Hong Kong's new giants

Chapter 119 [The war between genuine and pirated versions]

Beginning of November.

Lin Zuhui was sitting in the office of Wanhui Publishing House, and after a while Zhao Han, the financial manager, walked into the office.

"boss"

"Well, sit down!"

Zhao Han wears a pair of gold-rimmed glasses, looks like he is in his 30s, and is gentle; he took office more than a month ago, and he is in charge of the finance of Wanhui Publishing House. Financial talents recruited with high salaries.

"I asked you to calculate the financial affairs, have you finished?"

"The calculations have been made! If Wanhui Publishing House "backdoor listing" in early January next year, you can now withdraw 1 million yuan, the boss, without affecting the normal operation of the company. The company's net profits in November and December will be able to To ensure the bonus of all staff and the development of the company."

Amazing!
Adding this sum of 1200 million yuan, he has already withdrawn 1800 million yuan from Wanhui Publishing House, which means that he has earned 1800 million yuan from the publishing house this year.

What the cash cow said is right. Wanhui Publishing currently has three magazines in total: "FHM" with a sales volume of 8.5, "GOOD" with a sales volume of 7, and "Capital" with a sales volume of 3.5. Bringing a net profit of nearly 300 million, next year's annual profit will be 4000 million.

Yulang Group has been established for so many years, and its annual profit is only nearly 5000 million, of which publications account for 60%, printing accounts for 30%, and advertising accounts for 10%.

The reason why Lin Zuhui compares Yulang Group with Wanhui Publishing House is because both companies will go public around next year, and Lin Zuhui regards Yulang Group as his opponent; he wants to snatch the news building of Sing Tao Group ( Hu Xian wants to spend money to buy overseas insurance), Tiantian Daily, and Tiantian Printing, he wants to be a media tycoon in Xiangjiang.

And these industries should have belonged to the Yulang Group, and in this life Lin Zuhui took it without hesitation.

Lin Zuhui said to Zhao Han, the chief financial officer: "Well, I will withdraw the 1200 million in cash, and if the company has financial problems, please report to me in time!"

"Well, I know!"

After Zhao Han left, Lin Zuhui began to calculate the cash in his hand, and it was a full 4000 million!

Dreamworks contributed 1800 million, Wanhui Publishing contributed 1200 million, plus the remaining 1000 million.

There are more personal debts, 3000 million for Wang Qilin, 1000 million for banks, and 1 million for bank pledged stocks (foreign exchange investment), totaling 1.4 million.

Of course, Lin Zuhui is not worried at all, because HSBC still has two investments in USD/JPY.Among them, the 5000 million 10 times leverage investment has a current market value of 1.3 million. In a week or two, he will cash out and use it to repay all his personal debts. Unsurprisingly, it should be just enough to repay.

The 1 million funds pledged by two stocks made almost 1.6 million by investing in foreign exchange, and only 1000 million was left;
It is conceivable that without this investment, Lin Zuhui's development will be greatly restricted.

First of all, the third rights issue of New Times Real Estate, he could not pay (6500 million), so he had to either cancel the plan or dilute his own shares.

Secondly, Wang Qilin's 3000 million debts, he will not pay this year, it will inevitably be a little embarrassing.

In the end, the money to buy the shell can only be used from DreamWorks and Wanhui Publishing House.

Anyway, Lin Zuhui smoothed out the inherent gap between himself and Da Liu, Luo Xurui, and Huang Yulang because of the profits from investing in foreign exchange.

After all, compared with these people, they had a lot of savings before getting the listed company, so they could develop the company quickly.

"These 4000 million will be used to buy a prosperous shop and a luxury house. Opening a clothing chain store should also require 800 million starting capital, and leave some pocket money!"

"Perfect, it's arranged like this!"

In fact, Lin Zuhui has another investment in the foreign exchange department of HSBC, that is, he invested 1100 million at the beginning of the year and shorted USD/JPY with 50 times leverage. At present, the market value of this fund has reached 1.4 million yuan.

But Lin Zuhui didn't plan to use it, because he knew that in the first half of next year, the lowest USD/JPY seems to be below 170 points, and his investment will return 3 million funds.

This fund is my personal investment fund, and it will be used to invest in blue chip stocks (five times leverage) and Hang Seng Index futures contracts (20% margin system) next year, and I will make a lot of money!
Two listed companies, personal investment, go hand in hand!

He believed that his own development speed was no slower than that of Da Liu in his previous life.

Long Jingchang came to Lin Zuhui's office and reported: "Boss, our GOOD cards have been severely pirated recently, and the sales volume can only be maintained at about 260 million per month."

Lin Zuhui was really dissatisfied with this sales volume, the previous record of YES cards was 500 million.

But in business, there are all kinds of troubles. Lin Zuhui expected that the GOOD card was faked, but it was so serious that he still got serious.

Lin Zuhui gently rubbed his temples, thinking about countermeasures!

This kind of copycat is the most difficult to deal with, because Xiangjiang is already serious about copycats, and industries such as garments, toys, and electronic products have become the hardest hit areas.

If Wanhui Publishing House had to deal with it through law, it would be time-consuming and labor-intensive, and the effect would not be very satisfactory.

"We have obtained the genuine authorization of these stars, and we will pay nearly 30 yuan for the use of portrait rights to dozens of stars every month!"

