Hong Kong's new giants

Chapter 140 Chapter 144~145 [Oriental Media Tycoon] (Ask for a monthly ticket!)

Tuesday, July 2.

New Era Real Estate announced its annual report: Last year (1985), New Era Real Estate’s total profit was 1.85 million, of which non-recurring profits were 1.5 million (securities, foreign exchange, uncompleted properties).

At the same time, New Era Real Estate announced a dividend plan: a dividend of 0.06 yuan per share (total share capital of 5.05 million), and 5 bonus share for every 1 shares.

All are happy.

You know, New Era Real Estate was only worth 0.28 yuan per share a year ago;
A year later, the stock price has increased tenfold to 3.15 yuan per share.

This is still the case that the total share capital has increased by 3 million shares. If calculated by market value, New Era Real Estate has increased by 32 times in one year.

After the announcement of the annual report and dividends, the stock price of New Era Real Estate rose again, and soon became the 20th largest real estate company in Hong Kong.

For a while, Lin Zuhui was in the limelight.

In the meeting room of New Era Real Estate, Lin Zuhui is holding a high-level meeting and listening to everyone's reports in detail.

This year's strategy is: increase the development of real estate (mainly for sale), reserve land and old real estate, and reduce rental properties (selectively sell properties with low rent collection efficiency).

All aspects are developing in the direction Lin Zuhui expected. Lin Zuhui also admires his own methods and chooses different strategies in different periods.

At the beginning, I chose rental properties because New Era Real Estate needs asset value to support the rise of stock prices; for example, you bought a batch of rental properties. The value itself is appreciating. As long as the company revaluates its assets, the stock price will naturally rise.

Now, in the new era of real estate, it is no longer necessary to reassess assets regularly, but to strengthen the strength of real estate development, and to align with Xindi, Hengdi and Changshi.

Reserving land is a long-term solution. Many real estate developers in Xiangjiang did not pay much attention to reserving land. In the 90s, land prices skyrocketed, and they simply did not have the strength to develop real estate.

After listening to everyone's reports, Lin Zuhui asked, "Is there any urgent need to spend on the funds in the company's account recently?"

In February, rent-collecting properties with poor returns were sold, with a total return of 2 million yuan and a profit of 2.3 million yuan (the selling price minus the buying price). Most of these properties have been bought for less than a year, and a profit of 0.5% is already very high. Not bad.

In January and February, two real estate projects were sold, and more than 1 million funds were withdrawn. The seven real estate projects developed by New Era Real Estate last year (2) exceeded 2 million according to the current valuation.

Therefore, in two months, New Era Real Estate returned 3.1 million yuan of funds, but repaid another 1.5 million yuan in loans (the current debt is 6 million yuan, and the asset value is 20 billion yuan).

The current assets on the company's account are 1.6 million!Foreign exchange investment account 1.65 million.

"There are no urgent expenses for the time being, and several banks have asked us if we need loans!" Liang Zhenxun said.

Lin Zuhui nodded, the company is well developed, the real estate situation is good, the bank is chasing you for loans; if the real estate situation plummets, the bank will not care about your company's life and death, and directly press for debts. This is how many real estate companies are finished; because you buy at a high price If the bank asks you to sell the property at a low price, it will definitely cause a lot of losses.

"Okay, keep the money in the account first, don't touch it! As for the bank loan issue, I will talk to various banks. We will try to borrow another 2 million yuan, and all the funds will be used to purchase land and old buildings. I remember that there was an auction of official land in early March, and we can also use part of the funds to auction the official land."

"Okay, I will send people from the marketing department to search for land and old real estate."

Lin Zuhui nodded. Liang Zhenxun has become more and more proficient in cooperating with him. Before the loan was paid, he began to search for land and old real estate, so as to reduce time consumption and save money to the greatest extent.

The loan of 1.6 million yuan this time was all used for land and old real estate, and the [-] million yuan in the account was Lin Zuhui's plan to acquire Huazhi.

Funds are definitely not enough, but Lin Zuhui can choose to close foreign exchange positions, or bank loans;
There is also a possibility that Lin Zuhui will persuade Zheng Yutong to invest in New Era Real Estate.

The investment money is not necessary, but it is equivalent to forming an 'ally' between the two, and Lin Zuhui is equivalent to finding a new backer.

The two have played golf occasionally recently, and their relationship is not bad. They are missing a cooperation to increase the relationship between the two.

