Almighty crossover king

Chapter 972 Wolves Enter Europe
It is nothing new for Chinese car companies to acquire overseas brands.In recent years, Huaxia auto companies have acquired a lot of overseas brands, but most of the acquired brands are brands that have disappeared for many years or are not well-known.

A brand like that is completely different from a global brand like Maserati.We must know that in the hearts of global consumers, Trident is the dream of many people.

Even in Europe, where car prices are relatively low, Maserati is considered a high-end brand, not everyone can afford it.

Martha Laidi is the pride of the Italian brand, but now this pride has become the asset of the Chinese people.

Italy's automobile industry is still developed, and there are many world-renowned brands.Martha, Alfa, Ferrari, Lamborghini, Pagani...

These brands are the dreams of countless consumers.Pride is pride. In the face of reality, no amount of pride can resist the cruel reality.

Italy's economy has not been economical in recent years, especially in the past two years, the international economic situation has not been good, and Italy's economy has been in a long-term downturn.

Unemployment is increasing and the economy is sluggish, so revitalizing the domestic economy is the primary goal.Therefore, Italy could not refuse the olive branch offered by Longteng Group.

We must know that hundreds of billions of dollars is just the beginning, if the future cooperation is good.Longteng Group will invest more in Italy.

In addition to the Longteng Group itself, there are a large group of younger brothers behind the Longteng Group.These younger brothers will come in with Longteng Group at any time.

As long as the boss of Longteng Group is well served, a large group of Huaxia enterprises will come here to invest in the future.

Looking at the current situation in Malaysia, everyone will understand what is going on.China is rich, and now all countries in the world know that China is rich, and Chinese companies are rich.

In today's world, money is the boss.Especially the giant Longteng Group, such a rich company, let alone Italy, now even the United States is trying hard to cooperate with Longteng Group.

The reason for choosing Italy is not just because Italy has exactly the car brands to sell.It is still determined by Italy's relationship with China.

Among the EU countries, Italy is the most friendly country to China for a short time.At present, Italy is the fastest country in the European Union to issue visas to China.

At the same time, Italy's tourism industry is developed, and a large number of Chinese tourists come to Italy every year.Milan is also the capital of fashion, so the country is full of charm.

Although Maserati has changed owners, Italy has not suffered any losses because of Maserati's change of boss.

Although the R&D team went to China, the headquarters is still in Italy.At the same time, the factory is also in Italy, and the factory will be expanded and upgraded.

In the future, a lot of employment will be added, and taxation and so on will be handed over to the Italian government.The only difference is that the profits previously given to the rich in Italy are now given to the rich in China.

For the government and ordinary Italians, it doesn't matter.They just know that now that Maserati has been bought, they have jobs and that's it.

Tesla's acquisition of Maserati has sent global car companies a bad signal.For them, it's wolf coming.

Now for these car companies, it is not just as simple as losing the Chinese market.Now everyone has broken into their own doors.

Only now did they realize the sorrow of Huaxia car companies.Without technology, everything can only be done in a hurry.Although these foreign car companies are also rapidly carrying out electrification reforms.

And many brands have launched pure electric vehicles, but there is a lot of gap with Tesla in technology.

This gap is not only in technology, but also in cost.At present, 90.00% of the global new energy automobile industry is concentrated in China.

Moreover, Tesla's strategy of changing shells has greatly reduced R&D costs and manufacturing costs.

Batteries, motors, electronic control equipment, etc.The same price is the same in China and the same price in Europe.

The gap in technology is even greater.At the beginning of Tesla's establishment, Zhang Fan knew the background of foreign car companies.

After all, in terms of technology, foreign countries are still much better than China in many technologies.Even in terms of new energy, it will be relatively easy for them to catch up.

So at the beginning of Tesla's establishment, Zhang Fan made a crazy plan.On the one hand, it is the research and development of technology by several major Teslas. A large amount of money is invested in it every year, just for research and development funds.

Another aspect is the acquisition and recruitment of foreign companies that are related to new energy, especially companies that hold some patents.

A large number of acquisitions of these important companies, acquisition of them, acquisition of their patents, acquisition of their technology.

In this way, foreign car companies want to develop new energy vehicles.You have to bypass these patents, or you're in big trouble.

The second is to poach people, and Tesla will spare no effort to poach people.With the accurate information provided by Zhang Fan, Tesla's poaching is accurate.

Now Tesla has the world's largest new energy research and development team.There is a strange phenomenon in Tesla, that is, there are more R&D personnel than other staff.

The top and largest R&D teams have different projects.And Tesla will hide its own strength.

Once this technology is announced, it means that Tesla is already developing the next technology.The technology you see is never the best, but the lowest.

For example, now that Tesla has announced its all-solid-state battery technology, in fact, within Tesla, there have been some breakthroughs in graphene battery technology.

But now foreign car companies still use ordinary lithium batteries.When foreign car companies catch up with Tesla's current technology, Tesla will replace them all with all-solid-state batteries.

When foreign companies develop all-solid-state batteries, Tesla is estimated to have replaced them with graphene batteries.

At least one generation higher than you, this is Zhang Fan's order to the Tesla team.They are not only doing research and development on batteries, but also on motors, electronic controls, new materials, human-machine exchange systems, and driverless technology. They are working hard on public relations.

Although Tesla's current profits are good, Zhang Fan doesn't really have much money in his hands.Because most of the funds are invested in research and development.

At present, no car company in the world has invested as much as Tesla in R&D.And this kind of research and development investment will continue to be maintained, because only in this way can we survive in the increasingly brutal market competition.

For many companies today, survival has become the most basic requirement.You can make less profit, but to survive, this is what many companies are doing now. Tesla is actually one of them. Only by living for a long time can you beat your opponents to death.

(End of this chapter)