Hong Kong's new giants

New Era Retail Division.

Xu Rongliang received a supplier in the office. He had a bad feeling that the supplier Wang Chenghao was not here to settle the payment.

Sure enough, Wang Chenghao said embarrassingly: "Manager Xu, our company can only supply you for one month at most, and then we can't cooperate!"

Xu Rongliang's face darkened, Wang Chenghao is a beverage supplier, if he can't supply, then 'Xishiduo' and 'Yonghui Supermarket' will lose the supply of many beverage brands, which will inevitably damage the business.

"Boss Wang, we are not a small retail group. We will soon open 50 convenience stores and 20 supermarkets. Think about it, who will suffer the most from giving up such a huge business?"

Wang Chenghao suddenly said bitterly: "I also know your group's ambitions, but Watsons is so anxious that they are now our main customers. If we don't worry about them refusing to cooperate!"

Sure enough, it was Li Cucumber's fault again!
Xu Rongliang said: "Boss Wang, although they are important, have you ever thought that they are competing maliciously, they don't need to lose, and you are the ones who lose by putting your suppliers ahead. Moreover, you must consider the long-term when doing business. Benefit, do you think we are beaten down?"

Wang Chenghao was not worried about coming, but Watsons was really pressing hard and insisted on letting him stand in line, otherwise they would cancel the cooperation.

"Manager Xu, I'm really sorry! How about this, I will fight for one more month for you, and extend the supply to two months!"

Xu Rongliang knew that in front of large retail groups, these small suppliers could only be subdued, so he didn't intend to continue entanglement.

"Okay, then thank Boss Wang! If there is a chance, we will cooperate again in the future!"

"Ok!"

After Wang Chenghao left, Xu Rongliang muttered: "This is the third company! Will there be any suppliers who can't afford it?"

In fact, the loss of three companies is not a big impact. New Era Retail can find alternative suppliers, but the cost may increase.However, if this trend continues, it is obviously not in the long-term development interests of retail in the new era.

When he came to the boss's office, Xu Rongliang reported the situation. He hoped that the boss would use the relationship between the media and the Hong Kong government to put pressure on Watsons (Parkn Shop is a subsidiary of Watsons).

After Lin Zuhui finished listening, his face was not overly surprised, and he looked very calm.

He was also thinking about this issue recently, and came to the conclusion that Li Cucumber's move was a 'faint trick'.

Retail in the new era is not the "Apple Fast Retailing" of the previous life, and the strengths of the two are not at the same level.

His 'unintentional move' will not bring down Cistol and Yonghui Superstores, at most it will have a certain impact, that is, the increase in costs.

However, there is no way to go on like this. You can't always be passively beaten.

After thinking for a while, he quickly had a plan in his mind.

Lin Zuhui said: "Have you noticed a problem? Suppliers often define themselves as exclusive agents of a particular manufacturer and are only allowed to deal in products from one manufacturer. Under this system, retailers have to deal in a range of products. In other words, you have to deal with many different wholesalers, and each wholesaler has to deliver to the retailer with a separate truck. The delivery efficiency is extremely low, and the delivery time is uncertain, but people often ignore the inefficiency of the distribution system. "

Xu Rongliang nodded and said: "The supplier has always operated like this, probably because they are sticking to the rules! Moreover, the supplier only takes products from one manufacturer, and the investment is relatively small!"

Lin Zuhui said seriously: "It is not necessarily a good thing to stick to the rules! Since some suppliers are unwilling to supply to us, then we will set up a distribution channel by ourselves: under our distribution system, an entrusted wholesaler is designated to be in charge of certain Sales activity area, authorized to operate products from different manufacturers. Simply put, we support some suppliers to represent more products. After all, it is not the manufacturer who does not sell to us. No matter how much Watsons interferes, it cannot interfere with manufacturing shop there!"

Xu Rongliang's eyes lit up, the boss's words are very reasonable!

However, Xu Rongliang also found a problem: "But in this way, suppliers have to invest more, they may not be willing to invest, right?"

