America's Road to Fame

Chapter 114 Rick's E-commerce Plan

"This is why you said you wanted me to be your ally?" William Chen had already realized something.

"Yes, it is very difficult to complete the reform through Wal-Mart itself. After all, Wal-Mart is too big a ship. So I hope to make a layout in e-commerce in advance through myself, so that even if Wal-Mart has to change in the end , and at least have more choices.”

Rick Walton pressed the cigarette into the ashtray and said to William Chen:
"And you, William, are the most suitable ally I have found right now."

"Because I'm still weak, isn't it?" William Chen said with a smile.

"The most important thing is that I am optimistic about your potential. Of course, your assets are now comparable to mine. I mean the assets that I can use. This is also a very important reason, so that we can trust each other. Deny that."

Rick nodded and said, "If Wal-Mart Group wants to cooperate with you, or even say it's an alliance, then if I were you, I wouldn't believe it too much."

"So your purpose is e-commerce?"

"Yes, you own Twitter, and HOLA is developing very well, which will help promote e-commerce, so our alliance will be beneficial to each other."

"E-commerce, Amazon is not easy to deal with. And for me, where is the benefit?"

"I can let you buy shares, or even hold more shares, but the premise is that you need to hand over the actual control of the company to me. We can have a private agreement. If the company is merged into Wal-Mart in the future, I will not harm Your interests, but the control of the company must be handed over to me, and it is stipulated in the confidentiality agreement."

It seems that Rick had already thought up the plan for the cooperation between the two, and chose to disclose it to William Chen at this time.

"I can understand that you need control of the company, but you let me be the superficial major shareholder, I'm afraid it's for the Wal-Mart Group to see, and when the other party buys, you can push me out as the leader of the negotiation people."

After thinking about it for a while, William Chen understood Rick's plan.After all, he still has to find another way to get the right to speak in Wal-Mart, at least part of the right to speak.

In this regard, Rick did not refute.He just said: "The whole plan can actually have many benefits for you. The only thing that is uncertain now is the development prospects of this company, but it is worth a try, isn't it?"

Hearing Rick Walton's words, William Chen thought.In fact, he is not uninterested in e-commerce, just like he has taken a fancy to Yahoo's Ali shares before.

It's just that in the United States, what needs to be faced is the behemoth Amazon.Yes, the current Amazon is a behemoth to him. At this time, Amazon’s market value is more than 300 billion US dollars, but this is just the beginning. If it develops smoothly, it will exceed one trillion in the future.

Therefore, Amazon was initially one of the stocks that William Chen planned to allocate, but if it is to challenge it in e-commerce, the pressure will be very high.Because Amazon’s model, similar to JD.com in Huaguo, is a heavy asset allocation. It has warehouses all over the United States and has its own logistics and distribution. If it is done like this, it will require too much investment.

The situation in the United States and China is different. If you choose Ali's model, you won't be able to play at all, so this is where William Chen has doubts.But now that Rick Walton, who has a Wal-Mart background, is involved, it's worth a try.

Big deal, just like Jet.com in the previous life, burn money to build up the traffic, and then sell it at a high price to Wal-Mart Group, anyway, it is unlikely to lose money.

However, if he wants to do it, William Chen definitely hopes to do his best, so that in the end, he doesn't have to sell all the shares in his hand, or at least he can maintain a certain degree of influence in the e-commerce field. Influence, this is still very important for his layout in the mobile Internet field.

"How do you want to do this e-commerce project? Copy Amazon's model?" William Chen wanted to hear Rick's ideas first.

"If you copy it, as a latecomer, it is difficult for us to catch up with Amazon. Therefore, we need a more innovative model, but I haven't figured it out yet, I just have some scattered ideas."

"A novel and effective model is not so easy to come up with."

There is one thing William Chen didn't tell Rick Walton, that is, in the next year or two, it may be difficult to get the support of Wal-Mart Group, at least not too much support.

The reason is that the subprime mortgage crisis is about to break out. Once the economic crisis occurs and people's income drops, many people will have to downgrade their consumption and start to plan carefully.

The Wal-Mart Group has developed with a low-price strategy, so at that time, Wal-Mart’s stores will become the choice of more people. It is foreseeable that at least in the next two years, Wal-Mart Group’s sales will be extremely high. big growth.

The result of this is that even though Wal-Mart Group originally turned its attention to the e-commerce field due to the development of Amazon, but due to the impact of the economic crisis, their sales have increased, so naturally, they will also be encouraged. The low-price strategy of physical entities has enhanced confidence, and the line of sight will be temporarily withdrawn from e-commerce.

"Rick, I very much agree with one of your points of view. That is, with Wal-Mart itself, it will never be able to beat Amazon in terms of e-commerce, or even reach the level of being able to stand shoulder to shoulder."

William Chen thought for a while and said to Rick Walton: "Because genetically speaking, Amazon was born for e-commerce. Wal-Mart itself does not have the genes of the Internet. If it turns to e-commerce, it first needs to face Yes, it is the balance of interests between physical stores and online e-commerce. This will be a very difficult decision for Wal-Mart, which already has such a large physical store. Do you think the current management of Wal-Mart Group can have Are you so determined to make a radical change?"

Hearing William Chen's words, Rick was silent for a moment, sighed and said: "It's hard, I can say with certainty that they won't really make such a decision unless it is absolutely necessary. Because they regard tradition as a It’s too heavy, and now, the entire Wal-Mart Group is still living in the shadow of my grandfather.”

"But when it's a last resort, Amazon already has a crushing advantage over Wal-Mart in the e-commerce field." William Chen explained what Rick was most worried about.

"Yes, so I can only make arrangements for the family in terms of e-commerce now, but this is just an attempt after all. Who knows if it will really succeed outside of Amazon."

"But anyway, it's worth a try."

Rick Walton's eyes lit up when he heard this, he looked at William Chen and said, "William, have you agreed to cooperate?"

Chen William shrugged and said with a smile: "Why not, didn't you say that, at least it is beneficial to me."

"I hope we can succeed." Rick finally smiled, and he stretched out his hand to William Chen.

Looking at his outstretched hand, at this moment, William Chen suddenly thought of the [Rogue Ring] produced in South Korea in the Future Bank...

Well, let's leave it to those who need it more.

Thinking of this, William Chen also reached out his hand, and the two shook hands. Fortunately, there was no feeling of electric shock.

In this way, Rick Walton left satisfied, and he was going to continue to investigate the e-commerce market in the United States, looking for a novel model that could open up a new path.At Chen William's suggestion, he even planned to go to Huaguo to investigate the e-commerce there. Perhaps such a comparison can open up new ideas.

"Mr. William, these are the roses you ordered." Annie found William Chen, and gave Chen William the bouquet of flowers he asked the other party to help.

"Thank you, Anne."

"Very beautiful flowers." After getting the flowers, he smelled the fragrance of the flowers, looked at William Chen with a smile and said, "Is the busy William free today?"

"Although I've been a little busy recently, I miss you all the time. You are so charming today." William Chen stepped forward to hug her in the office, and kissed her deeply first.

"So you miss me all the time, including when you went to the club with Hollywood female stars that night?"

(End of this chapter)