You made me a superstar
Chapter 172 The Crazy Advertiser
Chapter 172 The Crazy Advertiser
in the office.
Zhou Yang turned on the computer, logged on to the seldom-used Qdog software, and clicked into the Qdog mailbox.
He saw a Huaxia movie box office report and overseas box office report from 90 to 06.
The movie that occupies the top box office in Chinese history is Shen Changwei's "Hero", with a Chinese box office of 2000 million and a global box office of [-] million US dollars. It seems like a milestone in the history of Chinese movies.
Immediately following No.2 is the historical blockbuster "Three Kingdoms Red Cliff", which seems to have been cut off in the middle. Huaxia has just reached 4000 million yuan, and the overseas box office is [-] million US dollars.
The movie ranked No.3 is "Overlord". In the era when the average movie ticket cost only five yuan, it abruptly won an astonishing box office of 4000 million in China, and an overseas box office of 8000 million US dollars. It is also the first Chinese film to win the Palme d'Or at the Cannes International Film Festival!
"Nightman" ranked No.4, with a box office of 3000 million and an overseas box office of 1000 million US dollars...
……
A movie, a group of box office data came into Zhou Yang's mind.
Compared with the original box office data that broke the billion in the world at every turn, the sense of gap is indeed a bit big.
In the past 15 years, Huaxia Films had seven blockbuster films with a box office of over 8000 million yuan, and most of the rest of the movies were stuck between 9000 million and [-] million at the box office...
Zhou Yang clicked on another leaderboard.
Another list is the box office list of overseas movies in China. The amazing figure of "Time Machine" is 9000 million yuan. Looking down, there is also a 7000 million "Prison Break" and [-] million "Lord of the Rings". .Elf, [-] million "Magic World"...
After reading it, Zhou Yang felt an indescribable sense of fragmentation. It was hard to believe that the box office of these two charts were all in the Chinese market and both were box office data from the same period.
There is a set of analysis reports at the end of the leaderboard.
In the past 15 years, overseas blockbusters have occupied 70.00% of China's film schedule, and the box office revenue has even taken 70.00%.
Even though the censorship of overseas films and private restrictions on film screenings have been strengthened since 03, and the domestic film protection month has been tacitly decided, but the situation still has not improved. Instead, the situation has become more severe in all aspects.
Zhou Yang turned off the computer, lowered his head, and fell into an unprecedented deep thought.
After coming to this world, he has never looked at this circle from another angle and with a new identity like he is now.
Why are Chinese movies in this world so vulnerable to Hollywood movies?
Zhou Yang really couldn't figure it out.
He took out his mobile phone, hesitated for a moment, called Wang Jing, and asked such a question.
When the phone was first connected, Wang Jing seemed to be very noisy. After finding a quiet place, Wang Jing asked Zhou Yang such a question.
"Do you know why we want to make movies? Do you know why many filmmakers, including famous directors like Zhou Yilin, are rushing to the three major European film festivals?"
"For fame and fortune?" Zhou Yang replied.
"Yes, "Warring States" lost a lot of money, but Zhou Yilin didn't lose money. On the contrary, he earned more than his previous highest-grossing movie. The actors didn't lose money, it was only the investors who lost money. ...Compared to the box office, a group of directors hope that their films can win international awards, so they started to make literary films and become veritable international directors..."
"I want to understand why "Warring States" lost money at the box office, but can he still pull up a plate like "The Golden Armor in the City"?"
"why?"
"Because the gimmick on this plate is very big, starring Liang Jinlong, Donnie Yen, and Zhang Shaolei, it has a certain box office appeal. At the same time, the new generation of Little Heavenly King singer Lu Lin also participated. This is his debut work, and there will inevitably be a lot of A lot of female fans will pay the bill, and at the same time, there are various advertisement placements in places you can't see. Investors don't just look at Zhou Yilin, but the whole plate. In a sense, they I think that no matter how well the movie is made, there will always be fans who will come and pay for them..."
"Then why did Warring States lose blood..."
"The box office of the premiere of "Warring States" is actually not bad, but there are too few attractive traffic actors, far inferior to "The Golden Armor in the City"...In fact, I have always suspected that "Warring States" has fraudulent accounts, actors' remuneration, props Scrapping is a bit inflated. In fact, the film’s investment should be divided by half, which should be the real investment. I am also skeptical about the [-] million investment in "The Golden Armor". I even suspect that this is a laundering. ... In short, there are some things that should not be said indiscriminately, I just said them casually... and "Warring States" actually won awards overseas, and won a Golden Xiong Award at the Berlin International Student Film Festival..."
"What kind of award is this?" At first, the name of the award sounded intimidating, but after thinking about it carefully, Zhou Yang didn't know what kind of award it was.
"Food investors for an award. Recently, "Golden Armor in the City" is officially promoting this award..."
