There's really something wrong with this online game plan

Chapter 649 Promotion of MOBA Mobile Games
"Dead by Daylight" has become the first game that has really taken advantage of the live broadcast.

The high popularity and high quality of the game itself, coupled with the promotion of the live broadcast website, directly made this game, which itself is suitable for live broadcast, become a traffic password in a certain sense.

but.

This time the colleagues felt that it was all in Lin Yao's calculations, and they really misunderstood her.

Lin Yao never thought of using the live broadcast to bring goods to the game.

The game "Death by Daylight" was announced at the carnival, and the exposure was enough. After the live broadcast, most of the influence has been eliminated.

Whether it is the three new games released earlier or the "Dead by Daylight" released later, they are all on the right track.

Simply put.

Regardless of whether the live broadcast website helps to announce the game, the sales of this game will not be bad.

What they are doing now is nothing more than icing on the cake.

And soon.

Colleagues actually realized it too.

Because the live broadcast war in the true sense has begun.

After the release of "Death by Daylight".

Bei Wenxuan's situation is not an exception.

Because the horror atmosphere of the game is excellent, there are many players in Linmu Studio, the program effect is excellent, and the live broadcast website is fueling the flames.

Soon a group of anchors emerged because of this game.

Some big anchors also gained a lot of popularity because of this game.

And many players may just be early adopters at first.

But slowly, many players felt that the live broadcast... is really interesting.

Not only can you see your favorite games, but you can also see all kinds of anchors with distinctive personalities.

At the beginning, players only watched "Dead by Daylight", which has been making a lot of noise recently.

But slowly.

Many players don't just watch such a game.

They started looking for more different games to watch...

But also from this day.

The live broadcast industry has begun to rise.

The fiery heat of "Dead by Daylight" is the final blow.

Live broadcast, secondary creation, and slicing allow more players to choose to play this game.

At the same time, more people choose to watch the live broadcast.

on the other hand.

With so many players flocking to live streaming, it's certainly impossible to watch one game forever.

Soon, due to the influx of players, the popularity and popularity of other divisions have been significantly improved.

Among them, the games of Linmu Studio are the most popular, and games such as "Heroes", "Breakout", and "Battle Royale" have begun to exert their strength.

After all, no matter what type of game is mentioned, Linmu Studio cannot be avoided.

And the influx of more players brings higher popularity, more content is produced, and then attracts more players...

direct forward cycle.

The market expanded rapidly in a short period of time.

Seeing this scene, the major live streaming sites soon stopped just promoting the game "Dead by Daylight".

Instead, the packaging and distribution of Linmu Studio games started!

For the anchor side, the relevant reward schemes have been mentioned again and again. In a word, as long as the anchor broadcasts the games of Linmu Studio, especially the popular games, there must be resources and rewards.

For the player side, it is even simpler and rude.

They tried their best to promote how many good anchors there are on their live broadcast website, and how many anchors there are who broadcast Linmu Studio games, in order to attract more players to their live broadcast website.

And in doing so, they quickly paid off...

The live broadcast market is expanding rapidly.

This time.

Anyone can see that this thing is the next outlet.

Capital smells and comes again.

More capital began to enter the game.

The top live streaming websites, such as the old live streaming website that has been cooperating with Linmu Studio, were rumored to be acquired shortly after the release of "Death by Daylight".

Other large and small live streaming sites have also become the new favorites of capital.

Then there are many new live streaming sites appearing...

The entry of capital often means a large amount of hot money.

Apart from regular expenditures, what can this hot money be used for to best attack opponents and strengthen oneself at the same time?

Very simple.

Digging anchors...

Therefore, soon there was competition among the major live streaming sites.

Extremely fierce competition.

of course.

None of the above has much to do with Linmu Studio.

After all, Linmu Studio did not do live broadcasts, nor did it invest in related projects.

However, if you want to say that it has nothing to do with Linmu Studio, that's not right.

Because the live broadcasting website wants to broadcast games, they can't avoid Linmu Studio, not only can't bypass, they also have to operate many popular games of Linmu Studio as key sections.

