There's really something wrong with this online game plan

Chapter 513 Extremely localized advertisement
The announcement of "Monster Hunter" has indeed begun.

After all, Linmu Studio had already prepared related work before the start of the carnival, including shooting and business negotiations.

After all, it was the first game released.

If you wait until the carnival is over to prepare, it will be too late.

It is not surprising that Linmu Studio announced the release of a new game.

This time, the announcement of the new game by Forest Studio made the staff of Peria so nervous. A large part of the reason was that the Forest Carnival had just ended.

In addition, the focus of Linmu Studio this time does not seem to be in Europe and America.

Instead, it was placed in East Asia.

The carnival is only two days away.

One of the five major TV stations in Japan has related game advertisements.

And it's an extremely localized ad...

This caused Deputy Chief He's subordinates to panic a little.

office.

After listening to his subordinate's report, Deputy Chief He suppressed the renewed sense of irritability in his heart, opened the video website, and followed the subordinate's instructions.

Click on the video page.

but.

Haven't seen the ad yet.

He frowned just seeing the title.

[Switch, "Monster Hunter" magical advertisement, I saw it on TV Tokyo, it's so funny. 】

Forest Studio advertises on television.

It can be said that doing as the Romans does to the extreme.

but.

Mr. He's Peria can be regarded as the first brother of the Japanese factory, and the local game circle is still very familiar with it.

Can these people really shoot attractive advertisements?
Deputy He is a native neon person, and the host of Peria is also native to Europe and the United States.

He himself is very clear.

That is, different regions have great aesthetic differences!

He admitted that Linmu Studio's method of broadcasting videos is really useful for Europe and the United States.

Because what they do is really good.

He had to admit this.

But the problem is.

Europe and the United States are very different from East Asia. Even if they belong to East Asia, the country where Lin Mu Studio is located and the island country where Vice-Governor He is located have very different aesthetics.

Linmu Studio No. [-] has no relevant experience. Before that, only "Fitness Ring Adventure" made waves thanks to Lin Yao himself. Other games are basically announced and released on the Vaporwave game platform.

Second, he has never heard of the advertising company he often cooperates with assisting Linmu Studio.

They dare to put it on the TV station, do they really understand the situation here?Can it attract people?
Deputy He was a little unbelievable.

Not to mention Linmu Studio, even Peria, sometimes they can't figure out what their local players want to watch.

So he suspected that this video was a gimmick put on by Linmu Studio.

but……

Check it out first.

Deputy He came back to his senses, thought for a while, and clicked on the Monster Hunter ad.

Next to him, Deputy Chief He's subordinate saw his boss's expression and knew what he was thinking, but he didn't say anything, just smiled wryly.

The video loads instantly.

Then, playback started.

But at the beginning of the video, it was not a game screen, but a real person. A well-known artist from the island country appeared in front of the camera.

artist?

Deputy He was stunned.

In the video, on a certain set, an artist in a suit and leather shoes was sitting in a corner of the set, and three juniors came to him together.

He stood up, suddenly took out three small paper bags, and handed them over.

"This is lucky money for you."

"Senbei, it's real!"

When the three people in front of the artist heard this, they immediately showed expressions of surprise and disbelief.

Then among the three, the junior in the middle suddenly turned his head and said to his companion next to him, "I have a watch that I really want to buy."

"!?"

The artist holding the New Year's money jerked his head back.

Lens close-up.

A look of disbelief.

"I'll save it." The companion who was accosted thought for a while, and gave what he would do when he got the lucky money.

"Huh!?" The artist's face gradually became grim, and he performed a show of beauty.

"I want to buy a lucky bag!" The last junior said directly.

"!!!"

The artist turned ferocious and fierce, staring at the three of them fiercely.

After the three juniors finished talking about what they wanted to do with the lucky money, they bowed to the artist and said loudly, "Then I won't be polite!"

Then, he reached out and wanted to take out the lucky money handed over by the artist.

But the artist held on tightly to the small paper bag, not letting them take it away.

"Yamada-san?"

