The counterattack begins with Fan Shengmei in Ode to Joy

Chapter 10 Initial Ideas for Entrepreneurship
The next day, when Zhuang Ziqiang got off work, the maintenance personnel were repairing the elevator, and the people from the elevator company made a special trip to apologize.

Just came back and ran into Andy. The fingerprint lock of her house couldn't be opened, so she asked Zhuang Ziqiang for help.

Zhuang Ziqiang took a look, "It should be out of battery."

"But the battery is changed inside."

"It doesn't matter, this kind of fingerprint lock usually has an external jack, just charge it and open it."

Without much effort, Zhuang Ziqiang helped Andy unlock the door, and thanked Andy for asking Zhuang Ziqiang to go out for dinner.

Having dinner with a beautiful woman, Zhuang Ziqiang has no reason to refuse.

Sitting in Andy's Porsche 911, Zhuang Ziqiang exclaimed: "Xiangche beauty, this kind of life is life!"

Andy looked at her expression and wanted to laugh, not ridicule, she just felt that Fan Shengmei was a bit naive at the moment, which did not match the mature and intellectual image she had seen in the past.

On the road, they met a car that had been following them. Zhuang Ziqiang also reminded Andy Cope of the little thought of a man chasing a girl.

"You know so much!"

"I'll take it as if you're complimenting me."

The restaurant Andy chose was a steakhouse, and the two of them met an old acquaintance of Fan Shengmei, Mr. Zhang.

Seeing that Fan Shengmei came down from the Porsche 911, Mr. Zhang warmly greeted her.

Of course Zhuang Ziqiang knew how this guy ignored Fan Shengmei before, and ended the conversation with a few words of falsehood.

It is true that people rely on clothes and horses rely on saddles!
After coming to the table to order a good meal, Andy asked her about meeting netizens.

Zhuang Ziqiang thought to himself that this must be brother Wei's coming out, this man is cunning and cunning, Zhuang Ziqiang really has no feelings for him.

After giving ideas to Andy, the two of them served their dishes and chatted while eating.

Zhuang Ziqiang talked with Andy about his recent thinking about starting a business.

"Why do you want to start a business?" Andy asked.

"You don't know much about my situation. I came from a small place, and my family's conditions are very poor. The most important thing is that my parents value boys over girls. Since I graduated, most of my salary has been sent to my family to help my parents. To provide for the elderly and help my brother repay the mortgage, I have been frugal and can’t save much money these years. In the past two years, I even gave up on myself and had the idea of ​​​​fishing for a wealthy son-in-law.

Because I know that even if I get married in the future, a son-in-law from a different family background will not be able to satisfy my vampire-like original family, so I can only find a rich man.

But recently I figured it out, relying on the sky and the earth is not as good as relying on myself. I have wasted too much time before. Only by being self-reliant can I get rid of the influence of my family and live like a human being. "

Zhuang Ziqiang narrated it calmly, but the content made Andy worry.

She has been abandoned since she was a child, and she is also self-reliant when she grows up. She understands Fan Shengmei's difficulties too well.

She held Fan Shengmei's hand emotionally, "Shengmei, thank you for your hard work."

Winning the beauty's sympathy, Zhuang Ziqiang took her soft little hand and took advantage of it twice.

"What's so hard, every family has scriptures that are hard to recite."

Then Zhuang Ziqiang described to Andy the entrepreneurial project he was thinking about recently.

"Andy, you should be able to notice when you go to work every day that the coffee shops in the CBD area are basically occupied by foreign chain coffee shops such as Starbucks and Peet's. For these white-collar workers, coffee has become a habit like eating. I think the domestic coffee market is promising."

Andy was noncommittal when he heard the words. Opening a coffee shop is an entrepreneurial idea that every woman has imagined, but very few of them can really survive.

"White-collar workers in the CBD area usually have little time every day except for lunch breaks, and coffee shops like Starbucks are a luxury for them except for talking about things or dating.

Moreover, the price of coffee shops like Starbucks is generally 40 yuan a cup, and you may not feel it if you have a high income.

My income is considered middle-income among the white-collar workers of foreign companies in Shanghai, but I still can’t afford to consume two cups of coffee a day. It’s not that our income is not enough to support two cups of coffee, but that we have too much money to spend , Rent, food, transportation, clothing accessories, social entertainment, family expenses, money is needed everywhere.

I recently went to these shops to observe that the reason why their coffee is more expensive is the cost. The coffee beans all use high-cost high-quality beans, and the milk also uses fresh milk, and none of them use Kubo milk.Not to mention the equipment, I inquired with the clerk, and all of them are La Marzocco, EK43, Black Hawk and other famous brands.

With such a combination of costs, how could coffee not be expensive.

From the perspective of time and money, coffee shops like Starbucks actually have a certain gap with most white-collar workers in the CBD area. I think this is an opportunity. "

Zhuang Ziqiang's analysis aroused Andy's interest. If the starting point just now can't explain anything, then the analysis of Starbucks' positioning can show that Fan Shengmei's idea has merit.

"What do you think?" she asked.

"I want to open a coffee shop." Zhuang Ziqiang said.

Of course Andy knew he wanted to open a coffee shop, the key to the question was what kind of coffee shop it would be.

"I want to open a mini coffee shop."

Zhuang Ziqiang's words made Andy's eyes shine, and she asked a question: "Drinking coffee requires a quiet and enjoyable atmosphere. You know that many people talk about things and date in coffee shops."

Zhuang Ziqiang nodded, "I know, so these people are not within my audience at all."

His rational analysis completely aroused Andy's interest, "Tell me in detail."

"Modu is a modern city, and the acceptance of foreign things like coffee has always been very high, and the competition in the local coffee market is also very fierce. There are three coffee shops just under the office building of our company.

Moreover, my current economic strength is relatively poor, and I don't have the funds to open a large store.

The most important point is that the unit price per customer of traditional coffee shops is high, and the profit per customer can be very high, but they have a fatal weakness, that is, the turnover rate is very low.

After all, people who go there to drink coffee are either talking about things or going on a date. It is normal to soak for an hour or two, and there are many cases of three to five hours. The low turnover rate directly limits the profit of the coffee shop.

Therefore, in terms of the size of the coffee shop, my idea is that it must be small enough to have our own characteristics, and the decoration should be kept simple. "

Zhuang Ziqiang's idea is undoubtedly to find a new way and take a slanted sword, but Andy can't refute his words. According to his thinking, it seems that he can really stop a large number of customers who are rejected by Starbucks and other coffee shops.

(End of this chapter)