Hong Kong's new giants

Guangdong Province.

Lin Zuhui was received by provincial officials, and the three major investments made at the beginning of the year have been implemented.

Especially the most difficult "Yangcheng Circular Expressway", after a series of preparatory work such as survey, site selection, design, project approval, and financing, it happened that Lin Zuhui came to participate in the foundation laying ceremony.

As the saying goes, "If you want to get rich, build roads first", this is true at all; Lin Zuhui truly felt that if there is no good infrastructure, investors will shake their heads.

He knows that Hong Kong capital has invested in many infrastructure projects in the Mainland in recent years, the purpose is to support the construction of the motherland.In terms of rate of return, the rate of return for investing in hotels is even lower.Although it has the meaning of good investment and friendship, it is still much better than those Chinese who are busy selling assets and emigrating.

The autumn is crisp, and the foundation stone laying ceremony of the 'Yangcheng Circular Expressway' was officially held.

Senior executives of New Era Group and officials of Yangcheng jointly used shovels to shovel soil toward the cornerstone, witnessing the start of another infrastructure investment.

The next day.

Accompanied by officials from Yangcheng, Lin Zuhui inspected Yangcheng Pharmaceutical Factory (the predecessor of Wanglaoji Pharmaceutical Company of Guangdong Pharmaceutical Group).

The current operation of Yangcheng Pharmaceutical Factory is very unsatisfactory, and it can even be said that it is half dead. It seems that after the public-private restructuring, it gradually got rid of the status quo.

So, when he came to the conference room of Yangcheng Pharmaceutical Factory, under the witness of Yangcheng officials, Lin Zuhui expressed his thoughts.

"Leaders, I came to inspect Yangcheng Pharmaceutical this time because I want to lease the 'Wanglaoji Herbal Tea' brand under Yangcheng Pharmaceutical! After I lease this brand, I plan to invest 2 million yuan to build a domestic beverage brand. .”

Everyone was stunned. They didn't expect that a brand that no one cares about in the 'warehouse' would be so valued.

The director of Yangcheng Pharmaceutical said: "But the 'Wanglaoji Herbal Tea' brand is owned by G."

Lin Zuhui commented inwardly on officials from Guangdong Province whose minds are not yet open.

Fortunately, he deliberately brought Yangcheng officials and would not talk directly to these Zhima officials.

Lin Zuhui immediately said: "Zhonghua Toothpaste was leased to Procter & Gamble in 1988. I don't think this is a problem!"

The Yangcheng official immediately said: "Of course it's not a problem, Director Xu, your ideas are not good. What Mr. Lin proposes is 'renting', not buying, which is in line with the existing policy."

Director Xu stopped being stubborn immediately, but said, "How much rent does Mr. Lin plan to pay?"

He thought, these Hong Kong businessmen are all rich, so they should give at least 1000 million!

Lin Zuhui said in front of officials from Guangdong Province, Yangcheng, and Yangcheng Pharmaceutical: "We build the 'Wanglaoji Herbal Tea' brand. Once we succeed, the Wanglaoji brand of Yangcheng Pharmaceutical will also become famous, and other products of Wanglaoji will also benefit. So, in fact, this is a win-win cooperation!"

Director Xu was disappointed when he saw that Lin Zuhui didn't mention the money.He knew that Lin Zuhui was highly valued by the capital now, and that he had recently spent more than 3 million yuan on charity. If he rented the 'Wanglaoji Herbal Tea' brand at a really low price, the officials in Yangcheng would definitely agree, and he, the factory manager, didn't care too much.

Sure enough, the Yangcheng official said happily: "Mr. Lin is very reasonable. This is indeed a win-win situation, and Mr. Lin also agreed to invest 2 million yuan." He would not directly rent the brand to Lin Zuhui at a low price, because This is responsible.

Lin Zuhui continued: "Well, I am willing to bid 5000 million RMB and lease the use right for 50 years."

5000?
Now, everyone was stunned. They thought that Lin Zuhui would only give a few million or 1000 million when he said so much, but he didn't expect others to give 5000 million directly.

As for the 50-year vintage, everyone seems to have chosen to forget it.

After all, what was rented was only a brand of 'Wanglaoji Herbal Tea', not Wanglaoji Pharmaceuticals, so everyone felt that this business was a bargain.

No one can imagine that this brand will be worth 1000 billion in the future!

And Lin Zuhui leased for 50 years, which is completely enough. After the contract expires, he will take it back. Anyway, he has earned enough.What's more, after taking it back, you can still make herbal tea.

He is not worried that he has signed a contract for 50 years, and Guangdong Medicine dares to challenge him. His status determines that if you do not abide by the contract, you will be boycotted in the world.To put it bluntly, the persimmon is looking for a soft pinch, and it is impossible for him to encounter such a situation.

