Hong Kong's new giants

Chapter 465 [Developed Hong Kong entertainment culture]

Hong Kong.

In the HSBC building, Lin Zuhui and Brewers had a conversation about the loan for the acquisition of the 'Eight Buildings in Manhattan'.

Pu Weishi couldn't help but admire Lin Zuhui's courage, swallowing eight skyscrapers in Manhattan in one go.The important thing is that even with such a huge investment, the financial status of New Era Group is still very stable.

The loan is 86 billion Hong Kong dollars (11 billion U.S. dollars), and the debt of New Times Group is only 166 billion, and the debt ratio still does not exceed [-]%.

The important thing is that in the view of Powells, this deal is very cost-effective, because the price of Olympia York is very low, and no one knows how Lin Zuhui reached the agreement.

"Mr. Lin said that Xiangjiang is too small for you, and he was right. Your company can hold such a large property in New York this time, which is also an important breakthrough for New Times Group overseas."

Lin Zuhui replied: "What really impresses me about this acquisition is that the properties are cheap enough. Therefore, New Times Group wants to make a long-term investment. After all, it is difficult to obtain good returns in the short term."

Pu Weishi nodded, changing to other companies, even Changjiang Group, may not have the strength to swallow it.But for the real estate dividend of New Era Group, the impact is not particularly big, not to mention that New Era Group also holds a considerable amount of US stocks, and it is said that it has gained a lot.

In the end, Prowess readily agreed to a loan of 4 million US dollars, and the collateral was part of the equity in the office building properties of Central Plaza and Avenue Middle.

As for Citibank's US$[-] million loan, the collateral is part of the equity of Citicorp Center and Wing On Center.

For the remaining [-] million US dollars in loans, the lenders are more dispersed, with three commercial banks.

For New Times Group's 166 billion loan, Lin Zuhui didn't take it seriously at all. If he had money, he would repay it slowly while ensuring sufficient cash flow.

After the matter with the main lender was settled, the remaining Lin Zuhui asked Liang Zhenxun to preside over the follow-up work of the transaction. He only needed to appear on the signing table at the moment of the transaction.

This year's summer vacation, ATV achieved another glory. The average ratings of the 52-episode large-scale costume drama "Tan Yunxian" surpassed "Bao Qingtian", and the novelty of its theme was well received by the public.

In the past, costume dramas are costume dramas!
But "Tan Yunxian" is a costume drama, but it incorporates modern elements.

Especially in the whole TV series, the length of the female characters is very large, and the intrigue between them is refreshing; while the character of the heroine is not perfect (acting frankly and casually, so she caused a lot of trouble), but she is inherently optimistic Her character is an excellent interpretation of her indomitable willpower in her life.

In terms of career, the heroine has quite modern elements-aggressive and pioneering; coupled with the emotional entanglements between the heroine and the emperor and courtiers (choosing the person she likes), it proves that this is a "Hong Kong movie". Stream Culture' episodes.

For a time, ATV received a lot of positive letters from the citizens, which filled ATV's warehouse.

Gangliu culture has succeeded again!

However, it is unlikely that "Talking about Yunxian" will be introduced overseas and in the Mainland this year, because each region and country has restrictions on the import of foreign films every year.This year's "Blue Life and Death" and "Stairway to Heaven" have been exported to many countries and regions, so "Tan Yunxian" is expected to explode in copyright exports next year.

However, Asia Satellite TV has already resumed the broadcast in August, which is a win-win situation: it can increase the number of viewers of Asia Satellite TV and promote Hong Kong culture.

In addition to the great harvest of the series, the first "Chinese Idol" has created a huge influence in the entire Asian Chinese circle.

This influence is more successful than "The Voice of Chinese". According to Lin Zuhui's analysis, it is probably the word "idol", which is recognized by men, women and children.

"Chinese Idol" is broadcast on ATV's Chinese channel and Asia Satellite TV at the same time, which shows the degree of attention it receives.

