Hong Kong's new giants

Beginning of August, Saturday.

Xu Rongliang, a senior employee in charge of New Era Group's retail business, came to Lin Zuhui's office.

"Boss, report a problem to you!"

Lin Zuhui leaned back on the chair, nodded, indicating to continue!
Xu Rongliang sorted out his thoughts, and then eloquently said: "Recently, the two major retailers in Hong Kong, Hutchison and Jardine, seem to have joined forces to put pressure on suppliers, causing several suppliers not to supply us! "

Lin Zuhui sat up straight and said seriously, "Is it serious?"

Xu Rongliang said seriously: "It's not particularly serious. Only two suppliers succumbed. We found alternative suppliers from overseas, but the cost has increased a lot."

Lin Zuhui was a little surprised and said: "At any rate, we also have 31 'Xiesto' convenience stores and five supermarkets. Do those suppliers regard us as small and medium-sized retailers?"

When he didn't directly open a supermarket, he anticipated this situation, so he started with a small retail convenience store.

Because he knew that in his previous life, Carrefour, the world's second largest retail group, had to announce its withdrawal after only four years in Hong Kong.Fei Lilao's "Apple Express" was closed in a hurry after only a little more than a year, and failed miserably.

The reason for the failure of Carrefour Group in Hong Kong is the "resale price guarantee", that is, the chain supermarkets all adopt the price suggested by the supplier. If the price is lower than the recommended price, the supplier will refuse to supply the goods to punish the chain. supermarket.As a result of this practice in the industry, there is little price competition among supermarket chains.On the other hand, when large supermarket chains want to raise prices, they often put pressure on suppliers and ask small operators to take the lead in raising prices.

Under the resale price guarantee, the supplier requires the retailer to sell its products at or above a specified price, which is a vertical trade restriction that hinders competition.Resale price guarantees have long been prohibited in jurisdictions with competition (or antitrust) laws such as the US, UK and most EU countries.

For foreign-funded supermarket chains, given the high cost of land and the rock-solid dominance of the two major supermarket chains, it is crucial to establish a presence in the supermarket industry if they can sell their products at a lower than suggested resale price.

Carrefour has no power to set prices, so naturally it has no advantage. It entered Hong Kong in 1996 and announced its withdrawal in 2000.

As for the "Apple Express", the main stumbling block is that competitors put pressure on suppliers not to supply Apple Express, so he has to purchase products overseas, thus increasing operating costs.

Xu Rongliang said: "There are only two suppliers, and the rest of the suppliers have expressed their support for us!"

Lin Zuhui waved his hand and said, "The pressure will always exist. Now there are two companies, and there may be more in the future! This point is worth our vigilance!"

Xu Rongliang added: "Well, fortunately, we have built a complete fresh food supply chain at the beginning of our establishment, and our supermarket has not been restrained at all in that regard."

Lin Zuhui retorted: "How did I hear that some vegetable farmers came to our supermarket to protest?"

Xu Rongliang immediately said: "The police are here, and if they arrest a few, they will be honest!"

Lin Zuhui said sternly: "Put pressure on the police station, catch the planners behind, and send those troublemakers to the prison. Don't be afraid of trouble, the more you are afraid, the more motivated those people will be. We want money. Money needs people and people, and I'm afraid they will do something!"

Xu Rongliang gave a 'boom' in his conscience, the boss was really ruthless!

"Okay, I'll take care to work on that."

Lin Zuhui nodded. There must be a mastermind behind those people. The purpose is to crack down on emerging retail companies so as to monopolize the market.Even if it wasn't organized and planned, it was disrupting market competition and not worthy of his pity.

Unfortunately, they all underestimated Lin Zuhui's strength and determination!

Lin Zuhui said to Xu Rongliang: "I plan to expand the store to 50 and Yonghui Superstores to 18 within one year. Now that the real estate is low, the cost of expansion is greatly reduced. So, you go to check the good appearance of the market, If you can buy it, you can buy it, if you can’t buy it, you can sign a long-term lease.”

Every sharp drop in real estate is actually an opportunity for companies. In the previous life, some companies quickly expanded their stores during the 97 crash. Once the economy turned warm, they would have great competitiveness.

