Full-text entertainment peak

Chapter 397 Chen Qi'an: Seeing the essence through phenomena?
The box office of "Kung Fu" reached an astonishing 3.19 million yuan on the first day! ! !

This data shocked everyone's attention!
In the Lunar New Year stall that just passed, the top-grossing movie on its first day barely reached [-] million.

China Entertainment Media invested [-] million yuan in "Martial Gods", which only had a first-day box office of just over [-] million yuan.

The first-day box office data of 3.19 million, even if it is placed in the New Year's gear, it is a horizontal rhythm!
What's more, "Kung Fu" was chosen to be released on the first day of the new year.

What happened before New Year's Day?
That is a box office black hole that has been repeatedly certified by the lessons of countless blood and tears of filmmakers on the street!
Now "Kung Fu" can become popular against common sense, leaving professionals in the film and television industry puzzled and scratching their heads.

But the fact is right in front of you. Even if you can't figure it out, you have to reluctantly accept the fact that the public's movie consumption capacity during the Spring Festival is sky-high.

However, it is not difficult to find out that Kung Fu, a record-breaking first-day box office, is actually just a prelude to opening low and walking high? !

The number of people who are really willing to go out to spend on the first day of the new year is definitely not as many as usual.

Under such a "adverse market" market, they all abruptly cut more than 3 million box office.

What about sophomore year?

What about the third year?
When everyone recovers from the atmosphere of the Chinese New Year and flocks to go out to spend, how popular will the box office of "Kung Fu" be?
When the influence of "Kung Fu" continues to expand, what amazing heights will this data reach?
Gao Shuang and sharply chose this "Spring Festival stall", although he was the crab eater, it also meant that he was invincible for at least half a month!
The film scheduling rate is as high as 50.00% Seven!
There are no competitors!

The spending power during the Spring Festival is activated!
Audience Expectation Report!
All kinds of situations add up, and the prospect can no longer be described as a good one.

It's just a blast!
Most people have not seen the film yet, but the soundtrack released on the Internet has been sought after by countless music circles, triggering round after round of ticket buying frenzy.

Tickets before the third day of the new year are all sold out.

There are even scalpers who took advantage of this time to make a fortune and raised the ticket price to more than 300 tickets!
But even so, the ticket source in the hands of scalpers is almost instant.

The scores given on various movie rating websites are also surprisingly high.

That means that the quality of the film itself is not a problem!
Word of mouth will only continue to ferment for the better as the show time increases.

If the opening score of 3.19 million is the lower limit of this movie, how high will the upper limit be?
Simply unimaginable! ! !
This kind of breaking news is undoubtedly a favorite of the media.

"'Kung Fu' garnered 3.19 million, breaking the first-day box office record for Chinese comedies and action films!"

"The premiere of "Kung Fu", the audience burst into laughter, and Gao Shuang was crowned the king of Chinese comedy!"

"The first Chinese New Year movie was a big hit at the box office, and it's dominating the crowd!"

"God-level soundtrack, master-level film, an audio-visual feast you can't miss."

"Breakthrough in high-style comedy, I will take you to experience a different comedy!"

"Breaking through the tradition, the revolutionary work of action movies!"

"Directed and performed well, Gao Shuang's acting skills have been well received, and the movie rating may stabilize at [-]!"

"..."

As the saying goes, people in the sedan chair carry people. If a movie is a big hit at the box office, even if it doesn't give red envelopes, the media will be happy to brag about it.

After all, the film industry is no different from the capital industry, and it is also a winner-take-all market.

As for the movies that were eaten during the same period, it can no longer be described as miserable.

That is quite miserable! ! !

"Martial God" was drawn at the end of the Lunar New Year file, and the momentum was surging in the first week, and miraculously won [-] million box office in the kung fu category.

Even if the plot is rotten, it is a big investment and a big production after all!

The hush-up fee was also not less on the announcement, and there was also a gimmick of "Kung Fu Double Emperor" to support it.

The slogan that came out even called it the pinnacle of Chinese action movies.

If all goes well, even if word of mouth completely collapses in the later stage, there is still some hope for the small 20 billion.

It's not as good as the sky, and the second week just happened to hit the "Kung Fu" set file.

Because Gao Shuang released a "dimension reduction and attack"-style action scene in the promotional film before, as well as various hype of the four major groups, the audience's expectations for "Kung Fu" were extremely high.

When two movies of the same category collide, the one with the lowest popularity must die.

After all, they are all about the same subject matter. Except for diehard fans, there is a high probability of choosing one of the two.

As a result, the attendance and box office data of "Martial God" began to show a cliff-like decline from the second week.

From a single-day box office of 3000 million yuan to a single-day box office of [-] million yuan, it only got a little over [-] million yuan at the end of the second week!

Such a huge gap makes the people of Huayu Media go crazy.

In the early [-] million yuan range, after deducting the huge hush-up fees thrown to the media in order to restore word-of-mouth, there are almost no leftovers.

Talking about it is even more foolish!
However, this is not the worst case.

