I achieve financial freedom by rewarding myself

Chapter 214 Is there any more

"Brother-in-law, look, this is the video we took during this time."

The sister-in-law came to Wang Shang with a laptop, clicked on a video on the desktop, and said, "This is the first video we shot."

The three of them watched together, and Ke San's heads were very close.

Both Binwei and Siqing wanted to see what Wang Shang would say about their video.

Strictly speaking, Wang Shang is their first audience.

Wang Shang's evaluation is very important to them, especially their self-confidence.

And Wang Shang is also very serious.

The first video Binwei and the others made was a beauty video.

The content of the screen is that Siqing introduces the fineness and usage of the cosmetics while putting on makeup for herself, as well as some of the relevant cosmetic brands or their status in the same category.

The second video is about dressing up, and the shooting mode style is similar to the first video.

It is all through self-testing, introducing the quality and usage (wearing) of the product, and then introducing some brands in the middle.

Occasionally, there will be some introductions of differences in outfits in the north and south regions.

Of course, because they are all in the south of Guangcheng, they mainly use the perspective of southerners.

In the next two videos, one talked about bags and the other talked about shoes.

The screen content and copywriting are very similar, and there is already a set of templates.

This mode of shooting video, you can tell at a glance that it has been carefully studied before shooting.

What to say first, what to show, what to say second, what to say at the end of the third, these are all arranged in advance.

How to say, what to say, is also written in advance.

Not necessarily all of them are read, but the key highlights and buying points of the product are introduced.

This way of shooting videos, you don’t need to guess that Wang Shang knows that Bin Wei came up with it.

It's no different than designing a product.

Do a good job of research in the early stage to find out the buying points, then design according to the buying points, and then explain and display, and tell all the points that the target audience cares about.

It's very industrial design.

"How is it?" The two heads were waiting and the two pairs of big eyes were looking at Wang Shang who was standing in the middle.

Wang Shang pondered for a while, and compared the videos of bloggers with tens of millions of fans he watched in his previous life, he replied: "I think the content is very good, and everything that should be said is covered. It is the form of expression. It looks like a product defense. A little too formal and official, less interactive, more didactic, not cordial enough."

The four videos gave Wang Shang the same feeling as watching a graduation project defense in college. They were all very official, with little interaction, and all declarative explanations.

Once the video lacks a sense of interaction, it will be difficult to arouse the audience's subconscious empathy, and it will be difficult for the audience to subconsciously like or add a follow.

Don't underestimate this subconscious step. There are so many videos in the online world. Many people like or leave after watching the beginning of the video.

It seems that there is only a subconscious gap, but over time it is the difference between a blogger with millions of fans and a blogger with tens of millions of fans.

So interaction is important.

If you don't have enough affinity and don't leave a good impression on people, who will give you a thumbs up.

"I think it is necessary to increase the sense of interaction and improve the affinity."

"What's more." Wang Shang continued: "I think it's better not to represent everyone when talking about outfits or how to use cosmetics. It's good to start from your own feelings. When it comes to people of various sizes, I think Focus on the rhetoric of suggestions, and don’t directly decide what others want.”

What annoys people the most is being represented by others. Why do you directly conclude that this clothes can't be worn by us? Why?
This kind of emotion is actually very light, and most viewers who watch the video don't care about it.

But they will feel a little uncomfortable subconsciously, and then there will be no likes and no follow.

If things go on like this, the same sentence will become the difference between millions of fans and tens of millions of fans.

"Is there any more?" Binwei's eyes lit up, and he had already taken out his notebook to write down the few points that Wang Shang said just now.

She felt that what Wang Shang said just now was on point and very meaningful.

"Let me think about it..." Wang Shang recalled the four videos he watched just now, and always felt that something was missing, what was the difference?

correct.

Unpacking!
Wang Shang remembered, and he asked the two women: "Are the cosmetics and clothes you bought for the video newly bought by you?"

"No, it's all Miss Siyue's." Bin Wei said, and the sister-in-law nodded in agreement.

Before the three sisters met Wang Shang, only Sister Siyue had the money to spend on high-end cosmetics, clothes and bags.

So during this period of time, the cosmetics, clothes and trousers used in Siqing's video are all Miss Siyue's.

The two sisters are both [-] and can basically wear their own clothes.

"Why don't you buy new ones?" Wang Shang was curious. Didn't he borrow 500 million to Bin Wei, why didn't he even dare to buy new ones for the cosmetics used in the video.

