This is the ninth art

Chapter 58 He is a stand-alone player, how can he cheat krypton more than we do online games?
Compared with stand-alone games, it is simple and crude to judge success or failure based on sales volume.

Online games have a complex set of judging criteria.

Downloads: As the name suggests, the number of downloads of an online game.

Almost all online games are free to download.

Therefore, the download index is usually about 5 to 10 times that of the average stand-alone game.

However, it is impossible to judge whether an online game is good or bad based on the number of downloads alone.

Perhaps when this game was announced, the CG given was very exciting.

Perhaps the name, type, gameplay, art and other aspects of the online game also arouse the curiosity of the players.

But after downloading and clicking in, they found that this was not the case at all, so they uninstalled angrily.

So you said he downloaded it?

downloaded.

is that useful?
Useless.

Therefore, a second measure is required.

pay rate.

There is no need to spend money when playing online games, but the value-added services inside are a big deal.

Can you bear the fact that your character wears crudely crafted initial outfits while other players' outfits are extraordinarily fancy?

Can you bear the character you worked so hard to cultivate, but can't even handle other players?
Can you bear to stand on the street with the leader for half an hour and shout for people when you are in the dungeon, and when everyone is ready, you are kicked off by the leader because you don't have enough combat power?

Then recharge it!Sao years!

How can you become stronger without charging money!
If you don't charge money, how can the younger sisters in the game take the initiative to add you as friends!
The value-added service of online games is the main source of income for an online game.

An online game with a higher payment rate naturally means higher acceptance by players.

However, can an online game be completely determined by only relying on the payment rate?
No.

The payment rate of an online game is only 10%, and there are hundreds, thousands, or even tens of thousands of players who can deposit money into it.

Another online game has a payment rate of 50%, but the players are all micro kryptonites.

The revenue of the former has completely exploded the latter.

From this perspective, it seems difficult to directly evaluate an online game with respect to the payment rate.

Therefore, below the pay rate, there is also a branch of the pay ratio.

That is to say, the average consumption of players.

Many people believe that Barrett's law applies to all walks of life (commonly known as the 20th law: in any set of things, the most important only accounts for a small part, about 80%, and the remaining [-]%, although they are the majority, are secondary. need)
The same is true for online games, [-]% of paying players and [-]% of prostitutes form a group portrait of players.

Many players will think that whether I am a monthly card party, a micro-krypton party, or a first-charge party, I am a paying group. Players like us occupy the main source of income for your game company.

Rather than respecting the wishes of local tyrants, you should make game changes according to our ideas.

However, in the eyes of game companies.

The real 2/[-] rule should be selected from [-]% of the paying players.

In other words, 2% of the top players among the [-]% paying players.

Accounting for 4%~7% of the overall players, this part of the players is the core source of revenue for game companies.

This is why, many game companies are complained by players tomorrow, there are problems here, there are bugs there.

But never put in practice, a small BUG can be delayed again and again.

Because in the eyes of game companies, as long as the interests of top players are not damaged, other problems can be ignored.

In addition to these criteria.

There is another key that also cannot be ignored-the daily activity index.

The so-called daily activity, simply put, is how many real players log in to the game every day.

No matter how many people download your game, no matter how many people make money.

However, the daily life index is declining sharply every day.

Some krypton gold bosses suddenly feel boring after playing, and there are many who uninstall directly on the spot.

Obviously, this cannot be regarded as a qualified online game.

A real online game recognized by the public.

It should be comprehensively judged from several levels such as download volume, payment rate, payment ratio, and daily activity of players.

"If you want to meet these points, it is enough to make many game companies in China very busy." Ling Tianhang stared at the continuously rising data in the background of the game, and got up to make himself a cup of coffee.

With 20 years of experience in the industry, he still retains a habit even now.

As long as it is a game developed by his own team leader, he will stay up all night on the day it is put on the shelves, pass the level and watch the various data of the game to make a judgment.

There is not much time in one night.

But through various ratios, he can use his rich experience to judge the general status of this game in the future.

Taking a sip of the steaming coffee, Ling Tianhang refreshed the background data of "The Lost Moon".

Total number of account registrations: 98421

Downloads: 54191 times/h
Pay rate: 23.8%
Payment ratio: 0.97 yuan / person

Peak payment: 60597 yuan/person (Player ID: Blood Moon Wolf)

Real-time active: 63494 people

……

"It's only been less than two hours since the server was opened, yet some players have charged 6 yuan?" Ling Tianhang was slightly surprised.

This data has broken all his previous game records.

It seems that the game industry has broken the circle recently, and the entire game industry has followed suit.

From this point alone, Ling Tianhang has admiration for Chu Jun.

But he almost snatched his position before, which made Ling Tianhang very upset.

"Of course, just being a krypton gold player can't explain anything."