The three juniors held a corner of the lucky money and looked up at the artist.

The artist had a vicious look on his face, because his expression was so exaggerated that he even rolled his eyes.

Very sandy.

Authentic sand sculptures.

Zoom out.

The four held the paper bag containing the New Year's money and were deadlocked.

At this time, the artist spoke.

He hated iron but not steel:
"What do you think the New Year's money is going to be used for?"

"The thing to buy is—"

"Monster Hunter is right!"

The last sentence.

The camera gave a close-up again.

The artist who hated iron and steel just now suddenly smiled and said like a spring breeze.

thump thump...

then.

The main theme of the Proof of Heroes suddenly sounded.

Seamlessly switched to the game screen of "Monster Hunter".

At the same time, there was a narration.

[It is a kind of happiness to have a game you want to play. 】

["Monster Hunter" is coming soon! 】

【On sale on May 5th (gold)! 】

"Let's hunt together!"

then.

The screen cuts back to the set.

The artist hugged the shoulders of the three juniors, formed a half circle, and shouted.

"Yes!"

The three juniors replied vigorously.

When the artist heard the younger generation's answer, a sand sculptured smile appeared on his face again.

【switch】

Finally, with the appearance of the host LOGO, the advertisement ended.

That's 30 seconds of commercials.

very short.

But Deputy He was dumbfounded.

Fuck! ?
Is this an advertisement made by an overseas game company?

Is this Nima localized to such an extent?

Is this Nima too outrageous?

The painting style of this sand sculpture...

This is a way to bring out the whole game with one introduction...

This whole ad plan...

Deputy He suddenly looked up at his subordinates.

The subordinate smiled wryly, and whispered: "It is indeed their advertisement, and it is indeed broadcast on the TV station. Most domestic game-related advertising companies should not intervene. As for whether other advertising companies have intervened, I don't know."

"..."

Deputy He was shocked when he heard this!
He finally knew why his subordinates came here to talk about the announcement of Linmu Studio.

Although it is not fermented yet.

But he had a vague feeling that this ad would be very popular.

"Boss, take another look at the advertisement of their mainframe."

Seeing Deputy Ganfu He's confused face, the subordinate reminded him in a low voice.

Deputy He came back to his senses.

Some teeth-sick spots ran the next ad.

then.

Opening lightning strike.

The flashes flickered wildly.

A group of people in suits and leather shoes came out of the magnificent meeting room.

"The Prime Minister."

The camera slowly pans forward.

Reporters surrounded the entire aisle.

They follow the leader forward and step back step by step.

According to the lines, it can be known that the leader is a minister.

The guards opened their hands, blocking the reporters who wanted to move forward.

then.

The camera is aimed at the artist who just appeared in the last promotional video.

Only this time, he played the role of a reporter.

He was stopped by the guards, but he still leaned out with difficulty, holding the microphone, and asked loudly: "Minister Prime Minister, will you buy a switch?"

Originally very serious picture.

As soon as this question was asked, the flavor immediately changed.

"Still studying."

And the actor who played the role of the prime minister replied calmly as he walked.

It seemed that what I heard was not a sand sculpture problem, but an attack on myself.

And the reporter played by the artist was also very direct, and suddenly said solemnly:

"Mario Kart."

"Splatoon."

"Pokémon."

He immediately started holding the microphone, began to announce the name of the game, and finally said hurriedly: "This is already a game that the people are concerned about."

The Prime Minister remained unmoved, and said arrogantly: "Still studying."

"Prime Minister!"

The artist who played the role of a reporter was immediately angry when he heard him say that.

He pushed away the guards maintaining order and blocked the prime minister.

The dim light shines through the windows and shines into the room.

The reporter and the prime minister stood facing each other across the light.

The bodyguard behind the prime minister lifted his suit jacket, as if he wanted to take something out of his waist.

But the reporter was unmoved. He looked at the Prime Minister and said earnestly, "I'm still hesitating because I want it!"

Last paragraph.

He just yelled out.

The sound echoed in the lobby.

