Almighty crossover king

Chapter 119: iQiyi Starts to Make Power

"Haha, Zhang Fan is funny."

"Only these people still want to create classic anti-Japanese dramas..."

"It's so funny..."

After the news leaked, many people on the Internet began to mock.Almost all the crew are pure newcomers.Both actors and directors are new, Zhang Fan is also shooting a TV series for the first time, and only Zhang Fan wrote the script.

The self-written and directed anti-Japanese TV series, and the investment is only 3000 million, which is completely incomparable with the current blockbuster movies that often invest hundreds of millions.

"The latest news, the filming of "Special War Blade" is going well, and it's scheduled for Shonan Satellite TV..."

"Heng Tian Entertainment PK Yangfan Entertainment..."

"3000 million PK [-] million..."

""Special War Blade" gathers big names..."

Just when everyone was discussing Yangfan Entertainment's anti-Japanese drama, Hengtian Entertainment also broke news.The shooting of "Special War Blade" with an investment of [-] million went smoothly.

"Special War Blade" is a step-by-step military film, a TV series invested by Hengtian Entertainment with an investment of [-] million.The whole TV series is full of big names, and even the supporting roles are first-line big names.

Compared with "Special War Blade", Zhang Fan's anti-Japanese drama is very pitiful.The investment in the whole TV series is not as much as the salary of an actor.There is no way to compare, whether it is investment, cast, or scheduled TV stations.

Now "Special War Blade" is scheduled for Shonan Satellite TV, and Shonan Satellite TV's current ratings are still the first in the country.Looking at Zhang Fan's anti-Japanese drama, until now, no TV station has spoken up and is willing to buy it.

PK, good people put the two-step TV series together to start PK.Inside Hengtian Entertainment, they also planned to use this TV series to attack Zhang Fan's anti-Japanese drama.Since blocking cannot be blocked, then use strength to fight hard.

At the shooting scene, Zhang Fan smiled coldly when he saw the news on the Internet.Just turn off your phone and ignore these messages.

"Come on, check again..."

"Rearrange it here..."

"and this……"

While Zhang Fan was immersed in filming a TV series, Wang Ru was also busy on the Shanghai Stock Exchange.

Advertisement bidding meeting, Yangfan Entertainment and iQiyi Video will hold an advertising bidding meeting here today.This tender meeting attracted many people.Because there is a big move today, and this big move is the exclusive title of the second season of "The Fan Ge Show".

The first season of "Fan Ge Show" has achieved unimaginable results, and the exclusive title sponsor Huilong Spring has benefited a lot.This year, the exclusive title of the second season of "Fan Ge Show" attracted countless merchants.

However, the second season of "The Fan Ge Show" will not be broadcast on TV stations, but will be broadcast exclusively on the Internet, and the broadcast platform is iQiyi.Even so, it still attracts many businesses.

At nine o'clock in the morning, many people came to the scene one after another.The venue has been set up, and some media have come here early.

Since the Spring Festival Gala, the so-called ban has disappeared.These media helped Hengtian Entertainment to block it before, also because of their interests.Now that Zhang Fan has stole the limelight in the Spring Festival Gala, the news value has increased a lot, Hengtian Entertainment cannot compensate for this.

"Welcome everyone. On behalf of our chairman, I would like to extend my welcome to everyone."

Wang Ru came to the stage, and now Wang Ru's reputation in the entertainment industry is very loud.Zhang Fan's agent, the person in charge of Yangfan Entertainment's agency department, is very powerful in Yangfan Entertainment.

"Today, we are holding an advertising investment meeting here. I believe that everyone will be satisfied. I know that what everyone is most concerned about is the advertising investment of "Fan Ge Show". But before the "Fan Ge Show" advertising investment, I think Everyone needs to understand the new advertising model of iQiyi Video, let us applaud and ask Mr. Yang Yu, technical director of iQiyi Video, to give us the most detailed introduction..."

With a smile on Wang Ru's face, Yang Yu, technical director of iQiyi, walked up.Yang Yu is a technician, and he is still very young at the age of 29.With a pair of black eyes, he looks very shy.

"Hi everyone, I am Yang Yu, Technical Director of iQiyi. Today I will give you a detailed introduction to our new advertising model of iQiyi."

Yang Yu's words made everyone curious, a new advertising model?What the hell is iQiyi going to do?

"As we all know, the traditional advertising method belongs to the extensive advertising mode. What is the extensive advertising mode? Just to give an example, your company placed an advertisement on a TV station. Do you know how many people watched your advertisement? Do you know who sees your ads? Do you know the conversion efficiency of your ads?"

Yang Yu's words stunned everyone.When their companies place advertisements, isn't it just throwing the TV station to the TV station.As for the few questions Yang Yu asked, who knows.

"The TV station's advertisement is not good? Could it be yours?"

A business representative couldn't help asking.

"Of course, the advertisements on our iQiyi video are fundamentally different from traditional TV advertisements. Everyone knows that there is a big difference between our iQiyi video and other video websites. All the resources on our website are free. Everyone knows about it. Free resources, first of all, must have more clicks than paid resources.”

Yang Yu's words made everyone laugh.This is of course, free of course, more clicks than paid ones.

"In the next step, we at iQiyi will add advertisements before these free videos. That is to say, if you want to watch free resources, you must watch advertisements first. In order to watch free videos, it is not too much to watch advertisements..."

Yang Yu's words made everyone's eyes shine.In order to watch videos for free, it is really not too much to watch ads.If you really add ads in front of free videos, the effect is very good.

"Next, I will give you an intuitive demonstration. Please watch the big screen..."

Yang Yu said with a smile, and the big screen lit up.It is the page of iQiyi, and everyone is interested in watching the big screen, wondering what Yang Yu is going to do.

"Everyone, please watch. This is a video of a food show. Now I click on this video..."

Click on the video, and the first thing that appears is an advertisement of Laoganma.

"This is an ad from Laoganma. In traditional ads, we can only watch the ad finish playing like this. But in our iQiyi, it is different. We click on this ad..."

When Yang Yu clicked on the advertisement, the page changed.Everyone's eyes widened.

"Did you see it? Click on the advertisement, and you will enter the official website of Laoganma. If you want to buy Laoganma, you can buy it directly on the official website. Of course, the advertisement page also allows customers to jump directly to major online shopping malls. Everyone should know , many times the purchases of our consumers are impulse purchases, that is to say, when we watch an advertisement, we will have an impulse to buy. But this impulse will quickly dissipate with time, and traditional TV advertisements cannot effectively convey this This impulse can be turned into purchasing power in the shortest time, but our iQiyi online advertisement can completely do it..."

Yang Yu's words made everyone's eyes light up. This kind of advertising model is really unprecedented.

(End of this chapter)