Hong Kong's new giants

Chapter 142 Chapter 148~149 [Huazhi Acquisition Battle 1]

Thursday, November 3.

There are no advertisements on the homepage of newspapers in the Hong Kong newspaper industry, but big gifts;

From housing units to cars, from gold to vouchers, citizens are scrambling to buy newspapers.

And on this day, "Daily Daily" printed 30 copies, a sales volume that Xiangjiang newspaper has not yet broken.

"Oriental Daily" has been the No. 23 sales volume of Xiangjiang Daily for many years in a row, and the highest sales volume is only [-] copies.

"For 2.5 yuan for a newspaper, you have a chance to get a house worth 60 yuan!" The newspaper vendor couldn't help shouting excitedly.

Hearing this, a citizen hurried to the newsstand and asked, "Is it true?"

"What are you doing to lie to you? "Daily Daily" is holding a big event, and "Dongfang Daily" and "Chengbao" all have gifts!"

"Then I only need one copy!"

"Of course you have to buy "Daily Daily" for one copy. They will give away 800 million prizes, which is the most generous!"

"Okay, just a copy of "Daily Daily."

Watching the customers leave, the newsstand peddler whispered: "A piece of "Daily Daily" earns 1.9 yuan, and a copy of other newspapers earns 1 yuan. Even a fool knows to push "Daily Daily" to customers! I have heard of Boss Lin. It’s going to go on for a long time, I don’t know how long it will take, but I hope the longer the better!”

"But Boss Lin is the same. He has a lot of money and has no place to spend it! He bought 7000 million "Daily Daily" and spent 6000 million to advertise and upgrade "Daily Daily". He didn't know if he would make it back in five years!"

Don't say that a newsstand owner can't figure it out, many people can't figure it out, Lin Zuhui's operation is for that.

In their view, a business that needs four or five years to pay back is equivalent to a failed business (Heung Kong's return on investment is 19%).

Of course, it's not that they are short-sighted, but that they can't predict the future.

In another five to eight years, Xiangjiang's No. 40 sales volume daily will reach 7000 sales, and the annual profit will be conservatively [-] to [-] million!Wouldn't it only take two years to pay back the capital, together with the purchase of newspapers.

Taking a step back, the stock market is booming in the second half of the year. Wanhui Media can raise at least 1 million yuan. Are you worried about running out of money?And next year, hundreds of millions can also be raised, so why worry about not having enough money!
After all, Lin Zuhui still has a large number of warrants, so it would be a waste not to raise funds.

That night, Lin Zuhui received a feedback from the distribution department that the sales volume of "Tian Tian Daily" that day was around 28, and the specific data would need to be calculated the next day.

At this time, the management of "Daily Daily" in the office building got excited and clapped their hands in celebration.

Lin Zuhui was also happier, but he didn't forget one thing.

"President Long, immediately ask the editorial department to print the news of '"Daily Daily"'s No. [-] best-selling newspaper in Hong Kong" on the front page of tomorrow's newspaper, and then edit the content. After proofreading, get it immediately." Tiantian Color Printing started printing."

Long Jingchang immediately said, "Okay, I'll do it right away!"

Isn't this the advertising slogan of later generations, such as the number one sales in the world, five circles around the earth, etc., anyway, it is to put gold on one's face.

Waiting for the "Dongfang Daily" white fan family to see it tomorrow, they will be so angry that they will jump up!
At this time, the major newspapers have not discovered the secret of "Daily Daily" publishing at a loss, otherwise it will be a storm.

However, Lin Zuhui already planned to withdraw and leave it to Long Jingchang and others to face it.

The next day, the front page of "Daily Daily" was indeed marked with ""Daily Daily" is the number one sales report in Hong Kong", which immediately attracted the attention of people who read the newspaper.

""Tian Tian Daily" sold 28 copies yesterday, officially breaking the sales record of Xiangjiang Daily, firmly sitting on the dominance of Xiangjiang newspapers"

A white-collar worker loves to read newspapers. After reading the news, he couldn't help sighing:
"Excellent! From 13 copies sold to 28 copies in two months, how many newspaper sales has the "Daily Daily" robbed!"

"However, the upgraded "Daily Daily" is indeed very interesting. It seems that the huge sum of money to upgrade is still very useful."

At this time, the newsstand hawker came and advertised: "Buy a newspaper? You must read "Daily Daily" today. There are breaking news, and there are a lot of prizes to win!"

