Hong Kong's new giants

Roger, the president of Jeanswest, told Lin Zuhui that the boss of Giordano, Fei Li, was looking for a buyer, which made Lin Zuhui a little moved.Although the current positioning of the two brands is the same, that is, mid-to-low-end casual clothing retail; but in fact there are some differences. Jeanswest has added elements such as "fast sale" and "simple", which is the shadow of the previous Uniqlo and GAP.

Therefore, Lin Zuhui is thinking, if Giordano is acquired, reshape the brand image, and take the path of a mid-end leisure brand; moreover, Giordano has developed very well in Taiwan, and it can also be a good choice.

At this time, although the Jeanswest brand defeated Giordano, it actually only defeated Giordano in Hong Kong and Singapore.

Lin Zuhui asked Roger: "What is the market price?"

Roger said: "It is said that 8 million to 10 billion, it seems that one or two fund companies are interested in buying, but there is no real buyer!"

Lin Zuhui nodded, thought for a while before saying: "You have two things to do. The first thing is to contact the Xinshe. With the support of Fat Li, the mainland should block Giordano. No matter when it is blocked, you can go to the newspaper Let’s talk about it first; the second thing is the Jeanswest brand, from now on we will make a lot of advertising, let the stars do the publicity for us, and put pressure on Giordano again.”

Roger's heart trembled, the boss was really ruthless!
Back then, Fat Li provoked the Jeanswest brand everywhere, even just after prying the corner, but the boss refused to tell; later, he directly dismembered the Wing On Group, and at the same time let the Jeanswest brand advertise and promote events, instantly defeating the two.

"Okay! But boss, if Giordano is really blocked in the mainland, will we buy it?"

Lin Zuhui smiled and said: "It's all about my words! Also, you can privately cooperate with a fund company. If you cooperate with us to buy the Giordano brand at a lower price, we are willing to give up 40% of the shares and remodel Giordano to go public! If they are not willing to cooperate, then they are enemies, even if they buy Giordano, they will be suppressed by us! Suppression from all sides!"

Fund companies investing in Giordano are nothing more than hoping to promote the listing and then cash out profits; even if they hold it for a long time, they will also promote the listing.

Roger had to admire his boss. The all-round suppression was enough to scare the fund company. The boss's media would not publish advertisements, and the boss's shopping mall would not let you rent stores. Although the impact was not fatal, it was still influential.If the Jeanswest brand puts more targeted pressure on it, it will be difficult for Giordano to grow.

Of course, the reason why Giordano's real depreciation is because the Jeanswest brand is good enough to steal Giordano's market.

Roger nodded and said: "Well, I believe the fund company will cooperate with me! However, I heard that Li Ziying only wants to sell most of the shares and keep a small part of the shares, and may also want to get involved in Giordano!"

"Impossible! As long as we put pressure on him, he won't do this, otherwise it might be better to get the money in hand. I will give you a standard, 6 million to 7 million Hong Kong dollars, just take it down. If you can't take it down, we Jeanswest Brands go on the offensive."

"Ok!"

At this time, the annual profit of the LEIT Group was around 4.5 million yuan, and it had become a giant company in Hong Kong's manufacturing industry. The net profit growth of LEIT Group mainly comes from crocodile shirts, IT group retail, and Jeanswest brand.

It has developed so well, but Lin Zuhui never thought of entering the European and American markets in the past two years. He thinks it is more appropriate to enter the European and American markets in the mid-to-late 90s.At present, the main direction of LEIT Group is to develop in Japan, South Korea, the mainland, Southeast Asia, and Taiwan Island, that is, Asia.

Soon, the Jeanswest brand began to take action, advertising in major media and TV stations, and celebrities stood on the platform one after another.

For a while, Giordano's pressure increased greatly.There is even more news that the mainland intends to ban Giordano permanently, which means that Giordano will lose a big market.

