Let you host the artist, how can you become a superstar

Chapter 69 0068: Countdown to takeoff

If a TV series wants to be a big hit, it has to take advantage of the right time, place and people.

The show "Little Fish and Flowers" started airing very well, a week earlier than other first-line TV stations, and the competition was the old dramas that were broadcast to the last part.

And this week down.

The audience rating was 0.79% in the first broadcast, 1.50% in the second day, and increased by about 0.3% every day after that.

The Douban score has dropped to 8.1, but it is still the highest-rated martial arts drama in the past ten years.

"Nantian Divine Fist, Divine Sword Art, Marriage Dress Magic Art, the martial arts secrets in martial arts dramas are finally no longer the extremely perfunctory four words "peerless magic arts". It's not just 'Wudang Emei Shaolin' anymore."

"Different from the martial arts world where chivalry comes first, it is a world of rivers and lakes full of love and hatred."

"There are more stories of little people in the storyline, which makes me feel very down-to-earth."

……

Novel settings, regaining the foundation of martial arts, no longer white filters that are too unreal, fake martial arts moves that are too hot, lines that are so embarrassing to pick out three rooms and one living room with your toes... etc., this " "Little Fish and Flowers" successfully captured the original taste of martial arts dramas.

It is not difficult to see that the audience's requirements are not high.

1. Martial arts are clean and neat.

2. The plot design of IQ Online.

3. The lines are consistent with the background era and characters.

4. The soundtrack fits the plot.

5. Different male and female supporting roles.

Are these difficult to do?
In fact, it is not difficult, but under the impetus of capital, traffic and topics are more important than anything else.

In the past few days, Shi Lei and Shen Yang's performance has become more and more eye-catching. They played Hua Wuque and Xiao Yu'er vividly. With their online appearance and acting skills, they have attracted many fans.

The audience in Huaguo is really tolerant, and they are willing to support as long as the show gets better and better, not worse.

In fact, many people don't know what performing arts, actors and acting skills are?
Performing arts refers specifically to the performances in which actors create characters in movies, TV shows, and plays.

An actor is a performer who plays a role in the performing arts.

Acting refers to performance skills, which refers to the ability of actors to use various techniques and techniques to create images.

Acting is the foundation of an actor.

So, who do actors ultimately serve?Of course, it is for the general public. Between traffic without acting skills and actors with acting skills, I believe that more people like the latter.

And the ratings of the show "Little Fish and Flowers" continue to rise. For the people who eat melons, it is a new topic to gallop on the keyboard after dinner.

"This year's summer drama competition is worth watching, and the dark horse is the first to kill it!"

"From the analysis of the hype and marketing in the early stage, the dramas of several other TV stations are conventional dramas that rely on traffic and topic support. In the face of real quality dramas, they are like paper tigers, which are not useful."

“High-quality works like this should be supported, and the polluted data and traffic must not be allowed to become the main indicator or even the only criterion for evaluating works, so as to continue to spread the effect of bad money driving out good money.”

……

As long as the fan "filter" is removed, a good drama can be easily distinguished from a magic drama.

Moreover.

Neutral, it only depends on whether the plot is reasonable and exciting, and does not depend on which star plays the majority. They are the main contributors to the ratings. If they are dealt with, everything is easy to say.

"When will we start marketing?" Mo Lan asked Django for his opinion.

"Next week." Jiang Ge has already made a plan, because there is not much money to invest in publicity, and it has to be spent wisely, "Wait tomorrow and the day after tomorrow, when several other dramas are released, and the popularity and topics will rise, while Gu Jiang Yuyan, played by Yao, happened to make an appearance on stage, so we smashed their hopes with this blockbuster."

He was very aware of the quality of this refined version of "Little Fish and Flowers". It had a perfect start, and before the climax, the probability of subsequent collapse was almost zero.

You just need to wait for the heat to reach a higher level before letting Gu Yao enter the field to harvest.

Jiang Ge took out a folder from the drawer, handed it to Mo Lan, and said, "This is a promotional plan I wrote, please help me see if it works."

Mo Lan nodded and looked at it seriously.

