Hong Kong's new giants

Chapter 243 [Retail Industry]

6 month 2 day.

New Era Group's five-month preparation for the retail brand "C-store" convenience store (C-store) is the first to open in the banking district of Queen's Road in Central, and this year will be followed by as many as [-] stores, which will be successively Continue to open for the remaining seven months of this year.

The retail business of New Era Group belongs to the comprehensive department and is part of the group's expansion strategy.

In Hong Kong, Cheung Kong, Sun Hung Kai, Landmark and other real estate companies all have retail businesses.

Hongkong Land and Cheung Kong are the kings in this field. Hongkong Land has Wellcome Supermarket brand, and Cheung Kong (Hutchison) has ParknShop Supermarket brand. The two occupy a very large share in this supermarket field; and the turnover of supermarkets is in the 80s. At the end of the year, it has accounted for half of the retail industry in Hong Kong, and it has beaten traditional department store brands to the brink of failure.

Next is the convenience store that has risen in recent years. Hongkong Land also has the agency rights of 7-11 in Hong Kong/Macau. At present, 7-11 has developed to a certain extent in Hong Kong.

Lin Zuhui is naturally unwilling not to do it, not to mention that his vision and knowledge of the retail field are enough to beat a group of opponents in this era.

So at the beginning of the year, Lin Zuhui and Lu Donglai (Head of the General Affairs Department, former general manager of Cathay City) began preparations to enter the retail field.From the very beginning, Lin Zuhui decided to start with convenience stores, which are the fastest to occupy retail and require a slightly smaller investment.

The most important thing is that Lin Zuhui believes that his business philosophy of convenience stores even surpasses that of Japanese convenience stores, and he will not succeed!
On the same day, Lin Zuhui and Lu Donglai came to the banking district of Central to inspect the opening of the "Xishiduo" convenience store (C-store), accompanied by the brand's management team.

When he came outside the store, Lin Zuhui looked at the refreshing signboard, a red apple as a trademark, and Xishido in Chinese green font below.

It should be said that at the beginning of the preparation, Lin Zuhui had already talked a lot.At that time, he inspected Xiangjiang 7-11 and felt that although the management of the 7-11 convenience store was relatively mature, he could actually find more coups.

For example: the customer base around each store is different, and some of the products sold are also different. Some stores near the community need to sell rice, oil, etc., and rice and cooking oil must be placed in a conspicuous place at the door; That’s why it’s called a convenience store, so it must make it convenient for customers. C-Story has increased the sales of newspapers and magazines, the provision of public telephones, and the agency of sending and receiving emails, etc., to truly achieve the standard of service-oriented; food safety issues, cooked food is not overnight, every day Discount starts at 9pm
Especially in the discount activity of "specific products" every night, Lin Zuhui formulated a "classic case", customers who come at 9 o'clock in the evening can get a 10% discount; customers who come at 11 o'clock in the evening can get a half discount; Discount; customers come at 12 o'clock in the evening, get [-]% discount.

With this kind of decreasing discount, it is believed that it can attract a large number of customers.

In fact, it is impossible to get a [-]% discount on discounted products, because others will grab them with a [-]% or [-]% discount, and it is even more impossible to get a [-]% discount!
This is a psychological warfare. Just imagine, if you don't get the [-]% discount today, then you must think that the [-]% discount tomorrow will be good, so you will come early.In fact, in the end, most of them were sold at [-]% off and [-]% off.

Lin Zuhui's strategy of being ahead of this era was revealed all at once, and a group of subordinates were overwhelmed with admiration; It's like a 'wolf is coming' feeling.

Lin Zuhui pointed to the words 'open 24 hours' at the door, and said to the management: "The night shift in each store mostly employs boys, the monitoring should be maintained at any time, and the 'emergency' drill should be trained more often. Call the police!"

Lu Donglai nodded and said, "Yes, I've written it down."

Lin Zuhui turned his head and looked at the senior staff in charge of Xishiduo!
"Boss, I also wrote it down!"

Only then was Lin Zuhui satisfied. The General Affairs Department in charge of Lu Donglai had a lot of work, and the convenience store was just one of them.

Next year, Lin Zuhui will also directly sell the shares of ATV to New Times Group, which belongs to the comprehensive department.He felt that he had too many listed companies and needed a unified large group to manage them.

Referring to New World Development, its comprehensive departments include ATV, Wannian Films, and Dynasty Club (catering).

A group of people walked into the convenience store. Although there were many customers, the cashier at the door still said warmly: "Welcome to Cistol!"

The service department of CISTO still employs Japanese trainers. It’s not that Lin Zuhui likes Xiao Ridu, but that their service industry is really doing very well.Take the department store industry in Hong Kong as an example. Before the mid-70s, Chinese-funded department stores dominated; after the mid-70s, Japanese-funded department stores entered Hong Kong, and immediately defeated the Chinese-funded department stores. In fact, Wing On Department Store even sold [-]% of its shares to Seiyu Department Store in Japan in order to protect itself.

Lin Zuhui checked every detail, from the layout of newspapers and magazines at the door, the placement of shelves, the environment of the store, the cold drinks in the refrigerator, the deli counter, etc., and compared them with later generations, and then compared them with the current 7- 11 for comparison.

Very happy with the end result!
"Bento at noon and evening, how are you preparing?"

The senior staff in charge of the brand said: "No problem, we have the most advanced central kitchen supply, and the bento is guaranteed to be clean and delicious."

Lin Zuhui said with a smile: "After the staff of the group company make comments, I will decide whether your words are wrong!"

The cost of investing in a central kitchen is still quite high, and now only one store is opened, so naturally, the employees of the company can only experience it for a period of time.

"I am confident that at least in Xiangjiang convenience store bento, we are still better!"

Lin Zuhui ate a lot of bento in his previous life. Naturally, he has the right to say what food to choose and how to match it. Therefore, he also put forward some opinions on Xishiduo's bento.

Before leaving, Lin Zuhui bought a special 'Super Beef Burger' from Cistol, and walked out of the store while eating.

"It tastes good! But it can be improved and improved, and strive to become a trademark of our Shishiduo in the future, and become a product familiar to Xiangjiang people."

"Okay, I remember!"

In fact, Lin Zuhui doesn't pay much attention to the profits of Cistol in Hong Kong. He hopes to incubate a mature convenience store brand so that he can enter the mainland market in the future.

Because there is no need for Xiangjiang's local Xishi to make a lot of money, Lin Zuhui will increase his human resource reserves, establish a reputation for high quality and low price, and maintain considerable competitiveness.These are Lin Zuhui's original intentions.

Of course, once this is done, the Xiangjiang market will naturally make a lot of money, but that will happen in the future.

That night, Luo Fuqi Company, representing Huang Yulang, announced the launch of an anti-acquisition of Yulang Group: a full acquisition of Yulang Group at 6.6 yuan per share, and currently holds 36.5% of the shares.

After Lin Zuhui found out, he didn't take it seriously, and Wanhui Media was not in a hurry to react, and planned to wait until the weekend to re-release the latest price.After two days of acquisitions, Wanhui Media's shareholding has increased to 20% of ordinary shares and [-]% of warrants, which can be regarded as a good start.

(End of this chapter)