People who read newspapers have certain habits, but the boss will basically change his mind when he sells like this, because what is explosive news?What are the prizes?
This makes the newspaper reader very curious, even if he is unwilling to give up the habit, he will buy two copies.

Oriental Press.

But when Ma Chengkun got the "Daily Daily", he said loudly: "I don't believe it, how could they jump from 18 copies to 28 copies, they are cheating advertising fees by making fake data."

Ma Chengfa also said: "They are looking for death on their own, let them be arrogant for a few more days, and we will expose their ugly faces!"

The lame horse said, "Then why not expose it now?"

"Are you an idiot? Naturally, the deeper they get into the trap, the more troublesome it will be. Go and expose it now, and if you die, it will be a day of deceit."

The lame horse was suddenly depressed, and said in his heart, you are brothers, so you don't have to reject me like this!
"Ah Fa, why are you talking to Ah Qiang! Ah Qiang don't mind, we are so excited!" Ma Chengkun came out to smooth things over.At this time, we can't let the family strife make people laugh.

Star Island Group.

Hu Xian also looked at "Daily Daily" sullenly, she really hated Lin Zuhui.

First of all, some time ago, I drove Sing Tao Newspaper out of the News Building. Although the price may be a little higher, the kid happily agreed; Yue moved away. You must know that Sing Tao Group is a big company with equipment, but it was finally time to move away.

Secondly, the sales volume of "Sing Tao Daily" fell from 11 to 9.5, falling below the 10 sales mark.

"Liar! This sales volume is too fake!"

She can cheat more than herself, Hu Xian thought to herself. (In the previous life, "Sing Tao Daily" published a fake in the 90s)
The masterminds of "Ming Pao" and "Sing Pao" expressed doubts after seeing "Tian Tian Daily".

too exaggerated!

In fact, they did not expect that "Daily Daily" is equivalent to giving free agents and newsstand vendors.

Two flowers bloom, one branch each.

On March 3, the shareholders meeting of Huaren Properties.

Feng Bingfen sat on the podium in high spirits and announced on the spot: Wei Li, Feng Qingqiang, and Feng Qingzhao were elected as directors; and Li Fushu, Li Fuqing, and Li Fuzhao resigned as directors.

When Li Fushu and Li Fuqing heard the news, they immediately protested: "Nonsense! Our two shares are equal. What qualifications do you have to strip our Li family of directors!"

Feng Bingfen said with a sneer: "Our Feng family and Mr. Wei Li hold nearly 35% of the shares in total, so we are major shareholders and have the right to re-arrange the appointment of the company's directors."

The two Li brothers looked at each other, and suddenly had a bad feeling at the same time!Why didn't his younger brother Li Fuzhao come to this shareholder meeting?
"I don't believe it, please show your shareholding certificate!" Li Fushu suddenly felt absurd, never expecting such a thing to happen to the Li family.

Wei Li had already made preparations and took out a share transfer agreement. It was Li Fuzhao who transferred his 7% shares to him.

Li Fushu and Li Fuqing were speechless for a moment, and after all, they did not continue to quarrel at the shareholders meeting.

Some shareholders are already laughing at the joke, that civil strife really broke out in the Li family.

At this time, the Li family only has about 26% of the shares left, so naturally they can only admit defeat temporarily!

However, before Li Fushu left, he said harshly: "This is not over!" Then he took his younger brother and left the shareholder meeting!
When the two brothers walked outside the building, Li Fushu said: "We are going to launch a purchase, and we must not let the Feng family occupy our assets!"

Li Fuqing said: "Yes, we cannot let our ancestral property be destroyed!"

"Okay, let's go find Feng Yongxiang from Sun Hung Kai, and join forces with outsiders to fight Feng Bingfen and Wei Li."

Although these members of the Li clan are all wealthy, they still dare not invest all their funds in Xiangjiang. Therefore, once such a war occurs, the first reaction is to find allies to share it.

However, Lin Zuhui bribed a person who attended the shareholders' meeting of Huaren Properties, and got the resolution of the meeting immediately.

After hanging up the traitor's phone, Lin Zuhui calmly dialed Liang Botao's number.

"The Li family has been kicked out of the board of directors of Huaren Real Estate. It was jointly kicked out by Feng Bingfen and Wei Li. Wei Li's shares came from Li Fuzhaoen. The people in the Li family have only two choices, to woo others to organize the acquisition of Huaren Real Estate, or to advance Admit defeat."