Lin Zuhui is the kind of person who is good at seizing opportunities, Wang Qilin, Jin Daxia, and Zheng Yutong.

Wang Qilin helped him the most, not only in terms of money, but also in terms of influence; he is one of the vice presidents of the Chaozhou Chamber of Commerce, and has been influential in both black and white in his decades of real estate career.

But now that Lin Zuhui has developed to this point, Wang Qilin's help to him is limited, so he continues to find new backers.Of course, it's not that Lin Zuhui abandoned Wang Qilin, the relationship between the two is now that of Weng and son-in-law.

The term "Bagua Weekly" comes from Xiangjiang, because in the 70s, some magazines in Hong Kong posted a "Bagua" pattern (equivalent to a mosaic) at the "three o'clock" position when publishing photos of women. This kind of entertainment magazine is called "gossip magazine".

The gossip weekly in the true sense of Xiangjiang is "Ming Pao Weekly", and the editor-in-chief has always been Lei Weipo.Who is Lei Weipo?He is the patriarch of Xiangjiang gossip news. He is a maverick and never takes the route of intellectuals. As soon as he arrives at the post, he hires a large number of female reporters and editors to do entertainment news.

What really made "Ming Pao Weekly" popular was "Miss Hong Kong Ho Sau Man's Love Letter" planned by Lei Weipo. Wei Po planned the 'Bruce Lee Album' (Bruce Lee had just died), and made Ming Pao Weekly 'Luoyang Zhigui'.

In Wanhui Media's office, Lin Zuhui was holding a copy of "Fresh Weekly" published before, and read it with gusto.

"Weng Jingjing's own handwriting: cute animal Liu Jialiang" (vomit)

"Cheng Long KISS [-] times in one night, resulting in mouth cramps" (Intercourse Dragon)
The cover is a sexy crawling photo of Weng Jingjing, with two big waves facing the readers.

Before "Next Magazine" was born (1990), Xiangjiang's gossip magazine was called "Little Fresh Era". history.

New words such as 'Cosmic Diapers Exploding the Earth' (Deng Ziqi) and 'Lingbo Pork Ribs' (Yang Ying).

Liang Guanhui came to Lin Zuhui's office and reported: "Boss, I contacted the boss of "Fresh Weekly", and he directly called out the sky-high price of 2800 million, but I didn't answer him. It seems that he really treats us as winners." Well, they only make 500 million yuan a year, yet they dare to ask for 2800 million yuan, what a lion!"

Lin Zuhui smiled and said: "After the news building incident, don't everyone regard us as winners! "Fresh Weekly" has a maximum of 2500 million, you can talk about this matter slowly, I am not in a hurry. I will give you another method, You quietly spread the news that our company will spend huge sums of money to establish a gossip magazine. At that time, the boss of "Fresh Weekly" may not dare to rot the magazine in his hands."

Wanhui Media is now a big name in the industry, and its "Daily Daily" has created a huge wave in the newspaper industry. Everyone is in danger, and its influence is naturally there.

The boss of "Fresh Weekly" may not really dare to force Wanhui Media to spend huge sums of money to launch a gossip weekly. At that time, his third position may not be guaranteed, and its value will naturally be greatly reduced.

"Okay, boss, don't worry! The price of 2500 million is enough for me to negotiate!" Liang Guanhui said confidently.

When the acquisition comes, you have to digest it well, otherwise it is easy to lose money.

Therefore, Lin Zuhui talked about the essence of the gossip weekly for later generations, and let Liang Guanhui get acquainted with it.

Liang Guanhui was dumbfounded when he heard it. The boss's words were so powerful that people couldn't help but praise him loudly.

"Remember, don't say I told you! Also, although our gossip magazine can be attractive in terms of wording, we still have to follow the "Ming Pao Weekly" and don't offend people in the entertainment industry too much, so as not to cause public outrage."

"Well, boss, don't worry! Gossip magazines have a good relationship with celebrities in the entertainment industry. Some celebrities even contact the reporters of gossip magazines to release news."

After Liang Guanhui left, Lin Zuhui stretched his waist.

So fucking cool!
Huang Yulang is right!

In less than a year, I can build a media empire!
7000 million to acquire 6600% of the equity of "Daily Daily" and the entire equity of Tiantian Color Printing, 900 million to acquire the King's Road News Center, 2500 million to purchase Kangmin Industrial Center, and [-] million to acquire "Fresh Weekly".