Lin Zuhui resolutely said: "No! Why don't they make money if they make money? We can give them some support! You call the senior colleagues in the supply chain, and everyone has a meeting to discuss and improve our distribution channels. I believe , This method is the best solution to the current situation! Not only can it solve the current situation, but it can also save us the investment in distribution.”

Xu Rongliang nodded quickly and said, "Okay, I'll do it right away!"

Lin Zuhui stopped Xu Rongliang, and said: "Go and collect some evidence of Watson's pressure on the supplier, and give it to me. It is best to have some evidence of the supplier's dissatisfaction."

Xu Rongliang immediately understood that the boss was going to make fun of Li Cucumber again!

"Okay! The boss can rest assured that many suppliers will not be affected by Watson's pressure and will support us. I believe that some of them are willing to speak out."

In fact, it doesn't matter whether there is or not, at least Lin Zuhui is not slandering Li Cucumber, so just criticize him in the newspaper, and the Hong Kong government has to complain.

I don't know if it's useful, but Li Cucumber always makes a fuss.

Speaking of which, in the battle with Li Cucumber, Lin Zuhui never took the initiative to provoke him. The Lantian Subway Station was a normal bid, and the Heyuan Power Plant was Kadoorie's own choice.

On the contrary, Li Chaoren has suppressed himself twice. The first time was when Lin Zuhui just bought a stake in Hailu Containers. When the Hong Kong government announced the tender for Kwai Chung No. [-] Pier, International Containers and Modern Containers jointly bid. This way, anyone with a discerning eye can see that It is because he does not want Lin Zuhui to participate in this container terminal.

The second time is to put pressure on suppliers this time, which is already a very direct suppression.

"Zhengchou has no reason to chop cucumbers in the future, but he gave himself a reason!" Lin Zuhui couldn't help laughing.

It's just a retail industry, it's not his core industry anyway!
In Lin Zuhui's view, after the 90s, his funds were sufficient. If he invested in Xiangjiang, he would definitely continue to squeeze Li Cucumber.Now that Li Cucumber took the initiative to make enemies with him, this gave Lin Zuhui a reason to fight back against him.

At the end of October, the media in Hong Kong accused Watsons of engaging in unfair competition, forcing suppliers to stop supplying emerging retail companies, and intending to monopolize Hong Kong's retail sales.

For a time, there was a big storm of public opinion, and even the Hong Kong government began to intervene in the investigation.

The conflict of public opinion this time was directed at Li Chaoren himself, and the public naturally supported the emerging retail groups. After all, there is no competition, so wouldn't there be monopoly groups that can set prices as they please?

Cheung Kong Group.

Li Chaoren also didn't expect that Lin Zuhui would use public equipment for private use, mobilizing Xiangjiang's media to manipulate this matter.He is used to dealing with the older generation of wealthy people in Xiangjiang, and he thinks that everyone's fights in private should not be brought to the table, and they should not 'tear their skin', and they will do things smoothly.

But he forgot that Lin Zuhui is a new generation of rich people with a 'notoriety slam', whoever provokes him, he will mess with whoever exists, and he will never be too smooth in doing things.

For a while, Li Chaoren also felt that the matter was tricky, but he has always been scolded a lot.A few years ago, when Xiangjiang people mentioned "Li Chaoren", everyone always gave a thumbs up; now when Xiangjiang people mention "Li Chaoren", many people have scolded them.

However, Li Chaoren felt that there was no way to scold him, and he could only let his two sons keep a low profile.

However, with the investigation of the Hong Kong government, Li Chaoren did not want to make a fuss too rigid, and decided to continue to exert pressure on the matter: first, the suppliers also had great opinions, and Li Cucumber was worried that things would go against the grain; It's too much trouble, and it's not good if the Hong Kong government intervenes directly.

In fact, the biggest problem is the opinions of the suppliers. Most of them do not want to lose the business of Cistol and Yonghui Superstores, so they also began to unite to resist the pressure from Watsons.