The first day of the third week is the first day of the new year.

"Martial God" and the officially painted "Kung Fu" have just had a wave on the front.

"Kung Fu" had a box office of 900 million on the first day, and "War God" had a single-day box office of 600 million...

600 million! ! !

"Kung Fu" wiped a zero is more than this box office.

Of course, this is not the worst case.

The worst thing is that "Kung Fu" has already begun to frantically occupy the number of films during the Spring Festival during the pre-sale stage.

On the first day of the Lunar New Year, the number of film schedules reached an astonishing 50.00%.

However, "War God", which was excluded in the same period, only had 20.00% of the film schedule.

20.00% of the film schedule is naturally not low in the Lunar New Year stalls that are full of large films.

But during the Spring Festival, there were not many blockbusters, and all the films in the same period were counted, and there were only two major productions, "Kung Fu" and "Martial God".

In comparison, it seems to be very stretched.

In the next few days, the scheduled schedule of "Kung Fu" has been increasing day by day.

Look at the film schedule notice issued by the theater chain, the film schedule of "Kung Fu" even reached 70.00% on the fifth day of the third day! ! !
And "Martial God" will be compressed to [-]%...

Under this absolutely unfavorable situation, the box office data for the next half month of "Martial God" has no hope.

Even the most optimistic film and television evaluation agency has changed its tune. The latest guess is that the total box office will never exceed 11 billion.

The original estimated box office of 20 billion was discounted in half, and the people of China Entertainment Media were bleeding.

Originally, Chen Qi'an had no hope for the box office during the Spring Festival, and it was expected that there would be a decline.

But the sudden drop and the magnitude caught him off guard.

In the past, Gao Shuang raked in 600 million yuan on the first day of the new year, and later he was defeated and collected [-] million pieces a day.

When the two were compared, the mentality was suddenly a little out of balance.

Moreover, if someone else's film exploded during the Spring Festival, he might not have a particularly strong reaction, at most it would be sour.

But not high cool!
Chen Qi'an's last film "Bipolar" was stomped on by Gao Shuang's low-budget film "Crazy Stone", which led to a pre-cooling of the box office in the second half.

On the Internet, Wang Xingren even scolded him like a dog.

Cursing jokes, like talking about cross talk, are endless.

Attracted by netizens from all walks of life, he almost lost his reputation in the director circle for a while.

What's even more irritating is that Wang Xingren revealed his face on "The Masked Singer", which is Gao Shuang himself...

When Chen Qi'an found out, he was so angry that he almost spit out his liver.

It's so deceiving! ! !
Without doing anything, Chen Qi'an felt that he was no different from the tortoise!

Moreover, now he has actually been driven to a dead end.

If the final box office of "War God" is really only 11 billion, his directing career is basically over.

No capital will continue to give you opportunities when you fail continuously.

As the saying goes, cutting people's fortunes is like killing one's parents.

New hatred and old hatred together, how can people endure this?
I found some "friends" channels, and finally spent a small 1000 yuan to get a "Kung Fu" ticket for the early morning session of the second day of junior high school.

Chen Qi'an walked into the cinema with full of resentment and unwillingness.

He wants to see what kind of quality such a legendary movie is!
……

On the second day of the Lunar New Year, when the light was slightly bright, Chen Qi'an stared at his bloodshot eyes and pressed the send button of Weike with trembling fingers.

He knew that once this article was published, there would be no turning back for him.

Gao Shuang aside from the director's identity, that is also the ninth song emperor of Huaxia.

There are also behemoths such as the four major groups standing behind them.

Huayu Media, who signed a contract with him, can only kneel in front of him!

But he was just unwilling!

Why?
Why is it that during the Spring Festival, your high-sounding movies can be popular, but mine can't?
Why is it that the same investment of [-] million to [-] million yuan, a "Kung Fu" without even a star is all praised, and the "Martial God" where Lao Tzu and the two emperors gather together spend a lot of money to seal the review?
Why is Gao Shuang, a young offspring, able to easily step on someone like him who has been in the film and television circle for half his life?

Why? ! !
Anyway, this movie is such a slap in the face of Lao Tzu's directorial career!

Those who are barefoot are not afraid of those who wear shoes. Since you will not leave a way for Lao Tzu to survive, then I will fight with you to the end!

An article with more than 72 words, and by the way, he also frantically @ [-] media viewing reports, was published by Chen Qi'an using his real name on Weibo.

"'Kung Fu' won the box office, but lost word of mouth! Looking at the essence through the phenomenon, how can a bad movie become a god?"

This kind of title that contradicts the whole world immediately attracted the attention of many people.

Win at the box office and lose word of mouth?

bad movie?

Are these adjectives talking about the popular "Kung Fu"?

Such reverse remarks are actually released by the real name of the well-known director Chen Qi'an?
I can't help but tear my face, this is it!
With a different kind of excitement, these people moved their attention to the following article.

Throughout Chen Qi'an's film reviews, the spray points focus on four aspects.

