Hong Kong's new giants

Chapter 124 [IT fashion retail store] (Ask for a monthly pass! Add more first when you reach 600! 4200 characters!)

Fashion brand retail store - IT, officially established in Royal Mansion, Causeway Bay.

In the meeting room, Lin Zuhui continued: "IT focuses on first-line designer brands that are popular all over the world, such as British Dr Martens leather shoes and Levi's 501 jeans. DJ) to sponsor clothing. We want to build a brand that is popular with hipsters, and thus establish a fashion-leading image among young people.”

"Dr Martens shoes?"

Guan Jiahui was dumbfounded, she had never heard of this brand. She has heard of Levi's501 jeans. The Chinese translation is Levi's, which is too famous among jeans brands.

These two brands are a blank space for Xiangjiang. As long as they catch it, IT will survive.

Dickson Poon said with a smile: "Dr Martens leather shoes are Martin boots, and they are sold very cheaply in the UK, probably only more than 100 pairs!"

Lin Zuhui said: "We want to sell four to five hundred pairs. Martin boots will definitely become the trend of young people and students in Xiangjiang. Therefore, while we obtain their distribution rights, we can also sell their parallel imports, and we are guaranteed to make a profit!"

Pan Dickson thought for a while, looked at Lin Zuhui complicatedly, and said slowly: "Brother, didn't you say that you are a layman? Why do I feel that I am here to take advantage of you!"

Lin Zuhui was taken aback for a moment, then looked at Pan Dickson's expression, and immediately knew that he was joking. It seemed that the two got along well.

Speaking of it, Lin Zuhui has a double-faced personality, one is the soul in his 40s, and the other is the soul of a young man, which is a bit complicated.

"Brother Pan was joking. We don't understand the work of overseas procurement, brand selection, and authorization. We will have to give you some pointers later."

Although the company can hire talents in this area, Dickson Pan is a shareholder in the first place, and it is obviously more suitable for him to contribute in this area; of course, Guan Jiahui also needs to gradually become familiar with this area of ​​work.

According to Lin Zuhui's arrangement, Guan Jiahui will fly around the world in the future, to choose brands, go to fashion shows, investigate European and American markets, etc.; at the same time, she is also the spokesperson of this clothing group, the embodiment of beauty, and the angel of fashion.

In short, Lin Zuhui likes to see beautiful women, and in this way, Guan Jiahui doesn't have to pester him every day.

"Okay, I feel like I'm useful again!" Dickson Pan continued to be funny.

Guan Jiahui looked happy. She knew that Lin Zuhui was a genius in business, and she was her greatest support. She did not expect Lin Zuhui to perform so well!
Lin Zuhui continued: "Martin boots paired with Li Weixin jeans will become a new fashion in Xiangjiang. I want young people in Xiangjiang to be proud to wear them!"

This kind of collocation is definitely a fashion tool in this era. It is said that it was sold out in the previous life; and the collocation of these two brands is really perfect, and it will not be outdated in future generations.

"I think this is a genius idea!" Dickson Poon couldn't help but praise.

Lin Zuhui's strategy is very simple, first design a signboard collocation, then make a big advertisement, invite celebrities to endorse, and make IT a success in one fell swoop.

"Okay! For the rest of the brand, we want to recruit good employees. Jiahui, you go to my magazine to contact the recruitment. If Brother Pan has any good talents, you must introduce a few!"

Guan Jiahui nodded seriously. She is not afraid of failure now. After all, Lin Zuhui is behind her to support her, and Pan Dickson is a respected person to take care of her;

Just like Lin Zuhui comforted her, being a boss doesn't need to do everything by herself, but she must know a little bit.

The next job for IT is to recruit staff, find stores, decorate stores, and purchase overseas. It is estimated that it will be officially opened in two or three months.

Because it is a large investment, this time it is planned to open four stores at the same time, in Tsim Sha Tsui, Mong Kok, Causeway Bay, and Central.

After getting on Lin Zuhui's Rolls-Royce, Guan Jiahui's nose moved slightly, and then took a few breaths.

"It smells like a woman!"

Guan Jiahui seemed to have caught a stealing cat, with a sly look on her face.

Lin Zuhui said without blushing and heartbeat: "If you smell it carefully, does it smell like the JOY perfume on your body?"

Sure enough, Guan Jiahui took a few more breaths, then smiled and said, "You've passed! It's indeed my smell!"

She didn't realize it for a while, Lin Zuhui might give women JOY perfume, but she was fooled by Lin Zuhui.

