The counterattack begins with Fan Shengmei in Ode to Joy

Great change

Zhuang Ziqiang has been in the mission world for several lifetimes, so he naturally has a prophetic advantage in grasping the future trend.

People only see that the domestic real estate market has been full of flowers for 20 years, and it has been going uphill all the way.

But in fact, once the three red lines came out, more than half of the domestic real estate market died.

Now it is 2018, the crisis has actually quietly arrived, but most people are not aware of it.

Even an industry leader like Ye Jinyan did not fully understand the crisis involved.

The real estate industry is not only a pillar industry, but also an upstream industry. Once it enters a declining trend, it is doomed that all industries will collapse.

In the next few years, the market will not be as good as before, and Jingyan's development projects will inevitably drop sharply due to the general market trend.

At that time, the sales department with a large number of employees will definitely become the department with the most redundant personnel in the group. Sooner or later, layoffs will be made. It is better to withdraw early than late, and take advantage of this turbulent time to solve the problem at once.

The establishment of a consignment sales company can also completely solve the drawbacks of the sales department that has always existed in one emperor and one courtier.

In addition, Jingyan Group can also extend its hand into the field of second-hand housing sales through the channel of agency sales companies.

In the future, the domestic real estate market will continue to slump, and real estate development companies are doomed to struggle to survive. Although the real estate sales market is sluggish, it is the most indispensable link connecting upstream and downstream.

If it develops as Zhuang Ziqiang said, Jingyan Group can shift its energy to real estate intermediary and property management after the main business of real estate development shrinks.

The world's domestic real estate industry does not yet have a giant real estate intermediary platform, and the largest property management company has a market value of only a few billion.

Great potential!

As long as the transformation is smooth, Jingyan Group will survive the crisis in the future, and it can take advantage of its own industry advantages to gradually move towards a capital operation model like a black market group.

In addition to the above, there is another reason.

That is, the newly established consignment company will operate in an asset-light manner, and Yang Ke's Tianhong Company can be included in the scope of attack.

Tianhong has repeatedly made trouble, not because Tianhong is awesome, but because Jingyan is huge and has a mature system, and it will not make trouble with a small company like Tianhong just for a moment.

But the consignment company is different. It is almost the same model. With Jingyan, the father of the funder, the consignment company is inherently the enemy of Tianhong, and it is the kind that stabilizes it.

Zhuang Ziqiang successfully persuaded Ye Jinyan with his theory. While attacking competitors, it was also the first step in Jingyan's transformation.

Of course, it must be said to the outside world, in order to solve the shortcomings of the group's sales department.

The path Zhuang Ziqiang arranged for Jingyan can be understood as the real-world model of shell house hunting + Wanda business management, which will be upgraded to the Blackstone model based on financial means in the future.

After he left, Ye Jinyan sat on the sofa in a daze for a long time.

"Boss Ye!" Fan Jingang called out cautiously.

Ye Jinyan came back to his senses now, he looked at Fan Jingang and said, "There are talented people from generation to generation!"

Fan Jingang naturally heard Ye Jinyan's admiration for Zhang Anren in his words, and recalling the heroic appearance of the other party in the office just now, Fan Jingang couldn't help but feel convincing.

Such talents are indeed rare!
Must keep him!
A week later, Jingyan Group experienced another major personnel change.

Mei Lin, the sales manager, resigned and joined Tianhong Company of competitor Yang Ke.

There was a lot of discussion within the company. Counting Mei Lin, Jingyan Group has already left four generals this year.

Yang Ke, Pan Hong, Tang Xin, Mei Lin...

Everyone is a crucial figure for Jingyan Group.

Especially since Jingyan Group is still a listed company, such frequent personnel changes are reflected in the capital market, which means that the stock price keeps falling.

In half a year, Jingyan's share price has fallen by 30%.

This is absolutely unbearable for Jingyan, which has a market value of more than 2000 billion.

The board of directors was full of dissatisfaction with Ye Jinyan, and called a meeting to ask him to come up with countermeasures.

One is to ensure that the company's top management and backbone will never be lost on such a large scale as they are now, and they will still enter rival companies.

The second is to stabilize the stock price and realize the performance requirements set by the company at the beginning of the year.

Ye Jinyan took advantage of the opportunity to propose the establishment of a consignment company at the meeting. He did not disclose too much information to the board of directors, but only said that he wanted to solve the problems of the sales department being too big to drop and the internal mountain tops to be serious.

The consignment company is nominally a wholly-owned subsidiary of Jingyan Group, and the group holds 100% of the shares. Naturally, the members of the board of directors did not object.

A week later, Jingcheng Real Estate was officially established.

It is still in the office building of Jingyan Group, but it is an independent management team.

The person in charge is Zhang Anren, the former deputy manager of the sales department of Jingyan Group.

As for the group's original sales team, except for some high-end properties that are still self-owned, the rest of the staff will be transferred to the new Jingcheng Real Estate, and the salary will remain the same.

Such a drastic move naturally caused an uproar within the group.

But because of the turmoil of Mei Lin's departure, such an action became logical instead.

Everyone knows that the sales department has now become the group's weakness, turbulent, and the group's painstaking efforts are also to solve the disadvantages.

Anyway, it's not layoffs, Jingcheng is also a wholly-owned subsidiary of the group, the salary remains the same, the sales department is changed to a sales company, and everyone's rank has been raised instead, and no one in the sales department will object.

Jingcheng Company incorporated most of the strength of Jingyan Group's sales department, and these people became Zhuang Ziqiang's subordinates.

At the same time, he is still in charge of the sales staff of the group's high-end real estate.

Zhuang Ziqiang is not only the person in charge of Jingcheng Real Estate, but also the person in charge of the sales department of Jingyan Group.

This result exceeded most people's expectations.

During Mei Lin's reign, Zhuang Ziqiang showed remarkable abilities, but he rarely competed for the limelight unless Mei Lin took the initiative to provoke him.

Now it seems that this silent deputy manager is probably the biggest beneficiary of Mei Lin's departure.

Meanwhile, some conspiracy theorists are secretly speculating.

Yang Ke resigned, Mei Lin joined, but Mr. Ye wanted to recruit a deputy manager.

On the surface, it is to prevent Yang Ke's dominance from happening again.

But is there a possibility that what Mr. Ye did before was paving the way for the current situation?

This kind of conspiracy theory is very popular, and it is also in line with the consistent style of Ye Jinyan, the boss of the Jingyan Group, and it is widely spread within the group.

With Fan Jingang's tailwind in his ears, Ye Jinyan's remarks naturally couldn't escape Ye Jinyan's eyes, but he laughed it off.

(End of this chapter)