My travels can open treasure chests

Chapter 376 Marketing is the fastest way to publicize
It is estimated that Ding Zhen had a lot of energy after eating something.

Maybe he was tired from walking, so he suddenly asked, "Do you know how to ride a horse?"

"It's proficient."

When we were chatting just now, Han Qi raised his eyebrows, but before he had time to tell him about riding a pearl, Han Qi raised a filly in Mongolia, which seemed to be not as strong as a stallion...Of course, in terms of appearance The value should be higher than the jade lion.

Hearing the horse racing champion being announced by the loudspeaker in the distance, Ding Zhen said, "Let's compare?"

Han Qi looked at the horses he was carrying and asked, "Use them?"

"Of course, whatever you choose."

That being the case, Han Qi was not polite, pointed to the white horse, and then asked: "We rode away, what about the remaining horses?"

"I'll follow you, don't worry."

While he was talking, he had already got on a horse. It was a brown horse, a little shorter than the white horse, but the muscles in its legs were not inferior to the white horse Pearl.These horses are very beautiful. In ancient times, they were all war horses, that is, supercars among horses.

Han Qi was not polite anymore, got on his horse and said, "How do you compare?"

Seeing Han Qi's skillful mounting action, Ding Zhen was also relieved, and said, "Come and count, and we will be together when we reach one." Then he pointed to the mountain bag behind Litang, and said. "It depends on who runs up the mountain first."

His Mandarin is not good, and he stumbles when speaking, so the task of counting three, two and one is handed over to Han Qi.

"Come on, three, two, one, let's go!"

The command to call the horse is different in each region, Han Qi still called out according to his own habit, but he still used the horsewhip to control the pearl.

Riding a horse is also a science, which is no different from driving a car, even more complicated.

But once you get familiar with horses, riding becomes easier.

Ding Zhen didn't need to give any instructions at all. He shook the reins, and the horse under him knew what to do, and ran as fast as a bullet started.But Han Qi can only let the pearl go from zero to full, from slow to extremely fast, and start chasing the horse in front.

The few horses behind hurriedly followed without anyone.

Han Qi's excellent driving skills are gradually revealed, and the distance between him and Ding Zhen is getting shorter and shorter.

There is a gap between the two horses.

It is not to say that white horses must be better than other horses. This cannot be explained from various aspects. The reason why pearls are better than other horses is just because people have a preference for white horses. This preference can make white horses always eat the best. grass, the sweetest water.

Therefore, in the concept of White Horse Pearl, I am the leader of these horses.

As the leader, how can he run behind the younger brother?
Both men and horses wanted to chase, so Han Qi and Ding Zhen were already walking side by side in the middle of the race. Ding Zhen looked at Han Qi with only the belief of striving for strength in his eyes.

If he read more books and read more news from the outside world, he would know that the outside of Litang is not a prairie, but a steel forest. People who live in such a place will not have the foundation of riding a horse at all. He thought that everywhere I'm raising horses.

So seeing Han Qi catching up to him, he wasn't surprised. He just thought... that he had met a master.

Relying on his familiarity with benzene pigs (brown horses), he took the lead by so much at the beginning, and now he has been caught up. Isn't this Han Qi who has lived on horseback since he was a child?
The result of the final match was naturally that Han Qi won.

He has stopped on the hillside, got off his horse, and took a camera to shoot Litang and the nearby grasslands.

It is winter now, and the grass is a little yellow, which greatly affects the overall scenery of Litang. If it is spring or summer, the grass will sprout new sprouts, and the surrounding area will be green. The scenery is still very beautiful.

But it's not bad now.

After a while, Ding Zhen also arrived, dismounted out of breath and said, "You are so fast!"

"It's okay." Han Qi said.

If it weren't for your poor Mandarin, I would have thought you were driving.

It’s been almost an hour since I ran up this road. Han Qi put away the camera and said, “Are you hungry? Let’s go, let’s go eat something. I invite you. Thank you for letting me ride for a while. It’s been a long time. ride."

"Then I have to go tell my dad first."

"Follow you, go back first."

The two of them rode their horses down the mountain to the city again, and it took another half a day before they arrived in Litang.

Ding Zhen went home first, and Han Qi came to the restaurant Ding Zhen mentioned by himself.

Very ordinary, and the menu inside is mostly Sichuan cuisine.

A restaurant in a tourist attraction must have a large proportion of Sichuan cuisine on the menu. This cuisine is the most widely spread, the cheapest, and suitable for all ages.

According to the price of L Sa's horse riding, Han Qi would have to pay more than 1000 yuan for an hour of riding.

