Match point

Chapter 974 Happiness and Consummation
"coincide!"

Everything is a coincidence.

If someone accused the Australian Open of favoring Gao Wen and promoting the whole incident behind the scenes, then Craig Tilly would justly cry out for injustice.

Arranging Gao Wen in the No. [-] press conference room was indeed a coincidence. The only thing that can be said is that Luzhou Laojiao really hoped that Gao Wen could get better treatment, but because the three parties did not complete the contract, Luzhou Laojiao The cellar did not make any specific requirements.

In the final analysis, it is still the Australian Open official’s own internal decision——

After all, the Australian Open is planning to expand its market based on the Asia-Pacific region, and Gao Wen, as the new Grand Slam champion, is naturally the top priority.

In fact, not only Gao Wen, but also Kei Nishikori's treatment at the Australian Open has also improved significantly.

In Terry's view, this is a game of chess.

Who would have thought that the flames of "Gauwen VS Djokovic" would have a chemical reaction since then.

then……

Then, the finals happened like this, the breaking point happened like this, history happened like this, and everything was like a storm that could no longer be stopped.

Including Luzhou Laojiao and the Australian Open, including Gao Wen and Tobias, none of them expected that the story would end like this.

Terry swears that even though everything looks like he is manipulating behind the scenes, it is indeed an independent decision, not aimed at Djokovic, nor inspired by Luzhou Laojiao.

So, is this the "happy and happy" finale?
For Luzhou Laojiao and the Australian Open, it should be considered.

From New York to Paris and then to Melbourne, Gao Wen’s career ushered in a triple jump, and Luzhou Laojiao’s five-year sponsorship contract of 5000 million US dollars completed a qualitative change——

A statistic is also a fact. At present, in the entire men's professional tennis world, only four players can achieve a brand's annual sponsorship contract of 1000 million US dollars:

Federer, Nadal, Djokovic, and... Kei Nishikori.

It is a little surprising that the fourth place is not Murray, but Kei Nishikori.The reason is very simple. In Neon, Kei Nishikori has huge commercial value, and top sponsors support Kei Nishikori in all aspects. After all, this is the only one among the top [-] Neon people in the world.

Things are rare.

The facts that are true for Gao Wen are also true for Kei Nishikori.

Moreover, even for these four players, not all brand sponsorships can reach such a level, and the average annual range of US$250 million to US$700 million is the norm.

Tennis is known as the most profitable sport in the world, endorsement and sponsorship fees are part of it, and game bonuses are another part.

If we only talk about endorsement and sponsorship, football, known as the world's number one sport, is still the leader, and tennis is still a little bit inferior after all.

The "1000 million club" is basically the top of the tennis pyramid.

Now, there is a fifth member in this club, Gao Wen!

Even with the addition of women players, there were only two more members of the club, Serena Williams and Sharapova—later, Naomi Osaka became the third female member of the club, but that was all.

Back and forth, in just half a year, Gao Wen officially surpassed Bouchard, becoming the player with the fastest rising speed and the strongest ability to absorb money in the new generation, and even entered the top ranks in one fell swoop, showing incredible market appeal.

but!

Even so, the object of everyone's envy is not Gao Wen, but Luzhou Laojiao.

reason?

Now it is not so easy to sign a contract with Gao Wen, and it may be difficult to do it simply by relying on a blank check.

New York, Grand Slam.

Paris, Masters.

Melbourne, Grand Slam.

In half a year, three championships, all from top competitions, Gao Wen proved himself with unparalleled performance on the field and became the idol of the new generation.

More importantly, in Melbourne, the performance of defeating the three giants to reach the top in a row may be talked about for a long, long time.

Gawain deserves it.

Now you can imagine the annoyance and regret of those brand sponsors. After a little hesitation, the opportunity will be outdated——

It was an offer in New York, an offer in Paris, and now another offer after Melbourne ends.

triple jump.

Soar.

There is no doubt that the difficulty of getting Gao Wen's sponsorship contract will be doubled again. According to Luzhou Laojiao's internal feedback, Tobias has hired a team of six to specialize in Build Gaowen's brand image, market positioning and endorsement brand selection.

Professional enough and advanced enough.

It can be foreseen that with his second consecutive Grand Slam title, Gao Wen's market value will be high or not low for a long time to come.

Of course, the sunspots can always find a reason to discredit Gawain's champion as long as they want to:
Nadal, Murray and Djokovic, the three players are not in the best physical condition, Djokovic even injured his finger in the final, had difficulty breathing, and had cramps in his thigh. These are all objective reasons on the table , Gao Wen's victory is not martial, and there is really nothing to show off.

A word of "luck" could easily obliterate all of Gao Wen's efforts, and ignore the influence of Gao Wen's own hot and humid heat in the finals.

However, it doesn't matter, these voices have no impact on Gao Wen's market value.

The envious eyes of Luzhou Laojiao are still bustling.

In an interview, Luzhou Laojiao also said that the negotiation did not happen immediately and smoothly, and even the last five days required more than [-] hours of high-intensity tripartite negotiations every day:
The focus of the three parties is how to ensure the brand effect of the three parties and achieve the greatest degree of win-win.

At the same time, with Gao Wen's progress in Melbourne Park, this also means that Gao Wen's bargaining chip is getting heavier and heavier, which is also the focus of the negotiation situation.

Day by day, situations and situations are changing, problems are being solved and new problems are being dealt with every day, and variables are always present until the actual contract is signed.

Not only Luzhou Laojiao, but also the Australian Open has its own insistence. They must emphasize——

Gao Wen is not the spokesperson of the Australian Open.

In fact, the best benchmarking brand for such tripartite cooperation is Kia.

The sponsors of the four Grand Slams are basically divided into three to four grades. The highest level is the title sponsorship, which will not only appear on the stadium, but also at moments such as broadcast footage, slow-motion playback, and game switching. Then the level descends successively, and the status and rights also decline.

Kia is one of the four major brand sponsors of the Australian Open; Luzhou Laojiao is only the second-tier sponsor.

Every year, Kia has a lot of official promotional activities at the Australian Open, and Nadal, as the global spokesperson of Kia, will inevitably attend all activities, which also means that Nadal can indeed get some preferential treatment at the Australian Open, but it does not mean This means that Nadal will be able to represent the official position of the Australian Open.

Now, the same is true for Gao Wen.

Considering that Gao Wen will definitely appear in all the cooperation activities between Luzhou Laojiao and the Australian Open, the Australian Open must also put forward more detailed requirements.

Negotiations are indeed very, very difficult.

According to Luzhou Laojiao's negotiating team, they have already prepared for the worst, and the team has even bought a ticket to return to China, giving up all the efforts and operations of the past six months.

finally!
After all the hardships, Luzhou Laojiao has taken a very, very important step. Not only has it reached a cooperation with Gao Wen, but it has also officially stepped on the stage of the Grand Slam.

(End of this chapter)