And this time the sponsor, Lin Zuhui let 'Wanglaoji' be used as the previous life 'Jiaduobao' in "The Voice of China", and let the host directly speak extremely fast to place the advertisement.It is conceivable that under the efficient marketing, Wanglaoji's orders in Asia have exploded several times.

Friday, April 8.

Lin Zuhui came to the headquarters of Radio ATV, and his motorcade drove into the building under the guidance of security personnel.

During the period, he looked at the reporters and fans on both sides through the car window, and couldn't help showing a smile.

This is called "Star's Way to Work", which is a kind of "fan economy" secretly guided by ATV. Every Friday when "Music Bank" is filming, many reporters and fans come to ATV headquarters, in the designated area of ​​ATV Shoot and interact with stars.

And ATV has a rule that all artists who participate in "Music Bank" must walk through this "star's work route" in advance; as for whether to interact with fans, ATV only requires YG Entertainment to do a good job in fan management, and other agencies do not. ask.

The Korean wave in the previous life was so powerful, but the system developed in all aspects, such as fan clubs, fan clubs, etc.; these things were all played by YG Entertainment.

"Who is this, the car can still drive in?" a brain-dead fan said angrily.

Why should one's idol walk in, while privileged people drive luxury cars into ATV.

"That's the godfather of Hong Kong Stream, you're chasing stars and fools!" A fan said angrily.After despising the fans of the HOT group, the fan shouted to Lin Zuhui's team: "Mr. Lin Zuhui, I hope to give our Shinhwa group some more resources, they are working hard!"

"Ah, I'm sorry. Mr. Lin Zuhui, please take care of our HOT group!"

Immediately, a group of fans immediately refused to be outdone, and canvassed for their idols one after another.

Lin Zuhui's ears are sensitive. Although he didn't have a window, he could still hear what was going on outside, which made him a little inconceivable.

In his previous life, he always heard that the citizens of Xiangjiang treated celebrities like ordinary people.

Why is it like this now!

Come to the ATV building.

Immediately, it aroused admiration from artists and staff. "Hong Kong culture" was first proposed by Lin Zuhui, so some Hong Kong media called Lin Zuhui "the godfather of Hong Kong culture".

The influence is too great, and no one in Xiangjiang's historical showbiz circle can compare with it.

After all, if the Hong Kong culture had not become popular, or if the so-called "Hong Kong culture" had only developed on the basis of the predecessors, Lin Zuhui would not have such a high influence.

However, the "Hong Kong Stream Culture" led by Lin Zuhui is a brand new entertainment culture, which includes new forms and directions of three kinds of entertainment programs: music, drama series and variety shows, and has achieved great success in Asia.

In the office, Lin Zuhui asked his assistant to call the executives one by one to report.

Lin Zuhui was quite satisfied with the results of the report. ATV has a lot of talents. As the commander in chief, Lin Zuhui's job is getting easier and easier now.

Xiangjiang's territory is very small, with a population of only 600 million, so ATV is a one-stop production line.Drama Production Department, Variety Show Production Department, News Department, Broadcasting Department, Public Relations Department. They are all self-sufficient without any need for outsourcing.

If you really want to talk about the outsourcing department, you can only say that you have cooperated with some brokerage companies, that's all.

ATV also has many subsidiaries, such as Asia Satellite TV, DreamWorks, YG Entertainment, record companies, advertising companies, etc., which can be described as huge.

Today's ATV has more than 4000 employees, nearly double that of TVB, mainly due to the addition of companies such as DreamWorks, YG Entertainment, and Asia Satellite TV.

ATV is already a blue-chip stock of Heung Kong, and its annual profit this year may reach as high as 10 billion. It has become a veritable giant company, and its profit is more than three times that of TVB.

Lin Zuhui stretched himself, sometimes listening to reports was a boring thing, but it was more fun when he assigned tasks.But the reporting work is very important, otherwise I don't know how the layout work is done!

