Basketball injuries only make me stronger

Chapter 69
Lian Feng did not expect that Anta made a fatal mistake.

That is, in Anta's contract, there is no provision for wearing sneakers.In fact, such a mistake is not because the Anta family overturned the car. The later 361-degree spokesperson Le Fu took an endorsement fee of 800 million dollars, but played in Nike sneakers. It was a huge joke.

After all, there is no experience.

And the flaw in the contract was told by CAA.

It is worth mentioning that Zhuo Mei was arranged to meet with a great director from Huaguo because of his excellent management in Lian Feng's affairs before.

The CAA side is very excited and said that because of this contract error, it can help Lian Feng sign more contracts so as to maximize his benefits.

CAA's fee is very low, and the fee for Lian Feng is only 1%, while the NBA generally charges 3% or even 4%.So they expect to create benefits in more places.Of course, Lian Feng is not the only player. His successful experience has helped CAA to start to fully involve the NBA.The number one star they are attacking recently is James.

Recently, the biggest contracts for Lianfeng are Nike and Adidas.

Lian Feng naturally had feelings for these two brands, but he patiently listened to their suggestions.

You must know that these big sports brand sneakers do not only have signature sneaker contracts, but also many small contracts for ordinary players.

Many people have small contracts of tens of thousands or hundreds of thousands of dollars with Nike. These contracts are not very publicized, and the content is generally to wear Nike to play.Antetokounmpo belonged to this category before launching his own signature shoes, and there are some well-known ones such as chasing eggs Green, Ah Lian, and Xiao Ding, all of whom are among the players who signed small contracts with Nike.

It was this kind of small contract that hired Lianfeng.

Although Lian Feng was reluctant, he still met with a person in charge of Nike under the arrangement of his agent.

Nike said that it can provide Lian Feng with a $200 million contract with a generous incentive mechanism.

Of course, only CAA knows the content of Lian Feng's contract, but in order to help Lian Feng maximize his profits, they will naturally find any loopholes that can be exploited, even if it makes Anta sick.Lian Feng doesn't blame them, because in general, CAA is helping itself.

But of course he himself was very conflicted.

After thinking about it, Lian Feng shook his head, "I'm really sorry, I can't accept it."

Nike was obviously a little unhappy, but still asked politely: "Can you tell us why? I think we have paid enough sincerity! In fact, although you have potential, it is only potential."

Lian Feng said: "Actually, I already have a sneaker contract."

"Is that Anta right? I heard that the contract they gave you is hundreds of thousands of dollars for several years? In fact, if you sign our contract, even if you break the contract, you can easily pay liquidated damages."

At this moment, Lian Feng felt the other party's naked arrogance.In their cognition, honesty is worthless in front of monetary interests.

Lian Feng shook his head firmly: "I'm really sorry, since I have signed the contract, I must fulfill the spirit of the contract. In the future, I will have my own Anta signature sneakers, and I will wear them on the court! sense of integrity.”

Lian Feng's words aroused the rejection of the other party, and finally the negotiation broke up unhappy.

Afterwards, the manager ridiculed Lian Feng's decision in front of the media. He said: "I really can't figure it out. This rookie turned down Nike's contract because of a small workshop brand that I have never heard of. I doubt his My brain is full of paste!"

Many years ago, Nike was a small factory on the verge of bankruptcy, and Adidas also treated Jordan arrogantly. In the end, Jordan chose to join forces with Nike and opened two legends.

Although the situation at this time is different from that of many years ago, the arrogance of big brands is exactly the same.

The dragon slayer eventually becomes a dragon.

Lian Feng didn't care about this.

Although CAA is a bit helpless, it can only respect Lian Feng's decision and continue to explore business cooperation for him through other channels.

Unexpectedly, the news that Lian Feng rejected Nike's maintenance of integrity soon spread back to China, causing an uproar.

At this time, Anta has not yet been listed, and its popularity is limited to small counties in the [-]th tier of the country. It gives the impression that it is not even a mid-range sports product, but because of this news, it has suddenly become widely spread and passive. Completed a quite effective marketing.

Immediately, Anta made a shocking decision.

Anta's CEO immediately flew to the United States to meet with Lian Feng and brought an upgraded version of the contract.

This contract has not only perfected many detailed terms, but also the reward mechanism, and the value has become 600 million...US dollars a year!
The term is 10 years.

In addition, the previously agreed exclusive brand created for Lian Feng when he won the best rookie was cancelled.

Execute immediately instead.

This sub-brand is modeled after Nike and AJ, named "Fengying".However, due to insufficient funds, the project will be formally established after listing.

With such favorable conditions, it can be said that Anta will put their rise and fall in the next ten years on Bao Lianfeng!
When this news was sent back to China, people were shocked.

Some business newspapers began to analyze Anta's decision-making.

"AJ" and Jordan VS "Fengying" and Lian Feng——Can Hua Guofeiren and Anta reproduce the commercial miracle of Jordan and Nike? "

The article demonstrates through a large number of data models that the model is feasible, but the height of the brand "Fengying" is restricted by the height of Lianfeng.

Compared with Jordan, Lian Feng also has his advantages.As the second Huaguo who is expected to succeed in the NBA, his attention determines that Huaguo's huge market is bound to it.

Even if Lian Feng's status is only equal to that of Yao Ming, Anta will still make money.And if Lian Feng can really achieve a status comparable to Jordan in the NBA... There is no doubt that Anta is definitely likely to win the top spot in sports brands within ten years!

Taking advantage of these two waves of strong "advertising", Anta launched its listing plan ahead of schedule.It even dilutes the low-end impression in the eyes of Chinese people to a certain extent. You must know that according to the normal historical development, it was not until Anta acquired Fila that Anta really broke away from the low-end impression in the eyes of ordinary people.

However, is it really possible for Lian Feng to reach the heights of Jordan?

If you only look at the data from the first show, he is even better than Jordan!

Business is gambling.

Lian Feng has the qualifications to let Anta make this bet!
……

Of course, everything about Anta in China is a follow-up.After Lian Feng signed a contract with Anta, he immediately devoted himself to training.

Just shooting.

After all, the ribs are not good yet.

Lian Feng's basic shooting rate still comes from his own shooting, and the two skills are just to ensure that he can be more stable.

However, Lian Feng's shooting is not bad at all.

He worked on his shots in all directions from the mid-range.

"Shh!"

"Shh!"

One by one, they shot hollow into the net. Obviously, today's hand feels good.

Well... next game, it's the Charlotte Bobcats.

In the future, Mr. Joe's team... is only two years old now.

What about the weak team.

(End of this chapter)