Hong Kong's new giants

Chapter 460 [Tongrentang]

mid-December.

At an exhibition in Guangdong Province, many people gathered around the booth of Xiaomi Technology, and the staff worked tirelessly to explain the functions of the VCD player to everyone.

Put a disc into the VCD player and push it forward.

Soon, there was a picture of a feature film on TV, which immediately attracted bursts of applause.

In the past four months or so, Xiaomi Technology has conducted exhibitions in major cities across the country and advertised in newspapers across the country.Just letting the people of the whole country know about the VCD player has paid a huge price, and a full 2000 million publicity funds are gone.

Of course, this is also worth it. From the beginning, no one knew about it, but now in major cities across the country, 100 people in every 3 people know about it.

Don't look at the small data, but it is a very big progress.

A Japanese walked around the booth of Xiaomi Technology, searched for lines, and repeatedly pressed the switch to see if it was a scam.

Seeing that they are foreign 'friends', the staff of Xiaomi Technology did not stop them. After all, this is for display purposes and can be experienced by people.

When it was confirmed that it was indeed a VCD player, the Japanese asked the translator to ask if it could be sold!

"I'm sorry, this is not a commercial machine, but a prototype. The company stipulates that each prototype cannot be sold or lent." The staff said.

The Japanese said unwillingly: "Then when will you release the commercial machine?"

The staff said: "It will probably be in September. If you want to buy it, you can register the contact number in the mainland. We will notify you when the product is launched!"

The Japanese immediately asked the translator to give a contact number, so that they could notify themselves as soon as possible.In fact, he is the management of Panasonic stationed in the mainland, and this time he came here specifically to hope to buy a commercial machine, and then take it back to China for research.

The staff is already familiar with such a scene, and many people are eager to buy it, but the first six months of the VCD player belong to the publicity period and are not for sale.

Hunger marketing, which was taught by Lin Zuhui to Zou Kaixuan.

Xiaomi Technology Park.

Lin Zuhui came here again, but now he is very low-key, directly coming to the mysterious office, only a few core executives know.

"I heard that you have successfully developed a compatible machine?"

Zou Kaixuan immediately said: "Well, it can be compatible with LD and VCD, and the commercial machine in September is a compatible machine."

Lin Zuhui nodded in satisfaction. Compatible computers are definitely a powerful weapon. In his previous life, South Korea's Samsung used compatible computers to open up the mainland market, selling out of stock within two months.

And Xiaomi Technology has successfully developed a VCD player in October last year, and immediately carried out technical upgrades after that, and the key point is the "large and small disc compatibility" proposed by Lin Zuhui. LD discs are laser discs with a smaller size; VCDs are optical discs with a larger size.

"How well prepared is the software project?"

Without discs, sales are fatal!Compared with Wan Yan in the previous life, Xiaomi Technology is many times stronger in software, after all, it is supported by ATV's copyright.

Zou Kaixuan said confidently: "We have introduced equipment that can manufacture STAMPER and press CDs in large quantities, and we have cooperated with several audio-visual publishing units in the Mainland, so there is no problem with the initial software support. The cost per disc 20RMB, we sell to dealers at 40RMB."

It seems to be a double profit, but don't forget that there is also copyright expenditure. The cooperation between ATV and Xiaomi Technology is a 'sharing model'.If the bosses of the two companies were not the same, it would be impossible to cooperate in this way.As for the feature films in the mainland, I only bought some selectively, which is interesting.

Lin Zuhui felt relieved and said: "With the support of software, we are the first to eat crabs. The market will never be taken away by foreign manufacturers."

Wan Yan failed in her previous life, the most important thing was that she had no money, so she had to fight the next battle.Xiaomi Technology is different. Not only does it have the money to fight the next battle, but the preparatory work ahead is simply too sufficient.

It can be said that Lin Zuhui has made a comprehensive arrangement for the Xiaomi DVD player.

After the commercial machine rolled off the assembly line in September, Zou Kaixuan went to sign a large order with Philips of the Netherlands - 300 million movements in three years, to see how those foreign manufacturers would play with him.

As for two or three years later, I am afraid that whether it is the movement or the video decoding chip, their production capacity will increase; but at that time, I am afraid that domestic copycats will come out one after another.

At that time, the Xiaomi DVD player will definitely be the number one seller by virtue of its 'brand effect'.

"What is the attitude of the mainland government towards us?" Lin Zuhui asked suddenly.

Zou Kaixuan said confidently: "Guangdong Province and Beijing are very supportive of us and have given us a lot of preferential policies. After all, almost all of our R&D personnel and workers are from the Mainland, and we invested so much in the early stage. They can see our sincerity! "

Lin Zuhui nodded, even if he didn't know it was his company, the mainland officials definitely welcomed Xiaomi Technology very much.

Of course, Lin Zuhui also left a trick, that is, Xiaomi Technology is registered in Xiangjiang, and it will also be listed in Xiangjiang in the future to expand its business globally.

Lin Zuhui asked again: "CCTV advertisements must be done well, marketing is very important!"