"dong dong"

"Come in"

Several people walked in, and Lin Zuhui naturally knew them all, including the person in charge and director of the Hong Kong TV series, the first-generation Hallyu actor Athena Chu, and the female screenwriter.

"boss"

"Sit first!"

After everyone sat down, Lin Zuhui asked curiously, "Why are you looking for me?"

The female screenwriter handed a script to Lin Zuhui and said, "Boss, the script of "Full House"!"

Lin Zuhui said with a smile: "Just shoot directly. Hong Kong stream dramas have become a system in ATV, and I, a layman, need to participate there." Having said that, Lin Zuhui opened it casually and looked at it.

The director immediately said: "How about Zhu Ying as the heroine?"

Lin Zuhui raised his head and looked at Zhu Ying generously. There is no need to look for an actress like Song Hye Kyo. After all, it is the work that makes the actor, not the actor who makes the work.

But then again, Athena Chu is quite beautiful, a bit different from her previous life, she is now wearing a 'Hong Kong style' style of dress and makeup.

Lin Zuhui only told his subordinates what the "Korean wave" makeup was like in the previous life, that is, it requires exquisiteness, the hair should be slightly dyed, and the eyebrows must be done. In short, the makeup system was systematic at the beginning.It is not required to be exactly the same, but the style needs to be similar.

"How old is Miss Zhu?"

Zhu Ying dared to look at each other, and immediately avoided it, like a deer.

"Boss, I'm 21 years old!"

Lin Zuhui smiled and said: "It's incredible! At the age of 21, being popular in Asia is definitely something that many artists envy. I value "Full House" because it will open a new model of Hong Kong dramas. No longer continue the tragic love in the past, but tell the audience to be happy and lively, and they can also talk about love."

When talking about the plot, Lin Zuhui seemed to recall "Full House" starring Song Hye Kyo and Jung Ji Hoon in his previous life. For a while, the screenwriter and director listened carefully, for fear of missing it.

In fact, Lin Zuhui may have already said everything he should have said.

"The heroine here is a script writer with weird ideas and loves to daydream. Although it seems to have many shortcomings, it is actually human nature. And the important thing is that the heroine is strong and independent, with strong self-esteem .She may be careless, but her character is absolutely loved by all men, because she is kind and enthusiastic. The characters of the heroine and the heroine are a kind of contrast. The hero is a big star, but not very good at expressing feelings. Kind, with a child-like personality, often quarreling for no reason."

"Let me tell you a small plot, for example, the heroine bit her lip and looked at the hero with some 'contemptuous eyes', expressing a kind of disdain for the hero's 'children' temper. In fact, this is bickering love!"

I couldn't help talking, and as soon as the words fell, everyone couldn't help applauding.

In the end, Lin Zuhui asked: "Has the house of Romance House been built yet?"

The person in charge of the Hong Kong drama quickly said: "The final construction is still in progress, and it is expected to start filming in mid-September!"

Lin Zuhui nodded, and the house full of romance is cooperating with the New Era Group.The land and funds were provided by New Era Group, and the plan was designed by ATV.

The New Era Group didn't lose money either, because it was paid for placing advertisements.

In the end, Lin Zuhui said: "Let's do this. If there is any situation, I will contact you. If there is no situation, I will prepare to shoot! As long as this series is successful, the culture of Hong Kong TV dramas has already been mastered by you. I hope you will come up with it in the future. More great work."

"Yes, boss"

Seeing everyone leaving one after another, Lin Zuhui couldn't help but want to call Zhu Yin to stay, and the two discussed the script.

But think about it or forget it, Hong Kong culture is an important part of him, and he can't mess around.

Although female idols from Hong Kong in the future will become the targets of Hong Kong's rich and powerful, but there is no real chaebol in Hong Kong, and no one can threaten the stars.

Of course, temptation is normal.

(End of this chapter)