America's Road to Fame

Chapter 136 Discussion on E-Commerce

"William, why did you come back, we almost missed the most eye-catching moment of the year."

William Chen saw Roger again, and Rick Walton, who had just returned to New York, listened to Roger's complaint and said angrily:

"Why, Roger, do you want to tell me it's over?"

"That matter is more troublesome. I'm still recruiting people. But William, don't you care about Victoria's Secret? It's November now, and at this time of year, the Victoria's Secret show is about to begin."

"Yo, what did I hear, Roger, can't Kardashian satisfy you? I care so much about Victoria's Secret now."

"F**k, William, you don't care about the news, I've broken up with Kardashian."

"Split? Oh, what a pity, have you been dumped again?"

"Of course not, S***t! I brought it up. I'm fucking fed up with being chased by reporters every day asking questions about this and that. Speaking of which, I quite admire you, William. After all, you can still Get used to this kind of life."

William Chen shrugged and said with a smile: "It's a pity that I don't have this kind of trouble. After all, I have bodyguards and I won't give them a chance to get close. By the way, speaking of this, when will the bodyguards I want come and report for duty?" ?”

"You have to know that it's not so easy to find really reliable people. Your current bodyguards are all carefully selected by me. You need a chance, William, believe me, I'm helping you find them, and soon OK."

"We need to hurry up with the program. Time is running out. We'd better start recording in the spring. Before that, we need to set up the process and make constant adjustments. We also need to select contestants. We need to select some capable people. We can't The first season was too stretched."

William Chen reminded Roger.

"Okay, I get it, and the results will probably be available soon. But William, what do you think of my participation?" Roger said with an eager expression.

"You?" William Chen looked at him and said, "Don't think that you can do it, Roger, and if you participate, you must first leave the role of the organizer, otherwise you will be questioned about the shady scene."

"Forget it, I'd better be a good person, after all, I am a good person."

Regarding his boasting, William Chen has habitually ignored it. He turned to look at Rick and asked:

"Well, Rick, what's the result of your investigation?"

"Now I have some ideas. I hope to make an APP that can be used for shopping mainly on the mobile phone, but you know, the display on the mobile phone will be slightly inferior to that of the computer screen. There are so many users that it may not be easy to find, and the initial investment is also very large, requiring warehousing, logistics, and distribution. I am in China, and I saw that their logistics is very cheap, and you know, this is impossible in the United States, so We are destined to be difficult to win on price."

"I think we need to abandon the traditional PC-side Internet thinking, Rick, the mobile phone must have its own characteristics, and we must be good at using these characteristics."

Hearing William Chen's suggestion, Rick thought about it, and asked, "Like your HOLA?"

"Yes, why is HOLA developing so rapidly now? The number of registered users has exceeded 500 million, and the explosive growth is still continuing. After one month, the number of users will exceed 2000 million. This speed exceeds that of all social software. User growth rate, then analyze, how is it achieved?"

William Chen analyzed for Rick: "First of all, we register directly with the mobile phone number. Users don't even need to set up a password. They only need the mobile phone number and the verification code to log in to the APP conveniently. This fast registration method is a traditional one. PC-side software is incomparable. According to surveys, more than 60% of website visitor users are lost during the registration step. Because traditional software and website registration require too much information to be filled in, many users weigh it and end up with I gave up registration, but HOLA is very simple, just fill in your mobile phone number and verification code, and you will become our user.”

"And the most important thing is that we can use the address book function of the user's mobile phone - there are all their acquaintances, so through the address book, they can easily invite and add their own friends. This is also the biggest reason for HOLA's explosive growth. main reason."

"Finally, in the latest version, we added the function of sending pictures to friends. After this function was launched, our users surpassed 500 million in just one week. They took photos and sent them to friends. This is the current number of users. The favorite function, they can share their life conveniently anytime and anywhere.”

Rick was also surprised by the rapid development of HOLA before. Now after hearing William Chen's analysis, he immediately grasped the key point: "So now Amazon is still a PC-side e-commerce, and we need to have our own e-commerce to develop mobile-side e-commerce. Features, using the functions of mobile phones?"

"Yes, Rick, how do we need to do it? Then first imagine, if you are a user, what kind of online shopping experience do you want?"

William Chen took out his mobile phone and demonstrated to him:

"For example, I thought that a friend would come over for dinner and I might need a bottle of wine, so I took out my phone and shouted to Siri, I want to buy a bottle of wine for the evening."

"Siri immediately extracts keywords for the user, opens our shopping APP, and searches. In this sentence, there are two key words, one is wine, and the other is the time to use it at night, so our APP is based on the user's location. He used wine as a keyword to search among the partners within 5 kilometers of him, and presented the results in front of him."

"After he has chosen the wine, we can provide him with two options, pick it up at the store or deliver it within a limited time. If he chooses to pick it up, then we will give him the location of the nearby partner, and after the selection, we will also provide him with He displays the navigation map; after he places the order, the corresponding partner will receive the order at the same time, pack it for him, and wait for him to pick it up."

"If he chooses to deliver within a limited time, then the delivery staff closest to him will receive the delivery information, and they can choose to grab the order to get the delivery order."

"So, before dinner, he got the wine he needed, and happily shared the process with his friends. What do you think, Rick?"

Rick heard the process described by Chen William, and couldn't help but said excitedly: "William, you are a genius, no one can do this now, if it is me, can have this kind of shopping experience, then I must Will become a loyal user!"

"This process is wonderful, isn't it, Rick. Now we can see what we need to do in order to achieve this. First, we need to design our APP according to these processes. We also need map services. And navigation, which can be done through the acquisition of related companies, and requires talent in logistics, which, believe me, Rick, you can find at Wal-Mart."

"That's all right, William."

"I think that in the early stage, we only need to conduct business on a small scale. One is to be able to debug the reliability of the operation of our entire system, and the other is that the pressure on our warehousing and logistics will not be too great, so that we can have time to gradually establish .”

"And price must be an important aspect, Rick."

William Chen knows that e-commerce in the United States is different from that in China. In Huaguo, if you talk about e-commerce, including Taobao and JD.com, your first impression must be that it is cheaper than physical stores.

In the United States, such as Amazon, it is true that some products will be cheaper, and many products will not only not be cheaper than physical stores, but will also be much more expensive.In the eyes of many Americans, online shopping provides a more convenient experience, saving them from driving to the supermarket to shop, and they can get free delivery when they buy a certain price, so a slightly higher price is normal.

This is also the reason why although the development of e-commerce has had some impact on the physical business in the United States, the impact is not as great as that in China.

However, Chen Weilian understands that the subprime mortgage crisis is about to break out, and the income of the people will drop. Before when the income was high, they would not be too sensitive to prices, but at this time, price comparison will have a greater weight in their choices, so I want to To have a good development in the early stage, the price is definitely what they need to pursue.

(End of this chapter)