You made me a superstar

Chapter 411 Anti-invasion
There are many ways to make money from a movie.

for example……

In addition to the box office of the "Superman" series of films, there are also developments of related peripheral products such as comics, audio-visual products, toy games, clothing and stationery, food, daily necessities, and theme parks.

According to the latest public data in August 07, "Superman 2" has only been released for less than a month, and related peripherals have reached a new record high. The global profit exceeds 9000 million US dollars, becoming the envy of the peers. Money printing machine, and This money printing machine has not stopped, and with the explosion of the global box office, it is moving in a crazier direction...

"In addition to the box office, "Infernal Affairs" actually made so much money?"

"Yes... the income after tax deduction, if you count the box office, the movie "Infernal Affairs" actually earns more than any previous movie. It's a pity."

"People can't take advantage of money..."

August 29, early morning.

Huaxing office.

When Zhou Yang saw the income of "Infernal Affairs" other than the box office, he felt a little unbelievable.

Seeing Zhou Yang with his head down, Xu Mei felt a pity in her heart.

When she first came to Huaxing, she probably knew what her boss was thinking.

But after staying with this boss for a long time, I feel that this boss is becoming more and more unfamiliar and more and more incomprehensible.

The warm light of the morning sun shines in through the window.

After Zhou Yang finished reading the materials, he turned his head and looked out the window silently, his eyes flashed a little deep, as if he was thinking about something.

"Infernal Affairs" is not a big IP, and there is no way to realize it like "Superman".

But in fact, "Infernal Affairs" has already made a lot of money before the filming started, and it is not other expenses, it is just the advertising fee for the movie.

Zhou Yang's most loyal fan, Zhang Genshui, the founder of Polaroid Technology and a middle-aged Chinese entrepreneur, spent 2000 million yuan on film advertising and sponsored the "Polaroid" military TTS privacy phone.

Well, it is the common mobile phone used by the actors of "Infernal Affairs".

The Chinese suit brand "Geman" sponsored all the costumes of the movie actors, including the leather armor worn by Zhou Yang in the movie, and the complete suit worn by Liu Tianwang...

China's civilian van brand, the Wuling series also showed a trademark in the movie...

In addition to these placements, halfway through filming, another group of advertisers came to the door through various "nepotism" relationships.

These relationships are not easy to refuse.

Some are from Wang Jing's personal relationship, some are from Wang Shuai, some are from Huang Jiacheng, and some are from Liu Tianwang. In short, these people always have a way to make "Infernal Affairs" implant their brand.

Zhou Yang uniformly handed over the advertising business to the company's Commerce Department, and only set two requirements for the Commerce Department.

One is that advertisements must not violate various consumption laws and false propaganda.

The second is that the placement of advertisements cannot affect the perception of the entire movie, and there should be no obvious sense of disobedience. The number of advertisements is controlled within five.

In addition to these requirements, Zhou Yang is only responsible for the final signature and review of contract terms.

"Mr. Zhou, what's our next movie?"

"How much capital does the company currently have?" When Xu Mei asked this question, Zhou Yang suddenly looked down at the "Spider-Man" script on the drawer, and his face flashed a bit serious.

"A few days ago, Zheng Jun, Director Zheng took away nearly 2000 million yuan of investment from the company to film "The History of American Gangsters"... Before that, Director Feng spent 2 million yuan on "Jinyiwei [-]"... As long as the company's operations are not affected, about [-] million yuan of working capital can be used at present..." Xu Mei seriously settled the accounts with Zhou Yang.

However, after finishing the calculation, Xu Mei's cell phone rang.

Xu Mei picked up her mobile phone and answered the call.

The expression was stunned at first, then gradually became unbelievable, and finally pleasantly surprised!

"Mr. Zhou, I think there will be another sum of money in the account soon, and this money is from Lao Mei's side!"

"Which money?" Zhou Yang froze when he saw Xu Mei's surprise.

"The stand-alone game "Chain Saw" has been released in Laomei, and it has exploded. Now the HNB game company in Laomei is asking us if there is a game agency in China to recommend..."

"Ok?"

"Not only that, they also want to buy the game copyright of the movie "Struggle"!"

..............................

"Huaxia, on the 28th, the box office of "Infernal Affairs" was 4000 million, and the box office of "Superman 2" was 900 million. The enthusiasm of the Chinese people is very high. We are completely at a disadvantage in terms of screening rate and box office performance!"

"Superman 2 in Europe and the United States still has an absolute advantage, but because of the publicity that Congressmen Olsen and Christian almost throw money at, the box office of our "Superman 2" is somewhat affected, and the box office of "The Departed" is 900 million US dollars. " Superman 2 $400 million..."

"This lunatic!"

"Damn!"

In the director's office.

James Lee listened to Keith's report, his face became more and more gloomy.

The assistant director Keith took the materials and cursed while reporting the box office data of "Superman 2" and "Infernal Affairs".

