This is the ninth art

Chapter 79 Suicide Marketing of Hearthstone!Bro, my brothers, I have become Junyue's big B!

Chen Pingjie is in a good mood these days.

When the Hearthstone game was announced for the first time, he arranged for his subordinates to carry out a wave of smear campaigns in secret.

The effect is naturally very good.

On the one hand, it has suppressed the intensity of Hearthstone's publicity.

On the other hand, it promoted its own "Heroes in Troubled Times" in disguise.

The revenue in the past few days has hit a new high in the near future.

If you want to spread rumors on the Internet these days, you almost have to have money to hire sailors.

The power that Chen Pingjie will use is definitely not the hardcore fans of Junyue Company, nor is it high-end players in the game circle.

The more passers-by who don't know much about the game industry, the quicker he is to borrow a knife to kill people.

Since the birth of human beings, there has been a psychology of sympathizing with the weak.

The party being plagiarized is obviously weak and arouses sympathy.

It doesn't matter whether you have heard of the two games "Heroes of the World" and "Hearthstone", what type of game they are, and whether they are even released.

These are all unimportant.

Who doesn't know that my "Heroes in a Troubled Times" is the only one in China?
As long as card games are mentioned, the first thing players think of is it.

Your "Hearthstone" is also a card type? !

Plagiarism is real! !

I have fought so many lawsuits before, but in the end all of them were judged as plagiarism by the other party, and the hero in troubled times successfully defended his rights.

He has never lost a lawsuit and even went out of the circle, and was dubbed "Jiangnan Pizza Hut" by netizens

As long as the label of "Hearthstone" plagiarism can be preconceived, netizens who don't know the truth will inevitably attack it.

In the end, the heat is gone, so what if the truth is restored?

A few years ago, the well-known CCTV host was also smeared by man-made rumors and became notorious overnight.

It took several years to finally clear the accusation.

But at this time, who really cares?

The so-called spreading rumors is one mouthful, but dispelling rumors is a waste of time.

I spent 1000 million to buy a navy online, but it was less than 1/10 of the company's game revenue in a quarter, and I could get some blood from it by the way.

But how much does he need to spend if Mr. Chu wants to refute the rumors to the public?
The despicable means are a bit despicable.

But how can doing business, a businessman's business, be considered despicable?
Make money, it's not shabby!
My Tianyun is going to stand up and make money today!
"It can only be said that Junyue Company has not figured out the situation and who is the opponent it is about to face, so it dared to get involved in the card game market rashly."

"Want to snatch the fat from the mouth of a hero in troubled times? You picked the wrong target."

"Even if the collectible card game you introduced is really novel, I'm sorry, it will be mine soon!"

Chen Pingjie shook his head and laughed, making a lot of calculations in his heart.

He had a vague feeling that there must be something hidden in Hearthstone.

At least in terms of gameplay, it is quite different from his own heroes in troubled times.

As soon as it goes on sale at that time, it will have to be busy with washing and promoting.

I took advantage of this time to implant the gameplay of his game into "Heroes of Troubled Times", saying that it is a new mode of troubled times.

What can he do?

Go to court?
Don't even inquire about the name of my Jiangnan Pizza Hut!
Thinking of this, Chen Pingjie felt at ease.

To make yourself more comfortable.

He turned on the computer.

I took a look at the recent background sales data of "Heroes in a Troubled Times".

hiss! !

Increase performance by 20%!

So cool!

Look at the public opinion offensive on the Internet.

hiss! !

Cool...huh?

Chen Pingjie saw a hot post marked red in the post bar of Heroes in Troubled Times, which was posted just today.

"On the Seven Deadly Sins of Hearthstone Game Plagiarizing Heroes in Troubled Times"

There are hundreds of replies below.

I clicked in and took a look, and found that the post was almost nitpicking, starting from all directions, and looking at the thimble.

The approximate content is.

[-]. Heroes of Troubled Times has a square-shaped card appearance. Judging from the CG released by Hearthstone, it is the same. Obviously, I have no inspiration for design ideas. I think the appearance of the Troubled Times card is good, so I stole it and used it.