Xu Rongliang immediately said: "Okay, in this way, those suppliers will pay more attention to our cooperation and will not give in easily."

Lin Zuhui added: "Increase more supply channels and alternative channels, and pay more attention to mainland products. Hong Kong's retail industry is an experimental field for me. I can not make money for ten years, but I want to see the rapid growth of enterprises. Soon, we will enter a wider market in the Mainland. Do you understand what I mean?"

Xu Rongliang was shocked, the Hong Kong market has not made money for ten years, the boss is so loud.

"I understand that you want to build a mature retail group in Xiangjiang! Don't worry, our company also has many advantages, and it will only become stronger and stronger."

There are indeed too many advantages. After all, Lin Zuhui has a vision for future generations and has personally participated in many aspects of work,

Lin Zuhui nodded in satisfaction. If Li Chaoren knew what he was thinking, he would definitely think that Lin Zuhui was a lunatic, what are you messing with if he doesn't make money!
Nonsense, not making money now is to occupy the market;

When it was time to make money, even if Lin Zuhui didn't want to make money, he had to send it to him.

Lin Zuhui didn't pay too much attention to the retail suppression of the New Era Group by the two major retail groups:

First, the two major retail groups do not have the influence they had in the late 90s, and the retail strength of New Era Group is not weak, so they will never be like a small boat that will turn over at any time.

Second, Lin Zuhui has a strong move-to expand stores aggressively, and has a unique trick-promotion method (free shopping day); free shopping is more attractive than discounted shopping. On a specified period of shopping days, customers leave receipts, a Draw a lucky draw after one month, the hit rate is one-thirtieth, and you can enjoy one day of free shopping.Of course, there is a limit to free shopping.There are also activities like 'Saturday Auction from One Dollar'.

To sum up, as long as the retail scale of the new era is large, Lin Zuhui has plenty of ways to kill them.

Lin Zuhui finally said to Xu Rongliang: "The retail department set up a department to study supply chain issues, investigate foreign advanced technology, and make full use of computer technology. In this way, we can increase our efficiency and reduce costs."

Xu Rongliang has also been a retailer for many years. He was recruited by Lin Zuhui from Baijia Supermarket, so his ability is not bad.

"Okay, I'll do it right away!"

After Xu Rongliang left, Lin Zuhui called Liang Zhenxun.

"What funds are available in the company's account?"

"More than 18 billion!"

"Does not include the 60 billion land purchase funds?"

"Not including, the money is almost 50 billion spent, and we will continue to purchase land reserves in the future, and the funds will not be embezzled!"

Lin Zuhui nodded, this is fundamental, don't move!
Reserved land is a manifestation of the competitiveness of the new era in the 90s, and it is a major decision made by Lin Zuhui.

"Well, you take out 5 million Hong Kong dollars and buy it below USD/JPY 144, with ten times leverage!"

Before the arrival of Internet trading, foreign exchange transactions were all low-leverage. After all, if the leverage was several hundred, the position would have been liquidated before reaching the bank.

Of course, if it comes to the era of high leverage of the Internet, Lin Zuhui will be like a fish in water. Dividing the funds into several shares and always making up the margin is the same reason.

"Okay, I'll get ready right away!"

Lin Zuhui nodded, this investment will not make too much money, maybe just double it.It is mainly based on the analysis that the Japanese bubble will burst and the yen will depreciate a wave.

The direction of finance is closely related to major historical events! 'Iraq's invasion of Kuwait' will make investors worry that the oil supply will not be available, so the oil price will start to skyrocket; It will plummet again; of course, the reasons for the plunge are also factors such as the United States taking out its oil reserves and ordering oil companies not to raise prices.

After Liang Zhenxun left, Lin Zuhui began to calculate.

There is no problem with New Era Group's funds. At the end of the year, it can issue "zero-coupon bonds" and raise funds through rights issues. After the end of the year, the Lin Zuhui family will buy its World Trade Center.

In this way, there is no problem in raising 50 billion funds!
In the second half of the year, if we make a fortune on 'oil futures', the competitiveness of New Era Group will not be lower than that of Cheung Kong Group.