"It hasn't officially started yet, so if you want to save a little, you can save a little."

Bin Wei is not Wang Shang, they have endless money, 500 million on the work card, they naturally want to save as much as possible.

At present, the largest and only sum of money they have used is to spend 5 yuan to buy a video camera to shoot videos.

Nothing else.

The idea of ​​the three sisters is to buy new ones after they have finished shooting all that can be photographed at Siyue.

"Do I have to buy a new one?" Bin Wei asked.

"No," Wang Shang shook his head, and then said with a smile, "I just think that watching video bloggers unwrap newly bought clothes and pants or cosmetics packaging, and then try them on immediately, so that you can see more intuitively. How much the Lord has paid to make this video can arouse a certain degree of empathy."

"And the process of opening the package itself is a novelty-seeking process, which can easily arouse the curiosity of the audience and let them watch it."

"And what are you most afraid of on the Internet? Fake."

"The unopened package you bought can make the audience feel that the cosmetics or clothing you are talking about are real and trustworthy."

The more Wang Shang spoke, the more clearly he talked about the role of video bloggers in unboxing.

Wang Shang now understands the many video bloggers he watched in his previous life. As long as he shared beauty makeup and clothing, he basically started from unpacking, and tried it on the spot while unpacking.

This kind of taking a piece of clothing out of the express box by yourself, and then the blogger is wearing it, good or bad, you feel very real.

And it feels real, you believe it, if you still have this need, then you will subconsciously pay attention to it, and want to watch the blogger's sharing video next time.

I have to say that after simply opening the box, after Wang Shang's analysis, I found that there are still these principles in it.

Sure enough, every line of work requires in-depth research to be successful.

"Is there any more?" Binwei was extremely happy, what does it mean to listen to Jun's words, which is better than reading ten years of books, this is it.

Binwei felt that the three sisters were groping for half a month, and they were not inferior to what Wang Shang said in just a few minutes.

She hoped that Wang Shang would give some more suggestions.

It's a pity... Wang Shang shook his head and said: "No, this is my feeling after watching the video you made. It may not be correct. Everything depends on the effect after you post it on the Internet."

In the online world, everything is possible. Maybe there are people who like this kind of dogmatic video style combined with the beauty of my sister-in-law.

Who can say for sure! ! !
Practice is the sole criterion for testing truth, and everything depends on the actual situation.

Anyway, Wang Shang couldn't guarantee that what he said was correct.

It can only be said that it has passed the test of later generations.There is a good chance of success.

Thinking of this, Wang Shang asked Binwei: "By the way, have you posted it online? How is the effect?"

"Not yet," Siqing closed the laptop and said, "My sisters said to take more pictures, and I will post them on the online platform after my performance improves."

Binwei explained: "Sister Siyue and I have the idea of ​​launching a more mature video from the beginning, which will help form the first impression."

"What do you think?"

Bin Wei looked at Wang Shang. From the suggestion Wang Shang made just now, it can be seen that Wang Shang also has his own unique views on the video.

Binwei felt that these opinions were reasonable and feasible, so she wanted to hear Wang Shang's thoughts on their decision.

"My idea is to send out all the videos you have made."

Wang Shang explained: "As I said just now, my suggestion may not be correct. Maybe the audience likes the videos you are shooting now."

"If that's the case, then you don't post it, but instead post what you think has been improved, wouldn't you miss the video style that is really liked by the audience."

"So my suggestion is to send out the finished videos first, and then modify and adjust the style of the subsequent videos according to the popularity of these videos to make videos that are more popular with the audience."

This is a user-centered product design idea. Binwei immediately understood what Wang Shang said, and secretly blamed himself, why can't he think of such a simple product design idea.

Think about how you can design a product that the audience likes from the very beginning.

It is only after continuous user feedback, adjustment and improvement that the most popular products are designed.

Wang Shang is right, first post the video before talking about it, not afraid that the audience will not like it, but afraid that they will not know why the audience does not like it.

Mistakes can only be corrected by making mistakes.

Thinking of this, Binwei suddenly became enlightened, and fully understood how to go on the road ahead.

After all, they are still too afraid of failure.

I am too afraid that the money Wang Shang borrowed will be wasted.

After all, it is 500 million, not 5000 or [-] yuan.

Once they fail to achieve results, they will never be able to pay back Wang Shang's huge sum of money in this life.

It is because Wang Shang is Binwei's boyfriend that they will accept Wang Shang's 500 million loan, otherwise they would not dare to borrow 500 million from others to start a business if they had a hundred courage.