"No matter how they operate, we will immediately start buying shares of Chinese Land in the market. Yes, we can buy boldly, without worrying about arousing the vigilance of the two companies. It is impossible for them to become allies anymore."

After hanging up the phone, Lin Zuhui breathed a sigh of relief, and finally it was his turn to make his debut.

At present, the stock of China Land is only 15 yuan per share. Based on the total share capital of 2800 million shares, the market value is only 4.2 million; while the net assets of China Land are conservative at 6 million yuan. This is because the shares of China Land have been held by Feng and Li for a long time. Yes, the trading volume is extremely low, and the stock price will naturally not be high.

Despite the fact that Huazhi only has 6 million net assets, its asset value is estimated to be around 9 million; moreover, Huazhi also holds a controlling stake in China Entertainment, which is equivalent to buying one and getting one free.

China Entertainment's asset value is also around [-]-[-] million, but its market value is less than [-] million.

Lin Zuhui only needs to hold about 43% of the shares to control assets of more than 13 billion. The price he may pay is less than 2.5 million.

This is the magnification principle of serial holdings. The parent company holds subsidiaries, and the subsidiaries hold Sun companies. Lin Zuhui instantly becomes the head of the Xiangjiang consortium.

On the same day, New Era Real Estate grabbed a lot of China Real Estate's chips (0.8%) and increased its shareholding to 6% in one fell swoop.

The market did not react at all. After all, no one knew the situation. Even if they knew, they would not immediately think that the Li family would not be reconciled and would invite outsiders to initiate the acquisition of Huazhi and regain their ancestral property.

As for Lin Zuhui's 6% chips, a total of 168 million shares, the average price is less than 15 yuan, and the cost is less than 2500 million.

Sun Hung Kai Corporation has: Sun Hung Kai Bank, Sun Hung Kai Securities, Sun Hung Kai Insurance, is a comprehensive financial group.

However, as the flagship of the company, Sun Hung Kai Bank suffered huge storms during the Hong Kong dollar storm in 1983. If the Hong Kong government, together with HSBC and other consortiums, supported Sun Hung Kai Bank to tide over the difficulties, it might have fallen down.

This is also because the problem of Sun Hung Kai Bank is not very serious, otherwise it would have to be directly taken over by the Hong Kong government; once it is taken over by the Hong Kong government, it means that Sun Hung Kai Bank will no longer have the surname Feng.

But while Sun Hung Kai Bank isn't too bad, Sun Hung Kai has to find its own way.

All the Chinese-funded banks in Xiangjiang cannot avoid a problem, that is, they must find a backer, otherwise they will be hit and closed sooner or later.After all, the strength of family-owned banks is weak, and once there is any risk, the public will break out a 'run crisis'.

After two years of negotiations, in 1985, Feng Jingxi signed an equity transfer agreement with the Arab Bank Group, and sold 7% of the equity for 75 million Hong Kong dollars; the Fung family lost its status as a major shareholder, and the family bank hung the banner of the Arab Bank.

Backed by the Bank of Albania, which is known as the 'Petrodollar', the profit of Hong Kong Base Bank (renamed Sun Hung Kai Bank) in the first quarter of 1985 exceeded the profit in 1984; Hong Kong Base Bank used all its deposits for lending (90 % or more), no bank has the guts to do so just because it is backed by petrodollars.

In fact, according to the agreement: Feng Jingxi's family repurchased shares in batches, which eventually brought the family's shareholding close to 50%; however, Feng Jingxi died suddenly of a cerebral hemorrhage in August 1985, and there was no chance to see that day after all.

Li Fushu and his younger brother Li Fuqing came to Sun Hung Kai Company and found the current chairman Feng Yongxiang.

Feng Yongxiang is the second son of Feng Jingxi. The reason why he succeeded Sun Hung Kai is because he is a financial professional with a professional background. A few years ago, Feng Jingxi cooperated with Merrill Lynch and sent his son to Merrill Lynch in New York to study.

Therefore, the death of Feng Jingxi and the succession of 34-year-old Feng Yongxiang did not cause Sun Hung Kai to fail to take over.

"Nephew, the situation is like this, so we would like to invite you to form a company and acquire Huaren Real Estate together. Our Li family also owns 26% of the shares of Huaren Real Estate. If you join us, our strength will be greatly increased, and success is just around the corner. Even if the acquisition fails, Chinese Land has very rich assets and will not suffer losses." Li Fushu said.

Both are banking families, and Li Fushu and Feng Jingxi are also old friends.