Maybe I just ran into a player who liked this type of game very much, and he happened to be rich enough.

With a wave of his hand, he directly dropped tens of thousands of yuan.

This is not unusual.

What makes Ling Tianhang really satisfied is the payment rate and real-time activity of this game.

The payment rate of 23.8% means that out of every one hundred players, nearly 1/4 of the players will pay the bill.

And the payment ratio has reached an astonishing 0.97
On average, each person spends close to 1 yuan.

What is this concept?
Just 2 hours after being on the shelves, I made 10!
Although the revenue of 10 is just turnover, the real income of the company will be greatly reduced.

But this is just the beginning of the game, after it stabilizes.

Daily turnover of more than 50 is not a problem.

Even as one of the top game manufacturers in China, the monthly revenue of a single online game exceeds 1500 million is already very impressive.

After all, Phoenix Interactive Entertainment has more than one or two excellent online games.

All together, Phoenix Interactive Entertainment can create a myth of nearly 10 billion in revenue every year!

The biggest advantage of online games is that a high-quality online game can attract money steadily for a year or two.

Compared with stand-alone games that have worked hard in the early stage and are weak in the follow-up.

Sit down!

When it comes to stand-alone games, Ling Tianhang thinks of Junyue Studio, which is the first time to step into the online game industry.

Immediately took a look at Tianqiong Game's new mobile game list.

"The Fall of the Lost Moon" is also an online mobile game, and it has directly reached the top of the new work list by relying on comprehensive data.

And as for "Master of Rhythm".

glance at it.

Currently at No.8, it is not even as good as some small game factories.

"Hot searches can't save you." Ling Tianhang shook his head: "It seems that Junyue Studio is still not very proficient in the payment system of online games and the points that attract players to spend."

"This is the disadvantage of hasty transformation."

"Isn't it enough to be a stand-alone game honestly? I have to set foot in online games."

"Music games... they sound fresh, but judging from the current feedback, they still haven't been recognized by the market."

At first, Ling Tianhang regarded Junyue Studio as an opponent.

But now it seems that they are too high.

Ling Tianhang didn't take this matter to heart any more.

Judging from the current comprehensive data of "The Lost Moon", there is no need to worry about winning the first place.

Even in other high-quality old-fashioned games developed by the company, you can still touch it.

With a sigh of relief in my heart, I feel sleepy.

Ling Tianhang leaned back with his eyes closed, and squinted on the chair for a while.

When I opened my eyes again, it was already dawn.

His eyes habitually glanced at the game rankings.

Suddenly, Ling Tianhang was stunned.

He widened his eyes and leaned closer to the screen.

Even wore glasses.

Take a closer look.

Skydome game new list.

No.1: "Master of Rhythm"

No.2: "The Lost Moon"

……

"This??" Ling Tianhang was full of disbelief.

How can this be?

He took a nap for only two or three hours before opening his eyes again.

The weather outside the window has changed, and the leaderboard has also changed?
He hurriedly took out his mobile phone and asked the night duty personnel of Tianqiong Game.

There is a small supervisor in there who is a college classmate of Ling Tianhang. He has a good friendship and can ask for some more private and detailed data.

After sending the message, maybe the other party didn't see it at the first time, and didn't get a reply so quickly.

Ling Tianhang, who couldn't sit still, looked around the Internet again.

Finally, I saw a quietly climbing post on the Weibo platform.

The post was posted by Lin Xuexin's fan operation officer.

He glanced at the content roughly, accusing Lin Xuexin of his evil deeds in the past few years, and analyzing the advantages of the game "Master of Rhythm" in detail.

He had heard a little about Junyue's studio and Lin Xuexin having a festive relationship before.

"But that's not the point!" Ling Tianhang frowned.

It was only five or six o'clock in the morning, and the popularity of this post hadn't risen yet.

Even if it attracts a group of passers-by to download Rhythm Master.

But what online games compare is not the number of downloads, but the comprehensive data!

In just two or three hours, how could the rhythm master rush directly from the eighth to the first?
"Drip."

At this time, the old classmate finally replied.

"Old Ling, I'm afraid you've met an opponent this time." The caller from the other end joked, "It's unexpected that Director Ling, who has been working in a large factory like Phoenix for 20 years, will be killed by a brat. Kicked the rice bowl."

"Okay, don't be a fool, tell me the data quickly, and treat you to dinner later." Ling Tianhang was not in the mood to joke with the other party.

"I sent you, Lao Ling, don't be too disappointed. There are talents from generation to generation. This is the way the game industry should have developed." After a few simple words of relief, the old classmate hung up the phone.

Not long after, various data of "Master of Rhythm" were sent to Ling Tianhang's WeChat.

Open it and have a look.

His eyes widened instantly.

