America's Road to Fame

Chapter 183 HOLA Japan
"Are you hungry? It's not too cold yet, let's eat."

After William Chen returned to the hotel room, Fan Bingbing had already gotten up and tidied up.

After she saw William Chen coming in, she came over and gave him a hug, tied the breakfast in his hand and said:

"It looks like it's quite cold outside today, you're so cold."

After William Chen took off his coat and washed his hands, he walked to the dining table and saw that Fan Bingbing had already arranged the breakfast. She took a plastic spoon and carefully scooped up a wonton. After blowing a couple of mouthfuls, she tested the temperature. , handed it to William Chen's mouth, and said softly:

"Taste first to see if it tastes good."

Chen Weilian bit the wonton into his mouth, and after tasting it, he gave a thumbs up and repeatedly praised the deliciousness.

Seeing William Chen's appearance, Fan Bingbing smiled very satisfied and tasted it too.

Sometimes things are so wonderful, when a person's mood is too turbulent, this warm moment can be remembered in his heart.

"Bing Bing."

"Ok?"

"you are pretty."

Fan Bingbing looked at Chen William with some doubts at first, and when he heard his words, a sweet smile appeared on his face, his eyes were like crescent moons.

In the next few days, William Chen and Fan Bingbing visited several cities in Lu Province, including Dengzhou, the place where she grew up, and Nanquan City, the capital of Lu Province.

But on the one hand, because it's winter now, the climate here is still relatively cold, and because Fan Bingbing's popularity is too high, they restrained themselves a little and didn't go to places with too many people. They kept a low profile.

But the rest will be fine, because William Chen is going to fly to France with her.

The reason why he needs to go to France at this time is mainly because Goldman Sachs is helping him acquire the shares of Hermès, and now they are aware of it, so William Chen needs to come forward to communicate with the Hermès family.

Before going to France, Chen William first came to Tokyo, Japan again.

At this time, his cooperation with SoftBank Group has been settled.After sending personnel to Silicon Valley and conducting specific discussions with HOLA Technology, this time William Chen came to sign the final cooperation agreement with SoftBank Group.

William Chen met with the HOLA technical staff who came to Tokyo, and together they came to the Softbank Group headquarters in the port area again. Sun Zhengyi warmly received them. Here, William Chen signed a specific agreement on cooperation in Japan with SoftBank Group on behalf of HOLA Technology .

Softbank Group will form a joint venture with HOLA Technology Corporation - HOLA Japan Co., Ltd.Among them, Softbank Group invested 5000 million US dollars, holding 51% of the shares; HOLA Technology Company authorized HOLA Japan to operate and promote APP in Japan, holding 49% of the shares of HOLA Japan.

HOLA Japan will be controlled and operated by SoftBank Group, and HOLA Japan will send some technical personnel to the Silicon Valley HOLA Technology Headquarters as a technical communication between the two parties.

Because of the successful operation of the Yahoo Japan website, every move of the SoftBank Group has attracted much attention. In addition, the HOLA APP has many users in Japan, so their cooperation has reached a great influence in Japan. big.

Moreover, the people in Japan also attach great importance to personal privacy, and it can even be said that they attach more importance to this aspect than Europe and the United States.Therefore, the chat history of HOLA APP is encrypted, which can only be seen by both parties in the chat, and there will be no possibility of leakage, which is also welcomed by the local people.

This is why Sun Zhengyi was so optimistic about the HOLA APP at first, and made great efforts to obtain its management rights in Japan.

Generally speaking, the Japanese market is somewhat special. When the domestic mobile phone brands in China were dominated by Nokia, Samsung, and Motorola, in Japan, the mobile phone brands with the largest number of users were Sharp, NEC and Sendia.

Someone may ask, is it because the Japanese are patriotic?Or do they feel that Nokia, Samsung, and Motorola are not easy to use?
Of course not, the main reason is that the Japanese are rich and afraid of trouble, so the way they buy mobile phones is not to compare prices by themselves, and then go to the mall to buy, but to go directly to the mobile phone operator to buy mobile phones.

Therefore, even if there are mobile phones of foreign brands such as Nokia for sale in the shopping malls, the main habit of the Chinese people is to buy mobile phones through operators, and these operators are inextricably linked with large domestic consortiums. It also controls local mobile phone brands such as Sharp NEC and Panasonic.