One, the plot failed!
Chen Qi'an took his "Martial Gods" and "Bipolar" as examples, and said in the article: "Although there are many loopholes in the plot of "Martial Gods", the film has always satiated the audience's appetite. For "Kung Fu", I really don't The law describes exactly what kind of story is being told.”

"The emptiness of the plot made some viewers even sleepy when they saw half of it."

"The reason is that when we saw Gao Shuang himself appearing as a small character, we already knew that he must be the person with the most powerful martial arts in the whole film. The film is no longer suspenseful, and it will naturally be annoying to see half of it."

"The whole content of the plot is to constantly appear masters, then be defeated by more powerful masters, and finally let the protagonist come to the end! This kind of routine of fighting monsters and upgrading is not used in video games. You can also call it a plot in a movie? "

Second, the performance failed!

"It's very uncomfortable to deliberately exaggerate in order to create a joke."

"Gao Shuang's performance in the movie is extremely clumsy, like a clown!!!"

"As for his so-called 'nonsensical' style, I don't know what it is!"

"Many of the supporting roles are much better than the director and protagonist Gao Shuang, which makes people even more impressive! For example, 'Three Masters', 'Sauce Explosion', etc., even the dog legs of the boss of the Axe Gang are more impressive than Gao Shuang's. Impressed even more!"

"Moreover, as the protagonist, Gao Shuang's deliberately ugly appearance is too bad! Dressing like a migrant worker, who is disgusting?!"

Three, the lines fail!

"It is undeniable that Gao Shuang still has something to do simply as a screenwriter. After all, his sharp teeth are the capital of his debut."

"He created some fairly classic lines in "Crazy Stone", and even people who haven't seen that movie can often talk about some of these golden lines."

"But in "Kung Fu", Gao Shuang seems to have forgotten his book and focused more on expensive computer stunts."

"When the show was over, I asked the audience if they could say some of the classic lines in the film casually, and many of them were stunned. After thinking hard, a 'who else' popped up!"

"Hehe, is the first line in the opening line the pinnacle of the whole play? Even the only dialogue mentioned by the audience is not from the protagonist Gao Shuang. How sad?"

Fourth, the setting fails!

"The most hateful thing is that Gao Shuang fooled everyone in the setting of the plot!"

"The Easter egg at the end of the film reveals that the so-called "Kung Fu" is just a dream of a young boy working in a lollipop shop."

"There are several scenes or details that suggest my conclusion!"

"It's more obvious that at the end, Gao Shuang and A Fang looked at each other in the candy store. At this time, the boy woke up and returned to reality. The two entered the store hand in hand."

"Extend the camera to show the big scene, you will find "Fire Cloud Cthulhu" directing traffic in the middle of the highway, with a butt-bared sauce bursting to chat with people by the wall, "The Condor Heroes" wearing a suit and cheongsam passing by the road, There are also "golden glasses", and of course some other "masters" that appear in the film that are not obvious."

"What's more hidden is that Gao Shuang quoted a lot of things in the martial arts of the cats, 'The Condor Heroes', 'Tai Chi', 'Lion's Roar', 'Toad Gong', etc., as well as the 'becoming a master after serious injury' in the film The settings are exactly the same as in the novels of the cats."

"Some people may say that this is a tribute, this is a linkage, but I think this just shows Gao Shuang's bad taste in fooling the public."

"Because these points are just supplements to the boy's escape character!"

"Like all children of the same age, he likes to read martial arts novels!"

"So his daydreams reflect many characters in novels, and he thinks of himself as the protagonist, which is often the martial arts dream of many boys in their childhood."

"In the end the old beggar shows up, and you'll find that he hasn't grown old at all, because the boy himself hasn't grown up at all."

"The beggar is a real liar from beginning to end, and the Tathagata's palm has never been there! High-strength martial arts have never appeared!"

"Probably the most real thing about the whole movie is the reminiscence of the little boy's frustration."

"It's just a self-defeating 'spiritual victory' created in the mind of the boy after his self-esteem was hurt."

At the end of the article, Chen Qi'an commented maliciously:
"Such a rubbish movie with a monotonous and simple plot, exaggerated and absurd performances, lack of sincerity in the lines, and even the setting is full of bad taste. Relying on the early hunger marketing and the heat from the event hype, the chicken thief took advantage of the Spring Festival period. In one fell swoop, it stole the highest box-office record for China's premiere premiere, and created another box-office myth!"

"The money is made, but it's so cool to do so, and at the same time, it also loses the little word of mouth that it has built up in the past!"

"Looking at the essence through the phenomenon, those who make movies in a down-to-earth way are squeezed out to the point of being unable to survive, but the dross that is beautifully packaged can become a hit. The reality is so absurd, it has to be said that it is a huge sadness for the Chinese film and television industry!"

"And those audiences who were dragged into the theater by the turbulent momentum, are you really willing to be fooled by this inferior routine?!!"

As soon as this article came out, there was an uproar on the Internet! ! !
(End of this chapter)