Chapter 335 How Can It Be Pinched?
The box office of "Night at the Museum 2" is still going on, and the Spring Festival is getting closer, and the promotion of the films released during the Spring Festival is also getting stronger and stronger.

Among them, the animation film "Kung Fu Panda" produced by Thirteen Film and Television Productions is undoubtedly the most eye-catching!
It is not surprising that this film, written and supervised by Zhang Shisan and directed by Yang Jiao, has become the biggest hit in this year's Spring Festival.

After all, "Nezha: The Devil Boy Comes into the World", which the two collaborated on before, created a box office miracle for animated films.

The difference this time is that Zhang Yu is no longer named director.

But who would underestimate this film?

After "Nezha: The Devil Boy Comes into the World" hit the box office, Zhang Yu said more than once that the film was not his directorial work.

He gave Yang Jiao the credit.

It's just that movie fans subconsciously think that the film's success is due to Zhang Shisan.

However, according to the director's domestic box office statistics, the film "Nezha: The Devil Boy Comes into the World" is not included in the works directed by Zhang Yu.

If statistics are included, how can Zhang Yu's domestic box office not exceed tens of billions?

Of course, statistics or not, the Internet is still controversial.

"Nezha: The Devil Boy Comes into the World" is just a small test, and it is also aimed at the domestic market.

And "Kung Fu Panda"?

As can be seen from the title, this film is full of Chinese elements.

After all, the quintessence of Kung Fu, pandas are national treasures.

The combination of the two elements makes it hard not to be associated with Huaguo.

But this film is not only aimed at the domestic film market, but also the international film market.

Not to mention anything else, in terms of investment, this film is also much higher than "Nezha".

Judging from the pictures in the trailer, it is obvious that the picture quality is better, and the action design is also more expensive.

This is an exciting movie.

""Kung Fu Panda" won 20.00% of the [-]th film schedule, ranking the most among the films released during the Spring Festival." Fang Zhengxian said with a smile.

There has never been a shortage of animated films in the Spring Festival file, but it is undoubtedly the first time that it can get the highest film schedule.

However, fans don't seem to be surprised by this.

Among the many films in the Spring Festival, this "Kung Fu Panda" is undoubtedly the most favored by the market.

After "Nezha", although many animated films have been released, the quality is not very good.

Whether it is the plot or the special effects, it is difficult to compare with "Nezha".

Movie fans have been waiting for this kind of movie for a long time.

What's more, even from the perspective of film investment, I am afraid that other films will be difficult to compare with "Kung Fu Panda".

Even "Nezha" can't.

"This is a bit unexpected." Zhang Yu said.

Just some.

Zhang Yu didn't think it was a big surprise either.

After all, apart from Shisan Film and Television, the investors of this film also include Wansheng Film and Television.

The publishing power is very strong.

How many films are scheduled for a film, in addition to market response, distribution power is also very important.

For the same film, the publishers are different, and the initial schedules obtained are different.

After the film exploded or became cold, the increase and decrease of the film schedule are also different.

Of course, although there are many investors in "Kung Fu Panda", Thirteen Film and Television is definitely the largest investor.

The original film did well at the box office, but is this film risk-free?

Obviously not without risk.

Of course, the most important thing to add other investors is not to consider the risk of the film, but other aspects.

No matter what circle you live in, you can't go far by eating alone.

"Many people say that you have raised the ceiling of domestic movies infinitely, making the movies of other companies less watchable." Fang Zhengxian said, "Movies that used to be considered good, now feel the same. Movies that were barely watchable before, It’s become unsightly now.”

"Really?" Zhang Yu said indifferently, "Movie fans have higher requirements for movies. For domestic filmmakers, this may not be a bad thing."

For Chinese-language movies, it may be a good thing.

But for Chinese filmmakers, that may not be the case.

The more demanding fans are, the harder it is to test them.

"If Chinese-language films want to go global, they must improve their quality." Fang Zhengxian said, "If they can't keep up with the pace, they can only be eliminated."

If you still hold the idea of ​​fooling movie fans and enter the film industry to make money, you will probably be hit with a bloody head.

Thirteen Film and Television is undoubtedly at the forefront in China.

Therefore, the box office of the company's films is not bad in foreign countries.

Increase investment and improve the quality of the film, and there is money to be made.

And maybe earn even more.

"Will "Kung Fu Panda" be released overseas?" Zhang Yu asked.

The overseas release of this film is done by Dream Films.

Dream Pictures' global distribution capabilities are still good.

"The release is a bit later than in China." Fang Zhengxian said, "The number of theaters won in North America is not bad."

Zhang Yu nodded.