After all, who doesn't know that Linmu Studio's games have the most players.

And as the market heats up.

No matter how the live streaming sites compete.

The games of Linmu Studio will always be the key promotion area of ​​these live streaming sites.

Well, the forest studio game area outside the game area...

The live broadcast market is expanding.

More users flood in.

As the game area of ​​Linmu Studio, which every live broadcast website will focus on, it is of course the most popular.

And this made Linmu Studio the biggest beneficiary in this live broadcast battle...

And this is the only relationship between Linmu Studio and the live broadcast field.

……

sky fox.

"It's outrageous, why are they so lucky! How come they are winners again."

Li Guangsheng looked at the live broadcast topics that have been raging recently, and saw that a certain anchor had switched jobs again, which live broadcast website announced how many new users had been added, and felt a little helpless.

As a game practitioner.

Of course he could see the impact of this live broadcast craze on the game.

Although the game enthusiasm of Linmu Studio is itself exaggerated.

But who doesn't want to go one step further and put their game in front of players and viewers in turn?
There must be benefits to this.

"That's because they are excellent. If they hadn't launched so many excellent games before, their games would not have become the darling of live streaming sites."

Mou Feng sighed: "At the end of the day, others were good before, not because they are lucky now."

Li Guangsheng subconsciously said: "There must be an element of luck, right? Our game can also become a division, but their "Death by Daylight" just happened to be released..."

Mou Feng looked straight at him.

"……never mind."

Li Guangsheng smiled sarcastically, and continued: "Just kidding, let's talk about the business, do you think the live broadcast is messed up?"

"There is, but there is."

Mou Feng nodded, and then asked curiously: "You also want to join the game?"

"Correct."

Li Guangsheng responded, and then explained: "The main reason is that live broadcasting seems promising, and our game company must have an advantage over those laymen in live broadcasting, right? Our Tianhu games do not have as many audiences as Linmu Studio's games.

But there are also a lot of players. We can release more resources from the game side to the anchor through deep binding of live broadcast resources, such as exclusive pre-emptive live broadcast qualifications for the entire network, game live broadcast interoperability, advanced data permissions, and then build a more A complete ecological chain.

This is something that other live streaming sites do not have.

This is the moat! "

"..."

Mou Feng thought for a while, then raised his head: "It's feasible, it's feasible, but you have to be mentally prepared. What you just mentioned can only keep the live broadcast website alive. If you want to go further, you have to go to live broadcast with other people." The website is fighting hard, and the required investment will also increase exponentially.

At that time, the so-called moat in your mouth will have no meaning. Ordinary players will definitely prefer to watch the live broadcast of Linmu Studio games. "

"Don't worry, I can't bet on Tianhu for the live broadcast. I plan to acquire the existing live broadcast website and play with the capital."

Li Guangsheng smiled and said: "Share the risk, and the live broadcast website that is deeply tied to the game company... I guess many people will be interested. Well, as long as Linmu Studio stays in the game, it seems that they are not interested either.

Otherwise, judging from the time they were exposed to the live broadcast, they would have already started planning for their end. "

"You decide, I have no opinion."

Speaking of this, Mou Feng had no room to object, and said directly: "Just don't make me responsible, I have no interest."

"I will take charge personally, but I need your assistance."

Li Guangsheng smiled again: ""Under the Dark Night", should you take it out for a while? After burning so much money, "Samsara Day" has been earning for so long. As a game against "Samsara Day", It's time for us to recoup our costs, too.

The game can just be shown in the live broadcast, and let the anchor try it out. On the one hand, it will attract traffic to the live broadcast website, and on the other hand, it will create a big anchor. "

"..."

Mou Feng froze for a moment, then frowned slightly, and after a while, he breathed a sigh of relief: "Okay."

"Um?"

Li Guangsheng was a little surprised: "I thought you would object, but I am ready to persuade you."

"The game is indeed going to be released. Since it will be announced, the plan you just mentioned is a win-win situation. I have no reason not to agree."