He wished he could twist Zhou Yang's head off and slap him twice.

"The advertising fee of "Infernal Affairs" in China is close to more than 1 million RMB, even if the investment is excluded, he still earns 5000 million RMB!"

When the second half of the material was read, Keith stared at the profit statement of "Infernal Affairs", his face became extremely ugly, and his blood pressure was about to rise.

Before this.

Geese has never put Huaxia's Huaxing Company in his eyes.

The scale of this company is too small and there are too few artists. Except for Zhou Yang, the mainstay, the other artists are basically small roles in the Chinese entertainment circle, so they are not worth mentioning.

Let alone a Hollywood production company, Huaxing is still a small production company even compared to Huaxia's entertainment company.

Such a company can't afford to make waves at all.

however……

When the box office was really in front of Geese, and seeing Zhou Yang almost smashing against "Superman 2" with a desperate attitude, Gees realized that a small company has the benefits of a small company.

Its operating costs are low!

Even if all the revenue from the box office is donated, the 5000 million advertising revenue is enough to make this small company profitable!

It seemed to be fighting for its life, but in fact it didn't have any losses at all. Instead, it took advantage of various public opinions in China to do both charity and damn word of mouth!

However, the investment in "Superman 2" is too large. It is impossible for it to make donations like "Infernal Affairs", let alone use other box office funds, and even the bulk of the publicity expenses are not up to James Lee. He is just a Directors are not investors, and they have to listen to the company's arrangements for any expenses.

Therefore, facing the menacing "Infernal Affairs" and "Infernal Affairs", they have nothing to do...

[Slaying "Superman 2" under the horse, a new milestone in the history of Chinese movies! 】

[Go to [-] million!Hollywood blockbusters are no longer the rulers of Chinese movies! 】

[The era of Hollywood blockbusters has come to an end, and a new era has risen! 】

【…】

Surpassing the box office of "Superman 2" for two consecutive days is enough to drive the media in the Chinese movie circle crazy!

All major microblogs, self-media, and circles are all blowing about "Infernal Affairs".

Keith and James Lee saw their brains ache, and were so angry that they didn't know what to say.

Shameless and despicable...

But there is no doubt that Keith and James Lee have seen the scariest marketing in their directorial careers.

in the office.

The two were silent for a long time, then looked at each other again.

"This is really a difficult opponent!" James Lee finally said with emotion.

"Mr. James, what are we going to do next?"

"Take a rest first, I'll talk to the company's senior management to see if there is any other way to get back the box office in Huaxia..."

"it is good."

Keith nodded, put down the documents and left the office.

After leaving the office, he got on the car home, and he couldn't recover from the marketing of "Infernal Affairs" for a long time on the way.

Although James Lee meant to contact the DV company to see if there was a solution, Keith knew that these should be in vain.

At the top of the company, it is a headache to encounter such a thing...

Huaxia is completely Zhou Yang's territory. It seems that this guy has a deep background, and he might not be able to move if he tries hard.

On Lao Mei's side, Olsen's approval rating is getting stronger and stronger, and his word-of-mouth is becoming more and more amazing. If DV companies want to move "The Departed Walker", they must consider the attitude of Lao Mei and the black ethnic group.

They are almost bound.

If it is not handled properly, there may be a big mess, after all, the contradictions on Laomei's side are becoming more and more serious now...

Half an hour later, his car parked at the villa.

"Where's Karen?"

"Miss Karen took Jerry out..."

"Oh."

in the villa.

Keith looked at the empty villa, frowned slightly, and asked the housekeeper who was trimming things outside the courtyard.

At this time in the past...

His wife, Karen, and son, Jerry, would be waiting for him for lunch, and today there was no one.

After getting the butler's reply, Keith nodded, sat on the chair and read the newspaper.

After sitting down for a while, he vaguely heard waves of excited voices coming from outside the house.

The door is opened...

After Jerry greeted him, he rushed upstairs in a hurry, and said that he would have lunch upstairs.

"What's up with him?"

"I finally got a game, and I'm happy now..." His wife, Karen, glanced tenderly at Jerry, who rushed upstairs, and wiped off his sweat: "The queue time is too long..."

"Oh, what game?"

""Chain Saw"..."

"what?"

""Chain Saw", this game was released a few days ago, and the sales volume is amazing... I have tried it, and the experience of No.1 is really very strong..."

"..."

Keith frowned.

Then, without speaking, he walked upstairs.

Upstairs, his son Jerry was turning on his computer and clicking on the interface of the game "Chain Saw". He walked up and saw the word "Zhou Yang" as a consultant.

He stayed by the side, and when he saw his son immersing himself in the game scene, he suddenly had a bad feeling.

In the past, old American movies were adapted into games and imported to China, relying on various IP peripherals to make money...

And today...

Damn!

Shouldn't it be...

Have we been hacked?

　Update today

　　
　
(End of this chapter)