"Aren't you embarrassed?"
"Don't worry, as long as the traffic is produced, someone will pay for it. I have a hunch that in the future, a lot of hot money will start to flow into this circle. At that time, actors' salaries and net worth will skyrocket..."
"Then the higher up is targeting this phenomenon..."
"The higher authorities have always had support policies for Huaxia movies, and various subsidies are still very generous. They all hope that the box office will look better, but the effect is not good. This is actually only one aspect of the box office of Huaxia movies, and there is another problem. more serious……"
"what is the problem?"
"The problem of cultural self-confidence, the more we can't make good movies in Huaxia, the more disappointed Chinese movie fans are with Huaxia movies. I will be influenced by the ideology of various overseas blockbusters, and my thoughts of worshiping foreign countries and foreign countries will become more and more serious. This is actually a vicious circle..."
"..."
Zhou Yang was silent.
He knew what Wang Jing said, and everything he predicted was true.
In the original world, although he seldom paid attention to the entertainment industry, he understood that the entertainment industry really came in too fast.
Especially when several artists evaded taxes and the specific amount of tax evasion was found out, many people were shocked...
He realized that this glamorous entertainment circle is a vanity fair full of falsehoods, full of impetuousness and corruption.
Sitting in his seat, he became a little at a loss for a while.
"Of course, I think you should not reject traffic. Everything has two sides. Traffic is not completely bad. It depends on how you look at it. At least, the "Grand Master" you made can be regarded as a traffic movie... "
"what?"
"Don't doubt, you are the biggest traffic in the movie right now, and your current traffic rating in the capital circle is very high... I was in a meeting just now, and many advertisers were talking to me about you, hoping to let you endorse their products... ...However, I think you have to be more cautious about endorsements in all aspects, now is a critical period, we can't just focus on money..."
"..."
...........................
In the crew of "The Grand Master".
Director Huang Jiacheng began to feel a little restless.
He has a feeling of being coerced by capital, and this kind of thing makes him breathless.
After "The Grand Master" moved the crew from Hong Kong Island to the mainland, many acquainted advertisers in mainland circles tried their best to contact him.
At first, he was quite happy, and he pulled part of the advertising revenue for "The Grand Master"...
But later, it became more and more wrong.
As time passed, the advertisers who invested in the advertisements of "The Grand Master" began to enter the crew swaggeringly in the name of investors, chatting with him, and often invited him to dinner.
then……
At the beginning, the drunken man didn't mean to drink.
At first I wanted him to help me get online with Zhou Yang...
Zhou Yang is also a wonderful product.
He doesn't participate in any business gatherings or variety shows on weekdays, and even rarely shows up in front of reporters, but the traffic is so scary that the poison to young people is multiplied by the naked eye, especially this hat dance, "The Grandmaster" "A few young people in the crew also wore gentleman hats, and they studied repeatedly on the set after filming...
The Huang family was so speechless!
However, a careful analysis.
Hey, Huang Jiacheng feels that he is an advertiser, and he will also participate in it, and he will try his best to get the endorsement.
Zhou Yang is indeed crazy in the capital circle!
why?
Still need to ask why?
Although he is not yet a first-line star, and his masterpieces are limited, but he is high enough, and the topic is crazy.
Not to mention the rise of the grassroots, not to mention the shock caused by the concert, not to mention the hat dance...
Let’s just talk about the spokesperson that Louis Vuitton likes, can it be bad?
Moreover, this guy refused!
At that time, this incident caused a wave of shock in Huaxia's entertainment circle, and made Huaxia's advertisers look like gold stars!
Is it high quality?
If he can win Zhou Yang, won't he be able to pretend that he is better than Louis Vuitton?
And more importantly, Zhou Yang is so fucking safe!
why?
Now on the bus in Yanjing, there is still an anti-fraud image photo of Zhou Yang wearing a police uniform and saluting...
This brand value can't be boosted up?
Who is it, who is not crazy?
Moreover, all fools know that Zhou Yang is currently in the growth stage, and he is not perfect in all aspects. How much potential will he have in the future?
"what?"
"I can't get through to Zhou Yang's phone number. You can contact me for many things yourself. Don't entrust me anymore...I'm not Zhou Yang's manager!"
"No matter how good the relationship is, I can't help it. I'm filming in Hengdian and I'm very busy!"
"Zhou Yang isn't on the set, his role hasn't arrived yet..."
"If I wait for him to arrive, I will find time to ask you to meet again, what do you think?"
After hanging up the phone again, Huang Jiacheng took a deep breath.
What a fucking crap the world is!
The more Zhou Yang carried this stuff, the more this bunch of advertisers would f***ingly move forward with checks, as if they were afraid of being robbed of their endorsements by others...