Now it costs two hundred to treat someone to a meal.

The tourist facilities here are good, but the prices haven’t risen yet. The meat and vegetables are relatively cheap, and the roads here are not as difficult as those in Tibet. As long as the transportation is convenient, the prices will not be particularly high. 200 yuan can already be ordered Five or six dishes.

Ding Zhen was particularly moved.

What a silly child.

After eating this meal, Han Qi will almost have to prepare a plan to drive back to Rongcheng tomorrow. He may stop halfway, or drive directly to the finish line.

It depends on the situation, if you encounter a beautiful scenery, it doesn't matter if you stay for a day or two, just go home before New Year's Eve.

I went back to the B&B with a satisfied mood, and when I walked into the yard, I saw an unknown person standing in the middle of the yard, chatting with the boss standing next to the goldfish pond.

Han Qi thought it was a new guest, so he greeted the owner of the homestay and prepared to go back.

"Han Qi?"

It was not the boss who spoke, but the middle-aged man in a suit.

know me?
Han Qi heard him call her name, so she turned to look at him.

Yo?old handsome guy.

It looks six points like Wai Jai and four points like Fat Gor.

Han Qi nodded and said, "Hello, who are you?"

With a smile all over his face, he came over and stretched out his hand towards Han Qi: "Hello, hello, my name is Ren Changqing, and I am the director of the Litang Tourism Bureau. I heard from my colleagues that you were walking towards us. I didn't expect I can really meet you in Litang."

This person's name is a Han name, but the tone of his speech should also be a local.

Han Qi understood, but at the same time he said in surprise, "How did you find me?"

"Before we had an event on the grassland, I saw a person who looked very similar to you, so after I came back, I asked at the B&Bs and hotels in Litang, and only then did I know that you stayed here last night, so I came here specially See you."

"You are too polite. I remember that the B&B has a living room. Let's sit in the living room."

The owner of the homestay said quickly, "I'll make tea for you."

The living room is on the first floor, with air conditioning and TV inside, and the streets of Litang are outside the window. It is the time when the students are out of school, and it is still very lively outside the window, with endless noises.

Han Qi and Ren Changqing sat on one side of the sofa, and Han Qi asked, "Director Ren took so much effort to find me, what's the matter?"

Ren Changqing blinked.

Isn't Han Qi from the mainland?How can it be so direct?

He was still looking for a topic to chat with Han Qi first, to enhance their relationship and find a common topic, so that they could talk about serious matters.

But since Han Qi asked, he stopped pretending and said with a worried face:

"I hope that Mr. Han Qi can help us. Litang is the poorest place in the country. It is located on the Qinghai-Tibet Plateau. The sky is high and the ground is cold, and the winter is very long. Most of the crops cannot be grown. We have [-] local residents here. Very poor."

Han Qi nodded in agreement, and said, "I will do my best to help you, just like the Huili I went to before, and now the number of tourists there has increased a lot."

Ren Changqing sighed:

"I know that Huili is one of the wealthiest cities in Liangshan Prefecture. The only difficulty is Cliff Village, oh, that is Gaoluzhai in your Weibo. Now that the government is paying attention, it is not far away when you want to move down Yes, but it’s different here, most of the land can’t be cultivated, grazing, and the grasslands are not big enough, so everyone can only go out to dig Cordyceps in summer, but the amount is not much, and the average monthly income is only a few hundred dollars.”

"Average monthly income?"

"kindness."

In a county, the average monthly income is only a few hundred, which is indeed a bit low.

There are rich people in every place, and the income of the rich can increase the average income a lot. For example, in Han Qi’s hometown, when his father was the squad leader, his monthly income was only about 8000 yuan, but the average income could reach [-] yuan.

There are 7 people here, and only a few hundred a month, which means that most people don't have a penny of income. No matter how hard the earners work, the average salary cannot be raised.

Both of them had nothing to say, Ren Changqing said after a long time:

"I was in charge of Daocheng before, and watched the local tourism industry start to rise. Now that I come to Litang, I feel that the geographical environment here is not worse than Daocheng, or even better. This is the only place to enter Tibet. , this city in the sky is more than 4000 meters above sea level, and the scenery and culture are the same as those in Tibet, what a pity."

Ren Changqing shook his head, Han Qi guessed that he wanted to say that people passing by here could not see Litang.

But Han Qi doesn't have much to do. All he can do is to introduce more about this place on Weibo, and describe Litang more in his travel notes. Other than that, he has nothing to do.No one can expect such a high degree of administrative knowledge from a young man in his twenties.