Still unmoved, the Prime Minister took a step forward, and then leaned over to the reporter, looking like a big villain, and said:
"That's impossible to say.

But the future is uncertain. "

"..."

The camera refocuses on the reporter.

He calmly said:
"Dark Souls."

""labo""

"Ring Fit Adventure"

"And the legendary "Legend of Zelda"!"

As the reporters reported the names of the games one by one.

A shocked expression slowly appeared on the Prime Minister's face.

He is shaking.

He was hesitating.

Finally, the muscles of his entire face trembled slightly.

And the reporter gave the final blow.

"Then, the latest masterpiece "Monster Hunter" is finally coming!"

The music blared loudly.

The Prime Minister's expression suddenly relaxed, no longer wavering, and with a smile on his face, he hugged the reporter.

"I lost!"

Crack clap.

The sound of flashing lights sounded.

At the same time, there were exclamations from outside the venue.

Next scene.

[If you want to buy it, take advantage of it now. 】

[New price of switch, 37980 yen]

[Switch purchase opportunity campaign is being implemented. 】

Deputy He: "...??????"

And the ad isn't over yet.

After hugging.

The Prime Minister let go of the reporter, firmly shook the reporter's hand, and suddenly asked excitedly, "Which family are you a reporter from?"

"Ah, I'm a passing player." The reporter replied, then smirked.

The Prime Minister was stunned when he heard the words, and then smirked.

The two smirked at each other for a while,
Sudden.

The Prime Minister took the microphone from the reporter: "Drag it out for me."

The next second, two bodyguards held the reporter and dragged him out.

"Minister!" The reporter roared.

【switch】

The host logo appeared again, and the advertisement ended.

"puff!"

Although not the first time I saw it.

But the subordinates at the side, after seeing it again, couldn't hold back anymore.

Just laughed out loud.

But Deputy Chief He ignored his subordinates.

He just sat there.

My heart is like a galloping horse.

Just an idea.

Where did Lin Mu Studio find the advertising genius?
You even condescend to shoot commercials!
Why don't you go to the real drama?
are you crazy! ! !

Moreover, Linmu Studio is obviously very familiar with his local political culture.

If you make fun of the minister, many people may think there is a problem.

But actually.

Including ministers, most of the important officials in the island country have retired, and they will appear on variety shows from time to time.

After all, it is an entertainment election.

This ad is really trivial.

"...This advertisement was placed on a TV station?"

Deputy He finally came to his senses.

He took a deep breath, barely suppressing the feeling of galloping horses in his heart.

He has fully recognized the reality.

The other party is really skilled in shooting local advertisements.

It doesn't make any sense to question the other party's incompetence now.

He just wanted to know.

How much resources the other party is willing to invest, can you block it.

Although Peria's handheld is currently heaving a sigh of relief, deep in his heart he also thinks that he can't beat the switch and has completely given up.

But the other party's large-scale advertising does not only affect the handheld.

The switch can also be plugged in and used in the living room!
Now that Linmu Studio is coming aggressively, maybe it will have an impact on Peria's traditional host brand.

And now switch is really popular in their homeland, especially after the fitness ring advertisement came out at that time.

Now Linmu Studio is doing something like this again...

Yes.

Deputy He was a little scared.

In the case of the remaining prestige of the forest carnival.

"I don't know for the time being, but currently there is only TV Tokyo."

The subordinate quickly stopped smiling and replied seriously.

"Let the affairs commissioner contact the TV station."

Deputy He thought for a while, and replied: "See if there is any other cooperation. If there is, please send some gifts to see if you can block it. At the same time, let the secretary come in. I will make an appointment with Mr. Fujimoto from the Department of Cultural Affairs tonight."

"Yes."

The subordinate understood instantly, responded respectfully, then turned and left.

Deputy He waited for his subordinates to leave.

Leaving the computer, walking to the French windows, and looking down, his face was a little ugly.

The good mood just now has disappeared.

Hope those ads don't affect too many players.

That's what Deputy He is thinking at the moment.

Facing the menacing Lin Mu Studio, he suddenly felt powerless.

At least on a business level, he really felt that there was nothing he could do.

