Chapter 107 Shaping

The research team consisted of eight people. Jiang Yu thanked them first. The report was indeed very informative, and it could be seen that he put his heart into it.

Then Jiang Yu cut to the chase and said, "I called everyone here today because I have some questions to ask you.

"If I want to shape the aesthetics of an era, what should I do?"

Seeing the eight people looking at each other, Jiang Yu smiled and said, "This is part of the plan."

Everyone really had no doubts.

Jiang Yu said again: "I already have some ideas in this regard, and I hope everyone can help me as a staff member.

"First of all, can we create a correct value to guide the public's aesthetics?
"I also considered that the environment is very important to the formation of a society's aesthetics. Can a difficult environment like space be used to shape the public's aesthetics?

"The other is to use the power of the media to vigorously promote the correct aesthetics.

"Will this set of combined punches complete the reshaping of the public's aesthetics?"

The members of the research team thought about it, and Zhao Yun, the team leader in his forties, took the lead in speaking: "Correct values ​​can indeed play a guiding role.

"But using difficult circumstances to shape aesthetics is very difficult to control."

He took a sip of tea and continued: "Now the domestic public's aesthetics are still healthy, not too universal, nor too extreme.

"I don't know which direction Mr. Jiang is going to shape?"

Jiang Yu considered for a while and said, "Masculine."

Zhao Yun frowned: "If it is as expected, the masculinity in the society will become stronger and stronger, just let it go naturally, and you shouldn't need to deliberately shape it."

Jiang Yugang wanted to use the "shangfang sword" of "this is part of the plan" again, but he thought that if he did that, it might affect the enthusiasm of the team members, which would run counter to his purpose.

So he simply explained: "I'm planning for the future. Everyone knows that I majored in sociology. Although I'm not good at academic skills, but fortunately I have a famous teacher to guide me. I still have a certain level of professionalism.

"Have you ever thought that in the future, human beings' appeasement psychology will prevail again, and they will give up resistance.

"If the social aesthetic is masculine enough, is it possible to cut off such a phenomenon?"

As soon as these words came out, several team members admired Jiang Yu, and Zhao Yun also said: "Sorry, I forgot that the Wall-facing Project is a project that will last for more than four centuries."

Lu Qingfeng, a sociologist in his 40s, a member of the team, also said: "Mr. Jiang speculates that this is very possible, we don't even know how advanced the technology of the Trisolarans is.

"This kind of aimless pursuit will gradually lose the momentum of progress, and it is very likely that the appeasement policy will be revived.

"Or when they knew they couldn't catch up with the Trisolarans, they chose to give up.

"The situation will be very dire at that time. Many people may break their cans. Before the trisolarans come to earth, we will completely lose our moral bottom line, and the earth will probably become a purgatory on earth."

Jiang Yu was taken aback: "You..."

You have a big brain!

But in the middle of the conversation, Jiang Yu changed his mind and said: "You... this point of view is similar to mine. It is better to prepare early for this kind of transformation of values ​​and aesthetics."

The group members discussed briefly before Lu Qingfeng spoke: "Mr. Jiang, it is really difficult to control the use of the external environment to create masculinity.

"We also know something about the dangers of the space environment. If it exceeds that level, it will easily cause too much hostility in the society, which will cause new problems.

"For example, daily conflicts continue, and vulnerable groups bow to violence.

"If it gets out of control, the society directly regards violence as beauty, and it is very likely that killing individuals will not be taken seriously, just like the frequent shootings in some countries, it is obviously a manifestation of disregard for life.

"So using the environment to change aesthetics doesn't seem feasible, but it can be used as an auxiliary method."

Zhao Yun, the team leader who is engaged in media work, also said: "In fact, the media does not play a key role in shaping values.

"In fact, the media and the will of the masses complement each other. For example, the "beautiful male culture" that was prevalent in China is actually a need of the masses.

"Even if the media is not imported from abroad, the masses will spontaneously seek out foreign cultural products.

"In addition, the media's propaganda is a tool. In fact, you don't have much say in which 'tool' you use. The direction of propaganda needs the strong support of the government."

Jiang Yu pondered for a while: "As long as I can provide some support at that time, can the media play a sufficient role?"

Lu Qingfeng replied: "This also depends on the needs of the people and finding a breakthrough point.

"If there is no publicity that requires the media to play their lives, the effect will definitely be mediocre.

"If the breakthrough point is not found, it will be half the effort. The problem is that we have no way of knowing where the breakthrough point will be in a century or two."

Jiang Yu then asked: "Does it mean that it is difficult to have a practical plan?"

Everyone looked embarrassed.

"Don't worry," Jiang Yu smiled and comforted everyone: "Everyone can continue to discuss.

"I think the current thinking is not useless. In the last one or two centuries, human nature is unlikely to change much, so the logic of the bottom of society will not change too much!"

Then he said solemnly: "Now I announce that the aesthetic guidance group will be formally established to explore the solution to this problem.

"What manpower and material resources do you need, just mention it!"

After this small meeting, Jiang Yu returned to his office to sort out his thoughts.

Guiding the public's aesthetics is more difficult than he imagined.

Originally, he expected the media to play an important role in it, but as Zhao Yun said, the media is just a tool.

A strong backing is needed to play the role of the media.

If the values ​​promoted by the media deviate from the entire era, no one is willing to listen to the voice of the media.

What's more, Jiang Yu knows very well that with the implementation of the Wallfacer plan, the authority of the Wallfacers will become smaller and smaller.

In the future, Jiang Yu won't be able to control all the media at all. It's hard to say how effective the media will be.

Jiang Yu took a deep breath and whispered, "You still haven't grasped the problem! There must be a deeper causal relationship!"

Then Jiang Yu shook his head, and handed over these to the newly established group, he could not devote all his energy to this aspect.

Jiang Yu asked Di Fengyi to find another image designer for him, and asked him about his plans for the last two days.

Tomorrow is meeting with experts who wish to participate in the "green field project", this afternoon can relax.

Jiang Yu took a sociology magazine and read it comfortably on the sofa, stealing half a day's leisure.

Looking at it, there was an article in the magazine that attracted Jiang Yu's attention.

The author of the article is Gu Liang, a well-known sociologist in China. He stated in the article that the PDC plan should be carried out within its capacity, otherwise it will easily exceed the tolerance limit of human society and trigger a global social disaster.

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(End of this chapter)

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