The reason why Lin Zuhui is willing to lead the New Era Group to make a fortune in finance is actually very simple. No matter how much personal wealth is, there is not enough competitiveness and influence.

For example, in the bidding for Kwai Chung Wharf, can Lin Zuhui bid in his own name?Obviously not, the Hong Kong government will not let you enter the bid.

Therefore, over the years, Lin Zuhui has always provided his personal funds to the New Era Group for this reason.

At three o'clock in the afternoon, Lin Zuhui got off work and drove towards the three villas on Repulse Bay Road.

Before the plunge, Lin Zuhui planned to sell the three villas on Repulse Bay Road, but he still couldn't bear it at the last moment;

Although the sale can earn tens of millions, he is worried that he may not be able to get it back.

There are not many detached villas with private swimming pools and lawns in Xiangjiang;

But he has many women, so he is very worried that he will not be able to buy suitable ones for them after the plunge.

Therefore, the three villas on Repulse Bay Road remained and were presented to Qiu Shuzhen, Li Jiaxin and Li Zi respectively.

The Rolls Royce drove into a nearby villa, and Li Zi walked out of the villa with her parents, younger brother and relatives.

When Lin Zuhui got off the car, Li Zi embraced the fragrance without hesitation, not caring at all what her relatives thought of her!
Lin Zuhui hugged Li Zi lightly, then let go, and said gently: "Happy birthday!"

Li Zi raised her head, said with affectionate eyes, "Thank you Brother Hui!"

Can you not pet it? After raising it for so many years, it is as good as a kitten.Of course, Li Zi's weakness is her parents and younger brother, so as long as Lin Zuhui arranges them well, Li Zi will be very obedient.

When the two separated, Lin Zuhui greeted Li Zhu (Li's father), Chen Wan (Li's mother) and others kindly, without any airs of a tycoon, and immediately made everyone feel flattered.

Especially Li Zi's uncles and aunts sighed inwardly, my brother raised a good daughter!
Li Zi's aunt, Li Xuan, is a veteran actor who is now signed to ATV, and has not passed on to TVB as in history; the reason is very simple, ATV began to rise in 1988 and raised wages.What's more, she knew that her niece was Lin Zuhui's woman, so she would not choose to change jobs.

In the end, Lin Zuhui patted Li Ying affectionately and said, "Good boy, I haven't seen you for a while, you've grown taller again!"

Li Ying said timidly, "Brother-in-law!"

Lin Zuhui nodded. Li Zi is a famous "helping younger brother demon", and she has shown it now. She urges her younger brother to study hard, interferes with other people's aspirations, and encourages Li Ying to become a doctor in the future.

Li Zi felt particularly elated today. Although her parents had already lived in a big house, when these relatives came to the villa she had just received as a gift today, the expressions of envy on their faces never stopped.The feeling of being discriminated against since childhood is finally released today, and I feel proud.

Seeing Brother Hui's generous uncles and aunts chatting with each other without putting on a tycoon's face, this made Li Zi very useful, because this is the expression of Brother Hui's love for the house and the black.

Lin Zuhui chatted with everyone for a while, and then invited them to take his motorcade to the Regent Hotel.

Tonight, Lin Zuhui booked a hall there to hold a grand birthday ceremony for Li Zi; he also invited Li Zi's friends and relatives, as well as some of Lin Zuhui's friends, it was very grand.

To lie to girls, not only must you be rich, but you must also create some romance (you still need money).

That night.

When Lin Zuhui led Li Zi back to the villa on Nanwan Road, the woman lay obediently in his arms.

"Brother Hui, do you want my reward?" Li Zi raised her head, her face was rosy, and she smiled slightly.

What kind of reward can there be? It's not a problem for him to manipulate them however he wants; but of course a man has to touch women and romance.

"Of course!"

"Hee hee, for the sake of being so kind to me today, I will show you a new dance I learned later!"

Lin Zuhui smiled and said, "Is this dance originally prepared for me tonight?"

Li Zi said in his embrace, "I hate it!"

This man, how can he see through and not tell the truth!