The other party's advertisements are so 'outstanding'.

really tough...

……

Although Deputy Chief He has a good idea.

But this time, the audience did not move according to his will.

soon.

The second largest TV station in the island country also began to broadcast the advertisement of Linmu Studio.

And these ads.

Also tm is a series.

There are two series in total.

"Monster Hunter" and switch.

Except for the two that Fufu He had seen.

There are also sand sculpture advertisements with multiple scenes and places, and different plots.

And these advertisements are indeed very new to the local players of the island country.

After all, there is no Sony here.

Compared with Sony Dafa, Peria is still far behind.

soon.

With the series of advertisements bombarded in turn.

Related games have become a hot topic in many forum communities in the island country.

"Hahahahahahaha!!! It's so funny! What is this!"

"It's funny. Although I've been watching Forest Carnival and looking forward to "Monster Hunter", I didn't expect such an advertisement to be released in the end. It's too magical."

"Forgive me, can't I spend money? But there can be more advertisements, hahaha."

"Originally I was torn between Peria and switch, but after seeing the minister's advertisement, I made up my mind and chose the latter. After all, the ministers all chose switch."

"If only those ministers really played games (laughs)."

"It's too cunning! Peria don't cut game projects, learn how to shoot commercials first."

"Someone wants to hunt together?"

"An advertisement not only highlights the attribute of fighting together, but also is full of fun and interesting."

"[Video], the ghost beast is here..."

"..."

With the increase in the number of TV stations that advertise, the wider the area covered, the more players have watched it.

Related discussions are also getting hotter.

Even because the advertisement is too magical, the ghost animal video was born.

The popularity of "Monster Hunter" in Japan has also continued to rise.

for a while.

Many people can't even tell the difference.

In the end Peria is not the first brother of the local game.

but.

This situation was quickly contained.

The main reason is that old accounts have been overturned.

"Monster Hunter" is still controversial.

That is, the amount of content is too large, which is equivalent to two games, and even the cassette can't fit in it. There is no way to use online updates in the future.

This was said by Lin Mu Studio himself.

But some players are still skeptical.

After all, this is an exaggeration.

And Peria is aimed at this point, curbing the continuous fermentation of the game's heat.

This effect is still there, and when they are willing to spend money, many players who are still vacillating and not sure whether they want to buy it hesitate.

I plan to wait until the game is released.

but.

There are pros and cons to this approach.

If the follow-up game is released, the volume will be really exaggerated, and the quality of the game will satisfy most players.

I guess I can't stop it.

However, Deputy Chief He's idea is actually very simple, so he stopped talking first.

He really can't help it.

And such a fuss.

After the release of "Monster Hunter", "Pokémon" will follow immediately, and Peria probably won't be able to take care of it again...

at the same time.

domestic.

"Monster Hunter" has also begun to announce.

It's just not so sandy.

Although the sand sculpture is quite pleasing.

But it can't be all sand sculptures, because Lin Yao knows very well that the advertisements from Japan will always come back.

You don't need Linmu Studio to do it yourself.

There will be players who think the sand sculpture is funny and send it back.

Therefore, the Linmu Studio here in China is very serious, and Lu Xiu acts as the main coffee of the promotional film, and then announces the game in a serious manner.

And doing so, the effect is really good.

The serious advertisement further let more players know that the game will be released.

And the sand sculpture advertisement... mobilized the enthusiasm of domestic players for discussion.

The group of players who went crazy and said they would die if they didn't see Lin Yao finally stopped.

After some players watched the sand sculpture advertisement in Japan, it was sent back to the domestic game forum.

Laughter everywhere...

"Hahahaha... What a sand sculpture!"

"I said why there are so many ghost videos on the video site over there recently. The original source is here."

"I have to admit, it's quite interesting. I want to laugh when I see it. I heard that this thing is still broadcast on TV! Hahaha."

"It's really a genius. I don't know if that genius came up with the idea. To be honest, this advertisement is really a talent. Go and be a comedian, HHHH."

"Don't say that, what if it's Lin Yao's idea?"

