am i proud?

Chapter 100 Can You Occasionally Copy Advertisements (Today's Second Update)

Zhang Cheng's desire to "inherit" Wang Dalin's love was still in vain. After the game, Zhang Zilin left the arena directly, and Wang Dalin could only express his helplessness.

By the way, the Chinese team finally won this game, although it was only a narrow victory by 2 points.

7月7日和9日晚上中国队又打了两场热身赛，这两场比赛王大林都是只打了15分钟左右，最终中国队都以5分左右的分差落败。

This is also normal. When Wang Dalin is not on the field, the current Chinese team can also gain a sense of presence in Asia. When encountering a world-class team, it still loses more and wins less.

But it is not without gains. First of all, the veteran Hu Weidong is in very good condition. In these four games, he averaged 19.5 points and 4.5 rebounds per game, and his three-point shooting percentage was even as high as 55%.

There is also the young player Yao Ming, the Shanghai center who is not yet 21 years old gave coach Wang Fei a surprise. He averaged 16 points, 10 rebounds and 7.5 blocks in only 2.5 minutes of playing time per game.

If calculated by unit time, Yao Ming's performance in these few games is better than Wang Zhizhi's.

Of course, he averaged 16 turnovers in 2.5 minutes per game, which also fully demonstrated the immature side of young players.

Wang Dalin's performance is undoubtedly the best in this Chinese team. His average playing time is about the same as that of Yao Ming, but his statistics are comparable to Hu Weidong's, and his shooting percentage is even higher than Hu Weidong's.

The most disappointing performance in this warm-up match was "Xiaoyao Wang" Gong Xiaobin. Due to many potential injuries on his body, this veteran did not dare to exert his strength at all in the game, and his performance was very dismal.

If it wasn't for the fact that the national team's roster had already been decided, coach Wang Fei would even want to choose a new backup power forward... The 17-year-old Yi Jianlian in Guangdong seems to have great potential!
After the game on the night of the 9th, there are still 11 days before the opening of the Asian Championships. The Chinese men's basketball players also got a rare 7-day vacation.

Since the closed training camp started in May, the Chinese men's basketball players have never enjoyed such a long vacation. Everyone was very happy and packed their bags and went home.

Wang Dalin originally wanted to go back to Chongqing, but Schwartz flew to Shanghai suddenly, so he had to temporarily change this plan.

The reason why Schwartz came to Shanghai suddenly was because of the endorsement.

First of all, Wang Dalin must attend the launch ceremony and on-site signing of his "Vulcan Generation" basketball shoes. This is the first basketball shoe carefully crafted for him by the "Li Ning" company. The launch ceremony was held in Shanghai for the convenience of Wang Dalin.

(Wang Dalin: It would be even better if it was held in Chongqing, and I can go home and see my daddy...)
Secondly, Wang Dalin had to participate in the filming of the "Vulcan Generation" commercial. It is said that "Li Ning" company carefully crafted a trilogy series of commercial scripts this time, and invited the famous commercial director Yang Dajian to come out.

The name Yang Dajian may be unfamiliar to many people. In the mainland, he is definitely not comparable to Zhang Yimou, Chen Kaige, Feng Xiaogang, and Jiang Wen. In Hong Kong and Taiwan, big directors such as Tsui Hark, Wu Yusen, and Du Qifeng are even more popular than him.

However, this is one of the "Top Ten Advertising Directors in China" in later generations. Even in 2001, he was already well-known in the advertising industry.

The "Li Ning" company must have spent a lot of money to invite him from Beijing to Shanghai this time.

In addition, Schwartz has received invitations from many merchants in China some time ago. These brands include "Wahaha", "Meters Bonwe", "Harbin Beer", "Old Sichuan Beef Jerky", "T-Rex Glasses", "Lenovo Computer", "Bird Mobile Phone" and so on.

At that time, Schwartz was trying his best to settle Wang Dalin's salary contract, so he never had the opportunity to come to China to discuss with these companies in detail.Now Wang Dali's next contract has been finalized, so he hastened to Shanghai after finishing the work at hand.

Wang Dalin certainly did not need to come forward for specific negotiations, and the problem of language barrier between the two parties was also easy to solve, and a translator could be used to solve the problem.

The commercial was shot on the Bund in Shanghai, and the character played by Wang Dalin is named "Guo Lingfeng"...a very martial arts name (for those who are interested, you can read Lao Wang's last book "Film and Television Adventure System").

The plot of the first commercial is roughly like this——

A group of teenagers who were fighting bullfights in the street basketball court were sweating and passionate in the sun, but a teenager failed to dunk halfway.The upper of the "Nike" sneakers on his feet also tore a big hole, and he had to end sadly.

The teenager sat on the sidelines and watched his partners continue to play on the court, his eyes filled with envy.

At this moment, "Guo Lingfeng" appeared next to the boy, took out a pair of "Vulcan Generation" basketball shoes and handed them to him, and said with a smile, "Don't be discouraged, put them on... go dunk!"

Seeing that the young man's face turned from desolation to excitement in an instant, he nodded happily, then changed into "Vulcan Generation", and immediately went on stage with a one-handed dunk.

At this time, the camera will give "Guo Lingfeng" a close-up of his face, and he will coolly say the famous slogan - "Believe in yourself... everything is possible!"

Then the screen turned to a black screen. At this time, a close-up close-up of "Vulcan Generation" suddenly appeared, and the logo of "Li Ning" also appeared under the basketball shoes. Below the logo was the slogan "Anything is possible".

The entire commercial is about 30 seconds long, and "Li Ning" has already compiled the script, which is a piece of cake for Yang Dajian, he only needs to direct the shooting on the spot.

