The most ruthless krypton gold anchor

Chapter 248 Breaking the record again
"I don't understand this eye cream. How much is the price in the store? What about the discount? Let's put it on the shelf for 200. If you lose money, you will lose it. I don't know anything else. It seems that girls buy those big international brands. Not much, buying a high-end product and putting it in your pocket can also increase your vanity. If our domestic brands want to open up the market, let’s start with a wave of price wars.”

"Men's facial cleanser, this one is fine, or a care set, 230, we men are suffering, at this price, my daughter-in-law can buy it for me, if there is more, everyone is probably out of pocket."

"This high-end set, 2680 yuan, 2200 yuan, buy it if you have conditions, and don't buy it if you think it's expensive. Since it's a brand sale, all products must be available. If you need it, you can buy it. If you don't need it, you can buy it in a few minutes. Go to the toilet or browse my previous short videos to see how your male god has evolved to today."

The emoticon of vomiting all over the screen, and the speed of swiping the screen, make people think that everyone is interacting with Wu Wei, but when you click on the store in the slow sound shop in the live broadcast room, once you refresh it, it is at least four digits in sales increase.

…………

Yanjing, Susu Studio.

Susu and her apprentices were all sitting in the conference room, watching Wu Wei's live broadcast. At this point, Susu said with a smile: "You don't need to learn this, there are probably not many people who sell goods in the Buddhist department, even those big ones in reality It’s the same when celebrities come over, fans and tourists won’t buy it.”

"Master, why..."

Susu understood what the apprentice asked, and explained directly: "Because he is Wu Wei, he is the hot topic maker, and at the same time, he also set an example for all of us to counterattack from the grassroots and become a big star, with endless talents , can always bring you enough surprises. Did you see that the injury on your face was indeed an accident during practice, and it was indeed because you signed a contract that you had to live broadcast like this, but do you know the benefits of this live broadcast?"

Seeing everyone shaking their heads, Susu continued: "The promotion of the new film saves a lot of publicity fees. I used Wu Wei, 600 million yuan to find him to act, and I also gave you the popularity of the promotion period before and after. When talking about Wu Wei, a traffic star? For him, the word traffic is a compliment."

………………

The cosmetics headquarters, the large meeting room.

The high-level executives who were dissatisfied with Wu Wei's wildness before, are more concerned about the data at the moment. Is it okay to spend 3000 million to invite an artist to sell cosmetics on the Internet?

Now, the latter word can be removed.

In two hours, sales exceeded 12 million, and this number is still rising at an accelerated rate. The [-] billion in the previous game seems to be no longer an insurmountable mountain.

The profit of cosmetics can never talk about losing money.Wu Wei's domineering self-assertion earlier certainly filled the meeting room with righteous indignation. The only reason they were angry was that we spent money to find a disobedient one. On a professional level, Wu Wei did not talk nonsense. The price he yelled did not disrupt the market. , but also on the original basis, a certain amount of attractive downward floating is carried out.

This lowered price can impress customers, and it is indeed impossible to buy it in the market, and the price will not be so high that it will destroy the current brand's distribution in domestic counter stores.

The previous bad impression remained in my heart, facing the current good situation, anyone would regard Wu Wei as an existence that was worth the money.

"Inform Vice President Zhou to find a way to sign an endorsement contract with Wu Wei and let him become the product spokesperson on our network. We can do this kind of special sale once a quarter, or every time a new product is released, You can do a sale like this."

"I'll tell him personally..." It seems that the existence of the assistant doesn't mean much, the big boss personally took the phone and told the other side: "Old Zhou, find a way to sign a contract with Wu Wei, and take him down at all costs." , With him, we don’t need to bow our heads in the face of all channels, with him selling for us for a month, all items can be placed in the online container for sale.”

"understood."

For this special sale, not only went to a team to cooperate with Wu Wei, but also Vice President Zhou personally led the team, brought some people, and borrowed some people from the partners in Xiangjiang.

Some things can be very simple, but someone always complicates it for him. He's just an artist, isn't he just a bit famous?If you want to make it submit, there are too many more direct and effective moves.

………………

Wu Wei took the product, watched it, introduced it, and let all the visitors in the live broadcast room hear it.

Composition, date, capacity, all data are transparent, if you dare to do any small tricks, there will be someone correcting the mistakes in the live broadcast room among the millions of people.

Because of Wu Wei’s method, yesterday’s live broadcast included products that were picked up, a certain laundry detergent, which is familiar to thousands of households, and is the most commonly seen and used brand by ordinary users in the market.

The big barrel sold in the supermarket is 3.5 kg, and a certain anchor brought the goods, the packaging was big on one side, and many people placed orders. It was really cheap, and the price difference was one-third. The price difference of household products was enough to make more than [-]% People are excited, stock up on this thing, you will use it sooner or later, and you are not afraid to buy too much.