So they always want to have everything ready, and always want to have more than 90.00% certainty before taking action.

But doesn’t entrepreneurship mean you have to be bold, dare to move forward, and dare to shine your sword in order to fight for the future?

Otherwise, you will be timid, and after spending a lot of money, you will find out that the direction is wrong, and the corresponding opportunities for trial and error will be reduced.

In this way, the probability of entrepreneurial failure has become higher in disguise.

Hmm...it's decided.

Be bolder in the future.

Binwei thought to himself.

Siqing nodded repeatedly as she listened, and there was a gleam in her eyes looking at Wang Shang. In her heart, her brother-in-law Wang Shang was a man with abilities greater than the sky.

Listen to his advice like a successful boss teaching.

"Of course, I'm just a suggestion. The specific decision depends on you. After all, you understand the current market situation better than me."

Seeing that the two women were deeply shocked by his words, Wang Shang hurriedly added.

Wang Shang is self-aware of himself, and his suggestions are based on the conclusions drawn by some video bloggers he has seen in later generations.

These suggestions are not necessarily suitable for the present.

In short, he will not ask Binwei and the others to follow his advice.

After all, it is the three sisters of the Han family who have been studying how to be a vlogger in this area, not Wang Shang.

It is the three sisters who understand the current vlogger market better, not Wang Shang.

Wang Shang hopes that they can consider which method is better from a practical point of view, and just use that, and don't take his words too much as the bible.

It is best to proceed from your own investigation and research, based on the actual situation.

"What you said is very good." Bin Wei smiled: "No matter what you do, the user's feedback is the most authentic, and it is the true feeling that cannot be deceived."

Binwei now has a complete understanding of how to go in the future, how to shoot and adjust the video.

It can be said that during this period of time, the confusion about the future has been swept away, and the road ahead has become very clear.

Then just keep adjusting the content and style of the video based on user feedback, and over time, they will be successful.

"It's up to you to decide." Wang Shang smiled.

"Then let's post it quickly." Seeing that her brother-in-law and sister had reached an agreement, Siqing suddenly became excited, as if she was writing a novel that was about to be put on the shelves, and she wanted to know how many people would subscribe after it was put on the shelves. She also wanted to see the uploaded videos she made What is the reaction on the Internet.

"Okay...let me ask sister Siyue first." Among the three sisters, sister Siyue knows the operation of video bloggers best, and Binwei felt that before making a decision, she should ask Siyue's opinion first.

The phone rang, and the ringing kept ringing, but no one answered.

Miss Siyue, are you okay?

Bin Wei panicked, Si Yue had a high fever today, she was a little scared.

Fortunately, just when the phone was about to hang up automatically, Siyue answered the phone.

"Hello..." Sister Siyue's voice was hoarse, and she knew from the first word that she didn't check the incoming call on her mobile phone, so she didn't know that it was Bin Wei.

"Sister, how are you? Are you alright?" Bin Wei heard the tiredness in Si Yue's words, and hurriedly asked.

What's wrong with my sister?
Siqing looked at Wang Shang and asked.

"I have a high fever." Wang Shang said softly.

Hearing this, Siqing became worried, don't look at her often yelling at her sister, she is always yelling like a thief, when her sister is sick and needs to be taken care of, she has never been absent.

In the past few years of studying in Guangcheng, she often went to deliver medicine and meals to her sister.

Although I asked for a benefit fee every time I went, the concern cannot be faked.

"Okay, I know, sister, take a good rest."

After a few words, Bin Wei hung up the phone, thought for a while, and made a decision.

"Wang Shang, I don't worry about Miss Siyue, I'll sleep with her tonight, and you can make dinner yourself at home."

After finishing speaking, Binwei turned around to pack her things, and took the antipyretics she bought along with sister Siyue's clothes.

Sister Siyue said that after she went back, she lay in bed and slept without food or medicine, and wanted to rely on her body's own immunity to bear it.

In this situation, Bin Wei was really worried.

Someone must be by Sister Siyue's side.

Otherwise, if something goes wrong, it will be a big trouble.

"I'll go too, sister." Siqing's expression changed, and she followed her out.

"I... OK, if you need to call me." Wang Shang thought for a while, but he still didn't go with Binwei and the others. It's only been a few hours in the morning, so it's better not to appear in front of Sister Siyue for the time being. it is good.

The two women quickly packed up and went downstairs, drove the Mercedes-Benz G and headed for Longgui.

(End of this chapter)