"Put all your thoughts on your career, and finally find a good direction for you. Don't be like filming, fishing for three days and posting on the net for two days!"

"You know how to look down on people!"

Guan Jiahui is nestled in Lin Zuhui's arms. Recently, she really wants to give Lin Zuhui her heart, because Lin Zuhui said that she wants to make her the queen of the fashion industry, and she is very moved.

"By the way, why do we give up so many shares to others? Anyway, you know everything!" Guan Jiahui left Lin Zuhui's arms when she thought that [-]% of the shares would be taken by others, and looked at him with a heartache.

"What do you know? Dickson Poon is an old man in this industry, and he can give you advice to avoid detours! Are you familiar with the process of obtaining authorization overseas? Do you understand the decoration of stores?"

Because Lin Zuhui is also an outsider, so he had to bring in an insider.

And he doesn't have much energy to take care of it, multiple helpers are always right.

"But... didn't you say that the market value of this clothing empire will be tens of billions in the future? Since it is so promising, then if we recruit talents in this industry, everything will be solved!"

"It's just for him to invest in IT. IT is not the whole of our fashion empire, but just one of the retail brands. After you understand the operation of this industry, you can set up your own clothing brand alone. In the future, you can form a group holding company , there are a lot of clothing brands and subsidiaries below, are you still worried that a sub-brand will be divided into [-]% of the shares?"

"It's so complicated, I have to learn slowly, you have to be patient, don't yell at me every now and then!" Guan Jiahui refused.

Lin Zuhui lifted Guan Jiahui's chin, shook her pretty face left and right, and said, "Don't yell at you, can you succeed?"

"Then yell softly! From now on, you can't yell at their mother so fiercely in front of our children!"

"cough cough"

Lin Zuhui was choked immediately, this woman dared to say anything, he hadn't planned to have a child in recent years, after all, he was only 21 years old.

Guan Jiahui looked at Lin Zuhui pitifully, which made Lin Zuhui a little astonished. This woman never had a child in her previous life, so why do she and herself care so much about that now!
Lin Zuhui even doubted whether Guan Jiahui could have children. Of course, he didn't care about it!

If you want to have children yourself, there are a lot of people who are willing to have children!
However, Lin Zuhui, as the founder of the family, is destined not to do this. In the future, he should let Wang Lingyin, the main wife, give birth to his third son.

"Having a baby affects your beauty, I can wait until you are 28!" Lin Zuhui comforted.

He probably knew what Guan Jiahui was thinking, even if he couldn't marry Lin Zuhui if he had a child, at least he would be valued more.

"It's almost the same, I know you care about this!" Guan Jiahui said with a proud face, full of confidence.

The reason why Lin Zuhui said this has another meaning. If his eldest son is also the eldest son, it would be more perfect; of course, it is not ruled out that his thoughts will always change, maybe it would be good to have an illegitimate son someday.

Weiyi Real Estate.

Lin Zuhui was in the office, looking through the company's assets.

After selling assets for nearly a month, Weiyi Real Estate has repaid all its debts and left properties worth more than 6000 million yuan.

The total share capital of Weiyi Real Estate is 6500 million shares, and the current price per share is 1.05 yuan. The market value has risen from more than 5000 million to 6800 million, an increase of about [-]%.

In the case of the company selling its assets, it can still rise by 49%. In addition to Lin Zuhui's increase in holdings (currently holding [-]%), there is also the rumor of a "backdoor listing".

Of course, these are irrelevant!
Because, the next thing is to release the news, let the market value of Weiyi Real Estate soar!

At that time, Carrian Group's strategy of "backdoor listing" was "simultaneously firing on three fronts with the accuracy of military operations", which can be described as a classic case of "backdoor listing".The so-called three fronts are:
The first front was the acquisition of Meihan, a listed real estate company that was unknown at the time but made good profits;

The second front, the more "spectacular" acquisition battle - the acquisition of the Golden Gate Building (Gammon House);

The third front, that is, the operation in the rapid expansion stage has created an efficient "engine", that is, the manipulation of stock prices and various public opinion wars, such as the price manipulation of the Golden Gate Building and Chen Songqing's backstage public opinion manipulation.

But for Lin Zuhui's Wanhui Publishing House's "backdoor listing", it doesn't need to be so troublesome at all!
First, Lin Zuhui himself has a high popularity, so he doesn't need to make a fuss in the newspapers.

Second, the annual profit level of Wanhui Publishing House is about 4000 million, and it has a profound influence in the Hong Kong media industry. This is a fact for all to see.