In addition, Wanhui Media's 7000 million properties (after appreciation), "FHM" magazine, "GOOD" magazine, and "Capital" magazine.

His media empire has taken shape!

In the meeting room of IT Fashion, Lin Zuhui signed the equity transfer agreement, and gave some of his shares to Guan Jiahui and Cai Ning.The new shareholding situation is: Lin Zuhui holds 20% of the shares, Guan Jiahui holds 30% of the shares, Cai Ning holds 20% of the shares, and Poon Dickson's offshore company holds 30% of the shares.

The reason why Pan Dickson transferred his shares to an offshore company was because he was worried that the media would spread rumors about his and Guan Jiahui's scandal; one was that it was not conducive to the development of him and Michelle Yeoh, and the other was that Lin Zuhui had opinions in his heart.

And Dickson Poon himself did not hold a specific position in the company, he always appeared as a consultant, and Lin Zuhui did the same; as if, IT fashion retail has become a country of daughters.

Although there are flaws in women's business operations, there is Lin Zuhui behind Guan Jiahui and Cai Ning, and Pan Dickson is behind the company, so the development is very smooth; besides, the proportion of men in the management team is still slightly higher than that of women.

After signing the share transfer agreement, Lin Zuhui said with a smile: "Finally, I can withdraw from IT affairs!"

"No!"

"do not want!"

The two women shouted coquettishly at the same time.

Guan Jiahui said pitifully: "You can bear to see us two weak girls alone and helpless. If we mess up, your son will have no money for milk powder in the future!"

Lin Zuhui said angrily: "What a mess, the company has developed to the point where you should rely most on the staff and management. I am a layman, how many good ideas can I have!"

Strictly speaking, Lin Zuhui's greatest contribution to IT is to let him act as an agent for Martin boots and Levi's jeans;
Of course, IT became popular with these two brands.

As for shop decoration, advertising, and staff training, etc., he has made some comments. After all, the vision of future generations is still there, and this life also has vision.

There were only three people in the conference room, Guan Jiahui hurried to Lin Zuhui's back, and lay on top of him to act like a baby.

"Just help us watch! Without you, I'm always not at ease. Okay?"

"I didn't say I won't help you! No, I'm going to take you to meet someone from a bank, and then get IT to get a lot of loans, so I'm ready to open a branch. We need to open at least ten branches this year. Rapid expansion is the only way to go." It is the last word for enterprise development.”

In the future, IT Fashion Group can open more than 100 large and small stores in Xiangjiang, so as to conform to the style of fashion brand giants.Regardless of the small size and small population of Xiangjiang, in fact, the annual tourists also contribute a lot to retail sales, and the market potential cannot be underestimated.

"That's about the same, how about rewarding you tonight!"

Guan Jiahui made a grimace, with her left eye closed, her right eye open, and the corners of her mouth crooked, which reminded Lin Zuhui of Aunt Thirteen.

Beginning of March.

The news suddenly broke out in the media circle that Wanhui Media wanted to spend huge sums of money to run a gossip magazine, which immediately made Ming Pao Group and Oriental Press nervous.

At this time, no one dared to take a peek at Wanhui Media. After all, since late January, "Daily Daily", which is dominated by Wanhui Media, has poached talent with high salaries, made huge advertising campaigns, and spent huge sums of money to upgrade "Daily Daily". People are in danger and sales are down.

A senior person in the industry commented: "This is really an unfortunate situation. The sad thing is that people don't want to operate in a down-to-earth manner. It takes too long and too much energy to abide by the orthodox operation; maybe you have been operating for decades. The income from labor is not as good as the results obtained by others using the stock market for a year."

This is the evaluation of an old and conservative newspaper owner, and this type of evaluation is very popular among the older generation of operators.

But the shopping malls are all talking about their strength. The 5000 million real money of "Daily Daily" is poured down. It grew to 40, and it's growing very well.

However, the VAM agreement signed by "Daily Daily" and the advertisers requires a minimum sales volume of 18, and the advertising fee can only be paid according to the base of 20, otherwise the advertising fee will be halved.

Relying on this VAM agreement, it also created a big gimmick in Xiangjiang, which made the "Oriental Daily" and "Sing Pao" very nervous.

Of course they don't know that "Daily Daily" also has a trump card of "reducing prices in disguise", and only then will they know how powerful it is.

Liang Guanhui came to Lin Zuhui's office with a smile on his face. It seemed that "Fresh Weekly" had already settled down.