No responsibility to push the book "I really don't want to marry the queen"
(End of this chapter)
in the office.
Zhou Yang turned on the computer, logged on to the seldom-used Qdog software, and clicked into the Qdog mailbox.
He saw a Huaxia movie box office report and overseas box office report from 90 to 06.
The movie that occupies the top box office in Chinese history is Shen Changwei's "Hero", with a Chinese box office of 2000 million and a global box office of [-] million US dollars. It seems like a milestone in the history of Chinese movies.
Immediately following No.2 is the historical blockbuster "Three Kingdoms Red Cliff", which seems to have been cut off in the middle. Huaxia has just reached 4000 million yuan, and the overseas box office is [-] million US dollars.
The movie ranked No.3 is "Overlord". In the era when the average movie ticket cost only five yuan, it abruptly won an astonishing box office of 4000 million in China, and an overseas box office of 8000 million US dollars. It is also the first Chinese film to win the Palme d'Or at the Cannes International Film Festival!
"Nightman" ranked No.4, with a box office of 3000 million and an overseas box office of 1000 million US dollars...
……
A movie, a group of box office data came into Zhou Yang's mind.
Compared with the original box office data that broke the billion in the world at every turn, the sense of gap is indeed a bit big.
In the past 15 years, Huaxia Films had seven blockbuster films with a box office of over 8000 million yuan, and most of the rest of the movies were stuck between 9000 million and [-] million at the box office...
Zhou Yang clicked on another leaderboard.
Another list is the box office list of overseas movies in China. The amazing figure of "Time Machine" is 9000 million yuan. Looking down, there is also a 7000 million "Prison Break" and [-] million "Lord of the Rings". .Elf, [-] million "Magic World"...
After reading it, Zhou Yang felt an indescribable sense of fragmentation. It was hard to believe that the box office of these two charts were all in the Chinese market and both were box office data from the same period.
There is a set of analysis reports at the end of the leaderboard.
In the past 15 years, overseas blockbusters have occupied 70.00% of China's film schedule, and the box office revenue has even taken 70.00%.
Even though the censorship of overseas films and private restrictions on film screenings have been strengthened since 03, and the domestic film protection month has been tacitly decided, but the situation still has not improved. Instead, the situation has become more severe in all aspects.
Zhou Yang turned off the computer, lowered his head, and fell into an unprecedented deep thought.
After coming to this world, he has never looked at this circle from another angle and with a new identity like he is now.
Why are Chinese movies in this world so vulnerable to Hollywood movies?
Zhou Yang really couldn't figure it out.
He took out his mobile phone, hesitated for a moment, called Wang Jing, and asked such a question.
When the phone was first connected, Wang Jing seemed to be very noisy. After finding a quiet place, Wang Jing asked Zhou Yang such a question.
"Do you know why we want to make movies? Do you know why many filmmakers, including famous directors like Zhou Yilin, are rushing to the three major European film festivals?"
"For fame and fortune?" Zhou Yang replied.
"Yes, "Warring States" lost a lot of money, but Zhou Yilin didn't lose money. On the contrary, he earned more than his previous highest-grossing movie. The actors didn't lose money, it was only the investors who lost money. ...Compared to the box office, a group of directors hope that their films can win international awards, so they started to make literary films and become veritable international directors..."
"I want to understand why "Warring States" lost money at the box office, but can he still pull up a plate like "The Golden Armor in the City"?"
"why?"
"Because the gimmick on this plate is very big, starring Liang Jinlong, Donnie Yen, and Zhang Shaolei, it has a certain box office appeal. At the same time, the new generation of Little Heavenly King singer Lu Lin also participated. This is his debut work, and there will inevitably be a lot of A lot of female fans will pay the bill, and at the same time, there are various advertisement placements in places you can't see. Investors don't just look at Zhou Yilin, but the whole plate. In a sense, they I think that no matter how well the movie is made, there will always be fans who will come and pay for them..."
"Then why did Warring States lose blood..."
"The box office of the premiere of "Warring States" is actually not bad, but there are too few attractive traffic actors, far inferior to "The Golden Armor in the City"...In fact, I have always suspected that "Warring States" has fraudulent accounts, actors' remuneration, props Scrapping is a bit inflated. In fact, the film’s investment should be divided by half, which should be the real investment. I am also skeptical about the [-] million investment in "The Golden Armor". I even suspect that this is a laundering. ... In short, there are some things that should not be said indiscriminately, I just said them casually... and "Warring States" actually won awards overseas, and won a Golden Xiong Award at the Berlin International Student Film Festival..."
"What kind of award is this?" At first, the name of the award sounded intimidating, but after thinking about it carefully, Zhou Yang didn't know what kind of award it was.
"Food investors for an award. Recently, "Golden Armor in the City" is officially promoting this award..."