"Rhythm master"

Total number of account registrations: 113745

Download volume: 12874/h
Pay rate: 56.8%
Payment ratio: 6.77 yuan / person

Peak payment: 3188 yuan/person (player ID: soul of the game)
Real-time active: 83154 people

……

At the same time, the various data of "The Lost Moon" are——

Total number of account registrations: 134567

Download volume: 3745/h
Pay rate: 21.1%
Payment ratio: 0.83 yuan / person

Peak payment: 60597 yuan/person (Player ID: Blood Moon Wolf)

Real-time active: 12415 people

……

"Damn!! 56% payment rate???? Are you fucking cheating?" Ling Tianhang couldn't even hold back a swear word.

Hearing some movement from the little daughter sleeping in the next bedroom, he hastily covered his mouth again, fearing to wake up his daughter.

The voice is suppressed.

But the shock in his eyes didn't diminish at all.

In addition to the two most irrelevant data, the total number of registrations and the peak payment.

The number of downloads is overwhelmed!
The payment rate is overwhelmed! !

The payment ratio is overwhelmed! ! !
The real-time activity peak at this point can reach 8 people...

As far as China's 14 billion population is concerned, even in the niche game industry, it is not uncommon for [-] users to be online at the same time.

But this game is amazing! !

In total, there are only 11w account registrations.

At this point, there are still 8 people online at the same time!
No, why don't you all sleep?
"Damn it..." Ling Tianhang has never seen such terrifying data in his 20 years of work.

If Ling Tianhang still insists that this game is a garbage game and the team behind it doesn't understand the operating rules of online games.

He is no longer the game director of Phoenix Interactive Entertainment.

"There must be something redeeming about this game."

He decided to play with the next rhythm master and study it carefully.

After a while, the game is downloaded.

He followed the novice guide through the game process, and the shock in front of him became a little stronger.

"Is this a music game?...too creative..."

"What a music game... It's the ultimate fusion of music and games!"

"And as a game, it has a very intuitive and instant feedback, and it is very attractive for players to continue to experience!"

"It's hard to imagine that this game is the same person. After developing three new game types in a row, it took only half a month to bring another innovative work!"

For the gameplay and creativity of the game, Ling Tianhang had to be convinced.

"But even if that's the case, it won't make the players stay up all night after six o'clock, right?"

"It's not right, this game still has something hidden!"

The moment Ling Tianhang quit the game to break through the level.

He finally knew where the mysterious power of this game was.

Originally, in order to maintain the activity of players, they were urged to play the game every day.

A set of operating methods that is currently popular in China is to issue small rewards for daily sign-in.

In order to receive these small rewards, the player's enthusiasm for being on the number will become higher.

But the game "Rhythm Master" has strengthened the rules of this reward on this basis!
"Seven-day accumulative sign-in rewards?" Looking at the prompt that popped up on the interface, Ling Tianhang slapped his thigh suddenly as if he had realized the truth.

hell! !
How come I didn't think of this idea before!

Don't talk about yourself, it seems that no company in the whole country has ever launched such a novel player viscosity system.

It is also a reward for signing in online.

Sign in every day to give a small reward.

Sign in for seven days in a row, and the level of rewards given every day will increase step by step.

Which one is more attractive to players is clear at a glance.

Moreover, Ling Tianhang discovered that the check-in rewards and event refresh time in "Master of Rhythm" were set at six o'clock in the morning.

At this time, it was just a few minutes after six o'clock.

The next day's check-in reward is a random mystery song.

In this game, mysterious songs need krypton gold to unlock, or they are given as event gifts.

"No wonder the DAU is still so high at this point..." Ling Tianhang became more and more startled the more he looked at it.

Good guy, this is the first time for Junyue Studio to make an online game...

The dismantling of each operating system is a subversive inspiration for domestic online game operations!
"However, player activity is activity, why is the payment rate of this game so high?"

"56.8% payment rate, the payment ratio is 6.77 yuan per capita... No game has ever reached such a height."

In the past, no matter how good the online games were, the payment rate was only about 30%.

The whoring party is still the main theme of an online game.

Getting them to recharge their money is even more difficult than going to the sky to reach the moon.

Many online players like to call themselves Leopard Head Lin Chong.

Ling Tianhang searched carefully in the game, but didn't see any particularly stimulating words.

The most expensive character in the mall is only about 200 yuan.

That is to say, if a rich player wears this game, he will own all the characters, unlock all the mysterious songs, and change all the skins.

It will not exceed 2000 yuan.

"This is really hell, why does this reach a per capita consumption of 6.77 yuan?"

Perplexed, Ling Tianhang chose to quit the game in desperation.

The moment he clicked to exit!

Immediately, an eye-catching pop-up screen appeared in front of the screen.