Although there are not many celebrities on average, this thing is better than a steady flow of water, just like Leslie Cheung once met himself and talked about it. He has a monthly card income of nearly [-], and he is very satisfied with this income.

"Well, I went to investigate, and none of those counterfeit cards have been authorized by the stars! But if we appeal, the effect will not be satisfactory!"

Lin Zuhui nodded and said, "That's it! You go and sign an exclusive authorization letter with those celebrities, and we will print the words 'produced by GOOD, genuine authorization' on the back. At that time, those who really like celebrity cards will definitely After all, it is not expensive to buy genuine copies. And for those who buy pirated copies, we will fuel the flames and guide campus public opinion, saying that they are slandering their favorite stars, and giving them like a shame."

This is like a counterfeit product. If you break into the genuine exchange meeting, you will be ashamed and thrown home!

And once the words "produced by GOOD" are printed, the counterfeit merchants will not dare to print them directly. After all, GOOD is a brand, so if it is a counterfeit, it can be easily solved by law.

Long Jingchang's eyes lit up, and he quickly said: "The boss's trick is clever. Young people who can collect cards are undoubtedly fans of celebrities. If they have pirated cards, I'm afraid they will take the initiative to throw them away. The boss's trick is clear. It crosses the line between pirated version and genuine version, which is really high!"

Who doesn't know how to flatter!
If you think that this kind of person can only flatter, then you don't know that other people's abilities are also outstanding.

Long Jingchang suggested: "Boss, I have a little suggestion based on your idea!"

"Tell me about it!"

Long Jingchang said confidently: "We can expand the size of the star group and pick those handsome and beautiful young stars with potential. This is a long-term investment. As long as we sign a good card authorization contract with them, those copycats will want to find authorization in the future." , there is no other way!"

Lin Zuhui nodded, and said, "It's doable! Anyway, we only pay [-] cents for the authorization fee for each copy, no loss!"

As if thinking of something, Lin Zuhui said: "I remember there was a magazine "Youth" in the market, did they copy us badly?"

A flash of anger flashed across Long Jingchang's face, and he said, "Yes, this "Youth" magazine was not popular before, and it has been in a downturn for several years. Now their boss has made a lot of money by copying our ideas and selling cards. !"

"Then take it as a model and prepare to sue "Youth". After all, we can't say nothing!"

"Okay, I'll get ready!"

"GOOD" magazine has signed an 'exclusive license' for card portrait rights with more than 30 celebrities at a lightning speed, the speed is astounding!

The reason is very simple. The resources of Wanhui Publishing House are very important to them. "FHM" and "GOOD" magazines are like the compass of the entertainment industry. Only famous stars or companies with potential can be listed.

What's more, the GOOD card is the only star card that brings them income. Other counterfeit cards on the market have never brought them income, and they haven't even greeted them.

Next, all the GOOD cards sold in the market will have the words "produced by GOOD, authorized by genuine" on the reverse side, which is very eye-catching.Because the reverse side is usually lyrics or celebrity messages, etc., "produced by GOOD, authorized by genuine" not only does not affect the sense of experience, but increases the weight of this small card.

a middle school.

"A Bao, I bought brother's flash card, envy!"

The student named A Bao took a look at his friend's card, and immediately laughed and said: "Haha, you are a fake, but you still said that your brother is your idol, and you actually bought a fake card. If my brother knows about this , I will look down on you very much!"

"Fake? Bao, what nonsense are you talking about?"

I saw Ah Bao proudly took out a card collection bag from the bag, and then carefully pulled out a GOOD card of Leslie Cheung.

"Look, this card produced by GOOD magazine is the exclusive authorization approved by my brother. On the reverse side are the words 'authenticated authorization' and "produced by GOOD". Haven't you read GOOD magazine? GOOD magazine has joined hands with nearly a hundred stars to sign In order to guarantee the interests of our idols, these stars have not received income from the cards produced by other companies, and only "GOOD" magazine has been paying the portrait licensing fees of the stars."

A Bao's classmate asked stupidly: "Does that matter?"

Abao sneered and said: "Now our card friends have an unwritten rule, that is, we only collect genuine cards, and it is a shame to collect counterfeit cards, because we are idols who really like us! Even if it is the cards that have been collected before, we Also plan to re-collect.”

"Ah! I will buy genuine products in the future, Bao, don't tell others, I can't afford to lose this person!"

"If you know what you're wrong, you can correct it, and the good is great!"

"Youth" magazine.

Lu Zhangji is the boss and editor-in-chief of "Youth" magazine. Recently, he made a windfall.It turns out that although "Youth" magazine has been established for more than three years, it has been tepid.

Since the establishment of "GOOD" magazine, "Youth" magazine has also started to learn, and the users are also looking at the group of middle school students, and the campus gossip news is capitalized. Unexpectedly, the effect is unexpectedly good. Originally, the monthly sales volume was only a few thousand copies, but now It has stabilized at more than [-] copies and has become a best-selling magazine.

Of course, it is still far from comparable to the overlord "GOOD" magazine in this field, but Lu Zhangji is confident that the profits of "Youth" will continue to increase.Sure enough, "GOOD" magazine soon issued a GOOD card, and "Youth" magazine immediately followed up, which made Lu Zhangji fall into ecstasy.

The monthly sales volume of the cards issued by "Youth" magazine is as high as 60, and the net profit is as high as 25 (not including the license fee and [-]% profit), which is comparable to the monthly profit of a best-selling magazine.

(End of this chapter)