"Oh, don't be fooled, I don't want my wife to show her face in public."

"Crazy! Anyone who sees you is your wife! The remnants of insanity!"

"..."

……

at the same time.

"Lin Yao, the results are out. After the advertisement was broadcast, console sales have increased by 20.00% in the past few days, and the daily sales of game pre-sales in Japan have increased by [-]%."

Mu Wanqing pushed open the door of Lin Yao's office, and then looked at the girl sitting behind the desk who was drawing with her head down.

"Huh? Oh...good thing."

Hearing this, Lin Yao straightened her head and showed a bright smile.

This advertisement is indeed her idea. As for the prototype, it is a PS local advertisement shot by Sony.

Lin Yao also specially found an actor who was similar to Takayuki Yamada.

In terms of localization, the commercials shot by Sony must be local enough.

After all, it is a sand sculpture advertisement shot by themselves.

"...But, is this okay? After all, it's not in China, and there are many game companies there. I think there seem to be a lot of doubts about the size of "Monster Hunter" over there. I guess the other party is a little anxious."

Mu Wanqing came to Lin Yao's side, hesitated for a moment, and said with a little worry.

Once the business map goes out of the country, the problem will become complicated.

It would be nice if it was smaller.

However, as the scale of Linmu Studio became larger and larger, correspondingly, the troubles encountered would also increase.

And Linmu Studio was not listed.

A sentence of review or removal from the shelves, or a sentence of anti-monopoly.

It is estimated that it will cause countless problems.

"Um……"

Lin Yao also understands this truth, she lowered her head slightly and thought for a while, then said: "Just bring the switch this time, next time we will only announce the game, as for the console, let's cook the frogs in warm water.

Peria's main opponent is not us, even if we don't do these things, other traditional console manufacturers will.

The reason why they are anxious this time is probably because of the forest carnival, and the follow-up problems should not be too big.

As for "Monster Hunter", don't worry about it, you will know after the game is released. "

After all, switch.

Whether it is Lin Yao's previous life or the present.

They are all self-contained.

Although it can be the king in the handheld field, it is really difficult to shake and seize the traditional console market.

Lin Yao knows this, and so do other host manufacturers.

Because the times are advancing, not all players feel that the gameplay is good, and nothing else matters.

The expressiveness of the screen is also the key point.

This is also the reason why Lin Yao's PC and console are advancing at the same time.

Now the three major manufacturers of traditional consoles are competing with each other, fighting to the death for the market, switch is really not the most worthy opponent for them.

Moreover.

To be honest, Peria is still not as good as Sony, whether it is commercial layout or energy.

There are two other major host manufacturers outside of China.

There is the revenue temptation of "Call of Duty".

At present, it should not really tear the face.

"it is good."

After hearing the words, Mu Wanqing knew that Lin Yao had an idea, so she didn't say anything else.

"I hope this time... "Monster Hunter" can make a good start."

Lin Yao exhaled softly, and was interrupted by Ms. Mu, so she stopped writing the development plan for the PC department.

She put down her pen, stood up, and looked out the window.

Then he raised his hand and stretched.

Lin Yao wore a dress for the first time today.

A dark-toned plaid short skirt added a girly look to her. Down below was a pair of well-proportioned and tight snow-white long legs, wearing strappy high-heeled sandals. Up above was a tight waistline and full breasts.

As she raised her hands and stretched her waist, the simple white T-shirt on her upper body was propped up, outlining her increasingly mature, exquisite and perfect figure.

At this moment, the girl is facing the light, her perfect profile face is glowing faintly in the sun, for a moment, people can't tell whether she is shining or not...

The girl turned her head and looked out the window.

Mu Wanqing looked at the girl, a little lost in thought.

After a while.

"Miss Mu."

Lin Yao turned her head and suddenly thought of something.

But Mu Wanqing ignored her.

"Miss Mu?"

"Manager Mu?"

"Mu Wanqing!!"

"what?"

"What are you doing? I've called you so many times, and why are your ears red?"

"nothing……"

(End of this chapter)