"Aren't you embarrassed?"
"Don't worry, as long as the traffic is produced, someone will pay for it. I have a hunch that in the future, a lot of hot money will start to flow into this circle. At that time, actors' salaries and net worth will skyrocket..."
"Then the higher up is targeting this phenomenon..."
"The higher authorities have always had support policies for Huaxia movies, and various subsidies are still very generous. They all hope that the box office will look better, but the effect is not good. This is actually only one aspect of the box office of Huaxia movies, and there is another problem. more serious……"
"what is the problem?"
"The problem of cultural self-confidence, the more we can't make good movies in Huaxia, the more disappointed Chinese movie fans are with Huaxia movies. I will be influenced by the ideology of various overseas blockbusters, and my thoughts of worshiping foreign countries and foreign countries will become more and more serious. This is actually a vicious circle..."
"..."
Zhou Yang was silent.
He knew what Wang Jing said, and everything he predicted was true.
In the original world, although he seldom paid attention to the entertainment industry, he understood that the entertainment industry really came in too fast.
Especially when several artists evaded taxes and the specific amount of tax evasion was found out, many people were shocked...
He realized that this glamorous entertainment circle is a vanity fair full of falsehoods, full of impetuousness and corruption.
Sitting in his seat, he became a little at a loss for a while.
"Of course, I think you should not reject traffic. Everything has two sides. Traffic is not completely bad. It depends on how you look at it. At least, the "Grand Master" you made can be regarded as a traffic movie... "
"what?"
"Don't doubt, you are the biggest traffic in the movie right now, and your current traffic rating in the capital circle is very high... I was in a meeting just now, and many advertisers were talking to me about you, hoping to let you endorse their products... ...However, I think you have to be more cautious about endorsements in all aspects, now is a critical period, we can't just focus on money..."
"..."
...........................
In the crew of "The Grand Master".
Director Huang Jiacheng began to feel a little restless.
He has a feeling of being coerced by capital, and this kind of thing makes him breathless.
After "The Grand Master" moved the crew from Hong Kong Island to the mainland, many acquainted advertisers in mainland circles tried their best to contact him.
At first, he was quite happy, and he pulled part of the advertising revenue for "The Grand Master"...
But later, it became more and more wrong.
As time passed, the advertisers who invested in the advertisements of "The Grand Master" began to enter the crew swaggeringly in the name of investors, chatting with him, and often invited him to dinner.
then……
At the beginning, the drunken man didn't mean to drink.
At first I wanted him to help me get online with Zhou Yang...
Zhou Yang is also a wonderful product.
He doesn't participate in any business gatherings or variety shows on weekdays, and even rarely shows up in front of reporters, but the traffic is so scary that the poison to young people is multiplied by the naked eye, especially this hat dance, "The Grandmaster" "A few young people in the crew also wore gentleman hats, and they studied repeatedly on the set after filming...
The Huang family was so speechless!
However, a careful analysis.
Hey, Huang Jiacheng feels that he is an advertiser, and he will also participate in it, and he will try his best to get the endorsement.
Zhou Yang is indeed crazy in the capital circle!
why?
Still need to ask why?
Although he is not yet a first-line star, and his masterpieces are limited, but he is high enough, and the topic is crazy.
Not to mention the rise of the grassroots, not to mention the shock caused by the concert, not to mention the hat dance...
Let’s just talk about the spokesperson that Louis Vuitton likes, can it be bad?
Moreover, this guy refused!
At that time, this incident caused a wave of shock in Huaxia's entertainment circle, and made Huaxia's advertisers look like gold stars!
Is it high quality?
If he can win Zhou Yang, won't he be able to pretend that he is better than Louis Vuitton?
And more importantly, Zhou Yang is so fucking safe!
why?
Now on the bus in Yanjing, there is still an anti-fraud image photo of Zhou Yang wearing a police uniform and saluting...
This brand value can't be boosted up?
Who is it, who is not crazy?
Moreover, all fools know that Zhou Yang is currently in the growth stage, and he is not perfect in all aspects. How much potential will he have in the future?
"what?"
"I can't get through to Zhou Yang's phone number. You can contact me for many things yourself. Don't entrust me anymore...I'm not Zhou Yang's manager!"
"No matter how good the relationship is, I can't help it. I'm filming in Hengdian and I'm very busy!"
"Zhou Yang isn't on the set, his role hasn't arrived yet..."
"If I wait for him to arrive, I will find time to ask you to meet again, what do you think?"
After hanging up the phone again, Huang Jiacheng took a deep breath.
What a fucking crap the world is!
The more Zhou Yang carried this stuff, the more this bunch of advertisers would f***ingly move forward with checks, as if they were afraid of being robbed of their endorsements by others...
No responsibility to push the book "I really don't want to marry the queen"
(End of this chapter)
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