Hong Kong's new giants

Chapter 475 [Big Inspiration]

Looking at the ATV headquarters building, Jonas was full of question marks. It is unbelievable that the headquarters building of Xiangjiang 'Asian Television', which has a certain reputation in the world, is so low-grade.

And just such a place has already made hundreds of millions of dollars for his company, ABC of the United States, and it can actually make NBC of the United States be slaughtered for 2800 million dollars.

Jonas is a senior executive of ABC in the United States. He came to Xiangjiang this time, hoping to obtain the copyright adaptation of "Chinese Idol". That is, it can make the TV station gain profits and fame, and it can teach NBC a lesson, because they claim that "The Voice of America" ​​is the first real talent show in the United States.

Walking into the ATV building, Jonas and his party felt that everyone here was very busy, as if there was endless work to do.

Seeing that the Americans were puzzled, the reception staff explained: "Our company is moving its headquarters, so it's a little different recently."

Jonas suddenly realized, that is to say, Asia TV is very famous in Asia, even in Europe and the United States, so the headquarters is really not enough.

"Then your headquarters must be beautiful and huge, because you make a lot of money!"

The reception staff immediately said proudly: "Of course. Our headquarters covers an area of ​​120 million square feet, and the newly built building has an area of ​​80 square feet, which can accommodate thousands of people working at the same time. Our headquarters also has antique buildings, Great Wall."

For a while, Jonas couldn't help but said: "Then we must inspect your new headquarters this time!"

The receptionist said "welcome welcome"

This is a big customer who came to send money. "The Voice of China" sold 2600 million US dollars, and "Chinese Idol" sold 3000 million.My God, one sale of the copyright can earn back the profit of Wireless for a year, and I am proud of my company, the receptionist mentally said.

in the conference room.

Zhou Liangshuyi led Shi Nansheng (Public Relations Supervisor), Li Baoan (Financial Supervisor) and others to receive Jonas and his party; beforehand, they had already made a telephone report to Lin Zuhui, and Lin Zuhui asked them to talk about the price of 3000-3500 million US dollars. She also deliberately explained the factors that are beneficial to her side in the negotiation, so Selina Chow is also full of confidence.

"Welcome Mr. Jonas to Xiangjiang. It is said that you have been in Xiangjiang for two days. We really did not entertain you well!" Zhou Liang Shuyi said politely.How polite you are now, how ruthless you will be later.

Jonas said with a smile: "We specifically hope that by visiting Xiangjiang, we can understand why a city of 600 million like Xiangjiang can have such a legendary TV station."

Selina Chow thought to herself, it's not why Xiangjiang has such a legendary TV station, but ATV has a legendary boss.As the boss's first assistant, Selina Chow knew how talented the boss was.

"Then you should let us show our host's friendship and lead you to investigate. I don't know if you have gained anything in the past two days?"

Jonas nodded and said, "It's rewarding! Xiangjiang's entertainment industry is so developed. I met a group of girls performing outside, and I asked them if they were artists. Unexpectedly, they said that they hadn't debuted yet. Artists are called trainees, and their behavior is called 'road show', which can not only train stage experience, but also bring joy to people. Interesting, really interesting!"

Everyone laughed, and the management of ATV laughed with satisfaction. In their view, Xiangjiang's entertainment industry has just begun.

Unfortunately, the following negotiations were not so happy. ABC of the United States believed that "Chinese Idol" and "The Voice of Chinese" had overlapping copyrights, so the maximum budget was only 2800 million US dollars.

For a while, both sides expressed their views.

Selina Chow said: "Mr. Jonas, the results of "Chinese Idol" are very good, much better than "The Voice of Chinese". We have selected a real 'super idol'. Do you know what he represents? ?The champion of "Chinese Idol" has gained attention not less than that of first-line stars during the competition, and has many fans behind him who are crazy about him." After finishing speaking, he handed Jonas an English material, which included two programs parameter comparison.

Jonas watched it seriously, and the more he watched it, the more excited he became. The biggest reason why they bought the copyright of "Chinese Idol" was because NBC had recently created a huge influence in the United States with "The Voice of America".Therefore, they urgently need a super talent show to target NBC.

In the end, Jonas gritted his teeth and decided to win it for $3200 million.

Zhou Liang Shuyi didn't dare to push too hard, let alone now that the boss's expectations had been met, she also agreed.

In fact, the reason why Lin Zuhui set a price of 3000-3500 million US dollars is also well-founded-the United States purchased it for more than 2000 million US dollars in 7000 in his previous life, so his price is very reasonable.Although Xiangjiang is not in the UK, why is ABC and NBC now competing, not to mention that ABC's "Millionaire" is really cheap to buy, so this time we have to make up for it.

Of course, "Millionaire" had to be sold at a lower price, so as to open up the European and American markets and increase the popularity of ATV.

The next day.

The whole of Hong Kong is boiling again, because ATV has sold the copyright of "Chinese Idol" at a high price, making a lot of money.

It can be said that almost every citizen of Xiangjiang is happy and proud of this news. After all, Europe and the United States have been regarded as "superior" for a long time, and the Chinese must have a feeling of inferiority.Through this kind of cultural export, the Chinese can regain more pride.

Chinese 'inferiority' also has a history:
At that time (early 30s), the world economy was in the Great Depression, and many British unemployed women fell into prostitution, and some came to the Oriental Paradise to make a living. Although "foreign chicken" was expensive at that time, the rich Chinese enjoyed it and opened up the ocean. Hun, venting the grievances of being discriminated against by the British in the past; the dignity of the British Empire was humiliated, and the London government urgently issued a "prosperity ban" in Hong Kong; The British government banned Changjiang, and the explanations of the previous important officials of the Hong Kong government are: Xiangjiang is a free trade port. Without sexual entertainment, sailors are unwilling to sail Hong Kong, and businessmen are unwilling to go there.Up to now, when London is humiliated, it was not expected that it would be promulgated soon.