What's more, there is nothing wrong with the contract he signed, and there is no violation of the law in the witness of Yangcheng officials.

As for 5000 million to buy a brand in the warehouse, is it worthwhile?
In fact, he paid 5000 million to buy the market, not just the brand.

The markets in Hong Kong and overseas are small, so he is only willing to give Wang Jianyi 800 million Hong Kong dollars.

On the same day, the tone was almost set, and the next task was naturally a matter for his subordinates.

Back at the hotel, Lin Zuhui had a meeting with Zhang Guocheng, the person in charge of Times Beverage and Food Company under Hengchang Holdings.

Zhang Guocheng has worked in the food and beverage industry for more than ten years. He originally worked in Swire Beverage Company and is very familiar with this industry.As for Times Beverage and Food Company, after several months of preparation, the management team is already in place and ready to work.

The first is Wanglaoji, the second is Red Bull (purchasing rights), and the third is Nongfu Spring. They are all industries with low barriers to entry and high profits; brands, advertising words, and marketing sponsorships account for [-]% of the credit, and the rest It is management, channel, and quality, so there is great hope of making it.

Lin Zuhui said: "I don't like to start small when I do things, because I think small industries have many shortcomings, management and quality are not satisfactory at the first time, and then they get worse and worse. Look at those big companies that launch a brand, It’s very easy to succeed; and for a small company, three out of ten can survive. I like big industries and big investments, do you know what I mean?”

Zhang Guocheng nodded and said: "What the boss means is that from the beginning of our beverage and food business, the factory building should be a modern factory building comparable to that of Europe, America and Japan, and the management should be modern management, quality and marketing, etc. We must position ourselves as a big enterprise."

Although Hengchang Holdings is the first time to dabble in the field of beverage and food, the company is a big company after all, not to mention the New Era Group.This time, before the construction of the factory has started, 5800 million yuan has been spent on the brand. It can be seen that the boss really intends to make herbal tea seriously.

Lin Zuhui nodded and said, "That's right! I already have a plan for Wanglaoji's marketing methods and packaging design, so you don't have to worry about it having no market. But the company must be clear about Wanglaoji's positioning—it is a beverage. Not medicine."

In the previous life, the mainland had already started selling green boxes and red cans of Wanglaoji in 1992, but it was still not selling well until 1995. There was no choice but to rent it to Jiaduobao in 1995 at an annual price of 450 million.The reason for the failure of Wanglaoji in the Mainland is that it did not position itself well, and the market did not know whether it was medicine or beverages.

Zhang Guocheng nodded. He knew that the boss had full confidence in this product, so he was not optimistic at the beginning, but was gradually infected by the boss.

"Well, the positioning is a beverage, so we have to add some sweetness to the product, so that the taste is better!"

Lin Zuhui said with satisfaction: "Yes, anyway, after the product is developed, give it to me to taste, and if I get my approval, it will be called qualified!" He can definitely taste the same Jiaduobao as in his previous life.

Lin Zuhui will hand over the next work to Zhang Guocheng's team. In the next year and a half, they will invest in building factories, market research, channel research, etc. in the Mainland.As for Hong Kong, there is no plan to build a factory, and only do simple research and development.

He is not in a hurry to launch the product on the market, anyway, only after it is re-opened can there be a certain market, and the first ten years is a rising period, and the sales volume does not skyrocket immediately.

The next day.

Lin Zuhui led people to sign a letter of intent to invest 2 million yuan to build a factory with Yangcheng, enclosing a full 300 acres of land (to build the factory in three phases).

In fact, the so-called investment of hundreds of millions is not a one-time investment.

It’s like investing in a 90 billion project. It looks very powerful, but in fact, half of the joint venture is 45 billion; if you add 10% of the loan, you only need to take out a total of 90 billion, and you can claim to invest [-] billion.

Wanglaoji's 2 million investment also provided a 5000 million factory construction loan (both mainland banks and overseas consortiums can provide loans), and it is not a one-year loan, so it is not a big burden on Hengchang Enterprises.

Even the 5000 million RMB for leasing Wanglaoji this time is paid in two years, 2500 million in one lump sum.

Therefore, the impact of this investment on Hengchang Holdings is not very great. Hengchang Holdings' annual net profit is as high as more than 10 billion, which is still not burdensome.

As for Wanglaoji’s time to make money, Lin Zuhui’s positioning is 10 to 15 years. The early stage is mainly about operation, investment, raising popularity, and doing global promotion.

On the last trip, Lin Zuhui came to Pengcheng.