Luo Jie privately found the masterminds of the two fund companies and explained to everyone: "If we cooperate, LEIT Group can make Giordano look brand new, and it will not be blocked by the mainland in the future, so that Giordano can truly become an Asian brand. If we don't cooperate, the two The current situation of Giordano is not as good as Jeanswest in terms of quality, service, style, etc., and the overall situation is not conducive to Giordano, it will be a nightmare!"

The masterminds of the two fund companies looked at each other, and soon they compromised. First of all, they hadn't got Giordano, and secondly, Giordano was actually in a bad situation, otherwise Fat Li would not sell it.

Roger continued: "Well, one of our offshore companies will join, and the two of you will take the lead to buy Giordano at a lower price! There is a rigid requirement that the fat man must not own a share of Giordano, otherwise Giordano will be restricted!"

A person in charge of the fund said: "If there is no Fat Li, will Giordano's operation be affected?"

Roger said confidently: "Our LEIT Group is a comprehensive large group with a lot of talents. Once the acquisition of Giordano is completed, we will soon send a management team to carry out 'rebranding'. At that time, Giordano will have a new look. Our Then, when the stock market is booming, go public, and whatever you do at that time will make the most profit!"

As the person in charge of the fund, I am very familiar with the LEIT Group. Under the chairmanship of the tycoon Mr. Lin Zuhui, this company has experienced amazing performance growth in recent years.Acquisitions, mergers, and the addition of self-created brands have also made the company's overall strength strong.

In the end, the two parties reached a [-]% agreement, the LEIT Group continued to exert pressure, and a fund company took the lead in negotiations.

On the other hand, Fat Li entered the media industry this year and founded "Apple Weekly", which has performed well. Now he can earn almost 80 a month, which has become his second cornucopia of stable income.

However, this magazine was booed by the media. A certain authoritative person was quoted as saying that "Apple Weekly" gave people the impression of learning from "Next Magazine" in terms of packaging, layout design, subject matter and many other aspects. to full'.

But it didn't take long, and he was soon suppressed in many ways. Giordano was counterattacked by Jeanswest, and even "Apple Weekly" was suppressed by the promotion and price reduction of "Next Magazine".

However, he has strengthened his belief in running the media, so he plans to sell Giordano.If you don’t sell it, it’s not worth it. If you don’t sell it, it will be worthless by others. The Jeanswest brand will suppress Giordano even if it is not profitable.

Speaking of the war between the two families, I started it myself first, I didn't expect others to be so ruthless!

Seeing the masterminds of the two fund companies again, Fat Li was drenched in a basin of cold water.

"Li Sheng, in view of Giordano's current situation, our two companies are very worried!"

Fat Li immediately said: "You two, this situation is only temporary. It is impossible for the Jeanswest brand to carry out such large-scale advertising promotions all the time. They also need to make a profit. Moreover, in fact, our sales of Giordano did not have much impact. , our sales in Taiwan are growing very fast.”

"Li Sheng, I'm sorry! The mainland market has announced that you have been blocked, which makes us see a bad prospect. Therefore, we plan to introduce a third company to participate in the acquisition of Giordano, but the price is only 6 million Hong Kong dollars, and you still We have to withdraw from Giordano in an all-round way, and we cannot keep a share.”

Fat Li got angry immediately, and was thinking of selling 8-10, but now he bids 6, which is looking down on someone!

"I don't sell it, I keep it for myself!"

Of course, the two fund companies will not be fooled easily, and one person said: "Then there is no way, Li Sheng, you can think about it, why is the Jeanswest brand attacking at this juncture, and why the government suddenly announced that it will block Giordano. You think about it carefully." Think, did you offend a big man back then? With the means of that big man, he may not care whether a brand is profitable or not. If it goes on for a long time, Giordano will depreciate. What is important is that the economy of Xiangjiang is now in decline and the tourism industry is sluggish. , will also lead to a decline in Giordano’s performance.”

40% of Xiangjiang's retail is supplied by tourists.