Zou Kaixuan nodded and said, "Well, I know. After all, taking 'Xiao Bawang' as an example, advertising is really important."

Zou Kaixuan has been fully familiar with the work in the electronics field after participating in the work of the Xiaobawang brand for these years, and now she is also a strong woman.

Of course, Lin Zuhui is behind this strong woman, which is her greatest confidence.

Without Lin Zuhui, how could she have achieved these achievements? Aren't Lin Zuhui's credit for funds, products, and marketing?

At this time, the video decoding chip standards and VCD standards for VCD players have been determined one after another.It can be said that the next step is to test the market.

Beijing.

The newly established Beijing Tongrentang Group welcomed a guest from Xiangjiang, and it was Lin Zuhui who arrived.

In the scorching summer of the ancient capital, Lin Zuhui and his party, led by Mr. Yin, chairman of Tongrentang Group, came to Dashilan near the front gate of Tongrentang.

Lin Zuhui cast his eyes on the shopfront of the century-old "Tong Ren Tang" shop with carved beams and painted buildings. Inside, there are rows of shelves of traditional Chinese medicine, and there are also some factories specializing in the development and production of Chinese patent medicines.

"Mr. Lin, we invite you to visit the production process of Chinese patent medicine!" Mr. Yin said.

Lin Zuhui said happily: "Please trouble Chairman Yin!"

Mr. Yin said politely: "Mr. Lin, you are welcome. You can come to visit Tongrentang, which is our recognition. And you came at the right time. Tongrentang Group was established at the beginning of this month, and you will come to inspect it later."

Lin Zuhui said: "Really, that's really an honor. I'm not a leader. Tong Ren Tang is a national first-class enterprise with a century-old name that leaders have written inscriptions on."

Mr. Yin didn't know why Lin Zuhui was so interested in Tongrentang. Could it be because there were patients in his family seeking medical treatment.This time, he was arranged by the leaders above to receive Lin Zuhui. The above still attaches great importance to Lin Zuhui.

Next, Lin Zuhui carefully visited the production process of Chinese patent medicines. Only then did he discover that the fundamental reason why Tongrentang, a century-old shop, has always maintained an unshakable reputation at home and abroad is their belief in the quality of Chinese patent medicine raw materials. Any trace of herbal medicine that does not meet the regulations will be eliminated and eliminated in front of the fundamental inspection of Tongrentang Pharmaceutical Institute.

And Tongrentang's rigorous and professionalism is exactly what Lin Zuhui aspires to achieve in his many years of business career!

After the inspection, Lin Zuhui and his party came to the reception room with the top executives of Tongrentang.

At this time, Lin Zuhui said: "Chairman Yin, in fact, I came to investigate this time because I hope to cooperate with Tongrentang. I recently proposed a concept of 'Chinese Medicine Port' in Xiangjiang, which is to use Hong Kong as an international port to integrate our country's Precious traditional Chinese medicine is being promoted to the world, especially the weak positions in Europe and the United States. Therefore, I hope to cooperate with you to establish a "joint venture company" in Xiangjiang. You have excellent products, and we have capital and capital operation experience."

Mr. Yin was surprised, and said: "The cooperation proposed by Mr. Lin sounds really good, but the Tongyaotang Group has only just been established, and such a big matter has to be approved by the higher authorities."

Lin Zuhui said with a smile: "It's okay, I came this time to hope that both parties can understand the intention of cooperation. We have a completed proposal, Chairman Yin can review it and forward it to the above. I believe that in the face of this Japanese robbing us In the international market of traditional Chinese medicine, the leaders will definitely not turn a blind eye!"

Mr. Yin took a proposal and said, "Okay, we must carefully discuss the feasibility of the cooperation proposed by Mr. Lin!"

Lin Zuhui didn't expect to reach an agreement this year. "Chinese Medicine Port" is a long-term investment plan.

In addition to being a "distributor" of a well-known domestic Chinese medicine company, Lin Zuhui also plans to get involved in the research and development of Chinese medicine extraction, and even research and development of Chinese medicine liquid.

There is another reason why Lin Zuhui values ​​this industry so much.He watched Bangzi's variety show in his previous life, and found that the artist of Bangzi actually admired Chinese medicinal liquid so much, he drank it without saying a word during the show, as if he was drinking a nourishing magic medicine.In addition, once the medicated chicken appears on a variety show, the artists will act as if they have obtained a panacea.

It can be seen from this that traditional Chinese medicine is originally from the Chinese people, but it was the Chinese people who were skeptical. In Japan and South Korea, they are very respected.

Of course, Lin Zuhui does not think that Chinese medicine can cure all diseases, and indeed he believes in Western medicine more.But it still doesn't hinder him, he almost only deals with Chinese medicine.Because he didn't seem to have any illness, but he has been using traditional Chinese medicine to nourish and regulate his body.

Regarding the "Chinese Medicine Port" project, Lin Zuhui didn't mean to say what height Hengchang Holdings wanted to reach, but just said to try it out.While developing the "Chinese Medicine Harbor", Times Medicine also mainly researches on the two aspects of "anti-cancer" and "anti-aging".

(End of this chapter)