"Boss, the boss of "Fresh Weekly" has agreed to sell it at a price of 2520 million. I want to ask you what you mean!" Liang Guanhui said respectfully.The boss gave a standard of 2500 million yuan, but I don't know if it is okay to add 20 yuan.

"Yes, promise him!"

"Okay, I'll make an appointment with him and sign the transfer contract!"

Lin Zuhui warned: "You go to "Fresh Weekly" to spread the word, everyone's salary will be increased by [-]%, so as not to be pried into a corner when people's hearts fluctuate. Also, after "Fresh Weekly" is acquired, the original editor-in-chief can not change, but you have to grasp the work yourself.”

"Fresh Weekly" earns less than 500 million yuan a year, and it normally takes five years to pay back. However, there are too many uncertainties in the magazine, so their boss is willing to cash out and leave.

As for Lin Zuhui, first of all, the funds for the acquisition came from the stock market and foreign exchange, so he didn't feel sad; secondly, he felt that under the management of a large company, it might only take two or three years for "Fresh Weekly" to recover its capital.

"Okay, boss, don't worry, I won't let you down!" Liang Guanhui said quickly.

Now that the company is developing too fast, no one in the top management can be used as two people. Of course, the tasks are arranged within a reasonable range.

In the end, Lin Zuhui said: "After the acquisition of "Fresh Weekly", we still need to make some changes. Let's open up the market with the strategy of 'open once and sell big packages'!"

The so-called strategy of "one pack and three big bags" is: "one pack" is an area unit, the size of one pack is about 82*110mm, and one pack is about A4 size (240*300mm); as for 'Sale big bag' means 'cheap big sale' in Cantonese, and it is often used.

In short, "Fresh Weekly" is still burning money and increasing printing costs to obtain a better experience for readers.

Liang Guanhui said confidently: "Although the distribution cost is high, I believe that with more advertising expenses, the annual profit of "Fresh Weekly" will definitely increase a lot!"

Lin Zuhui nodded. He learned this trick from others, and it was a successful experience in his previous life.

And at the moment, in the eyes of many media professionals, they feel that the market for Gossip Weekly has been divided up and there is no room for survival; but Lin Zuhui knows that this market has only just begun.

The gossip spirit of Xiangjiang people is getting stronger and stronger!

After Liang Guanhui left, Lin Zuhui rubbed his head. There have been a lot of shitty things recently. Fortunately, he is the one who controls the overall situation, and he doesn't do everything.

For example, in the content of "Daily Daily", Lin Zuhui just encourages everyone to think of better opinions, and everyone discusses how to do better; because Lin Zuhui is an 'layman', he knows what he is good at, and these executives and employees have just added [-]% of the salary, the sense of belonging to the company has greatly increased, so I have also solicited a lot of useful opinions.

In the conference room of Dongfang Newspaper, a group of high-level executives hurriedly discussed countermeasures, and Wanhui Media's offensive was too fierce.

Ma Chengkun said with a low face: "The upgraded version of "Daily Daily" has not yet been launched, and the sales volume of our "Dongfang Daily" has fallen below 20 sales, which has decreased by more than 1 sales. If you have any countermeasures, please tell us." !"

All the high-level executives looked at each other and said in their hearts: "Others took 5000 million yuan in real money. It must be normal for sales to increase. You can't bear to spend money. What do you do?"

At this time, a senior executive suggested: "We can stop selling advertisements on the front page in advance, and promote this newspaper in a "bleeding" way, give away houses and cars, and make a big gimmick!"

Ma Chengkun shook his head and said, "Let's use this trick now, and when the upgraded version of "Daily Daily" is released on the 20th, how should we deal with it? You know, that's when everyone will compete!"

Everyone thinks about it. When the upgraded version of "Daily Daily" is released on the 20th, it will give away houses and cars worth 500 million yuan. This is already a gimmick.

If at that time, all the newspapers did not follow suit, they would only suffer a sharp drop in sales.

An executive said: "We also do a wave of advertisements, and do it on TV!"

Ma Chengkun was reluctant to spend a huge amount of money, but he couldn't say it directly: "They have signed a contract with TVB that 'the same type of advertisements cannot appear at the same time'. If our advertisements are placed in other time periods, it is better not to do it."

This doesn’t work, that doesn’t work, and you don’t want to pay for it, so you really think you’re a god!This is the thinking of the higher-ups.

In the end, the meeting ended hastily, and Ma Chengkun got a few suggestions that were not painful.