Nor did he acquire any professional skills like an advertising specialist.

Ren Changqing was miserable, and secretly looked at Han Qi, and found that Han Qi was also frowning deeply, with an expression of worry about Litang's future, he was relieved, it seemed that Han Qi was still a very kind-hearted child.

So he said: "I also saw the news on the Internet. Mr. Han Qi is currently the tourism promotion ambassador of Tianfu, isn't he? Can you also serve as our promotion ambassador for Litang on a basic basis? Don't worry, we will follow the The endorsement fees of first-line stars come to settle with you."

After hearing this, Han Qi thought it was feasible, but shook his head: "It's not allowed in the contract."

Han Qi was unable to sign the second scenic spot promotion contract, and his current tourism and cultural promotion ambassador of Tianfu Province has included the entire Tianfu Province, including Litang in Ganzi Prefecture, Tianfu. There is no need to sign Litang's tourism promotion. You can also use Han Qi's personal image to attract tourists.

Ren Changqing didn't expect it to be like this, and he was also because Han Qi would definitely agree.

What is it to use Han Qi's personal image? To get Han Qi's second travel endorsement and stand out in Tianfu area is Litang's future development route. Now he has been thinking about the plan for a whole morning, and it is in vain.

And the activities he held didn't produce any results, and thinking that he would leave get out of class this year and leave his political career, Ren Changqing wanted to cry but had no tears.

Han Qi suddenly thought of something and said, "Wait for me."

He went back to his room and took down the computer, connected it to the DSLR, clicked, turned the computer screen to Ren Changqing, and asked, "What do you think of this person?"

"Huh? It's okay."

A Tibetan boy is smiling at the camera. He looks good, but he is not as handsome as himself. Why is Han Qi showing this to himself?
Han Qi said: "You know the current Internet celebrity cities, such as mountain cities."

Mountain City is the most successful point of tourist attraction marketing. A few years ago, it was still in a state of no one's interest. Today, the number of tourists in a year even exceeds the number of tourists to Yanjing. This is something that many people can't think of.

Ren Changqing nodded.

Han Qi said: "What you need now is not me, but a successful marketing. I don't understand this. You need to hire professional talents. I am not showing you this person's photo to recommend him, but As long as this person is from Litang, anyone is fine, but it cannot be me."

Marketing Han Qi is no longer effective, now Han Qi has been known by many people, his labels are singer, painter, traveler.

No matter how powerful the marketing is, it is impossible to connect him with Litang.

However, if a Litang person with a slightly more handsome appearance is marketed well enough, he can be labeled as Litang and attract the first batch of tourists who come to watch.

Girls can attract lsp, boys can attract old aunts.

It's the same as the little fresh meat that is hyped up now.

Modern people are too idle, not more than one billion people are working hard. Even if a hardworking bee can only support a queen bee who is doing nothing, there are hundreds of millions of queen bees in China. Attracting one in a thousand people to Litang is enough to turn Litang into another Daocheng.

The various scenic spots in Litang are not bad. If you eat the first wave of bonuses from internet celebrities, tourists who go back will spontaneously write their own travel experience...that is, post Jiugongge pictures in the circle of friends, and do not post any photos once you travel Isn't it white travel?

Using this kind of internet celebrity to drive tourists and gradually build an internet celebrity tourism city, Han Qi thinks it should be suitable for the current Litang.

Ren Changqing thinks it is feasible, but he doesn't know much about marketing.

"I have a phone here." Han Qi said.

In the past, when he was hacked by the whole network, Han Qi felt that it didn't matter if he was hacked abroad, but he had so many relatives and friends in China, it was so bad to be seen, so the studio hired a professional team to help Han Qi clean up point.

Until now, they are the top of many topics of Han Qi.

Han Qi contacted them and told about the situation in Litang.

After discussing with others, Ren Changqing is willing to spend 300 million yuan to ask them to help promote Litang. This price is a bit low, but it is already the limit they can pay. People please drink tea.

The advertising company in Rongcheng thought about it, and thought that Han Qi would soon update Litang's tourism Weibo on Weibo, which would ease the difficulty of publicity, so they accepted the task and immediately said they would find a car and go straight to Litang.

…………

　What's so embarrassing, I personally don't watch Douyin or play other short videos. I don't like or hate Ding Zhen.He is popular not because he is Ding Zhen, but because he is Ding Zhen from Litang.

　　CCTV news is promoting an Internet celebrity, which is a bit visually exhausting for many people, but it can improve the situation in Litang and achieve poverty alleviation.

　　
　
(End of this chapter)