Fat Li's heart trembled suddenly. Needless to say Lin Zuhui's reputation, just seeing the Guo family's unlucky situation of Wing On Group, you can know other people's methods.

However, although he was afraid in his heart, he was still not happy about the price cut by [-]% or [-]%.

"Let's talk later, I need to think about it and develop a strategy for Giordano!"

"Okay, I hope Li Sheng will think about it! The reason why we are willing to buy it is because we hope that after we take over, we can get rid of the targeted attacks from big shots and officials. Otherwise, who would dare to make a move at this time!"

Lin Zuhui's motorcade came to a villa in Shouson Hill, and then his own car drove into the courtyard.

As soon as he got out of the car, he saw Lin Zixia running out, holding his arm, with an affectionate expression on her face.

However, a few more people came out of the villa, Shi Nansheng, Zhang Guorong, and Liu Jialing.

"Why, are you playing mahjong?" Lin Zuhui immediately knew why this group of people got together.

He has no right to interfere with Lin Zixia's right to make friends, let's talk about Zhang Guorong, who likes differently, so he won't be jealous!Moreover, he arranged for the two servants and bodyguards of two men and one woman in this villa. I believe Lin Zixia will pay attention to it to some extent.

"That's right, but I'm ready to eat!" Lin Zixia said.It is fake that she invites friends to play mahjong, but it is true to show off the villa, and of course she also shows off her relationship with Lin Zuhui.

"Lin Sheng"

"Hello everyone, let's have dinner together!"

Lin Zuhui warmly invited everyone to the restaurant, and everyone happily ate with the tycoon.

During the period, Lin Zuhui said to Liu Jialin: "Miss Liu, are you filming in our company?"

Last year, Liu Jialin was still a TVB artist, but Lin Zuhui had named her, and Pan Cheng was recruited to DreamWorks to participate in the filming of many dramas, such as "The Thirteenth Aunt" in "Huang Feihong", and Zhou Xingchi's partner "The Secret Detective Zero Zero Hair", Movies such as "The Judge" are the new female roles that DreamWorks has promoted.

Liu Jialin naturally knew that she was developed, and signed the contract without hesitation at the end of last year.

Liu Jialin quickly said, "Well, thank you Lin Shengyang!"

Lin Zixia joked immediately: "You don't need to thank him, he doesn't even know what movie you're filming, he doesn't care about DreamWorks' affairs!"

This woman has nowhere to show off their relationship!
Of course, Lin Zuhui still echoed her, saying: "Qingxia is right, but I am very optimistic about your development in our company! By the way, I recently heard that clubs are looking for artists to film movies. If you encounter such a thing, remember to report to DreamWorks With my name, you have to communicate with Pan Cheng!" He said deliberately.

Pan Cheng can handle this kind of thing!
In the previous life, it seemed that this year, Liu Jialin was kidnapped by the society.But in this life, with the signboard of DreamWorks, I believe it still works.Dreamworks has been established for so many years, and Pan Cheng has become the same existence as Zou Wenhuai (Pan Cheng takes 5% profit share).

Of course, the association may not dare to recruit female artists from DreamWorks to film, because Lin Zuhui is behind DreamWorks.

"thank you boss!"

Zhang Guorong said with a smile: "DreamWorks has the reputation of making stars, and it seems that Jia Ling will become popular all over Asia in the future!"

Shi Nansheng also said: "This movie is partnered with Li Lianjie, shooting "Huang Feihong". You, once you make a movie, you have a higher starting point than many people!"

Everyone still knows DreamWorks very well. At present, Xiangjiang's film company can be said to be the only one that is thriving in DreamWorks. Golden Harvest can barely be on the same level. New Art City was disbanded two years ago. Yongsheng is just a copycat of DreamWorks. Moreover, Lin Zuhui knew that the winter of Xiangjiang Films was coming.

Of course, DreamWorks had to continue, because DreamWorks and ATV were part of the industrial chain in his hands.