When the four Ma brothers came to the office, the lame Ma said, "I always feel that Lin Zuhui is targeting our Ma family on purpose!"

The three Ma brothers scoffed, and Ma Chengkun said: "He just wants to be a media tycoon, but because "Daily Daily" and our "Oriental Daily" are popular newspapers, so the impact is the biggest."

Of course, they didn't believe that Lin Zuhui was deliberately targeting the Ma family. After all, how could such a big business rely on emotion?

When Lame Ma thought of the way Lin Zuhui looked at him, he trembled a little. It was a cat-and-mouse look. With that look, he didn't believe that Lin Zuhui didn't hate the Ma family.

"Then why is he planning to make a movie biography of uncle and uncle? I don't believe he will sing them!" Lame Ma continued.

Ma Chengkun replied: "It's not easy. It's a problem of young people's mentality. Seeing that we have been reporting his gossip, I just want to fight back. By the way, Ah Qiang, don't be stupid. Others are now Wang Qilin's future son-in-law. We don't want to trouble."

The lame horse is naturally not that stupid. Although the four brothers of the Ma family are in charge of the "Oriental Daily", they have always kept a low profile on weekdays; one.

At that time, maybe the four brothers will also roll back to Taiwan Island.

"Know it!"

After the crippled horse left, Ma Chengkun teased, "The little cripple's mind is twisted, we still have to keep an eye on him. Now our Ma family has a legitimate business, so we can't go back to the old ways."

"yes, Sir!"

On March 3, the media broke out again: Wanhui Media acquired the gossip weekly "Fresh Weekly" at a price of 5 million.

For a while, the industry was shocked by the rapid rise of Wanhui Media.

Many people are analyzing Wanhui Media's rise and find that the company's prospects are extremely good!

Although the company has a loan of 1.1 million yuan, its property assets are also very rich, with fixed assets as high as 1.5 million yuan; this alone is not as good as the predecessors of the newspaper industry.

Let’s analyze the profit issue again. The original three magazines of Wanhui Media have an annual profit of about 4000 million, plus "Fresh Weekly" with 500 million, and the rising "Daily Daily". Even if it is 2000 million, the annual profit is estimated to be 6500 million. to 7000.

It seems to have become the fourth media giant in Xiangjiang.

Currently, "South China Morning Post" is Heung Kong's No. 10 media giant. Its sales volume is less than 1.6, but its gross profit is around 1987 million (in 8.3, Australian media tycoon Rupert Murdoch bought 35% of its shares for [-] million, and Heung Kong went public. ), is one of the most profitable newspapers in the world;

Sing Tao Group firmly sits in the second position, thanks to their very good circulation in seven major overseas cities, with an annual net profit of more than 7000 million;
Ming Pao Group firmly occupies the third position, benefiting from Ming Pao's positioning as a high-end intellectual, high advertising costs, coupled with "Ming Pao Weekly"'s annual net profit of 2000 million, the entire group's profit is also around 7000 million.

But now, Wanhui Media, which was established less than two years ago and listed less than one year ago, has suddenly emerged, surpassing Oriental Press and Chengbao, and won the fourth position in one fell swoop, attracting the attention of the Hong Kong business community.

"I want to be a media tycoon in the East!"

All the media described Lin Zuhui as a young man in his 20s.

In fact, what these people don't know is that if he hadn't considered political factors, he really wanted to acquire the South China Morning Post. The "South China Morning Post" is the tongue of the British colonial government and has always been biased towards the British side.

But considering the imminent return of Xiangjiang, Murdoch (Murdoch) was sold to Guo Henian for 1993 billion in 24.

He remembered that Australian media tycoon Rupert Murdoch invested heavily in Heung Kong in 1987, buying 35% of the "South China Morning Post" and 23% of TVB (Run Run Shaw sold most of it and Lee Ka sold 3%), etc.

In particular, the shares of TVB made Murdoch a major shareholder in one fell swoop, but the actual operation is still in the hands of Shao Laoliu; and Murdoch later sold the shares of TVB to Guo Henian, who was investigated by the Hong Kong government because of Guo Henian's identity , Later Guo Henian sold it to Run Run Shaw.

In short, when it comes to Xiangjiang's core tongue, Lin Zuhui's strength is still not enough; it's not because he can't raise funds (leveraging), but because he doesn't have enough status and influence.

If you travel to Xiangjiang a few years earlier, maybe it is really possible to give it a try!

(End of this chapter)