He first inspected the construction progress of the Xiaomi Science and Technology Park. Seeing the construction site in full swing, Lin Zuhui said with satisfaction: "I am very satisfied with your work!"

Zou Kaixuan beside him said respectfully: "Thank you boss for your affirmation, I will continue to work hard! According to the current progress, the first phase of the project can be put into use in 1992."

However, investment in the technology industry also made Lin Zuhui heartbroken!

You only earn a little money, but you keep investing in it.

After inspecting the progress of Xiaomi Science and Technology Park, Lin Zuhui and Zou Kaixuan came to Xiaomi Technology's R&D and production center in Pengcheng. This is an industrial building located in Bao'an County, which has been leased by Xiaomi Technology. Science and technology four words.

Under the leadership of Zou Kaixuan, Lin Zuhui inspected the R&D base and production workshop here.

"Boss, at present, the mainland accounts for more than [-]% of our R&D personnel here!"

Lin Zuhui said with satisfaction: "Yes, Hong Kong is a big place by recruiting more talents from the mainland! In the past two years, there have been a lot of people entering Pengcheng. We must vigorously recruit talented students and plan for the future!"

Zou Kaixuan said: "Okay, I understand!"

She knows Lin Zuhui's style of doing things, and likes big investment and big production.Moreover, the boss also has research directions. At present, the Chinese pager has been successfully developed and is ready to be put into the mainland, Hong Kong, Macao and Taiwan markets.

In terms of VCD, Xiaomi Technology has successfully invested in Sun Yansheng's C-Cube company, accounting for 70% of the shares; and C-Cube company is speeding up its research and development speed with the investment of new capital, and is currently close to successfully developing an MPEG video decoding chip.Therefore, by this time next year at the most, VCD products can be verified by the Ministry of Electricity J and the Ministry of G Electricity, and can be promoted in the market soon.

Why take it to the Ministry of Mechanical and Electrical Engineering and the Ministry of Radio, Film and Television for verification must be for patent matters, and this is also a revolutionary product of computer multimedia in the field of home appliances.

After researching VCD, you have to invest in the research and development of DVD players immediately.

After the inspection, Lin Zuhui and Zou Kaixuan came to the office.

Lin Zuhui said: "This year, Times Communication of our New Times Group also cooperates with Guangdong Province in the telecommunications industry. When you sell pagers, you can contact Times Communication (Mainland)."

The so-called cooperation in telecommunications refers to the cooperation of paging stations and mobile phone base stations. To put it bluntly, it is the exchange of investment and technology.Most of the symbolic meanings are not expected to make much money, as long as they can make back their capital and make a small profit.

"Okay, we are already cooperating in Hong Kong!"

Lin Zuhui nodded, selling products while doing telecommunications!

"Pagers can also develop digital pagers and stock pagers. You can let the R&D department continue."

Zou Kaixuan has to admire his boss. You said he is a real estate developer, and others are good at any industry.

"Um"

Lin Zuhui tapped on the table. He was also thinking about a problem recently. The Beijing Oriental Plaza in his previous life was actually not profitable, because the height limit was 68 meters, which was far less profitable than Guo Huonian’s investment in Guomao in 1985 (no height limit).

Moreover, the Oriental Plaza has been criticized and criticized by many experts because of its height.

So Lin Zuhui has retreated recently!
It became another idea of ​​Lin Zuhui to invest in the "Central Plaza" in Shanghai first.

Then, there is no need for Zou Kaixuan to be in charge of real estate projects in the mainland. She has done a good job in Xiaomi Technology.

Thinking of this, Lin Zuhui said: "We are going to enter the field of mobile phones. You will be in charge of setting up this department, and I will only invest in it!"

Now that we have invested, why not develop in multiple fields!

Zou Kaixuan immediately said: "Okay, I will form a research and development team as soon as possible!"

Lin Zuhui nodded and said, "You can hire technologists with high salaries in Japan, set up a research and development department in Hong Kong first, and then set up a research and development department in the mainland when it is actually mature." He also said: "The technology industry is not investing in real estate. I will insist on long-term investment. Support yours!"

Zou Kaixuan said seriously: "Okay, I will definitely do a good job in this business!"

If you have money and direction, you will be successful.

Of course, the definition of success is different for everyone!
In the previous life, BOE invested in display screens for a long time. As a result, the monopoly of Japan and South Korea ended, and a display screen was reduced from a few thousand to a few hundred. This is a kind of success.

Lin Zuhui doesn't need Xiaomi Technology's mobile phones to be powerful, but if he can occupy a small part of the market, he will be successful.If not, in the future, it will be better than those OEM businesses in the previous life!

After long-term accumulation of technology, it is very likely that a real technology company will be produced.