Feng Jingxi readily agreed and said, "No problem! Then we will form a company and announce the acquisition on the weekend!"

He readily agreed, as long as it is a takeover battle, most of them are profitable.Moreover, Sun Hung Kai Securities is well-known for the invitation from the Li family, so there is no reason why they would not agree.

Then, the two parties named the cooperative company "Passina" company, of course in English.

However, when it comes to the purchase price, both parties are somewhat reluctant. After all, although Huaren Real Estate has an excellent reputation, its long-term stock price is low, and the trading volume is very small. Shareholders seldom pay attention to this company.

"I think it's only 16 yuan, a little premium. Some investors saw that this tasteless stock is profitable, so they sold it directly!" Feng Jingxi quickly suggested.

But as soon as I finished speaking, I found that something was not very good. After all, Chinese real estate can also be regarded as the ancestral property of the Li family.

Fortunately, Li Fushu also had this understanding, and said with a smile: "What you said makes sense!"

Sunday, May 4.

Li's family and Sun Hung Kai Fung Wing Cheung issued an announcement: the two formed 'Bassina Company' and proposed a full acquisition of Huaren Real Estate at 16 yuan per share in cash.

At this time, the Li family owns 26.2% of the shares, supported by other small stocks holding 2.8%. Their power of speech is close to 29%, which is comparable to that of Feng Bingfen and Wei Li (nearly 35%).

In Liang Botao's office, Lin Zuhui brought Liang Zhenxun together to discuss countermeasures.

Several people sat on the sofa, their expressions were relatively relaxed, mainly because of Lin Zuhui's expression.

In Lin Zuhui's eyes, the Feng and Li families had too many flaws in this battle, and it was even easier for him to acquire them than Liu.

Lin Zuhui read Baxiana's announcement and said with a faint smile: "The price of 16 yuan? It's just to send off beggars, and it has no temptation for stockholders. Brother Liang, we will make a large-scale acquisition in the market tomorrow, don't worry about driving up the stock price , what we want is that stockholders look down on the 16 yuan. The market buys and sells at 17 or 18 yuan, who will sell their own stocks to Persiana.”

Liang Botao nodded, and said, "Baxian can't buy a share in the market, so it's a waste of money!"

Then, Liang Botao said again: "Lin Sheng, from the current point of view, we can only play a supporting role in buying loose stocks from the market. What really determines the outcome is the shares of the Li family. In this way, we will take the lead The Feng family is in sight."

Lin Zuhui nodded. There are few scattered shares of Huaren Real Estate, and it is difficult to buy too many shares. After all, Feng and Li already hold nearly 70% of the shares.Coupled with the 6% shareholding of New Era Real Estate, only a little over 20% of the shares are left outside.

However, Chinese Land is a high-quality investment company. Shareholders have no worries and may not be willing to hand over their bargaining chips. They can definitely make long-term investments.

"The Li family owns 26% of the shares. Once we win it, we will be on par with the Feng family and Wei Li. Have you thought about how to make the Li family submit?" Lin Zuhui asked.

Liang Botao is the financial advisor of New Era Real Estate. Once this battle is successful, Citicorp Investment Bank under his leadership will completely spread the word in Xiangjiang.Therefore, he must do his best.

"Basinola is only willing to offer 16 yuan for the acquisition, which shows that it lacks confidence. We speculated the stock price in the scattered market on Monday, and they felt that there was no hope of winning. So our goal: to prevent them from getting scattered shares from the market. Naturally, the acquisition of the two companies will appear to be chaotic, and in the end we will discuss with the Li family, and I believe the success rate is as high as [-]%. After all, if they cannot win the competition, they can only withdraw at a profit."

Lin Zuhui smiled and said: "Okay! This time our company can use 2.5 million in cash. If we can fully acquire (51%), it will naturally be the best."

His cards have not yet been exhausted, and he is full of confidence.

Everyone chatted for a while about the acquisition on Monday, and then they dispersed for the weekend.

Over the weekend, several newspapers finally discovered the secret of the high sales volume of "Daily Daily". It turned out that they had adopted the strategy of "cutting prices in disguise", giving the almost free price to agents and newsstand vendors.

Immediately caused an uproar!

Oriental Daily.

Ma Chengkun said loudly: "We want to expose their methods of abnormal competition, and publish them in the newspaper tomorrow!"

The lame horse said: "Then the sales are fake?"

