Almighty crossover king

Chapter 712 National Brand
The red flag, for countless Chinese people.This brand has made countless people love and hurt.As the earliest automobile brand in China, Hongqi brings memories one after another to the Chinese people.

But now, this national brand has declined.Although a huge amount of money was invested, the final sales volume was very poor.If government procurement is excluded, sales are almost negligible.

Over the years, the common people have been complaining constantly.Seeing the demise of national brands in their own hands, they are powerless.Although the Hongqi brand has become independent from FAW Car and has become an independent brand, it still cannot change the decadent situation.

Now, the news Zhang Fan received was that.This news startled Zhang Fan.The news was that FAW wanted to sell Hongqi to Zhang Fan.

Yes, it is to sell Hongqi to Zhang Fan.This shocked Zhang Fan very much.After all, the Hongqi brand is too sensitive.Moreover, it is a hot potato, and its status in the national psychology is very special.To put it bluntly, from a businessman's point of view, even if you don't want this brand for free, you can't take it, it's too hot.

But now that they have spoken, it is natural that they have been discussing for a long time.Otherwise, the country will not joke around and mess up this national brand.

"Let them come to Lanhai City. I can't leave here..."

Zhang Fan finally made up his mind, and kept talking to them.As for whether to discuss it or not, I will talk about it later.But Zhang Fan couldn't leave for the time being, and Leng Yuefei was about to give birth, so he couldn't leave even a step away.

"This Zhang Fan is too airy. Let's go to Lanhai City..."

At Hongqi headquarters, after receiving the reply, a senior executive couldn't help but said.

"Okay, it's time to complain. It's not people begging us this time, it's us begging them. If we want to blame, we can blame ourselves for not living up to expectations."

Another senior executive sighed, if he wanted to blame it, he would blame himself for not living up to expectations.If it were a little more aggressive, the country would not have made this decision.They are not willing to let them send out the red flag.

The first is because Hongqi is related to their interests, and the second is that they have stayed in Hongqi for so many years.Now it is suddenly going to be sent out and turned into a private enterprise, which makes them feel uncomfortable.After all, no one knows how Zhang Fan will treat Hongqi if he really accepts it.

With Zhang Fan's personality, he couldn't say anything well.So now they can only resign themselves to their fate. The red flag is in their hands. After spending so much money, there has been no improvement. No wonder others.

Now the country is working hard to build the Huaxia brand and strive for 2025 Huaxia Smart Manufacturing.Now the country is gradually opening up the market, supporting private enterprises, and planning for the future.

At this moment, in Tesla, Zhang Fan also held a meeting.In response to this matter, most of Tesla's top executives opposed it.

"Chairman, Hongqi is a hot potato. Why don't we rebuild a brand quickly."

said a senior.

"Yeah, but if we can hold [-]% of the shares, then it's okay. If it's the same as the joint venture brand, I don't think we need it, it's thankless..."

"Yup……"

Looking at everyone's opinions, Zhang Fan also had a steelyard in his heart.For Tesla, there is plenty of technology.It is easy to create another independent brand.After all, Tesla is now a luxury brand.

Although luxury brands have large profits, they are really large consumer groups.Or a common mass brand.Mercedes-Benz and BMW are awesome, but Toyota Volkswagen makes the most money.

But for Tesla now, everything is in no hurry.Let’s talk about the management of the Tesla brand first. It is already a very remarkable thing to manage a brand well.

As for the red flag, Zhang Fan also has a position in his heart.The reason why the country wants to hand over the red flag to Zhang Fan is to let the red flag rise.

As for how to rise, it must depend on sales.In terms of quality, some of Hongqi's high-end cars are very high-end. The price is as high as 500 million.

But in the eyes of ordinary people, it is all for the sake of face.If you really want to be competitive, you should look at sales and profits. Only these things are the pride of the nation.

So if the red flag is in your hands, you can't hold it high.It is Hongqi's mission to truly let go of one's body.

"How long will it take to change the shell of MODEL 3, reduce the configuration and reduce the cost?"

Zhang Fan looked at the technician and asked.

"If it's a shell change, then it's easy. It can be completed in three months at most. Chairman, you don't want to turn Hongqi into a low-end version of Tesla, do you?"

A technician couldn't help asking.

"Yes, for different markets. Create different products. Control the battery life to about 350 kilometers, control the cost to less than [-], and the future price will be between ten and twelve."

Zhang Fan said with a smile, this is rarely achieved.It is to shrink the battery pack and replace some materials.That is the so-called reduction.

However, the allocation reduction cannot reduce everything.Reducing the allocation according to demand not only reduces the cost, but also can't be too shivering.Especially in terms of security configuration, the security configuration that should be there is still a must.

This will save you a lot of worry, and you don't need to worry too much at all.There is no need to change the chassis, just change the shell, change the battery, change the motor, and reduce some high-tech configurations.

In this way, it is very easy to control the cost to less than [-].After all, the products used by Tesla are all high-end products.

The price difference between high-end and low-end products is very large.

Changing the shell of the car, many car companies will play.Nor was it a technically challenging task for Tesla.For three months, this is the most conservative.

After all, the most important things of the car have not changed, the length, width and height have not changed, the powertrain has not changed, and various technologies are mature and proven.

Even the production line can be produced on the same production line as Tesla.

Zhang Fan's proposal made the eyes of the staff below light up.If this is the way to play, then the red flag can still be asked for.But the premise is that you have to take advantage of it and make a profit.

"Okay, let's go."

Zhang Fan said with a smile that he had already made a decision in his heart.After all, the Hongqi brand is a national brand, and it still has a certain influence in the hearts of Chinese people.If this brand is really won, it will be profitable for Zhang Fan.At the same time, it can also increase political capital. After all, the status of this brand in the eyes of the country is very important.

(End of this chapter)