Mou Feng explained: "Besides, I guess that most of the mobile games imitating "Samsara Day" will be released soon, and we may be able to seize the opportunity by announcing them through live broadcast.

Although Linmu Studio can't afford such a big market, too many games of the same type released in a short period of time will definitely cause players' aesthetic fatigue. "

Speaking of which.

He paused, and then said: "Also, I'm a little worried about Linmu Studio."

Li Guangsheng was slightly taken aback, then subconsciously took out his cigarette and asked, "Why are you worried about them?"

"I don't know, but the competition in the live broadcast market is so fierce now, but they haven't done anything. It's rare that they don't stand in the center of the stage as the protagonist, so I feel worried."

Mou Feng spread his hands: "In short, in order to prevent accidents, it is also a good thing that "Under the Dark Night" is released earlier, this is my judgment."

"..."

Hearing this, Li Guangsheng frowned and became worried.

He turned his head and glanced at the window behind Mou Feng, then whispered: "Yes, what the hell is Linmu Studio doing now..."

……

What is Forest Studio doing?
They do so much...

However, if there is any big move recently, it is probably that the investment department conveyed suggestions to the two entrepreneurial teams, which then caused the two entrepreneurial teams to speed up their pace urgently.

Although it is mainly the action of the entrepreneurial team.

But it's all related to Linmu Studio.

And at the same time when the live streaming site competition was heating up and the battle started.

In most first-tier cities in China, a taxi-hailing app and a food-delivery app have quietly started promotion...

"Order takeaway on your phone?"

A foreign trade company.

Luo Chao stopped and looked at the young girl in front of him curiously.

"That's right, I just saw that in the restaurant not far from the building, they said that you can scan this software, then browse the menu and place an order with money, and someone will deliver the food, no need to call."

Liao Jing fiddled with her Future S1, and showed Luo Chao the currently rudimentary food delivery software, and said at the same time: "I heard from the boss that someone promoted it, and we can order food more cheaply, and they can also get subsidies.

Originally, he didn't want to agree, but the other party was very sincere, and he heard that it was a project invested by Linmu Studio, so he planned to give it a try. "

Luo Chao was a little puzzled: "Linmu Studio? It's them again? But is this possible? Just pay the money directly, what if you don't send it?"

"I don't know, but I heard from the boss that the promotion team of this software has reached cooperation with many labor service companies in the early stage, and there will be a special person to deliver it... But I haven't tried it yet."

Liao Jing shook her head, then said with a smile: "Try it now, what do you want for lunch? I invite you."

"what?"

Luo Chao immediately shook his head: "No need."

"It's just a meal."

Liao Jing gave Luo Chao her mobile phone.

"...Thanks then, I'll treat you next time."

Luo Chao thought for a while, and didn't refuse any more, but looked down at the screen.

A certain APP is being displayed on the screen, and the layout is not too different from Lin Yao's previous life delivery software.

Luo Chao swiped his finger, glanced at the dishes listed above, and found that it really looked like that... It felt like looking at the menu.

He flipped through it for a while, then handed the phone back to Liao Jing, and said, "Let's just slip the egg and beef."

"Egg beef, right? Then I'll place an order."

Liao Jing nodded, and then began to place an order.

Ding--

Accompanied by the iconic payment sound effects of WeChat Pay.

Knowing that Liao Jing had already paid, Luo Chao smiled and joked, "If we can't deliver this, we'll be hungry."

"Indeed, it says it will be delivered in 35 minutes, let's see."

Liao Jing also smiled: "If it is not delivered, I will settle the score with the boss."

Luo Chao shook his head, and then the two chatted about work.

35 minute, fleeting.

Luo Chao felt a little hungry.

He drank a glass of water, and was about to ask about the delivery situation, when he saw a middle-aged man in uniform appearing at the door.

"Hello? Who are you looking for?" Luo Chao was curious.

"Meal takeaway."

The middle-aged man glanced at the phone, and then replied: "The takeaway with the phone number 6822..."

"My mine."

Liao Jing turned around immediately, came to the middle-aged man in surprise, took the takeaway, and showed it to Luo Chao.