It was Wang Dalin's first commercial shoot, and everything felt so fresh.

To his great surprise, the young player who played the "basketball boy" this time turned out to be Yi Li, the main small forward of the later Jiangsu team.

Yi Li, who was born in November 1985, is not yet 11 years old, but his height is close to 16 meters, his jumping ability is also very good, and he can complete some difficult dunks.

But Yi Li is as thin as a bamboo pole, and his looks are indeed a bit... Everyone knows that, so Yang Dajian looks down on him a little bit.

I have to say, in the eyes of the advertising director... the appearance is still the first.

However, there are very few teenagers who can dunk at the age of fifteen or six. In the plot, the dunk after the "basketball boy" puts on the "Vulcan generation" is not small, so I can only let Yi Li come.

The plot of the advertisement is very simple and short, so everyone only worked for about half a day to get it done. This is because director Yang Dajian strives for perfection. There are more than [-] shots in total. If you need to change the director, you can call it a day in an hour.

Wang Dalin has to edit after filming. These are not things that Wang Dalin has to worry about. This time he came up with the slogan "Anything is possible" for "Li Ning" company, which has shocked all the senior management of "Li Ning" company.

Li Ning himself was also very surprised. He only knew that Wang Dalin was a good ball player, but he didn't expect this kid to have this ability?With a big wave of his hand, he gave Wang Dalin another creative reward, not much... just 100 million soft sister coins.

Such a classic advertisement is rare in ten years, and 100 million soft sister coins... really not much!
Li Ning didn't know, Wang Dalin was already snickering in his heart... It was originally your advertisement, I just told you in advance, I didn't expect to make a small profit... Uncle Li, you are too polite!

After filming this commercial, Schwartz has already negotiated two endorsement contracts for "Harbin Beer" and "Wahaha", and Wang Dalin only needs to sign the contract.

Another two endorsement payments, although not as high as "Li Ning"'s endorsement fee of more than 3000 million soft sister coins a year, but these two endorsement fees together also have 1000 million soft sister coins every year.

Ou Zhihua, the chairman of "Harbin Beer", knew Li Ning very well, so he naturally met this old friend when he came to Shanghai.After learning from Li Ning that Wang Dalin had an "amazing talent" in writing advertisements, he specially met with Wang Dalin again.

"Dalin, what do you think our Harbin Beer advertising slogan should be like? I mean something as classic as 'Li Ning''s 'Anything is possible'..."

"Director District, how do you listen to this sentence? 'Harbin Beer... Let's Harbin Beer'!"

"Ha beer... HAPPY... Hahaha, Dalin, you are amazing!"

"No way, district chief, please don't be polite!"

In this way, Ou Zhihua gave Wang Dalin another 100 million advertising creative fee into the account... Li Ning gave 100 million, and I also gave 100 million. A bowl of water should be level!

Next came "Wahaha". Wang Dalin and them signed an endorsement contract for the company's "Very Coke" single product. The contract amount was 3 million soft sister coins for 1200 years.

The boss of "Wahaha" is named Zong Qinghou.

Most of the Chinese entrepreneurs in this period had contacts with each other, so he naturally heard that Wang Dalin was good at creating advertisements, so he made a special trip to Shanghai to meet with Wang Dalin, and asked him to think of a very awesome advertisement for "Very Coke".

Wang Dalin is in a bit of trouble now, the advertising slogans of "Li Ning" and "Harbin Beer" are "off-the-shelf", what advertising slogans do you have for "Very Coke"?
“Very coke, great selection!”

It's pretty awesome, but it's already out, and I can't copy it even if I want to!

Do you want to imitate Aunt Dandan and give him a sentence - "very cola, the fighter in cola?"

I guess Zong Qinghou can directly buy him and sink him to the bottom of the Huangpu River?
Wang Dalin racked his brains, and even thought of those "Pepsi" advertisements... Pepsi's advertisements are quite classic, but they are all about asking a lot of celebrities to show their faces?
Suddenly he slapped his forehead and said kindly to Zong Qing: "Mr. Zong, I thought of something, I don't know if it will work!"

Zong Qinghou said noncommittally, "Dalin, please tell me first."

Although he made a special trip to Shanghai to meet Wang Dalin, he also knew that Wang Dalin had created very classic advertisements for both "Li Ning" and "Harbin Beer". It can be seen that after meeting Wang Dalin, he still couldn't believe that this young man could have such an amazing and brilliant idea.

"Very Cola" currently has a domestic market share of about 15%. Although it is already the leader in domestic carbonated drinks, it is still far behind "Coca-Cola" and "Pepsi".

Zong Qinghou attaches great importance to this product, hoping to further increase the market share of "Very Cola", even surpassing the two "foreign brands".

However, the slogan "Very Coke, Very Choice" is already very powerful, and he really does not believe that Wang Dalin can come up with better ones.

Pointing to the national flag on the chest of his sportswear, Wang Dalin said slowly: "It's very cola, the Chinese's own cola... What do you think?"

Zong Qinghou savored it carefully for more than ten seconds, with a smile on his face: "Sure enough, a hero born a boy, I admire..."

Come on, it's another 100 million credited...

　Thanks to "Legend of God of War" for the monthly ticket encouragement!
　　The first order of 346 did not exceed Lao Wang's expectations, so it's okay!Thank you for your great support!
　　Regarding the plot, many friends said that they don’t like to watch the national team’s games. Lao Wang wants to explain why there is such a plot: first, in the Asian Championships, Wang Dalin has a wave of promotion; second, there is a fight with Lebanon, which is the highlight; third, only when he returns to China can he have the chance to let the heroine play!
　　So I hope everyone can be more patient!Thank you very much!

　　
　
(End of this chapter)