Ma Chengfa said: "The sales must be real. Their newspapers have been jointly promoted to customers by agents and newsstand vendors in the past few days, and the sales have not been increasing."

Angry, Ma Chengkun never thought that the problem lies here!

Today, the upgraded version of "Daily Daily" has been on sale for four days, and the sales volume in these four days must have been around 28, because there is a big gift giveaway recently.

And "Oriental Daily" also gave away 500 million prizes, but it only increased the sales volume from 19 to 22; if the prizes are sold out, the newspaper's sales may quickly drop to below 20.

This time, the "Daily Daily" is likely to become the newspaper with the highest sales volume in Xiangjiang. Even if it is maintained for a short period of time, it will at least be on par with the "Oriental Daily" in the future.

What's more, in the past two months, "Daily Daily" has poached nearly a hundred people with high salaries, and overseas and local key reporters have instantly drawn closer to "Oriental Daily".

Everyone knows that the reason why "Oriental Daily" came from behind is largely because they have an efficient editorial team, which collects and writes a large number of Hong Kong social news to attract readers, with fast timeliness and a wide range of reports.

Today, "Daily Daily" has poached the backbone of 30 people from "Oriental Daily" at one time, which shows that its strength has been greatly enhanced.

All the major newspapers in Hong Kong have decided to open the market on Monday to sue "Daily Daily" for its unfair competition.

And the top executives of "Daily Daily" have long been prepared, just like what the boss said, if it is useful for them to contain "Daily Daily", then there is no need for the law to do anything.

The law does not stipulate that it cannot be done in this way, so it can be done in this way!

Lin Zuhui knew that in the 90s, the newspapers in Xiangjiang could only be described as tragic. First, "Apple Poison News" cut the price in a disguised form, and later "Oriental Daily", "Sheng Bao", and "Apple Poison News" directly reduced the price of 5 yuan. The uniform price will be 2 yuan, and a group of weak newspapers will go out of business.

Facts show one thing, the so-called industry regulations are just bullshit, without legal support; even the so-called newspaper association is just an unofficial organization.

Xiangjiang, after all, is a model of the global 'free economy'!

So from the beginning, Lin Zuhui had already told a group of high-level officials, just do it, it's useless for them to block it!
On Monday, the stock market opens.

Lin Zuhui came to the VIP room of the exchange, and watched the battle with Liang Botao. As for the acquisition of the equity of Huaren Real Estate, he naturally had his subordinates to do it.

At the very beginning, the share price of Chinese Land soared to 16.2 yuan, which was 0.2 yuan higher than Bassina's purchase price; this is still in the case of no transaction yet, which shows that Bassina's offer is not sincere.

In the trading room, several brokers representing New Era Real Estate and Wanguobaotong are focusing on Chinese real estate!The above said that today's price is to raise the Chinese property to more than 17 yuan.

For a stock that is not actively traded, and at the same time, even one side of the acquisition war only mentioned 16 yuan in the offer, this is a lot of room for development.

"16.35, 10 shares"

"Eat it all!"

"16.40, 3 shares"

"Eat it all!"

The exchange is in full swing, and the staff are running back and forth. Because the electronic age has not yet entered, quotations still rely on blackboards.However, I heard that after the merger of the Stock Exchange, electronic TV screens will be adopted, and the era of blackboard trading will be bid farewell.

In the VIP room, Lin Zuhui watched the battle for a while, and said to Liang Botao: "It seems that there is no problem with the rise of Huaren Real Estate to 19 yuan this week, and our shareholding will also increase to about 10%."

Liang Botao nodded, and said: "There should be no problem! Adding in the Li family's 26% shares, we have more than 35% of the shares! However, this share is still a little insufficient, and the Feng family will secretly attract in the market if we can't keep it!"

Lin Zuhui said confidently: "The Feng family has nothing to worry about!"

Liang Botao was taken aback, his good friend seemed to analyze the enemy very thoroughly, how did he know that the Feng family was nothing to worry about, could it be that the Feng family got into some trouble?
Of course, Lin Zuhui was very confident. The battle between the Feng family and the Li family was like a chicken pecking at each other, and there was no threat at all;

Their only use is that they have a large number of Chinese real estate stocks in their hands, but they are not strong enough to buy stocks in the market.

Otherwise, it would not be the case that Liu Luanxiong in his previous life didn't have any shares when the Feng and Li families were in chaos.

And Lin Zuhui knew a key news, that is, the financial situation of the Feng family was in crisis.

(End of this chapter)