America's Road to Fame

Chapter 452 William's Taste

Paris's answer naturally did not satisfy the reporters.

It's just that later, Paris brought the topic back to AT Skin Care Center, and didn't answer any more private topics.

Regarding the experience of dealing with reporters, Paris now is different from when she was young, so she naturally knows how to deal with it.

In this press conference, Paris also announced that the Asian economy has been developing vigorously. Previously, the brands under HC Fashion Company, whether it was Hermes or Paris Hilton, had developed rapidly in Japan, Huaguo and other countries. , AT skin care brand will also start from the Japanese market and promote to the entire Asian region, bringing the world's highest quality natural skin care products to Asian people.

It can be said that the skin care products of the AT brand have become representatives of top skin care products until now, but due to the limitation of production capacity, they have always been sold in limited quantities, which has caused the effect of hunger marketing, even if their products, the price Expensive is still the goal pursued by celebrities and celebrities.

Now, with the continuous expansion of the "Vitality Ball" planting factory and the increase of production lines, the output of AT skin care products has also increased, so it is also necessary to expand the market.

At the beginning, the output of AT skin care products was low, and the impact on the high-end cosmetics market was not obvious. However, as the market for AT skin care products expanded, those products that mainly focused on the high-end market began to bear pressure.

As a result, the financial market responded quickly. The stock prices of Estee Lauder, Lancome and other brands have fallen a lot recently. In the Japanese market, including skii and Shiseido, which is preparing to transform to high-end, are also seen as bearish.

Especially after the Tokyo AT skin care center opened, this time Paris specially brought a new AT skin care product - "W" series of nourishing mask and night cream products.

The so-called "W" series is a skin care series named after William. In the words of Paris at the press conference:

"William has many attractive features. For example, his body always has a faint fragrance. We specially searched for the top perfumers and used the most natural materials to concoct the fragrance closest to William's body, and then paired it with The most sincere AT Miracle Skin Care Essence is our W series of high-end skin care products.”

Under Paris's rather ambiguous introduction, the "W" series was sold out as soon as it was launched, and the production capacity of the product has been scheduled for two months.

Described by some users who have used this product:

"This mask has a pleasant fragrance, light and refreshing. It is said that this is the unique fragrance of William. When I use this mask, I almost feel like I am in William's arms. It was a wonderful experience to be in his care."

"As for the effect of the product, I can say responsibly that it has made my skin firmer and younger visible to the naked eye, and beats all the brands I have used, including La Mer."

If it is only the hot sales of AT skin care products, it is still acceptable for other cosmetic brands. After all, the cosmetics market is huge, and the output of AT skin care products is limited by the "vitality ball", so it cannot occupy too much in the short term. market.

Then the next news made other cosmetics brands, especially the Japanese brands that Paris announced that they would vigorously develop the Asian market, feel like they were sitting on pins and needles.

According to American media, HC Fashion Group, the parent company of AT Skin Care, has proposed a wholly-owned acquisition offer to Estee Lauder. According to the latest stock price, the market value of Estee Lauder Group is 270 billion US dollars. This time, HC Fashion Group’s offer for Estee Lauder is $300 billion.

If the transaction is completed, HC Fashion Group will become one of the largest cosmetics companies in the world.

However, according to the analysis of relevant experts, whether this acquisition can be achieved depends entirely on the wishes of the Lauder family.

The Estee Lauder brand was founded in 1946 by Mrs. Estee Lauder and her husband Joseph Lauder, but for 50 years, the Estee Lauder company was just an ordinary family business.

It was not until 1995, under the planning of Mrs. Estee Lauder's son Leonard Lauder, that Estee Lauder went public, and was able to open the territory of its beauty empire.

However, like many cosmetics companies, Estée Lauder has raised funds through listing, but it is different from many family businesses because of the listing, the equity falls sideways, and is eventually acquired by giants.

At the beginning of the listing, the Estee Lauder Company implemented a dual shareholding structure under the planning of Leonard Lauder. The shares held by the family have higher voting rights. Therefore, the Lauder family did not lose their ownership of the Estee Lauder Group due to the listing. Absolute control, currently still owns 40% of the company's shares and 86% of the voting rights.

Therefore, Leonard Lauder, the spokesperson of the Lauder family at this time, still firmly holds the control of Estee Lauder. If HC Fashion Group wants to acquire Estee Lauder, it must first obtain his consent.

In an interview, Paris said that she will try her best to acquire Estee Lauder. After the acquisition, like Hermès under HX Fashion Group, Estee Lauder will still be operated by the Lauder family and remain relatively independent. HC Fashion Group Will provide more support for Estee Lauder, and will not do too much business.

……

Now that he came to Tokyo, William Chen first went to meet Sun Zhengyi of Softbank Group. This time, he came to Japan not just for the small matter of the opening of the AT skin care center, but also other plans that needed to be carried out.

That being the case, as a local tycoon, Sun Zhengyi has great energy and influence, so it is very necessary to meet and communicate with him before doing so.

After the meeting, the two first chatted about the situation of the joint venture between the two parties. At present, Meta Technology and Softbank Group have two joint venture companies, namely HOLA Japan and Siri Japan. The development of both companies is very smooth. HOLA Japan version, which currently occupies the largest user share in the mobile social field in Japan, leading the next LINE by more than ten percentage points.

As for Siri, there is no competitor in Japan at all. In the field of artificial intelligence, to be honest, there is no competitor in Japan that can challenge Siri.

After saying this, Sun Zhengyi told William Chen that Shiseido, a Japanese cosmetics giant, had contacted him recently, hoping to have a chance to talk to William Chen.

Although the apparent chairman of HC Fashion Group is Paris, anyone with a discerning eye knows that the person who can really influence this company is William Chen.

After seeing the other party's entry into the Asian market for AT skin care products, I was quite afraid.

According to Sun Zhengyi, the other party is willing to let HC Fashion Group become a shareholder in exchange for their support in all aspects.

(End of this chapter)