[-]. Heroes of Troubled Times has a large number of hero characters, and Hearthstone CG also has a large number of characters. The gameplay is obviously plagiarized from Troubled Times.

[-]. Combat system. Heroes in Troubled Times have initial blood bars. Players need to play different cards to protect the blood of their own heroes. The same is true for the last few frames of Hearthstone’s CG. The combat system is obviously copied. !

……

This post was created out of nothing, squeezing out the Seven Deadly Sins of Hearthstone plagiarism in troubled times.

Even Chen Pingjie, the general manager of Troubled Times, couldn't help but sigh.

Come, come, come, I'll give you the position, you are more suitable than me to be the person in charge of the game in troubled times.

I have to say that this year's navy is getting more and more dedicated!

Even the person in charge of this troubled world couldn't help but shake his head when he saw it. It was too dark and completely unfounded.

But netizens eat this set!

Especially players who have never played card games, how do they know so many things?

Replies have been rushed to hundreds.

all 'fuck!Such a shameless game!The day of release is the day of death! ', 'I, a passer-by who has never played a game, has heard of troubled times, so what is Hearthstone? ','Junyue Company has run out of talents, and started copying when they couldn't find inspiration, which is disgusting! '

Ok!Look Manli!
Chen Pingjie is about to click the fork in the upper right corner, and then go to other platforms to browse.

Suddenly found that the host ID of this post is a bit wrong.

This ID is called 'Hearthstone is really fun'

The ID looks like an enemy army.

The content that can be posted is completely towards yourself.

"I understand." After a little thought, Chen Pingjie's eyes lit up.

"Reverse output!"

"Pretending to be an ID that praises Hearthstone, but the text of the post is full of Hearthstone."

"This will give others a false impression. He played the beta version of Hearthstone, but was blinded. Only now did he find out that it was plagiarized from Chaos Times. Therefore, he posted angrily!"

"Tsk tsk tsk, it's really amazing!"

This post is strong in creating a realistic atmosphere.

Don't you see that on the various small websites of Seqin, the hits of the "Absolutely Real" series are usually the most popular?

With this navy, what can the world ask for?
Chen Pingjie closed the post bar, and went to Mopu, Zhihu, Douhuapetal, Haijiao and other major media platforms to browse.

To his surprise, he saw this post.

And without exception, they are all popular and highlighted posts, all of which are new today.

The hundreds of replies to the posts below also expressed their support for the poster, and they will kill the plagiarism dog.

The IDs are all from this 'Hearthstone is really fun' netizen.

Chen Pingjie thought about it carefully.

It is said that Hearthstone plagiarism is everywhere on the Internet.

But only this post gives detailed examples of plagiarism, no wonder it is so popular.

If there is evidence, the strength of the hammer is great!
Although the content is ridiculous, but the effect is good and it's over.

"Add more money! You must add more money!" Chen Pingjie was amazed in his heart.

He was even thinking about whether to recruit this buddy to his company's public relations department.

Just then, the phone on the desk in the office rang.

Pick up, answer.

The subordinate's voice came from the other end.

"Mr. Chen, the task has been completed. All the 1000 million public relations fees have been distributed. Do we need to increase our efforts?"

"I don't need it for the time being. The current result is very...wait a minute." Chen Pingjie was obviously taken aback, and then asked carefully: "When will the fee for hiring the navy be spent?"

"Two days ago, on Friday. But considering Saturday and Sunday, I didn't disturb Mr. Chen's rest for the time being." The subordinate answered truthfully.

Finished on Friday?And today is Monday!

Chen Pingjie suddenly opened the webpage.

I also found out the release time of those posts.

Posted this morning!

Isn't this person a sailor hired by the company? !
As if thinking of something, Chen Pingjie's eyes widened and he slapped the table angrily.

Snapped! !

Table HP-1
"Damn it! I got tricked!!"

"Junyue is playing suicide marketing???"

There are tens of thousands of online routines, half of which are marketing routines.

With the development of Internet technology for so many years, various marketing routines have also emerged.

Among them, there is one of the most extreme marketing techniques.

suicide marketing.

As the name suggests, this kind of marketing routine will first suppress and then promote, and first degrade the product to a certain extent through various means, so that a large number of passers-by will turn into black fans.