At the scene, many people placed orders, and suddenly there was a question on the public screen. Some people came over after watching Wu Wei’s live broadcast, and asked the customer service of the small store at that time. They first saw the laundry detergent capacity mark displayed on the package in the picture. It is a bit vague, but it can be confirmed that it is definitely not 3.5 kg.

The answer from the customer service was ambiguous, and the real data was not given until the continuous questioning. After all, I also saw the thousands of orders counted by the staff around me. I didn’t have time to waste on one person, so I just told it. To be honest, it’s better than anything cheat.

One barrel, 2.45kg, the same size barrel, the same packaging, the weight of the products loaded in it is different, and there are slight differences in details, but no matter how you look at it, it is a brand, not a counterfeit. It is a specially produced batch, which can be understood as a special offer or a matching gift at the manufacturer.

The big discount in the live broadcast room, and then the gift of medium and small buckets, it feels like I bought two or three buckets of laundry detergent for the price of two or three buckets, and I made a lot of money.

It wasn't until the tourist found out the tricks and typed in the live broadcast room that many people asked after seeing it or carefully observed the photos in the store that we realized that we had fallen into a trap of obstacles.

Many people started to click to return the goods. After the anchor said a few soft words, he didn't understand, and his attitude became tough again, and he said bluntly: "You said that the weight is wrong, so take a look, how much does my box add up to? , this is just a marketing tactic, I didn’t lie to everyone, it’s just a cheap sale.”

The means are powerful.

The total price and total capacity are not higher than the purchase price in the supermarket, which blocked many people's mouths. When the manufacturer was designing it, several people cursed Wu Wei, you boy is a fan, and you have to drag us all into it.

The price setting is for after-sales preparations. Some people will calculate it and calculate it.

But at this par price, the manufacturer is also making a lot of money. The difference between the ex-factory price and the terminal retail price, as well as the capital and raw material circulation brought about by mass shipments, are not a bit of a profit.

It usually takes time to produce goods, and after they are laid down, terminal sales also take time, but now they are delivered directly to customers. For ordinary families, who is okay to buy several barrels of laundry detergent at home?Now it is equivalent to the manufacturer producing it and selling it directly to the customer. The customer's home has accumulated a large amount of goods, but the money is circulated in the hands of the manufacturer. No matter how you calculate it, it is a huge profit.

………………

Wu Wei introduces the products according to his own style. He takes his time and picks faults with the products in front of him. After the introduction, everyone buys according to their mood. After ten minutes, the next product will come, and the previous products will not be inferior. You can buy it anytime you want.

If you want to see my sales introduction, I will not repeat the introduction, making the live broadcast room say the sales words as quickly as a broken mouth, that is not my style.Go find it. In the short video, there will be a large number of live videos of me. You can find the video of my product introduction anytime, anywhere.

It was another six-hour live broadcast, and the sales exceeded 15 billion. The founders always created records called records and waited for others to break them.

The staff in the live broadcast room had already reminded me to celebrate, but Wu Wei seemed very indifferent, as long as I lived up to the remuneration others gave me, the rest was all the product promotion that came with selling goods to me.

There is no need to pay for publicity and advertising, but you can get a very good publicity effect. The form of the online sale, after Wu Wei’s two official live broadcasts, and other sporadic anchors who have also succeeded in small amounts, the online market has opened up, and all brands have Opened the sales mode of online sale.

That night, more than a dozen popular artists and dozens of head anchors of major live entertainment websites received invitations from various brands, either through video conferences, or they made appointments to meet the next day.

The sales of each household are in full swing.

"I won't eat, and my image is not good to go out, and I still need to practice. This cooperation is a pleasure, and I hope to have opportunities to cooperate in the future."

Wu Wei rejected the invitation from Vice President Fang Zhou of the brand. This kind of dinner was embarrassing, and he was not short of money, and he didn't need to deliberately keep in touch with the other party. He just had to find an excuse to refuse.

"Mr. Wu Wei, it's just a meal. There is no need to refuse. We still want to cooperate with you often in the future. Can we talk? The board of directors called me and hope that we can cooperate for a long time and be our spokesperson How, the conditions are up to you, the nine-figure endorsement contract is only one year..."

Vice President Zhou was full of confidence, who would have trouble with money? He never thought that Wu Wei would refuse, but was just waiting for the other party to negotiate terms.

According to this price, the other party will definitely have only one thing to negotiate, which is nothing more than the number of years. With such a high endorsement fee, we only pay for one year, and they will definitely sign for a few more years. If they can negotiate and negotiate, we will have more operating space.

"No need."

Wu Wei refused with a smile, nodded, turned and walked out without any hesitation.

(End of this chapter)