North America is good enough, so Europe, Asia and other countries and regions are naturally even better.

"Thirteen Film and Television needs a foreign distribution channel of its own."

Zhang Yu was silent for a moment, then spoke.

Fang Zhengxian looked at Zhang Yu and nodded, but didn't say much about it.

Thirteen Film and Television's domestic distribution capabilities are increasing day by day, but overseas, they can only rely on Dream Films.

And what about Dream Films?

Obviously, there are some differences in the treatment of the films of Thirteen Film and Television.

If they participate in investment, they are very active.

But without participating in the investment, even a very promising film seems a bit negative.

Moreover, with the investment in some films, Dream Films used this to put pressure on Shisan Film and Television to increase investment.

Such as "Jurassic Park", and Zhang Yu's new film "Inception".

Zhang Yu was obviously dissatisfied with Dream Films because of this matter.

With the move of Mengzhi Films, Thirteen Film and Television will not have the feeling of being pinched by the throat, but I am afraid that feeling is not very pleasant.

What is Zhang Yu's temper?
How could he swallow his anger?
Who can handle him?
For domestic distribution, Thirteen Film and Television is not willing to be controlled by Wansheng Film and Television, so naturally it will be the same abroad.

However, there is no rush.

You have to eat one bite at a time, and you have to go step by step.

Although it cannot be done in one step, it is still necessary to deploy in advance.

"This year's Golden Dragon Awards should be very interesting." Fang Zheng smiled, changed the subject, and said.

"What's the point?" Zhang Yu shook his head.

He didn't know what Fang Zhengxian meant.

This year's Golden Dragon Award is likely to be the fight before his screenwriting works.

In the eyes of many people, it was Zhang Shisan's one-man show alone.

Are there any other good movies?
Have!
But compared to those films written by Zhang Yu, they are obviously worse.

Of course, the difference refers to the degree of attention and the call for awards.

Whether the film is good or bad depends on how the judges see it.

Fang Zhengxian found it interesting, but Zhang Yu felt the opposite.

Without the films directed by him, the sense of participation is naturally less.

As for the screenwriter?

He is just a porter, so he inevitably lacks a sense of accomplishment.

However, it is not uncommon for people like Fang Zhengxian to find it interesting.

Many people are looking forward to this Golden Dragon Award.

Especially Zhang Shisan's fans.

Even the shortlist for the Golden Dragon Award is very exciting.

However, the shortlist is estimated to go during the Spring Festival.

"This year's Chinese New Year, Mom and the others said they would come to Zhonghai." Zhang Yu looked at Yang Ruoxue and said.

how so?

Yang Ruoxue naturally guessed it.

Obviously, they were afraid that it would be inconvenient for them to bring their children back for the New Year.

This is for their consideration.

"Yeah!" Yang Ruoxue nodded and said, "Will you go back to pick it up then?"

"Look!" Zhang Yu said, "If I can find time, I'll go back and pick it up. If I can't spare time, let Lu Xian and the others go back and pick it up."

"Are you planning to make a guest appearance in "Changjin Lake"?"

Yang Ruoxue nodded, then asked.

"My guest role will probably be played later." Zhang Yu said, "It should be after the Chinese New Year."

Zhang Yu is very busy, so he is going to be a guest star in "Changjin Lake".

Yang Ruoxue did not continue this topic.

She naturally knew that Zhang Yu was very busy.

Busy with the post-production of "Inception", I also visit the crew of "Changjin Lake" from time to time.

Occasionally, I will follow up the post-production of "Jurassic Park".

There are many things in the company.

Zhang Yu doesn't participate in company management?
But how could the company management be without him.

Besides, he is definitely the busiest producer in the company.

Most of the films produced by Shisan Film and Television Investment are screenwriters by Zhang Yu, and he acts as the early producer, and the latter is the part-time producer.

Ning Yuan's new film is already in preparation, and he asks Zhang Yu to discuss the script from time to time.

During the preparation period, Zhang Yu also had to participate.

In addition, the cooperation between Shisan Film and Television and Cheng Jieyaowen Film and Television has also been negotiated, and the script of the cooperation film has also been written by Zhang Yu.

Film directors Ding Zhi and Cheng Jie also approached him to discuss the script from time to time.

Chen Shan's new film was confirmed, and the script was also published by Zhang Yu, so it was inevitable to discuss with him.

Xu Sen
Zhang Yu is obviously really busy in these places.

However, although Zhang Yu was busy, he still took the time to go back and pick up his parents in person.

If you don't raise children, you don't know your parents' kindness.

After Zhang Yu became a father, his feelings for his parents also heated up sharply.

Although some words have never been said, they are all put into action.