Getting someone to like you may take a lot of hard work.

But it's so easy to make a guy hate you.

Then accumulate a lot of money and turn the former black fans into product buyers.

The advantage of this routine is that everyone has no expectations for your product.

It is already the bottom of the valley, and no matter how you go, you are going up.

So when users come into contact with your product, they find that it is not as bad as imagined.

On the contrary, it will form a strong contrast with the previous contempt mentality, and turn black into fans.

This kind of trick is used the most in the entertainment industry.

That is the typical 'black red is also red'

When I thought about my company's concern about the explosion of Hearthstone, it deliberately spent tens of millions on negative publicity.

Unexpectedly, Junyue Company was playing 'suicide marketing' from the very beginning, just in need of this kind of negative publicity.

The 1000 million is equivalent to being given to Junyue Company for nothing...

The clown is me?
"Mr. Chen! Damn, why did Junyue Company release Hearthstone in advance? I just got the news that Hearthstone is scheduled to start the first round of internal testing at [-] noon today! It will be a few minutes later!" The voice on the other end of the phone The subordinate exclaimed again.

It made Chen Pingjie's eyes go dark, and the blood in his heart surged, and he almost passed out.

As soon as the naval army on my side ended, the other side decisively started the internal test.

God damn Jun Yue! !You do all kinds of bad things! !Does your company have no money for publicity?
Just catch our Tian Yun and squeeze the wool to death, right? !

"Huh..." After drinking a glass of water, Chen Pingjie calmed down and let out a deep breath.

After stabilizing his mind, he suddenly smiled.

The battle is not over yet, rather it has just begun.

"Calm down and think about it carefully, there is actually no need to panic."

"This Mr. Chu is still too young. The little tricks in the entertainment industry may not be applicable to the whole industry."

"What's more, the upper limit of our "Heroes of Troubled Times" is here. Unless your Hearthstone's playability exceeds the background accumulated in Troubled Times for so long, players who should be hacked will continue to hack."

The reason why the reputation of the game he made before, Mr. Chu, is because there is no comparison of the same type, and he himself is the originator.

This time there is a frame of reference, which is very different.

No matter in terms of background, user base, perfect payment system, plus a dominant market.

Nothing in the troubled times can be shaken by Hearthstone.

At least, not in the short term.

If it can't surpass the troubled times in a short period of time, then its reputation will be irreversible for a while.

"The suicide operation is very good, don't play it again next time." Chen Pingjie snorted, and clicked on the GGame platform.

Sure enough, under the recommendation on the home page, I found the card game that was the first to be promoted today - "Hearthstone"!
click to download.

There is a barrier to entry for the closed beta account, and not all players can squeeze in to play.

However, as a fellow gamer, Chen Pingjie found it relatively easy to get an internal beta account for a company's new game.

Not long after, he copied the account password sent by his subordinates.

Click Login.

"Let me see the gap between your hearthstone and the troubled world!" He sneered.

……

Fang Yu is a UP owner of the Douyin platform.

Engaged in video creation in the vertical field of games, so far has an account with nearly 200 million followers.

Every time a video is uploaded, it can get more than 20+ likes. In the niche field of games, it can be regarded as one of the top UP hosts.

Of course, most of his 200 million fans are not gamers, but for the general public.

This starts again with the types of videos he makes.

Fang Yu is not a serious game player or strategy maker.

His main content is Tucao games.

Which game is the worst, he only makes complaints about that game.

After going back and forth, I didn't expect that the netizens on Douyin looked very happy, and he also went further and further on this road.

At present, among all his video views, the number one is nearly 600 million views—[Why is "Magic" the lower limit of domestic games? 】

But Fang Yu also has a trouble recently.

There are fewer and fewer bad games in recent times.

In particular, Chu Jun, the chief game designer of Junyue Studio, launched four game types in a row in just three months.

Fighting, tower defense, puzzle, and audio games.

It directly detonated the majestic development of the game market.

On the contrary, Fang Yu, an UP master who relies on spitting out garbage games, has an extremely compressed living space.

