Chapter 185 0184: Admired Xu Chenyi

Movie promotion, this is something that must be done before every movie is released, and this cycle is very long, it can reach half a year or even more than a year of publicity cycle planning, the main means are network marketing, social marketing, theme song marketing, Ticketing websites, e-commerce cooperation, etc.

Django doesn't have that much time. "Initial D" will be released in the Spring Festival, and there is only one month left. That's why he made such a play at the awards show.

The first stop of publicity is naturally the hometown of Hangzhou.

"'D' is also the abbreviation of 'Drift' in English, which refers to the technical action of the racing car flicking and cornering, which is commonly known as 'drift', and the 'initial D' means "drift No.1" , every character in it can skillfully use drifting movements, it can be said that drifting is one of the core charms of our movie."

After Django introduced the film, he began to take questions from fans.

"Jiang Dong, is this movie your debut?"

"Well, it is."

It is indeed the first work of a solo director.

……

"Jiang Dong, if the core of the movie is racing and drifting, isn't it too unfriendly to us female audiences who don't understand?"

"So, I found Chen Yi and Xiao Lin."

The implication is that you have good looks to look at.

……

"Jiang Dong, can you tell me about the scene that appeared at the Golden Eagle Awards Gala?"

"Actually, when making this kind of racing-themed movie, speeding and crashing cars are very normal, but if you want to know what happened that night, don't rush to leave when you finish watching the feature film, the end-credits egg will tell you."

……

Django played tricks, and this kind of mystification can arouse the audience's curiosity, but they can't escape after being scolded after they know the result.

It doesn't matter, the box office matters.

Face-to-face publicity with movie fans is just one of the methods, followed by popular search lists and headlines, and then buying and promoting on short video websites such as Bilibili, Douyin, and Kuaishou, as well as billboards on buses, taxis, and subways.

Now that I have money, I no longer need to pay for publicity and distribution fees.

The momentum of "Initial D" slowly spread, and the disappearing enthusiasm suddenly rose again. Under Huafeng Media's Weibo, many netizens left messages.

"That's the end of filming? I remember I went to Japan in November, and it's only been two months."

"It's too late, bad movies are scheduled."

"In this little time, you don't need to think about it to know that it is shoddy."

"It's still depraved. In order to realize the traffic, I started to cut fans and leeks."

"Who said it must be bad soon? The law enforcement and the police were also filmed in two or three months."

"..."

……

Such a short shooting time has attracted many netizens' doubts. Of course, many netizens think that there will be no problem with Django's quality.

Django didn't bother to explain, but was preparing for the recording of the theme song and the ending song, that is, the two songs "Drift" and "All the Way North".

The theme song of a movie is a relatively important link in movie marketing, and it is also indispensable.

For example, the theme song "Ordinary Road" created by Piao Shu in "The Future Will Be Unlimited" directed by Han Han has attracted great attention. Not only did it appear on the Spring Festival Gala, but the two leading actors appeared on the stage of the American Music Awards.

From the perspective of film marketing, the popularity of these two songs is a very successful marketing, so a good song that fits the film can not only assist the film to convey emotions and impress the audience when the film is released, but also expand the promotion and dissemination of the film. Then drive the box office.

This morning, Huafeng Media headquarters building.

Xu Chenyi stared at the music score and listened to the accompaniment. He was so surprised that he poked there like a piece of wood, and waited until the music ended for a while before confirming: "Jiang Dong, are you really singing these two songs for me?" ?”

Django smiled and said, "Isn't it already in your hands?"

R&B songs have always been proud of Xu Chenyi, and he even regards them as the only thing that can challenge Jiang Ge.

however……

This pride was ruthlessly destroyed by Django's "Drift", leaving nothing left.

The arrangement of the whole song is all electronically synthesized sounds. The arrangement is not complicated, but it is very beautiful and touching, especially the electronic loop made with the melody of the chorus, which is really wonderful.

And "All the Way North" is a road love song that is completely divorced from the traditional road style. It is different from the brisk and pure road song. The way with British rock keeps swaying his emotions.

Xu Chenyi has changed from admiration to admiration for Jiang Ge. Originally, he put himself on the same level as Jiang Ge in terms of songs, but from this moment on, he himself is on the third level, and Jiang Ge is on the third level. It is above the fifth floor.

now.

The eyes he looked at Jiang Ge were full of little stars, how awesome!

Django felt a little relieved when he received that admiring look.

There is no problem with Xu Chenyi's singing of R&B songs, but his singing skills of pop songs are not as good. After a little training and tuning during recording, it is almost enough.

"Familiarize yourself with it as soon as possible. After the recording is finished, we will put it in the trailer for publicity." Jiang Ge instructed.

"Three days, no, one day!" Xu Chenyi replied.

"I have something to do tomorrow. At nine o'clock the morning after tomorrow, come to the company's recording studio and wait for me." Django thought for a while.

"Okay." Xu Chenyi nodded.

After leaving the office, Guan Yansi, who was waiting outside, saw him smiling brightly, and immediately asked, "What's wrong? Your face is full of smiles. Did Jiang Dong praise you?"

Xu Chenyi shook the USB flash drive in his hand and said, "Guess what's in it?"

Guan Yansi blinked her eyes and said, "A sample of "Initial D"? No, we can't get a sample."

After thinking about it for a while, he gave up and urged: "I can't guess, don't be fooled, just tell me."

Xu Chenyi chuckled, and whispered in her ear: "It's the theme song and ending song for "Initial D" by Jiang Dong. Let me tell you, it's super nice."

Guan Yansi asked in surprise, "Are you singing the two capitals?"

Xu Chenyi nodded heavily and said, "Well, it's an R&B song and a pop song."

Guan Yansi raised her chin, and said proudly: "Look, I'm right, Huafeng may not be the one with the most signing bonuses, but it must be the one with the best resources."

"That's right!" Xu Chenyi was thinking of shopping around at the time, and she was the one who made the final decision. Immediately, he kissed her on the face and said: "Behind every successful man is an excellent woman." . "

Guan Yansi became popular all of a sudden, and said coquettishly, "What are you doing, you're in the company."

The two held hands and clasped their fingers tightly, and left sweetly and happily.

(End of this chapter)

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