Back then, some Chinese hired foreigners as bodyguards when they got rich, and even when they went to the toilet, they had to stand by the door. Everywhere they went, they deliberately showed that there was a foreigner as a bodyguard (foreigners are more pragmatic, as long as they can make money); The rich man, it is said that when he was young, he often polished shoes for foreigners, and he was discriminated against for a long time, which led to his later psychology.

Back then, when Li Chaoren and Bao Yugang acquired the four foreign firms, the people of Xiangjiang applauded and applauded for it, and the media described it as "increasing the aspirations of the Chinese people".

All kinds of things show that after hundreds of years of backwardness, the Chinese do have some inferiority complex psychologically, so whenever there is something that can involve national pride, everyone is always unanimously unanimous.

Today's ATV TV station is not only a listed profit-making company, but also the pride of the Chinese people in Hong Kong, because the culture here is continuously exported.

After signing the contract, Lin Zuhui personally led Jonas and his party to visit the new headquarters of ATV - Tseung Kwan O 'ATV City'. After all, he brought ATV 3200 million in revenue.

ATV City was officially started in May 1990. After nearly 5 months of construction, the "ATV Building" was first completed and will be officially put into use this month (November); subsequent buildings are expected to be completed by the end of 30.

The ATV building is 28 floors high and has a total area of ​​80 square feet, which can accommodate more than 3000 employees and artists of ATV and ATV.As for YG Entertainment, record companies, film companies and other subsidiaries, they still choose to work outside.

Of course, ATV City will provide them with many resources.

In addition to the ATV building, there are three subsequent video building buildings, but they are all five stories high;

In addition, the most important ones are antique buildings, early Republic buildings, imitation of the Great Wall, etc.

During the visit, Jonas was puzzled: "Mr. Lin, Xiangjiang is only a city of 600 million people. Are you worried about the high cost of your investment?"

Lin Zuhui said with a smile: "Our satellite TV station currently has 4000 million viewers. Our ATV business includes: TV station, drama series production, program production, film production, record production, brokerage company, advertising company, theater chain, distribution company .We're a one-way business in the entertainment industry."

Jonas was stunned for a moment, and he couldn't help sighing "Xiangjiang is really free". In the United States, Hollywood implements the separation of production and theaters, but it obviously doesn't exist here.However, this is a big place, and the movies are not easy to separate.

If Lin Zuhui knew what Jonas was thinking, he might plan to copy a Hollywood movie. It doesn’t matter if it doesn’t work well. Don’t you see that the online movies in the previous life were all special effects for [-] cents. As long as the subject matter is good, there will be a large audience.

During the period, Jonas asked again: "Mr. Lin, you ATV will not be preparing another program, wait for us to come to buy the copyright next year!" After finishing speaking, he couldn't help laughing, saying that he was joking .

Lin Zuhui also jokingly said: "If you can bring joy to everyone, of course it is worthy of us to produce more innovative programs; for you, winning the favor of the audience and the favor of advertisers is obviously a winner. If you will "American Idol" is done, and I believe that the two shows you buy from us will generate a billion dollars in revenue for ABC. What do you think?"

Jonas said happily: "Of course! "Millionaire" is really a very good program. It has been on the air for nearly two years and has been loved by the American people. We are also very optimistic about "American Idol."

Lin Zuhui really wanted to say that it was tailor-made for you.Once the American TV station purchased the copyright, the European side would come to negotiate soon, and the earliest "Millionaire" has been sold to 7 countries and regions.

During his visit to ATV City this time, Jonas couldn't help but change his impression of Asia TV, which is the best TV station in Asia, because they also have Asia Satellite TV.

After seeing off Jonas and his party, Lin Zuhui held an ATV high-level meeting.

He first said: ""Talent Show" will not be broadcast next year, and it will be broadcast again in 1994, but it needs to be prepared in advance to achieve the effect of excellence."

Selina Chow nodded and said, "Well, the current three international programs do take a while to digest, after all we only have three channels."

Lin Zuhui said with a smile: "Next year, it's time to prepare a satellite TV network. Our ability to produce drama series and programs is really too strong, and the platform is really not enough."

Everyone was amazed that a satellite TV network must first have satellites, but currently there are no satellite receivers available for rent.

Unless, the boss has taken a fancy to Li Chaoren's satellite TV network, or wants to launch a satellite by himself?

Everyone didn't ask, after all, the boss didn't intend to continue.

This year, ATV's profit may be about 10 billion Hong Kong dollars. It can be said that the money invested in ATV City has been earned back.

The biggest contribution of ATV is to support more than 4000 people. The average salary of these people is much higher than that of outside enterprises.Therefore, Lin Zuhui's prestige is even more worthy of the nickname 'Chinese President D'.Although he is not in power, his influence is close to that of the Hong Kong government.

Then, Lin Zuhui heard about the relocation of the headquarters, and told everyone to cherish the environment and equipment.The building and equipment of the ATV headquarters was originally estimated at 15 billion Hong Kong dollars, but it is estimated to be worth [-] to [-] million Hong Kong dollars.

You know, the land of ATV's headquarters is very cheap, which is a preferential treatment. Of course, it is also a benefit that the Hong Kong government hopes that Lin Zuhui will list ATV.

Lin Zuhui's investment in media and communication is not particularly focused on profit, so the employees are treated well and the company's hardware facilities are good; next year, when the time is ripe, YG Entertainment will also go public through a backdoor.

So after the meeting, Lin Zuhui left ATV's "God of Wealth" Li Baoan to explain the preparations for a backdoor listing.

(End of this chapter)