This is the ninth art

Chapter 135 The theme song of Dungeon and Warriors!

A simple and casual game cannot ban the game market of "Journey".

But what if there is more than one?

What if there are more than 20 styles?

During the whole month of May, all players witnessed a miracle with their own eyes!
The journey took nearly two months and 500 days, and Chen Guan also made a large-scale investment in publicity and distribution, before reaching the peak of [-] million players online.

It was broken by Mr. Chu himself in just one month!

It is the first time that a national game has come into everyone's sight!
In terms of genre, it seems to be almost the same as the puzzle games that were popular last year, and they all seem to be easy stand-alone games.

But compared to Tetris, Zuma, or Monument Valley.

This kind of national casual game has a new feature.

Social system!

Players only need to have a series of account foundations such as WeChat, QQ, or Wangnan mailbox number, Wangnan Cloud Music account, etc.

You can log in and compare rankings and points with your relatives and friends around you, and you can even compare operations face to face.

When Chu Jun first raised this opinion with the game department of Penguin and Wangnan.

Both Yang Wei and Gu Jie were skeptical.

Throw the social system of online games into a stand-alone machine?
But also a free stand-alone?
What's the point of being social?
The reality taught them a good lesson.

The ranking of the social system makes these games more sticky!
Even, because of this kind of social system close to the circle of friends, it is even worse than "Journey" and the like!
Even if a piece of good equipment explodes on "Journey", it can only be shouted and shown off on the World Channel.

if not?
I sent a WeChat message to my parents and said: "Mom, I exploded a terrific dragon-slaying sword! It's amazing!"

Or is it boring to inadvertently reveal that you have top-level equipment on "Journey" in front of the girl you have had a crush on for a long time?
That will only get the eyes of others.

But in this kind of national game, he scored an unrivaled high score, which can be freely posted on Moments and social feeds.

The easy-to-learn game rules lower the threshold of game interaction.

Even in the student circle, there is a wave of dating games at milk tea shops on weekends.

In just one month, the cumulative downloads of games for all people directly exceeded [-] million!

Among them, games such as "Daily Cool Run" and "Happy Match" took the lead, and the download volume of a single player reached nearly 2000 million.

The average daily activity of the national games is as high as nearly 800 million!
This terrifying number of downloads directly made the game industry once again break through the shackles, becoming the top search list on major media platforms.

[Junyue, Penguin, and Wangnan three leading companies join forces to break the "Journey"!National games sparked a new wave of frenzy! 】

[The online rate of "Journey" has dropped like Waterloo!Web games seem to be short-lived, rising at a rapid rate, but declining at a rapid rate! 】

[Mr. Chu Jun, CEO and chief game designer of Junyue, said in an interview that the nature of the game for all is a free social online game that needs to be downloaded and experienced. The main carrier is the mobile terminal, and porting web games will not be considered. 】

[2000 million players are playing popular casual games for all, how many have you played? 】

Accompanied by the overwhelming publicity of the media, coupled with the excellent viscosity of the national game itself.

The living space of page games has been shrunk again and again.

But the so-called skinny camel is bigger than a horse, and the game with a peak online volume of 500 million has spawned many other types of web games.

It is impossible to die suddenly overnight.

If Mr. Chu had softened his heart, he might let page tour survive.

Let it occupy the territory of traditional games and develop on a small scale.

However, what is hateful is not the page game model itself.

Rather, it inspired capitalists.

It is undeniable that there were some more fun browser games in the previous life, and some people made browser games seriously.

4399, 7k7k and other small game websites have survived in the nature of web games, giving a generation of good childhood memories.

But later, with the development of the times, the nature of web games has completely changed.

The operating capitalists behind these page games do not start with "bringing happiness to players and what they really get from the game".

But in a systematic way, put a player's brain on the 'operating table' for a comprehensive dissection.

Capture players' interest in the game through big data.

Then create the mode that can stimulate the player's dopamine the most, and let the players spend money frantically.

Some small companies under the web game will even appear. There is only one player in the whole server, and then a group of employees pretend to be players to revolve around this 'boss'.

Even through the script, a scene of grievances and hatreds in the rivers and lakes will be interpreted.

The boss who is kept in the dark only needs to spend money to become stronger and it's over.

In the end, the boss had no money, and the group of licking dogs that surrounded him every day disappeared in an instant.

I believe that no player will like this 'Truman's World' feeling.

In order to make more profits, these capitalists have gradually shifted from the PC side to the mobile phone side.

What kind of nature it will evolve in the future, Mr. Chu cannot predict.

But the best way to maintain the game environment is to cut off the web games by their roots.

Put an end to its future variants, and also put an end to all capitalists who just want to get a ticket and run away, and get involved in the game market.

In fact.

There is almost no need for Mr. Chu to do it again.