[The minimum recharge for the first time is 6 yuan!You can give the character [Meow Meimei] as a gift!Passive: Full-level attribute resurrection, miss offset -12, HP defense +45%! 】

A cute cat girl in a pink cartoon costume appeared on the screen, shouting [Liu Yuanshou, take me home~]

The lovely dubbing and delicate painting style made Ling Tianhang's heart stop for a moment.

Pupil Earthquake!

It's not that he has any strange ideas about this cat girl.

But when the concept of the Six Heads of State was launched, it caused a thousand times critical blow to his heart!

Like a thunderbolt!
six dollars? ?

Buy a game character? ? ?
Are you crazy?Not making money anymore? ?

In the online game industry, there has never been a fixed value for low consumption.

But no matter how low the sale of game items is, it will generally remain in the range of tens of dollars.

Because of platform commissions, taxes, and various costs such as publicity, operations, servers, etc., if they are layered down.

The price of a value-added service is too low, and there is no way to pay back the cost.

Online games are not for charity. After the boss allocates funds, the entire project team starts to operate like a machine.

The director is under the pressure of Kpi (performance index assessment), the operation is under the pressure of sales, and the planning is also under various pressures such as creativity and planning.

Opening and shutting is revenue revenue, or fucking revenue.

Six dollars can earn a fart?
"Swish..." At this moment, there was another commotion in his daughter's room.

Ling Tianhang immediately stopped his thoughts.

Could it be that my movement was too loud just now to wake up my daughter?

She still has to go to school today, and if she doesn't sleep well, it won't be good for her body.

Ling Tianhang gently pushed open the door of his daughter's room.

All I could see was the pitch-black bedroom.

The daughter's quilt was bulged into a yurt.

Only a small breathing hole was left, and light could be faintly seen emitting from it.

Ling Tianhang threw off the quilt.

Just in time, I saw my daughter kneeling on the bed curled up, still holding the phone in her hand.

The father and daughter looked at each other.

Ling Tianhang saw the display on his daughter's mobile phone.

[You have recharged six yuan!Meow Meimei has been unlocked, go and try it~]

The atmosphere in the room suddenly became quiet.

"Dad... I... I woke up early today, I'm not sleepy... Hehe..." The daughter laughed softly.

"Is this game fun?" Ling Tianhang said with a straight face.

"Ah... no, it's not fun... I'll just play around..." the daughter stammered.

"It's not fun, you still charge money?"

"..."

Faced with his daughter's speechlessness, Ling Tianhang felt inexplicably sad in his heart.

My daughter has grown up... her elbows are turning outwards...

It's me who is not worthy of the death of the moon.

Originally, my daughter was still a little embarrassed.

Waking up early to play games was caught by her father on the spot. Her father was always strict, which made her somewhat flustered.

However, Ling Tianhang spoke up.

"This game is quite fun. I played it just now. It's okay to play it once in a while, but it must not delay your studies and sleep."

The daughter stared in disbelief.

It was rare to see a smile in Ling Tianhang's eyes, and the smile gradually bloomed on the corner of her mouth, and finally nodded vigorously.

"Dad is the best!!"

Ling Tianhang exited his daughter's room, then looked down at the seven wolves on his waist.

This is just a girl, but any son will have his ass sucked.

Having said that, Ling Tianhang's expression at the moment is complicated, and his heart cannot be calm for a long time.

On weekdays, he is very strict with his daughter, and he tries to give her the best materially, and he can buy her anything she wants as long as it is within a reasonable range.

But the pocket money is relatively deadly deducted, and I am worried that she will spend money indiscriminately.

Therefore, the daughter is actually very stingy when it comes to spending money, and she is reluctant to save some pocket money, and she can prostitute herself for free if she can.

Playing the games I developed, I have never spent a penny in them.

But he was broken by this rhythm master.

Although six yuan is not much, if there is no first charge activity.

Isn't it impossible to get 6 yuan from the prostitute party?

"This guy..." Ling Tianhang stared blankly at the ranking on the screen.

Although it was only on the shelves for just over six hours.

But he knew in his heart that he no longer needed to look at the rankings.

The Rhythm Master has completely exploded the Lost Moon.

It's not just about game creativity.

It's just the operating system.

Why sign in continuously for seven days, and refresh daily at six o'clock.

When quitting the game, there will be an eye-catching six-headed charge.

Every one of them was enough to make Ling Tianhang fall to the ground.

The Jews had to kneel down and study after seeing his tricks.

"I'm so stupid, really." Ling Tianhang sat on the chair feeling powerless, looked out the window at the pale sky, and let out a long sigh.

"I only knew that he started as a stand-alone game player, but I didn't know that he was better at cheating krypton than us online game players..."

"This guy is so strong that he doesn't look like someone from this world..."

(End of this chapter)