With the arrival of the Spring Festival, "Night at the Museum 2", which has been released for more than a month, has not yet been drawn.

However, as soon as the Spring Festival stalls arrive, the film schedule will naturally be greatly reduced.

When the schedule will be delayed, it is estimated that it will depend on the response after the release of the Spring Festival film.

If the impact of the Spring Festival film is large enough, it is estimated that it will be drawn soon.

"Night at the Museum 2" has also been released in many foreign countries and regions.

The box office of this film is also very good, almost the same as the first one.

Although the investment has increased, it can be regarded as making a lot of money.

It is estimated that when Xu Sen has a schedule, I am afraid that a third part will be figured out.

However, Xu Sen's takeover of "Transformers 2" is now on the agenda.

Now Thirteen Film and Television can be regarded as holding a few blockbuster movies, and several more blockbuster movies will be launched soon.

It is estimated that none of the big film and television companies in Hollywood has such a size.

During the Spring Festival, Yang Ruoxue's parents will not come to Zhonghai to celebrate the New Year.

However, in the first month, I will definitely take the time to take the children to see it.

On the 29th of the twelfth lunar month, "Kung Fu Panda" premiered.

Zhang Yu and Yang Ruoxue attended.

He wanted to take his parents with him.

But it was rejected.

They stayed to look after the children.

In fact, the children have someone to look after them.

Zhang Yu didn't force it either, he guessed that his parents probably didn't like that kind of scene.

Although it is a cartoon, there are still many people in the circle who come to join in.

For example, directors such as Zhang Hang, Chen Shan, and Ning Yuan, as well as celebrity artists such as Liu Bo and Liu Feifei.

As one of the main creators, Zhang Yu naturally became the focus of the media.

As for director Yang Jiao
Apparently snubbed by the media.

Even if Zhang Yu repeatedly brought him into the topic, the media was only interested in Zhang Yu after all.

"Whether the domestic box office will surpass "Nezha: The Devil Boy Comes into the World", I can only say that I hope so!" Zhang Yu was asked about his views on the film's box office, and said, "However, if it is a global box office, I believe that "Kung Fu Panda will definitely set a new record."

""Kung Fu Panda" is aimed at the international film market, but it is an oriental-style cartoon. You can feel this from the trailer. And the special effects are a great breakthrough compared with previous animated films. " Zhang Yu said, "Whether the box office will be as I expected in the end, we will wait and see! This film will definitely not disappoint movie fans!"

As can be seen from the trailer, the special effects of the movie are indeed amazing.

The cute and lively animal characters are lifelike, and details such as animal fur and clothes threads have a palpable texture.

Regardless of the usual facial expressions and fierce action and fighting, they are smooth and natural, and the shots of Kung Fu martial arts scenes are designed to be funny and interesting, and often very cool.

Pandas, tigers, monkeys, snakes, several different animal characters have different fighting moves and styles, the funnyness of pandas, the ferocity of tigers, the flexibility of monkeys... Absolute top-level visual enjoyment, which has to be admired!
In the movie, every flower and grass, every tree and every tree, every brick and every tile, street houses, clothing and objects of this ancient town...

Everything is completely Huaguo style, and at the same time full of the imagination of the animation world, there is no clutter, no difference, it is so delicate and so beautiful!
As Zhang Yu said, this is an oriental-style animation film.Or to be more precise, it is a Huaguo-style animation movie.

The interview before the premiere was very brief. Except for Zhang Yu's usual behavior, it was mainly an animated film and there were no gimmicks to talk about.

"Somewhat lost?"

Back to action, Zhang Yu smiled and asked Yang Jiao next to him.

Just now, the media completely focused on Zhang Yu's questions, and turned a blind eye to him as a director.

This feeling of being underestimated or even ignored is probably uncomfortable for anyone.

"The director belongs behind the scenes, and the animation director is even more so." Yang Jiao said with a smile, "Is it lost? Maybe a little bit, but it's a good thing."

Zhang Yu smiled and said nothing more.

If he could ask, the discomfort in Yang Jiao's heart would probably dissipate a lot.

Zhang Yu didn't pay attention to Yang Jiao any more, it was already good enough for him to ask that question.

He looked at Yang Ruoxue on the other side.

"You haven't seen a movie for a long time, right?" Zhang Yu said with a smile.

"Don't you often watch it at home?" Yang Ruoxue smiled.

Zhang Yu's home also has corresponding equipment.

Its effect is not worse than that of the theater.

"It's the atmosphere in the cinema." Zhang Yu said with a smile.

This is true.

The effect is the same, but when it comes to the atmosphere of watching a movie, I'm afraid it has to be a theater.

(End of this chapter)

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