Wangnan and Penguin, the two major manufacturers who are not used to web games, take the initiative to attack at this time!

A little shady trick was used.

The gray trading market set up by Chen Guan in "Journey" was originally intended to stabilize the stickiness of "Journey" players.

It would be better if some players don't even go to class, come to play the game to earn a meager income, just provide him with some online rate.

But because there has been a large loss of players recently.

This led to a serious economic collapse in the gray trading market.

Simply put, both players agree on a weapon and think it is worth 1000 yuan.

One wants to buy and the other wants to sell.

Then, this '1000 yuan' interest chain is formed.

But now, buyers are not playing the game.

This so-called '1000 yuan' worth of weapons has become a waste product.

So, expand that base from two players to 500 million people.

Some people specialize in weapons, gold coins, account numbers and other props.

A part of the player base is responsible for consuming this output.

Now, nearly half of the people are missing at once.

The price system in the game began to collapse.

All kinds of weapons that were hailed as top-level equipment last month cost at least tens of thousands of yuan each.

Because fewer and fewer people are playing.

Now the price has dropped to only a few thousand, or even a few hundred dollars.

If the price drops sharply, it will cause some players or studios who specialize in making money in the game to make ends meet.

Also gradually abandoned the pit.

A vicious circle is formed.

Chen Guan saw it in his eyes and was anxious in his heart.

He has sucked in hundreds of millions of dollars in the past two months, so how can he be willing to watch this piece of sweet pastry go cold.

In the first two months, Chen Guan, who was still in full swing, began to pay out of his own pocket, and even took out loans to stabilize the market.

Open hundreds of trumpets to sweep the gray trading market and recycle all low-priced equipment.

Keep the top equipment on the market at a high price.

For the players who are still playing, create an illusion that the market has not yet collapsed.

Attract more players to settle in and make gold.

Only by retaining this part of the brick-moving party can the game have a future.

However, Chen Guan still underestimated Penguin and Wangnan's cultivation in being inappropriate.

Previously, the number of players in "Journey" was huge. Even if Penguin and Wangnan wanted to disrupt the trading system, they had nowhere to start.

You can't stock up a hundred bottles of vinegar here just to make dumplings so hard to eat for everyone in China, right?
This is not realistic.

But now it's different.

After some discussion, the two top domestic manufacturers secretly bought the largest Dajin studio in "Journey".

Peel off a set of gold-making processes that are perfected to nanny-level teaching.

From account maintenance, to building, to which map is the best to make money, and finally how to sell the money steadily.

Everything is available.

And let the copywriter write a set of stimulating content.

The general idea is 'playing the journey, you can earn up to 1000 yuan a day by playing gold'.

Then spread it through social channels such as major Q groups.

Originally, there was a gold rush phenomenon in "Journey".

It's just that many people don't know how to make money systematically, and they don't bother to think about it. At most, they can earn some weapon repair fees.

Only some Dajin studios that really regard the game as their job will carefully study the rules and regulations inside.

As a result, the most complete set of gold-making process has been picked up by Penguin Wangnan.

And contribute very selflessly.

Immediately caused quite a commotion in the player circle.

More and more players, after getting this process, tried it with the mentality of trying.

It turned out that a week later... eh!

Really fucking can make money!

As a result, more and more players poured in.

"Journey", which had been declining every day, somehow began to usher in a round of explosive growth.

Of course, the core executives involved in this incident are all aware of it.

This is just puffiness, the view of giants formed when the carcasses of emaciated camels decompose.

At first, Chen Guan didn't notice it yet.

I just thought that my remedial measures had worked, and the game data feedback from all aspects was normal.

Still complacent in my heart, waiting for a comeback one day.

We must let companies such as Penguin Wangnan and Junyue die in our own hands!

Half a month later, Chen Guan found that the revenue of the game hadn't increased much. Instead, he lost more and more subsidies to the trading system, making ends meet!
He didn't find out until he personally opened an account to enter the game and went deep into the player group to investigate.

These so-called online players in the game are all blood-sucking locusts!
After playing the equipment and gold coins, all the low-priced equipment that was sold to him was recycled.

Equipment price recovery price is not high, but there are so many players who can't stand gold!
The inside of the game has been corroded like an empty corpse!
Unfortunately, it's too late.

When Chen Guan noticed it.

The snowball has rolled large enough to cause an avalanche.

No one cared about Chen Guan's mood at that time.

And no one would care that "Journey", which had been popular across the country for two months, suddenly faded from the players' sight one day.

Because, there are better games out there.

----

"Mr. Chu, good morning." Xu Nianqing quickly walked into the office with the folder in his arms, greeted him with a smile, and started a new day's work report.

Since the sudden death of "Journey", the major traditional games have returned to the players' attention.