The success of a TV series is inseparable from a solid script, the performance of actors, and fine production polishing, and it is also inseparable from the fancy help of "marketing", especially at the moment.

Jiang Ge summed up while learning, chose to start from the audience's thinking, found the best publicity points, and formulated corresponding media strategies, interaction strategies and execution strategies, in order to achieve the maximum exposure of the drama "Little Fish and Flowers" .

Mo Lan's eyes opened wider and wider. This promotional plan is very detailed and complete, it can be said to be comprehensive.

She looked at Django with new admiration again, her learning ability is too strong, she has only been in the industry for less than a year, she understands many things, and can skillfully apply them to actual work.

I……

Been gone for so many years?
Still, talent is more important than hard work.

Ugh,

People are more popular than dead people!
In a blink of an eye, the first-line satellite TV dramas of Mango, Blueberry, Lychee, Dongfang, and Yangba have all been broadcast this summer.

As expected.

Mango, Blueberry, and Lychee's press releases are flying all over the sky, all kinds of speculation about actors CP, actors' private lives, incidents on the shooting scene, etc. In short, the marketing operation has reached the extreme.

Fans automatically become the main force of publicity, appearing on Weibo, Tieba, Douyin and other major platforms.

"Big investment, big production, unprecedentedly strong lineup of the main creative team, Penguin Entertainment's production must be a high-quality product, and the first choice for the summer is "The Misty Rivers and Lakes"!"

"The beauty of 5000 years and the perfect husband in the world are sweet and sweet. The plot has love, laughter, and tears. I only watch "Falling in Love with Cats, Falling in Love with You" in the summer."

"Adapted from the super-popular novel "My Wife is the Number One Goddess of War in the Three Realms", starring the winner of the Golden Eagle Award for Best Newcomer Actor and Actress. The plot and acting skills are both guaranteed, and you will enjoy the whole summer!"

……

The major hot search lists are all hot searches related to the dramas and actors in these few steps, and the attention has exploded in an instant, and it is firmly dominating the list!
The number of views of Douyin’s videos has also shown a fault-like out-of-circle. At the same time, among the incremental topics of TV dramas, the total number of topics of these TV dramas has exceeded 50 billion.

The degree of discussion and attention is indeed the key to this year's summer TV series.

however.

Although the first broadcast ratings of these dramas exceeded 3%, they did not get the first place.

That's right.

The ratings of the drama "Little Fish and Flowers" have been crowned for five consecutive days!

Just when the story of Xiao Yuer and Hua Wuque is about to enter the fatigue period, the ultimate big boss appears!

The audience's eyes began to shift from the two leading men and the three leading women, and they were all attracted by the role of Jiang Yuyan.

Jiang Yuyan, played by Gu Yao, appeared on the stage with the unique temperament of a leading girl. Coupled with the tragic experience, the innocence emanating from those big watery eyes all made people feel affectionate.

but……

The biggest reason-good figure, good looks, and acting skills.

On the Internet, Gu Yao's popularity began to counterattack, overwhelming the Golden Eagle Goddess, the 5000-year-old beauty, the winner of the Golden Eagle Award for Best New Actress, and became the topic queen of this summer.

With the development of the plot, more and more audiences are fascinated by the role of Jiang Yuyan.

Jiang Ge's publicity plan is gradually being launched, and Gu Yao's press release has already been arranged. Now, in this situation where a group of women are fighting for hegemony, it's okay to say that if you don't rub it and stir it up a bit.

Simultaneously.

He himself became interested, created a small post bar, went to the actor bar to post a post, the picture was Gu Yao's official Jiang Yuyan promotional poster, and the title was: [The most beautiful actress in ancient costumes in the past ten years, someone Do you agree with my point of view? 】

As far as the current situation is concerned, discussion-type topics are more suitable than rhythm-type topics.

The post bar on Blue Star still has a little popularity, and it has not been completely reduced to the historical mark of the times. As soon as this post was posted, it immediately attracted the attention of many bar friends.

After a while, some viewers who were conquered by Gu Yao and Jiang Yuyan responded first.

(End of this chapter)