Luo Chao was stunned.

"Meal takeaway, I wish you a happy meal."

Liao Jing took the takeaway.

The rider who delivered the food was also about to leave, and before leaving, he said the slogan as required.

Liao Jing thanked, and then came back to Luo Chao.

"It's really delivered?" Luo Chao was a little surprised.

"Yeah, I don't need to go downstairs to eat in the future."

Liao Jing answered while happily unpacking the takeaway.

Luo Chao glanced at the takeaway bag in front of Liao Jing, then at the mobile phone on his desk, and couldn't help sighing, "It's developing so fast..."

"What?" Liao Jing handed Luo Chao's fried egg and beef rice, and asked curiously.

"It's nothing."

Luo Chao took the Huadan Beef Rice, shook his head, and asked, "I just want to ask...how do you download that software?"

at the same time.

It's just downstairs of the building where Luo Chao is.

A young man hesitated for a moment, then took out his mobile phone, and then pressed the button to place an order after entering his current location and where he was going next according to the software reminder.

After a few seconds.

Prompt to jump out.

He was a little surprised.

But when the car arrived, he was even more surprised.

He opened the door of the back seat, and asked tentatively, "Are you going to the Guangzhou Trade Center?"

"Yes, Mr. Li with the phone number ending in 9032, right?"

The driver nodded and said, "Get in the car."

"……it is good."

The young man sat in the back seat.

The car starts to start.

At the same time, the driver's mobile phone began to broadcast the reminder that the passengers had boarded the car...

The young man was sitting in the back seat. After a brief shock, he listened to the prompt sound from the front and watched the receding scenery outside the window. He opened his mouth and was about to speak.

But don't wait for him to speak.

The driver who was driving couldn't help feeling emotional first.

"Technology really changes life."

young people:"……"

……

Liao Jing and that young man were not alone.

Because whether it is taxi-hailing software or food delivery software, the promotion is not low-key.

And the team behind the two softwares played very simple at the beginning.

In order to attract merchants and users, a two-end subsidy strategy was directly adopted...

Many young people have already started to try.

Not used to it at first.

But after trying it, the evaluations given are quite good.

As for the promotion and operation of the two softwares with such great fanfare, it is of course impossible to hide them for a long time.

Now most of the users and capital are just opened earlier, and the live broadcast battle with more capital participation has attracted attention.

But after a while, the two software began to take shape, and word of mouth fermented.

Sure to catch all eyes.

However, this is enough.

The most important thing about this kind of software is promotion. It is a dream to make a fortune without making a sound.

This time, Lin Yao just wanted to make a time difference between the two software.

As long as these two software can accumulate the first batch of users during this golden time, word of mouth will be formed.

At that time, no matter how many people are optimistic about these two markets and how many competitors there are, as a pioneer, you can also have an advantage.

"Has the promotion started yet?"

Lin Yao sat behind the desk, stopped writing and looked up at Mu Wanqing.

"Well, I heard that the effect is not bad." Man Wanqing nodded.

"Hopefully they can finally break out."

Lin Yao smiled, and then blessed the start-up teams of these two softwares.

Then she couldn't help.

All that needs to be said.

After all, it's not a project of Linmu Studio, so she certainly won't be too concerned about it, and she really can't spare any more energy.

At most, it's just an occasional question.

As for these two fields, does she know how fierce the competition is.

Mu Wanqing also knew about Lin Yao's situation, and added: "I will let the investment department focus on it."

"Hmm... is there anything else that needs my special attention?"

Lin Yao glanced at the character design on the drawing paper, thought for a while, and decided to put down the pen, planning to take a rest.

"Live broadcast?... You probably aren't interested. Let me talk about the internal situation. There are two things."

Mu Wanqing thought about it, but she still didn't talk about the live broadcast, but talked about two things that deserve attention in Linmu Studio recently: "The first thing is the feedback from Kang Yi, the internal testing of the MOBA mobile game has ended up.

The second thing is that the trial production machine of Future S2 has been sent to Kaishan Research Institute. "

(End of this chapter)