The revenue of many game manufacturers has also gradually become regular.

Junyue's revenue yesterday has also risen to 80% of what it was two months ago, and there is still a short way to go before returning to the peak.

after all.

National games also take up some players' time.

But due to the completely free mechanism, pure capitalists will hardly have the idea of ​​playing games again, because there is no benefit.

After the limelight of the national game slowly passes, quite a few of this group of players will convert into players of traditional games.

"By the way, there is one more thing." After Xu Nianqing reported his work, he blinked again, walked two steps closer and whispered: "Chen Guan has been arrested."

"Ok?"

"In order to stabilize the player market of "Journey" before, he paid out of his own pocket for loans, but he was put together by Penguin and Wangnan, and now he owes the bank about [-] million yuan. After "Journey" officially announced the suspension of the service yesterday, Chen Guan wanted to run away. However, he was arrested halfway, and now the bank is preparing to sue and go through legal procedures. Moreover, in addition to debts, the gray transaction chain of "Journey" has also been investigated, which is a double surprise."

When he said this, Xu Nianqing was smiling.

A while ago, everyone was holding a sigh of relief, now that Chen Guan, the culprit, was finally arrested, how could Xu Nianqing be unhappy.

"Tsk tsk, [-] million. Plus the gray trading market, don't think about it in ten years." Ling Tianhang, who knocked on the door behind him, also sighed: "At least he is an S-level designer, as long as he walks in the right way Not like that."

"Hmph, you deserve it." Xu Nianqing said angrily.

But immediately, he was worried again.

"Mr. Chu, although our company has cooperated with Penguin and Wangnan Xiaoxiao for a while, but with their style of killing people when they catch a handle, I feel that they will definitely be unfavorable to Junyue in the future. "

Chu Jun smiled and said: "Don't worry, we are standing up straight and have no reason."

There is still a part of the words that Mr. Chu did not say clearly.

Whether it's Yang Wei or Gu Jie.

As long as these two people are clever, at most they will only fight with each other, making Jun Yue sick with rhythm.

After all, in business, there are no permanent friends, only permanent interests.

But I really want to kill Jun Yue.

Unless they don't want soup in the future.

Having said that, Mr. Chu also realized the importance of growth.

Penguin Games is backed by a domestic entertainment giant with such a large size as Tengxun.

Wangnan Games is also backed by Wangyi.

My own Junyue can only make it into the top five in the game industry at best, and it is not even as good as Shiyou in terms of size alone.

Compared with those larger giant companies, it is really nothing.

The sudden death of "Journey" this time is enough to see the huge background of the Tengxun Department and the Wangyi Department.

At least in terms of social entertainment, these two companies have an absolute right to speak.

In a real fight, only Teng Xun and Wang Yi are determined to help their sons, Penguin and Wang Nan.

With just a few hundred million dollars in her pocket, Jun Yue might only get beaten up.

Chu Jun also began to think that the social system of the Junyue Department needs to be put on the agenda as soon as possible.

From now on, players with a Junyue account can log in to their game platform and play all games under Junyue.

At this point, he truly has the qualifications to challenge other industries, and will not be easily suppressed by capital.

"Mr. Chu, that's all for yesterday's report. If there is no other order, I will go down first." Xu Nianqing nodded to Chu Jun, left with the folder in his arms, and closed the door behind him.

Only then did Ling Tianhang speak.

"Mr. Chu, when our music department was producing the music part of "Dungeon", there was a small problem. The music minister will explain it to you on my behalf."

"Tell me." Chu Jun intertwined his hands and looked up at Ling Tianhang.

"It's like this... The theme song of the game you specified, the chime sound effect used in the prelude, there is distortion in Cubase. The sound source of the chime was included in Cu in 05. Now, the sound quality is a little bit lower. It’s out of date.” Ling Tianhang smiled awkwardly and said, “Chimes are rarely used in pop music, so Cu hasn’t updated the sound sources.” (Cubase, domestic mainstream music arrangement software)
"Is there a lack of chime sound source?" Chu Jun tapped his fingers on the table, pondered for a moment and then said: "It happens that I have nothing to do, let me handle this part."

"Then I will trouble you. Wang Rui told me just now that if you are busy, she plans to find a way to record a brand new chime sound source."

"How?" Chu Jun asked with a smile.

"Uh...maybe to buy a set of small clocks."

"That's a waste of money, and the effect may not be good." Chu Jun thought for a while, and then said: "I will handle the sound sources of the chimes and vocals, and the music department will just handle the mixing."

　Procrastination is a bit serious recently, woo woo woo...

　　Originally, the first 3000 words of this chapter were finished after five o'clock in the afternoon, but it was only now that I finished writing the last number of words.

　　I'm guilty, brothers, please mua wake me up!

　　
　
(End of this chapter)