Since this is the case, then they will definitely only sell their own brand of mobile phones to the public. Even if Nokia, Samsung, Motorola and other brand mobile phones are easy to use, they will never be able to enter the channels of operators.

After entering the era of smartphones, Apple mobile phones have become very popular in many countries, and for a long time, people in Japan are still using local brand feature phones.

Feature phones in Japan are more developed than any country in the world, they have huge screens, flip phone TVs, Internet services provided by extremely rich operators... This is a closed mobile Internet system in Japan, and it has worked well for many years.

Under the promotion of these operators, Japanese people generally believe that traditional feature phones can already meet the needs of users, and the use of smartphones is too complicated.

If this is still the case, then no matter how good the HOLA APP is, it will never be able to enter the attention of the Japanese public, because they are all using feature phones, and all the software in it is randomly preset, and there are very few Japanese people. The reason for actively downloading software is still too much trouble.

So here we need to introduce the role of Softbank Group in Japan.From the beginning of its establishment, SoftBank Group has existed as an industry disruptor.

As early as 2001, Sun Zhengyi's SoftBank Group entered Japan's long-monopolized broadband market.

At that time, the PC Internet market in Japan was dominated by the old state-owned company NTT, and the Internet access fees for the public were very expensive and the Internet speed was not fast. NTT is an old state-owned enterprise in Japan, and its political and economic status in Japan is unparalleled.

At that time, Sun Zhengyi, at the risk, rushed into the office of the Japanese Ministry of Internal Affairs and Communications with gasoline and lighters, forcing officials to negotiate with him.The government is required to amend the law to prevent NTT, which has monopolized the Japanese fixed-line network market for a long time, from monopolizing the optical fiber business.

In the end, Sun Zhengyi’s adventure paid off. After negotiations, the Japanese government allowed SoftBank Group to enter this market. Therefore, Sun Zhengyi’s SoftBank Group gained a huge market share through a low-price strategy and became an important network operator in Japan.

Then in March 2006, Softbank Group entered the mobile communication market again.

They announced that they will acquire Vodafone's Japanese subsidiary for 1 billion yen (approximately 7500 billion U.S. dollars) and officially enter the mobile communication business.At that time, SoftBank Group did not have so much money, and they had a huge debt of 118.7 trillion yen for this.

Later, through the same low-price strategy, SoftBank Group fought a price war and continuously increased its market share, becoming one of Japan's three major mobile operators alongside NTT DoCoMo and KDDI.

As mentioned earlier, the main way for people in Japan to buy mobile phones is to purchase through the channels of mobile operators.

Therefore, after becoming the main mobile operator in Japan, SoftBank Group has subverted Japan's mobile phone industry-they introduced Apple mobile phones into the Japanese domestic market.

At first, because the Japanese people generally use feature phones, so including other operators in the industry, they are very unfavorable to Softbank’s move, thinking that the Japanese people do not have the habit of using smartphones, so his move will eventually end in failure .

But the final result is surprising. Softbank Group has achieved success again. Apple mobile phones are very popular in Japan. Young people buy them one after another. They are proud of using Apple mobile phones. top brand.

Since then, the introduction of the iPhone has greatly enhanced the attractiveness of SoftBank Group, and a large number of fashionable young people in Japan have poured into SoftBank Group's network.

These people spend a staggering amount of data on iPhones every month, and the monthly data cost of smartphones is more than ten times that of feature phones.SoftBank Group becomes the first Japanese operator whose data revenue exceeds voice revenue.

Through these histories, we can also understand why William Chen chose SoftBank Group as his partner in Japan.

HOLA APP is a chat APP specially designed for smartphones, so in Japan, it still needs to be promoted mainly on iPhones.

And Softbank Group is the largest agent of Apple mobile phones in Japan. Through SoftBank Group, it is completely possible to directly build HOLA APP in Apple mobile phones for promotion. Is there any other way that can compare with the promotion effect of directly building APP in mobile phones? better?

Once Japanese young people are used to using HOLA APP, then according to the characteristics of this kind of chat software, it will be very difficult to post after thinking about it.

(End of this chapter)