind of business the manufacturers of the products they buy are in, those who buy luxury goods do.

Of course, another core factor is that the previous cooperation between the two parties was very good, and Liang En also showed the qualifications that an equal partner should have.

For these reasons, the earl side handed over this very good property to Liang En as the content of this transaction, hoping to strengthen the relationship between the two parties.

(End of this chapter)