Some games don't look very good, but they're not that bad, and I can't find much criticism.

His video has not been updated for several days due to lack of material.

In a place like Douyin, the followers are increasing rapidly, but the followers are losing at a fairly unambiguous rate.

In the face of peers who are extremely well-rolled, everyone changes at least once a day, or even two or three times a day.

Fang Yu's mood is complicated.

But what made him a little relieved today was that there were new materials!

Hearthstone Open Beta!

A while ago, there was a lot of plagiarism in the game circle, and today the closed beta officially started without warning.

Fang Yu has never played card games, and only heard of "Heroes of Troubled Times" before. From the current public opinion, the game Hearthstone is highly similar to Heroes of Troubled Times.

You can also criticize this plagiarism by the way!

Unfortunately, there was a power outage at home.

Take a USB flash drive with editing software and put it on your backpack.

Fang Yu went out on a shared bicycle and stopped at the entrance of the Extreme Speed ​​Internet Cafe a street away.

"Xiao Fang, is there a power outage at home again?" The owner of the Internet cafe is a middle-aged uncle in his early forties, with a bald head, and greeted Fang Yu with a smile after seeing him.

"Oh, don't mention it. In our old community, the power supply is very unstable. It stops every now and then. It's almost annoying." Fang Yu complained helplessly, and took out his ID card: "Boss, get on the plane. Is there hot water?" ?”

"There are."

"Okay, let's have another bucket of spicy beef noodles."

While waiting for the credit card to be swiped, Fang Yu glanced around the Internet cafe.

As dead as ever.

Dozens of machines are all turned off, and only a few people go online.

In order to save electricity, even the lights in the dark Internet cafes are not willing to turn on.

Although it is due to the small number of people on Monday.

But even if it is a holiday on Saturday and Sunday, Internet cafes are not much better.

"Internet cafes feel more difficult than our self-media business." Fang Yu sighed.

"The store will be sold at the end of the month."

"What?" Fang Yu was stunned: "Then you can't even get back the capital?"

"There must be a way for the car to reach the mountain." The boss smiled indifferently, and slapped the ID card back on the table: "Here, sit wherever you want."

"Don't forget my instant noodles."

"Don't worry you."

Fang Yu came to the No. 23 machine with a familiar road, and the keyboard and mouse of this machine are the most effective.

Skillfully input the ID number and get on the machine.

Insert the U disk, and drag the video recording software and editor out of the disk.

At the same time, the application collection interface is opened.

After squinting for a long time, Fang Yu didn't see the Hearthstone icon.

"Here comes the noodles." The boss walked over holding the noodles.

"Bro, doesn't your Internet cafe have Hearthstone installed?"

"What stone? What is the legend of donkey stone?"

"It's just the plagiarized game that made a lot of noise a while ago." Fang Yu replied, while opening the official website of GGame, found the Hearthstone page and clicked to download.

"Oh, that one, I remembered it when you said that." The boss touched his oily forehead with a smile: "It seems to be some kind of rubbish game, I didn't install it in the computer, and there should be no one playing it. It is estimated that I have to hire someone to install a game, and I don’t understand it myself, so I didn’t bother.”

"Well, then I'll make the next one myself." Fang Yu nodded, thinking that it was a little troublesome.

Internet cafes have reset wizards, no matter what is downloaded on an individual computer, it will be restored after shutting down and restarting.

He usually divides the column of making complaints about bad work into two parts, and he may not finish it all at once.

If you come next time, you will have to install Hearthstone again.It would be much more convenient if Hearthstone was included in the startup program of the Internet cafe.

The trouble is a bit troublesome, but it needs to be just right.

Fang Yu took the instant noodles, waiting for the Internet cafe's optical fiber to download quickly, while secretly thinking about the title of the video in his heart.

"The Most Outrageous Plagiarism of the Year!It was designed by him! "

"Lawyer Letter Warning!Junyue has offended a company that should not be offended in the industry! "

Where is the bottom line of the game industry?Elaborate on the seven deadly sins of 'Hearthstone'! "

What title should I choose?
　Brother fell asleep yesterday...

　　Today is really waiting for more!
　　there will be more
　　
　
(End of this chapter)