Third, the success of New Era Real Estate has laid a solid foundation for Wanhui Publishing House's "backdoor listing". It is inevitable for investors to pursue Wanhui Publishing House after listing.

After a while, three people came to the office. They were the "Big Three" of Wanhui Publishing House, the president Long Jingchang, the financial manager Zhao Han, and the editor-in-chief Liang Guanhui.

As for the original management of Weiyi Real Estate, they were either dismissed or assigned to New Era Real Estate. The remaining part is mainly responsible for property management and rent collection.

"The three of you must understand the situation of Weiyi Real Estate, right?"

"understood!"

Lin Zuhui nodded and said, "Well, recently we have officially started preparations for the 'backdoor listing' of Wanhui Publishing House, and Great Wisdom Investment Company will serve as a consulting company. Our first step now is to announce to the market: Weiyi Real Estate It will be the news of Wanhui Publishing's 'backdoor listing' to increase the stock price of Weiyi Real Estate. President Long and Manager Zhao will be responsible for this!"

He is a veteran of this operation, and these subordinates only need to follow his orders!

According to Lin Zuhui's vision, Weiyi Real Estate should be able to rise to a market value of 12 million by the end of December; of course, there is water in it, mainly due to the pursuit of Lin Zuhui by stockholders.

A high market value means that the market value will be higher after capital injection, which will facilitate future rights issue fundraising!

Long Jingchang said, "Boss, how does the publishing house stabilize the mood of the employees?"

Lin Zuhui nodded secretly. This Long Jingchang already knew Wanhui Publishing House quite well. The reason is very simple. Lin Zuhui promised his staff to enjoy a [-]% profit share, and he will renege on his promise next year. Obviously, he wants to stabilize everyone's emotions.

Especially those editors, they are all talents cultivated by the company, if they change jobs, it will be a devastating blow to the company.

"This year's dividends, Manager Zhao, you will settle the settlement at the end of December, and the 12% profit dividends will remain unchanged to the employees. Before the listing, Wanhui Publishing House only needs to keep the basic working capital in its account."

"Okay, boss! I will start liquidation in mid-December, and it must be distributed before listing."

Lin Zuhui added: "You release the news again. Before the listing, all employees' salaries will be increased by [-]%, and they will still enjoy the year-end bonus in the future."

You must support people with high salaries, and you cannot train talents for competitors!

The lessons learned from the past, the lessons from the past life, are vivid in my mind!

Just like the 20 main writers of the Yulang Group, it is said that each of them has an annual salary of nearly one million and drives a luxury car; precisely because Huang Yulang spends a lot of money, those chief writers have brought huge profits to the Yulang Group.

Long Jingchang nodded and said, "In this way, everyone will appreciate the boss's generosity and work for the company with peace of mind!"

When the market heard that Wanhui Publishing House was going to go public under the "shell" of Weiyi Real Estate, investors really began to buy shares of Weiyi Real Estate.

In the exchange, the stockholders were enthusiastic.

"Buy Weiyi Real Estate, if you buy it, you will make money!"

"Anything to say?"

"Wanhui Publishing House is going public with Weiyi Real Estate's 'shell'!"

"That's not that exaggerated!"

"Let me tell you this! Do you know Lin Zuhui? The newly promoted real estate tycoon, media tycoon... What, you don't know any of these? It's the one who sells celebrity cards. Don't you often say that your son stole money to buy some celebrities? Cards!"

"You're talking about the boss who hit the street and lied to our children a lot of pocket money!"

"That's right, Wanhui Publishing House sells cards, so their boss Lin Zuhui is the one who sells cards!"

If Lin Zuhui came from somewhere, he would definitely give these two leeks a kick, and dare to arrange himself like this.

However, on that day, Weiyi Real Estate rose by more than [-]%, which shows Lin Zuhui's appeal in the stock market.

At this time, Zheng Jinghan, Lin Zuhui's former opponent, had already been beaten to pieces.

Because of the dominance of "FHM" in this field, the sales volume of "Playboy" has been maintained at around [-] copies, and the advertising cost is not high at all; Dimensionality reduction attack by Hui Publishing House.

As for "Capital" (Forbes in the United States), which should have belonged to Zheng Jinghan, it has also been published by Wanhui Publishing House.

At present, Zheng Jinghan only sells tens of thousands of "Playboy", and the other two magazines sell only a few thousand, so his company does not have the possibility of going public; because of Lin Zuhui's appearance, Zheng Jinghan's growth is limited.

(End of this chapter)