Almighty crossover king

Chapter 974 New positioning of Maserati

After a test drive, Zhang Fan got out of the car satisfied.Although it is a pure electric vehicle, the driving feeling is nothing to say, it still feels like a sports car.

Coupled with this beautiful appearance, it is indeed the car that countless people dream of.

"What battery does this car have?"

Zhang Fan asked curiously.

"A total of two battery configurations. The top model is equipped with an all-solid-state battery, with a comprehensive cruising range of 1200 kilometers, and the ordinary version is equipped with a lithium battery, with a basic cruising range of 700 kilometers..."

The person in charge said seriously.Cars also have high and low configurations.You get what you pay for.The top model is not only equipped with an all-solid-state battery, but the motor is also the best motor, and the power is relatively much larger.

At the same time, the body material is also different. Many places use carbon fiber, which reduces the weight of the car and increases the performance of the car.

"What about product positioning?"

Zhang Fan continued to ask.

"We still compete with Porsche. But now we are struggling with the domestic price."

The words of the person in charge made Zhang Fan nod his head.Being the first in China is a problem they need to consider.

Unlike Porsche, which needs to be imported, the acquisition of Tesla has now acquired Maserati.According to the plan, the new Maserati will first be produced in China and exported to the world.

The Italian factory needs to be upgraded, and it will not be able to produce models in a short time.In this way, the foreign price will save trouble.According to the original price, or a little more expensive than the original does not matter.

But in China, the price will definitely be lowered.After all, it is domestically produced, but how much it will be reduced needs to be carefully discussed.

If it is lowered too much, the force will disappear.The reduction is less, and consumers are not satisfied.

"Reduce the domestic price to the same price range as the Porsche Panamera. Not only that, but at the same time, we must get rid of Porsche in terms of configuration. At the same time, we will provide a six-year free maintenance policy..."

Zhang Fan thought for a while and explained.For Maserati, the current focus is still on volume.But the amount of walking can't lose the force.

The price reduction has to be large. To compete with Porsche, you can’t lower the price to the same price as Mercedes-Benz and BMW. This will lose your status.

The price of the president in China has always been higher than that of Porsche. The official guide price of Porsche is already within 100 million for low-end models.And the lowest price of the president is almost 150 million.

There is a price difference of 50, which is also the main reason why the president of Huaxia could not sell the Panamera.

Now after domestic production, the price is directly pulled down.The price is evened out, and at the same time, it is given a generous configuration and six years of free maintenance.

This time the temptation is great. You must know that the configuration of Porsche in China is so low that it is outrageous.If you don't choose a configuration of hundreds of thousands, the car you drive is simply an empty shell.

At the same time, the maintenance of Porsche is relatively expensive, and the annual maintenance costs a lot of money.Besides, Porsche's cars in China are still fuel cars, and they need to add No. 98 gasoline. The fuel consumption of the cars is high, so ordinary people can't afford it.

But now the president is different.The new president is a pure electric vehicle.According to China's current electricity bill and experience, [-] cents per kilometer is enough electricity, and this kind of energy consumption is much cheaper than Porsche's cost of one or two yuan per kilometer.

At the same time, the maintenance is much cheaper, and now the six-year free maintenance is realized, which directly saves this sum of money.

There is no need for optional configuration, which saves a lot of money compared to Porsche.The second is the vehicle and vessel tax. Currently, new energy vehicles do not collect vehicle and vessel tax in China, which saves more than [-] yuan.

At the same time, the insurance of pure electric vehicles is much cheaper than the insurance of gasoline-powered vehicles.Because there is no insurance for the mess.

For cars of the same price, the insurance of pure electric vehicles is at least half cheaper than that of fuel vehicles.

In summary, the price of the new president is affordable, and the cost of maintaining a car is even cheaper.If it is a Porsche, the annual cost of maintaining a car is at least [-].

As for the new president, the cost of maintaining a car of 3 yuan per year is considered high.The electricity bill of 1000 yuan per month is considered high.

With an electricity fee of 1 yuan, it can run more than 3 kilometers, and ordinary families can't run so much at all.If the mileage is 3000 kilometers per year, the electricity bill is only [-] yuan.

Coupled with insurance costs, the cost of using a car is much, much cheaper than a Porsche.Not to mention the performance, the advantages of pure electric vehicles are too great, and there is no way to compare with fuel vehicles.

So this price positioning immediately embarrassed Porsche.It will directly take away a large number of Porsche consumers.

Not only will it take away a large number of Porsche users, but it will also take away a large number of Mercedes-Benz, BMW and Audi support, including Tesla's high-end users will take away a lot.

But it doesn't matter to Zhang Fan, anyway Tesla and Maserati are his own.In the past, some people disliked the Tesla brand as a domestic brand, and were unwilling to buy it if it was not strong enough.

Well, now that there is Maserati, there must be a certain style.Who dares to say that Maserati is not aggressive. When it comes to aggressiveness, Porsche is not as high as this product.

The price is high and the price is acceptable.This will definitely take away a large number of customers.As for the foreign selling price, the foreign selling price may be lower than the domestic starting price at that time.

But Tesla also responded, with a low price and low configuration.Like Porsche, there are a bunch of optional products. If foreign users choose the configuration of China, the price will be a little higher than the price of China.

Positioning, this is the new positioning of Maserati.Except the location has changed.The products have also changed and are much richer than before.

What Tesla has, Maserati will have.In this way, there will be more markets to grab.After all, Maserati's aura is too high.

For example, the Tesla Elf, the current price of this car in China is only 10,000+.After this car is hung with the Maserati logo, the price of this car may be more than 20.

But that's also a Maserati.The style is different. For example, the compact Maserati sedan may sell for more than 50 yuan in the future, so the lethality will be great.

With the acquisition of Maserati, Tesla's product line is complete.Hongqi, Tesla, and Maserati form three grades of low, middle and high.

In the dark, Tesla is still planning a supercar brand and an ultra-luxury brand.After these two brands are established, Longteng Motors Group, centered on Tesla, will be officially completed.

At that time, Tesla can proudly announce.I am a super car group, unlike now, it is just a powerful car brand.

From an automobile brand to an automobile group, it takes a long way to go.However, Tesla has gone quite smoothly on this road, and the future is bright and magnanimous.

(End of this chapter)